guitarguitar Reviews 

10,360
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Looking at 243 reviews, reviewers had a great experience with this company. Customers frequently praise the knowledgeable staff and the welcoming store atmosphere, noting that team members always go out of their way to help choose the ideal instrument. Reviewers also highlight the impressively fast delivery service and exceptional after-sales support, making online and in-person purchases smooth from start to finish. However, some reviewers were not happy with unexpected delivery delays or tracking problems caused by external courier services. A few consumers additionally mentioned receiving damaged goods or items with minor initial faults that required contacting customer support to find a suitable resolution.

What people talk about most

Product

Consumers find product to be positive, highlighting the exceptional sound quality and overall craftsmanship... See more

Staff

Customers consistently report positive experiences with staff, highlighting helpful, knowledgeable, and... See more

Customer service

Customers consistently note positive experiences with customer_service, highlighting helpful and efficient... See more

Service

People report positive experiences with service, often highlighting helpful staff and prompt support.... See more

Delivery service

Clients share ambiguous opinions on delivery service, with many praising speedy next-day arrivals and helpful... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Bought a Gibson Les Paul Special from Guitar Guitar. Jamie helped me and I can’t say enough about what a great customer journey it’s been for me from first enquiry to actually receiving the instrument... See more

Rated 5 out of 5 stars

Excellent shop in Camden, well laid out with a huge selection of guitars. Staff are very friendly with a good vibe. I’m a novice player, but had great help from Ewan in the shop to help me chose a gu... See more

Company replied

Rated 5 out of 5 stars

For a big chain, these guys make buying a guitar a very personal experience. I plague them with questions and, to a man, everyone goes out if their way to help. Prices are keen and the range outstandi... See more

Company replied

Rated 5 out of 5 stars

great next day delivery service helpful customer service answered email within 30 min. only suggestion is it would be great if we could get an automated email to say the order has been shippe... See more


Company details

  1. Musical Instrument Store

Written by the company

guitarguitar, the UK's biggest guitar retailer, is now employee owned! guitarguitar are passionate about supporting guitar players and as an employee owned company, every experience our customers have with our team will be with someone dedicated to providing outstanding service at every stage of their musical journey.


Contact info

4.2

Great

TrustScore 4 out of 5

10K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 7% of negative reviews

Typically replies within 1 month

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4.2

All reviews

(10,360)

236 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Last month during the Boxing Day sale I…

Last month during the Boxing Day sale I bought a PRS A20 e and it plays like a dream. The staff in Camden has been my go-to for years and aside from buying my black Strat there, I needed an electro acoustic. That entire staff if as professional as they are approachable and caring.

December 4, 2025
Unprompted review
Rated 5 out of 5 stars

Recommended retailer

After being let down by another retailer, I needed acoustic dreadnought within two days. Purchase, post-sale communication and delivery all went without a hitch. Very happy.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Just had an amazing experience with…

Just had an amazing experience with Simon. We were buying our daughter her first electric guitar and he spent a long time explaining the guitars, ranges and the amps that were needed and how they worked. Simon didn’t rush us and allowed us to have some time trying out the guitars. He was very thorough. We will definitely be back. Thank you

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Highly recommended

I bought a EJ200 Studio online...It arrived boxed with all paper work, stickers etc...The staff are very friendly and professional...Highly recommended...

January 13, 2026
Unprompted review
Rated 1 out of 5 stars

Disgusting Service, Great guitar once I eventually got it b

I ordered a Martin Dreadnaught JR acoustic guitar which was dispatched and received on the 6th of January. Upon opening it I realised they had sent me the wrong guitar, the older Martin version which is cheaper and has much less features. I spotted this straight away so not sure how a guitar shop didn’t notice the difference.

In addition a customers returns receipt with their details on was left in the bag showing they had returned the guitar to the Newcastle store and this should have been removed considering it was being sent out to me and contained customers data which again was rather poor.

I called GuitarGuitar to explain the issue and the member of staff Michael couldn’t seem less bothered if he tried, a collection was organised for the next day and DPD collected on-time . The return was then delayed and not due to be back to GuitarGuitar until Friday which wasn’t down to GuitarGuitar which I understood as it was due to the weather.

I called and spoke to Micheal again on Thursday, he was again abrupt and i asked if the new guitar could be sent out as the other one was on the way back and had now been delayed. He said he couldn’t as it wasn’t policy. When I then asked if he could reserve one for me incase it went out of stock he again said he couldn’t do that which I found odd as I had purchased it. I asked if I could speak to a manager or someone else as I was finding Micheal rude and unhelpful. He stated he was the only one on the customer inbound calls and he said he would forward my details on to them. I then tried to carry on the conversation and he said “as I have asked to speak to a manager there isn’t anymore he could do for me and put the phone down.

