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Glasses Direct Reviews 

281,529
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 21,978 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality of products, often finding them superior to high street options, and appreciate the excellent value for money. The service is frequently described as excellent, highlighting the efficient ordering process, wide frame selection, and fast delivery, often arriving earlier than expected. Many also note the perfect fit and improved vision from their new glasses. However, some people experienced discomfort with varifocal lenses or found frames too tight or prone to breakage. A few also mentioned incorrect items or technical issues causing order delays.

What people talk about most

Product

Reviewers highlight positive aspects of product, often praising the quality, fit, and value of the glasses.... See more

Quality

Customers had positive experiences with quality, often praising the good quality of the glasses, frames, and... See more

Order

Customers consistently note positive experiences with the ordering process, often describing it as easy,... See more

Service

Users describe positive interactions with service, frequently highlighting its efficiency, speed, and... See more

Delivery service

People report positive experiences with delivery service, frequently highlighting fast and efficient delivery... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Great service, product feels like good quality at a reasonable price. The high st 2 for 1 offers are a con because you just end up with 2 pairs of poor quality glasses. I was a bit nervous about orde... See more

Rated 5 out of 5 stars

Good selection and clear information on details of frames availble at reasonable prices. When delivered my varifocals fit very well and provide better vision than my latest high street opticians pair.... See more

Rated 5 out of 5 stars

I think the lady announced herself as “Honey”? By name and nature I suspect. The service I enjoyed from her, when she called me to review and confirm my order was exemplary. She was friendly, helpfu... See more

Rated 5 out of 5 stars

Absolutely love glasses direct. I have purchased several pairs. I need varifocal lenses and there is always some great offers and discounts and much cheap that opticians on the high Street. You need a... See more


Company details

  1. Glasses Store

About Glasses Direct

Written by the company

Trusted by over 3 million customers, Glasses Direct was founded in 2004 as the result of one man’s idea to make affordable, high-quality glasses more accessible for everyone. Fast forward a couple of decades later, and we are now the UK’s most popular online prescription glasses retailer, offering customers an average saving of 49% compared to the high street.

With over 1,200 frames available in all shapes, colours and styles, there is something to suit everybody.

Who We Are

Written by the company

We are UK's most popular online glasses store. With 120-day no-quibble returns, on-site fully qualified opticians and a full customer service team ready to answer any questions, you’re in good hands!
The Team
You can relax knowing your eye care is in the best hands. We have 9 qualified opticians that check through all orders and prescriptions to make sure everything is in order. Furthermore, our friendly and helpful customer service team are always on-hand, ready to answer any questions. They help customers with a range of queries, including those regarding prescriptions, lenses and even style advice! All of our glasses are checked and dispatched from our warehouse in Nottingham.

Free 120 day returns

You can return your glasses to us and get a full refund within 120 days of your purchase - no questions asked. Even if you simply didn't like how they fit!

Contact info

Promotion box for Glasses Direct

Get 2 pairs of glasses from £15!

With site welcome offer

4.7

Excellent

TrustScore 4.5 out of 5

282K reviews

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4.7

All reviews

(281,529)

20,060 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Fist but not last order

Was pleased with my first purchase Glasses fitted well and for the price were very good that I ordered 2 more pairs one sunglasses
A good choice available and discounts available Website was easy to use Would have likes a faster delivery time

August 1, 2026
Rated 5 out of 5 stars

Fast service and a bargain

Broke my glasses and needed a quick temporary pair so I can see! Ordered on a Sunday, had them by Friday. The actual pair I got were £9 plus lenses. They're such good quality for the price that I'm going to stick with these for the long term - I've had loads of compliments!

August 1, 2026
Rated 1 out of 5 stars

As before

As before, will not use again, a very frustrating experience.

July 26, 2026
Glasses Direct logo

Reply from Glasses Direct

Dear Rosemary,

We hope this message finds you well. We sincerely apologize for the frustration and disappointment you experienced with your recent order.

We are sorry to hear that your experience did not meet your expectations and that the process was frustrating for you. We truly value your feedback, as it helps us identify areas where we can improve our service and provide a better experience for our customers.

This is certainly not the level of service we strive to provide, and we are committed to resolving this matter as quickly as possible.

Please check your inbox later today for more information on how we can address your concern.

Rest assured, we are here to support you throughout this process. Should you need any further assistance, do not hesitate to reach out. Your satisfaction is our top priority.

Once again, we deeply apologize for the inconvenience caused.

Warm regards,
Team Glasses Direct

Rated 4 out of 5 stars

Quite a simple process

Quite a simple process if your are ok with apps and websites (eye measurement app/glasses direct website.
Quite quick too on par with how long your need to wait for a high street optician to get your glasses.
Biggest concern was if the glasses were ok or not and the subsequent hassle that would entail but on this occasion that was not a problem. All in all I was very happy with the glasses, the cost was not much cheaper than the high street offers and that was disappointing. I really don't like the claims GD make about glasses being super cheap, starting from £15 etc it leaves a sour taste.

July 30, 2026
Rated 5 out of 5 stars

Another great service

Another great service. Ordered prescription sunglasses on the Monday and they were delivered by Sunday in time for my holiday.
The try on feature on the website was really useful and very happy with the glasses frame I chose.

July 28, 2026
Rated 5 out of 5 stars

I was recommended by a colleague and…

I was recommended by a colleague and was a bit dubious. I can ginesyjy say, I'll not be spending a small fortune at my usual high street rip-off opticians, ever again!
My glasses were fairly priced, excellent quality, and arrived quickly. My previous glasses from the hig steet are flimsy, have to be constantly fixed, and break easily..glasses direct are fabulous and I already have my next 2 pairs picked for payday!

July 31, 2026
Rated 5 out of 5 stars

I made a mistake in my first order

I made a mistake in my first order. This was the first time I made an order online for glasses.So I made an error with the prescription.
On arrival of the glasses my mistake was obvious.
I returned the first pair.
Before I had even posted the glasses back , GLASSES DIRECT had been in touch and helped me get the order correct.
They then made a replacement pair.
No fuss, no problems.
Within a very short time they dispatched a replacement pair.
Which are perfect.
Top company, highly recommend.

July 25, 2026
Rated 2 out of 5 stars

Very poor website

Very poor website
Confusing pricing

August 1, 2026
Unprompted review
Glasses Direct logo

Reply from Glasses Direct

Dear Mr.Richard,

We are sorry to hear of the issues you have experienced.

Unfortunately, you have not provided us with your order information so we are unable to look into your review at this moment in time.

We have now sent you a private request for more information. Once you have provided this, we can investigate further.
Please check your inbox for more details on how we can resolve your concern. Rest assured, we’re here to support you throughout this process. If there’s anything else we can do to assist you, please don’t hesitate to reach out. Your satisfaction is very important to us.

Kind regards,

Team Glasses Direct

Rated 4 out of 5 stars

Excellent quality glasses

I had an initial issue with my prescription. However, Wendy from customer services, immediately stepped in to sort it for me, resulting in my glasses still arriving within the expected timescale.
My only disappointment this time is that my distance glasses arms were left straight, so fell off my face. I will now follow the guidelines to make them fit better.
I have bought several pairs of glasses from you, and all have been perfect otherwise.

July 28, 2026

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