First Thought Financial Reviews 928

TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 173 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for their exceptional helpfulness, professionalism, and positive attitude, making interactions pleasant and productive. Many people highlight the outstanding customer service, noting the clear communication, patience, and personalized approach they received. The service provided is frequently described as excellent, with consumers appreciating the efficiency and ease of their overall experience, often securing favorable rates and policies. Reviewers also found the pricing to be very competitive and beneficial. However, some customers also noted that a few questions were repetitive, which occasionally prolonged the process.

What people talk about most

Staff

Reviewers mention positive feedback about staff. Customers consistently praise the staff for being extremely... See more

Customer service

Users describe positive interactions with customer service. Customers consistently praise the helpfulness,... See more

Service

People report positive experiences with service. Customers consistently praise the professionalism,... See more

User experience

Reviewers highlight positive aspects of user experience. Customers consistently report a smooth and clear... See more

Price

Customers consistently express satisfaction with the pricing. Many reviewers highlight that they received... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Denise and Lewis were both brilliant from start to finish. There were a few bumps along the way, but they kept everything moving and pushed things over the line when it mattered. Communication w... See more

Rated 5 out of 5 stars

Ben Collins was incredible to work with when he sold me my life insurance policy. From the very first conversation, he made everything clear and easy to understand. He took the time to explain all my... See more

Rated 5 out of 5 stars

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come ba... See more


Company details

  1. Mortgage Broker
  2. Financial Consultant
  3. Insurance Broker

Written by the company

We are here to guide you through the whole process, whether this is your mortgage or updating your protection for your business or loved ones. Here at First Thought Financial, we make the whole process simple and straightforward and by getting to know you we can really understand your individual situation to find you the most suitable solution. We can also help with many ways to protect your family and your standard of living when you need it most. There are various ways in which a family can protect itself, and because of the large range of products available, there is usually an appropriate policy for most circumstances, and most budgets. For a Free initial review or to arrange an appointment with one of our advisers, please call 01923 606 808 or visit www.firstthoughtfinancial.com


Contact info

4.9

Excellent

TrustScore 5 out of 5

928 reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 50% of negative reviews

Typically replies within 1 week

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Rated 5 out of 5 stars

I was happy with the call

I was happy with the call, everything was explained in detail so it was understandable. The service caller was pleasant and great help, I am now happy with my new policy.

December 18, 2025
Rated 5 out of 5 stars

Virren Parmar is excellent

Virren Parmar is excellent! I contacted about 9 months ago and there was no annoying, constant sales calls, just clear communication and someone who is clearly incredible at their job. Ive now come back and havent hesitated in choosing to work with Virren over the other companies, due to how he has treated me. Thank you.

December 16, 2025
Rated 1 out of 5 stars

Insane amount of calls

Filled in an online form to get quotes for income protection, which instead took me to a page that said someone will call me in 5 minutes with no way to opt out. From then on from 2pm to 6pm, I received 11 calls from different numbers, all flagged as spam. They've tried again today, calling several times, never leaving a message. I don't know if these calls are actually First Thought or if they've sold my number, but either is bad. Please stop calling me, I won't get anything from a company that calls me 11 times a day.

December 10, 2025
Unprompted review
First Thought Financial logo

Reply from First Thought Financial

Hi Tia,

Thank you for taking the time to share your feedback, and we’re very sorry to hear about your experience.

We’d like to clarify that First Thought Financial only makes outbound calls from our registered business numbers, which are linked directly to our Google listing. We also want to reassure you that we do not pass customers’ phone numbers to any third parties.

We take this feedback seriously and always aim to ensure our processes are clear and respectful of customer preferences.

We’re sorry for any confusion this may have caused.

Kind regards,
Customer Services Team
First Thought Financial

Rated 5 out of 5 stars

Excellent service! Thank you

Virren was excellent and calm as he talked me through all my options. Didn’t pressure sell me into any option and gave me time to review all options before progressing into my favoured project. Excellent service and I’d definitely recommend them.

December 9, 2025
Unprompted review
Rated 5 out of 5 stars

Virren Parmar From First Thought…

Virren Parmar From First Thought Financial was great from the start to finish! He understood life sometimes gets in the way of these phone calls and was patient, took the time & remembered previous details from previous phone calls. Even offered follow up support within the future. Will be using First thought financial again soon!

December 1, 2025
Unprompted review
Rated 5 out of 5 stars

Straight forward, pleasant communication

Really good communication, straight forward, kept it as simple as possible and actually really pleasant to talk to. Good listener too and got exactly what I was looking for at a reasonable rate with nice extra perks, without having to spend hours on meetings. Would definitely use them again.

December 1, 2025
Rated 5 out of 5 stars

Fantastic Service from Phil

Phil gave me the best insight as to what life insurance policy would be best for me as young person (29) as other brokers did not discuss what would be suitable for someone of my age. Phil not only spent the time to make me aware of what insurance policy would be suitable for me but also gave me insights on to what duration is recommended instead of paying it for a longer duration. In doing so he found me a quote 30 pounds cheaper than my current policy. Top service and would highly recommend!

November 24, 2025
Unprompted review
Rated 5 out of 5 stars

First thought financial

Phil Smith was my insurance advisor, he recommended what was best for me and gave me great advice. Answered all my questions and made me feel secure with my discussions regarding my insurance. Thank you for you support Phil.

November 20, 2025
Unprompted review
Rated 5 out of 5 stars

Recommended ⭐️

Great customer service! Ben was very friendly, and clear in what was required from me. He took me through the variety of policies and which one would suit my needs best and process was quick and straightforward.

November 19, 2025
Rated 5 out of 5 stars

Would definitely recommend.

Phil was really helpful, he was knowledgeable and able to give me clear and relevant advice and help me tailor my policy to my needs. I felt that my concerns were addressed and that I was empowered to make the right decisions.

November 13, 2025
Unprompted review
Rated 5 out of 5 stars

Thanks Savita

Savita was good at responding and sticking to agreed times for calls etc.
Clear advice and clear communications, couldn't have asked for more.

November 6, 2025
Unprompted review

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