I rung back straight away and asked why Micheal had put the phone down on me. I was told this was Tom now speaking who was far more polite and understanding and said he would order in the acoustic from the Martin Distributors and once the guitar is back they will get the item shipped out over the weekend. I don’t understand why Micheal wasn’t able to do this like I initially asked which would have saved time.

The weekend passed and still no guitar dispatched to me so I called again on Monday at 5.30 pm and spoke to David who was much nicer and said the guitar was being sent out and had a DPD tracking number assigned to it. He then provided me with this in an email and actually seemed very helpful and understanding. He said he would keep an eye on the tracking and be in touch once delivered.

Finally a week later the correct Martin Acoustic Arrived and I’m really pleased with it. I wouldn’t recommend shopping with GuitarGuitar as when there is an issue with your order it takes them a week to sort it out and no one seemed empathetic or understanding that the service i faced was beyond acceptable. I am also still waiting for my call from a manager as writing this review.

Hanging up on a customer was shocking, there was no swearing or abuse from my side so I don’t understand the need for Michael to be so rude. The 3 times I spoke with him on the phone he was abrupt disinterested and very rude. Tom and David were much better but I feel the time frame it took for to get the correct guitar to me after their error was extremely poor and not acceptable in the slightest.

January 6, 2026
Unprompted review
Rated 2 out of 5 stars

Rip off trade in price

I traded in a guitar in new unblemished condition 3 months old from camden that cost £750 and wanted the classic vibe that was £400 I was offered £270 off and had to pay £129 and they were too busy to do a set up because of room it's a case of one in one out the worst deal I ever done I have bought 3 guitars from them in the past all costing over £1000 each and expected better it was at the epsom store and I won't be spending another penny with this company and wouldn't recommend them to anyone.total rip off and poor service

January 7, 2026
Unprompted review
Rated 5 out of 5 stars

I ordered a Martin SC-13 guitar online

I ordered a Martin SC-13 guitar online, then changed my mind, and arranged to go to the Epsom branch to return it and try an alternative. I thought I had found what I was looking for, but the following day, I returned that as well. I did end up buying a superb AER Amp and Telecaster.

Guitar Guitar was not only the cheapest place to buy these items, BUT the customer service and overall support received not only online but in-store at Epsom, was 1st class! Thank you, guys. Will

January 10, 2026
Unprompted review
Rated 5 out of 5 stars

A1 Customer Service

A big shout out to the customer services guy who sorted my purchase which was delivered to the wrong address, (the low life person kept my item!!!) Advised the customer services and the item was re sent to me which I received yesterday….many many thanks as this was a Christmas present, I didn’t get his name but he deserves a bonus for customer care.

January 8, 2026
Unprompted review
Rated 5 out of 5 stars

great next day delivery service

great next day delivery service

helpful customer service answered email within 30 min.

only suggestion is it would be great if we could get an automated email to say the order has been shipped with a tracking number.

appart from that 5/5

January 6, 2026
Unprompted review
Rated 5 out of 5 stars

I emailed guitar guitar today with an…

I emailed guitar guitar today with an enquiry and had a prompt response from Conor who gave me the information that I was looking for. I always get excellent service each time I visit the shop in Camden, the staff are so polite and helpful, the best guitar shop I have been to.

January 6, 2026
Unprompted review
Rated 2 out of 5 stars

I was thinking about getting a new…

I was thinking about getting a new Rickenbacker bass, the 4003Ssw from them until I did some research, Some interesting facts! The full Recommended Retail Price (RRP) for a new Rickenbacker 4003SW bass is typically around £2,734.00 in the UK. The US MSRP (Manufacturer's Suggested Retail Price) from the official Rickenbacker price list is $2,099. Guitar Guitar are £265 over RRP in the UK at £2,999, and it's officially listed at that on their website.
I really can't see any reason why they should be selling at this unbelievably high price except for the fact they have no competition left in Newcastle, Sunderland or even in Durham, as much as I would love to get it locally I can get a much better price on the net actually saving hundreds of pounds on the same Bass.

January 3, 2026
Unprompted review
Rated 5 out of 5 stars

A worthy alternative to the high street.

I, (ahem) needed a new guitar setup cheap and fast as I don’t have my setup at hand right now. For under £300 picked up an entry level Ibanez, audio interface/amp and the various bits and bobs, eg picks, strap, my favourite Ernie Ball strings etc! OK, not exactly a ‘69 Fender and pro amp that would work at a festival, but good enough to satisfy me for now!
Guitar guitar got it all to me in under 24 hours on a Saturday for no extra cost. I messed up the order a bit and called them to ensure all was good, superb customer service, none of this automated AI rubbish. I actually got to speak to someone for a change…
Recommended, if they’ve got what you want/need and the shops are closed or you can’t get there and/or can’t get bulky stuff back under your own steam, (like me) - I’m all up for supporting the high street, but sometimes it’s just not logistically possible!

