Forever England Reviews 

78
TrustScore 4 out of 5

4.1

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Rated 5 out of 5 stars

Overwhelmingly positive experience. Loved the pieces at the Chelsea Flower Show; quilts arrived promptly the following week. However I changed my mind and switched styles; the company was excellent a... See more

Rated 5 out of 5 stars

Being happy with my purchase of a lovely cream bedspread years ago from Forever England, I decided to buy several more and am so pleased I did. The quilts, pillows and cushions look beauti... See more

Rated 5 out of 5 stars

Beth went to great lengths to help me find another cushion to make up a set of four. Eventually I bought the insert and she arranged for the cover to be sent to my home. It arrived 3 days later on a S... See more

Rated 2 out of 5 stars

Shocking service. Placed order one week a go. Requested tracking number when telephong Forever England, but they could neither advise me of this info, nor put me thro to someone who could. Three p... See more

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4.1

Great

TrustScore 4 out of 5

78 reviews

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No recent history of asking for reviews

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Replied to 100% of negative reviews

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4.1

All reviews

(78)

4 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely Love the Quilts!


Being happy with my purchase of a lovely cream bedspread years ago from Forever England, I decided to buy several more and am so pleased I did.

The quilts, pillows and cushions look beautiful and the material is comfortable and soft. I have only used the Constance Soft Pink Patchwork double and single quilts, pillowcases and cushions so far and they look stunning, they have absolutely transformed the room!

One quilt had some loose threads sticking out of seams which made my heart sink but it turned out to be just that, loose threads which were not integral to the quilt.

The customer service I received was impressive … second to none. I live in France and I did have issues on the French end with delivery (rectified as Forever England now uses a different courier). Hannah was outstanding. She willingly worked tirelessly with me to get me my order and was always very courteous and helpful, replying to my emails promptly. I’m not sure many other companies would have put in so much time and energy.

I intend to buy more!

April 23, 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

Beth went to great lengths to help me find another cushion to make up a set of four. Eventually I bought the insert and she arranged for the cover to be sent to my home. It arrived 3 days later on a Sunday. Excellent customer service.

September 3, 2026
Unprompted review
Rated 5 out of 5 stars

Overwhelmingly positive experience

Overwhelmingly positive experience. Loved the pieces at the Chelsea Flower Show; quilts arrived promptly the following week. However I changed my mind and switched styles; the company was excellent at the returns and reordering process, even giving me an unprompted discount because my selected style was now on sale. Loved the replacement quilt and cushion covers. Highly recommended

September 1, 2026
Unprompted review
Rated 1 out of 5 stars

Buyer Beware - these products are missold & cheapest of cheap fabric quality and very poorly made

Buyer Beware - these products are missold & cheapest of cheap fabric quality and very poorly made

I bought a king size duvet, two cushions and a continental pillow at the 2026 Chelsea Flower Show stall.

After numerous delays since purchasing in May 2026, a large dirty box clearly marked as entering the UK from Southampton, was delivered this morning.

It was such a huge disappointment. And of course, when I checked the Forever England website, I can see that they do not display trustpilot reviews on their site, or encourage you to leave a review on the card included with the products.

Although the fabric pattern is as lovely as on the website, and same as I saw at the Chelsea Flower Show, the quality of the fabric is the cheapest of the cheap. Worst fabric quality I have ever seen and in fact never seen in any UK bedding/linen stores.

The actual products are poorly sewn, arrived quite crumpled and the cushion inners look of dubious quality too, lumpy and not clear it contains clean flock.

This product is missold as nowhere in the blurb on their webpages, or on the stall at Chelsea on the day, or stated on the product tags with washing instructions does it state where these products were actually made.

Yet, the webpage and the card inserted with the products, pontificates about the beauty of England, the English countryside where the owners have stores in Somerset etc and everything points to this product being UK based and of high-quality.

Of course, at a trade stand on the day at places like Hampton Court Palace, RHS Chelsea etc one does not think to check trustpilot online, or to double check provenance and whether the story one is sold at the RHS stall of a UK family business is actually what one is buying into or that the quality of the products is assured. I will not make this mistake again.

Please consider this before you buy the product. It really is a disappointing, very rough cotton which is see-through it is so thin when you lift it to the light.

I would like to add photos of the actual products but cannot see how to attach on trust pilot. Will do if I can work out how because the photos they have on their website do not show what you will actually receive.

August 5, 2026
Unprompted review
Forever England logo

Reply from Forever England

We’re very sorry to hear how disappointed you are with your order.

From the timings mentioned, it sounds as though your bedspread may have been a pre-order from the RHS Chelsea Flower Show. We did our best to communicate expected delivery dates in order emails and are sorry if this wasn’t clear.

We also reuse and recycle delivery boxes wherever possible to reduce unnecessary waste, so the appearance of the outer packaging isn’t reflective of the products inside. Our cushions receive inners which are supplied complimentary although we understand that customers have their own preferences for firmness and filling.