January 3, 2026
Unprompted review
Rated 4 out of 5 stars

Updated review



Update...I want to update my previous feedback as the situation was resolved really well in the end.
Following my review, Phil got in touch personally, took the time to explain what had gone wrong, and genuinely listened to my concerns. The communication was clear, honest, and respectful, which I really appreciated.
I went back into the store, completed the trade-in, and ended up purchasing an amplifier. Stuart in-store on the day was excellent — friendly, knowledgeable, and easy to deal with, which made the whole experience relaxed and enjoyable. The process felt fair and unpressured, and it reminded me why I’ve always enjoyed visiting the shop in the first place.
Mistakes can happen, but it’s how they’re put right that matters — and in this case, GuitarGuitar absolutely did that. I’m happy with the outcome and wouldn’t hesitate to shop there again.

January 2, 2026
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Mark,

Thanks for taking the time to leave a review of your experience - I’m sorry to hear how frustrating this has been.

I completely understand how this will have left you feeling about guitarguitar, and about your guitar in particular. While we do have criteria for buying and trading in instruments - which can change depending on factors such as condition, demand, and current stock levels - I appreciate that this wasn’t communicated clearly, and that it’s left you feeling as though your guitar wasn’t valued. That certainly isn’t our intention.

I’m also sorry that you didn’t receive a prompt response when you raised this by email. That’s not the level of service we aim to provide.

I’ve escalated your query to a member of the store management team, who will be in touch to discuss this further. In the meantime, if there’s anything else I can help with, you’re very welcome to contact me directly at adampomphrett@guitarguitar.co.uk

Thanks again for taking the time to share your feedback - while it’s never nice to hear where we’ve fallen short, it does help us improve going forward.

Adam
Customer Service Lead

Rated 5 out of 5 stars

Quality customer service/ Quick turn around for sourcing stock with supplier

Ordered online 2 Electro Voice 50m speakers. Within 10 minutes I received an email (late on a saturday afternoon) to say sadly the only had one in stock. Instantly offered me a refund for both or the option to be sent 1 and to wait for stock to come in from the supplier.

Due to needing the speakers for a gig that was fast approaching, that quickly assured me they would contact the supplier (from Europe) first thing Monday morning with an estimated turn around for delivery whilst shipping the 1 speaker 1st class. True to their word, this information was received alongside the 1st speaker arriving on the Monday.

The communication from start to finish was top class, with confirmation that the 2nd speaker would be delivered in time.

Outstanding customer service. 100% will be using them again.

December 10, 2025
Unprompted review
Rated 4 out of 5 stars

I bought a Taylor 24ce grand auditorium…

I bought a Taylor 24ce grand auditorium for my husbands main Christmas present as he’s always wanted a Taylor so it was delivered on the 22nd dec and it arrived broken so I contacted guitar guitar and explained and was offered an exchange for a like for like and the broken one was picked up today by dpd and will be returned to the paisley returns dept but I’ve looked online and it now states item is out of stock so I don’t know how long the wait will be and I’m gutted as now I feel like I’ve got him nothing for Christmas 😞 I would like to add more to this review dean from the Glasgow store has been brilliant as he’s kept me updated and now we have the perfect guitar so thank you

December 22, 2025
Unprompted review
guitarguitar logo

Reply from guitarguitar

Hi Mandi,

Thank you for taking the time to leave a review.

I’m sorry to hear that the guitar arrived damaged - particularly given the timing of your order - and I appreciate your patience while we worked through this with you.

I understand that you’ve been in contact with our online management team regarding your order, and that everything has now been agreed and arranged. Thank you for working with us to resolve this.

If there’s anything further you need once it arrives, please don’t hesitate to get in touch.

Thanks,
Adam
Customer Service Lead

Rated 1 out of 5 stars

AVOID

I ordered a guitar that my autistic son had been desperate for all year and was very excited for, it was supposed to be delivered christmas eve, I sat in all day waiting, at 5pm I checked the tracking and it said delivered, I desperately tried to get through to them but as it was Christmas, they were shut. I sent numerous messages and on 27th they replied saying they will investigate with delivery firm and wait for an outcome, this however has left him still with no present, the delivery driver was not supposed to leave anywhere and it was to be given directly to me , they have shown a picture where they have left it, not my house.
Avoid at all costs complete let down and awful customer service with aftershaves team, however the initial sales team were lovely and very professional

December 24, 2025
Unprompted review

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