We certainly don’t discourage reviews and receive lots of lovely feedback through Trustpilot, emails, social media and our shops.

We’re sorry you didn’t contact us before leaving your review, as we would have really appreciated the opportunity to discuss your concerns and help resolve them. Please do get in touch with us directly, as we would be happy to help.

Rated 5 out of 5 stars

5* Beautiful bedding

5* Beautiful bedding, good value, nice people and superfast delivery. I bought a gorgeous summer bedspread which is double sided and is really lovely both sides

July 2, 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful

Beautiful, colourful cushions. Quick delivery. High quality material. Just brilliant. Thank you Forever London, will definitely shopping again soon x🥰

January 17, 2025
Unprompted review
Rated 5 out of 5 stars

EXCELLENT COMPANY

Ordered a Bedspread for a Christmas Present on Tuesday afternoon 3pm
It arrived next day Wednesday @ 10am Wonderful Service
Excellent Quality Bedspread Lovely Colour & Excellent Customer Service
Forever England it's a pleasure to buy from you & your Excellent Quality Goods

October 9, 2024
Unprompted review
Rated 1 out of 5 stars

Poor quality product not worth the price tag

Purchased a quilted cotton bedspread set with two pillowcases worth over £160. The pictures looked stunning.

In reality, however, the bedspread was covered in some sort of fluff. The color was inconsistent with lighter and darker patches. It looked like it was dyed in someone’s bathtub. You could buy this in a street market for £20.

March 27, 2023
Unprompted review
Rated 5 out of 5 stars

We originally purchased complete bed…

We originally purchased complete bed set at an ideal home exhibition some 6 years ago, still looks brand new , have since purchased 2 more sets for other rooms. It is quite expensive but the quality is superb 👌 and is always commented on when we have visitors. Quite shocked at comments on customer svs , are these customers using forever england website or using 3rd party to order?? I would highly recommend

March 2, 2023
Unprompted review
Rated 5 out of 5 stars

I bought a white bed spread 12 years…

I bought a white bed spread 12 years ago and have had up to four dogs having the run of the bedroom, it has been washed at least once a week.
It’s in incredible condition considering it’s treatment. I whole heartedly recommend this product

February 19, 2023
Unprompted review
Rated 1 out of 5 stars

zero stars - disgraceful

If I could give zero stars i would. I paid for a bedspread over a month a go. I've had no updates and you can't get through to them by phone or email because they do not respond. DO NOT BUY FROM THIS COMPANY! Just look at the reviews. I am now going to approach my credit card company, who will see the reviews for themselves. Disgraceful. The Chelsea flower show should not be allowing companies who receive trust pilot reviews for poor customer service into their grounds

October 26, 2021
Unprompted review
Rated 1 out of 5 stars

Forever China

This company is plainly falsely advertising. We got speaking to a guy running the Forever England stall at an event recently. The pillowcases, cushion covers and bedspreads we were looking at were all made in China? When we asked if anything at the "Forever England" stall wasn't made in China we were told a few of the dresses are made in India (the only thing NOT made in China). Due to China's human rights track record and concerns around product quality my partner and I won't buy products from China - but the fact this retailer calls themselves Forever England feels intentionally misleading. We were disappointed for sure.

July 13, 2021
Unprompted review
Rated 5 out of 5 stars

Excellent Service

Excellent Service, in Lockdown
Beautiful items, in the Sale ; ordered in the afternoon & arrived FOC next afternoon .
OK maybe stuff can come from China : so do Designer, clothes.
How do you think they do Cotton or Silk ; for the price,
Forever England , is a name : like the people, comes from everywhere.

April 8, 2021
Unprompted review
Rated 1 out of 5 stars

Not made in England...made in China 😡

Bought 2 pairs of gloves at Winchester Christmas market by Millie Mae Dorset, the label said Forever England.
Assumed made in Dorset, England but on unwrapping at home a small label inside says Made in China!
Not impressed and will report to Trading Standards.

December 3, 2019
Unprompted review
Rated 1 out of 5 stars

So disappointed and frustrated

Beautiful things for sale and they look like they are good quality , but oh dear their service is awful ... I’ve repeatedly contacted them as I want to buy a bedspread but they quite obviously have no interest in customer service. I am very disappointed but looks like I’ll have to look elsewhere

October 9, 2019
Unprompted review
Rated 1 out of 5 stars

Ridiculous service- still no bedding received

Ridiculous service. Bought some bedding at Chelsea flower show 2 months ago. I was told after I’d paid it would infact only be ready and arrive by July! End of July is here, no bedding and a customer service number that only takes my details but can’t say “doesn’t know when” I will be called back!? Terrible! Still no bedding 2 MONTHS later!

July 23, 2019
Unprompted review
Rated 5 out of 5 stars

I purchased some continental cushion…

I purchased some continental cushion cover from Forever England at the Devon County Show and the gentleman told me he would post 1st class on the Monday which was after the show and I have to say I was so impressed as they arrived on Tuesday Morning ...Fantastic service thank you ....

May 31, 2019
Unprompted review

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