H.Samuel - London 250 Reviews 

50
TrustScore 2 out of 5

2.1

250 Oxford Street, Oxford Circus, W1C 1DJ London, Oxford Circus, GB


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Rated 1 out of 5 stars

I really wish I had read the reviews before buying these. I bought two “permanent” bracelets from H.Samuel, one for me and one for my daughter, at £80 each, plus insurance for both. My bracelet... See more

Company replied

Rated 5 out of 5 stars

Very good customer service by Marion in Brent Cross Shopping Centre. She spent alot of time advising what suits me and my sister best. I am satisfied with my purchase and with Marions service. I will... See more

Rated 5 out of 5 stars

I had my ear pierced today, in the Oxford circus branch. I was greeted by a very pleasant assistant, Charlotte, who performed the piercings. She was accurate, efficient and TOTALLY professional. I wil... See more

Company replied

Rated 5 out of 5 stars

Sue the store manager, Roxy and Jasleen...thanks for your excellent customer services. U have been patient, attentive and helpful throughout our visit. From Richard and friend


Company details

  1. Jewelry Store
  2. Ear-Piercing Service
  3. Jewelry Repair Service
  4. Watch Repair Service
  5. Watch Store

About H.Samuel - London 250

Written by the company

It feels good to gift and, as the UK’s favourite high street jeweller, we go the extra mile to bring you gifts guaranteed to make you and the recipient smile. Our collection of diamond, gold, and silver jewellery gives everyone the chance to share the love and show you care. Whether you’re considering a lifetime purchase, or want to showcase your style credentials, we’ve got gifts for every occasion, no matter what your budget.

Style Notes

Need outfit inspiration? We have our finger on the pulse of what’s trending and with our curated selection of fashion jewellery and watches, you’ll be setting the scene for your most fashionable moment.

Here To Help

We know our gifts will make you smile but so will our expert service. Whether you need support in choosing that perfect present or some handy gifting tips, we are here to help make that gifting moment special.

Your Bridal Bestie

From planning the proposal to dancing the night away with the people you love most, we’re here for you at every step of your wedding planning. Whether it’s choosing the perfect engagement ring, to thanking your bridesmaids with the most beautiful of gifts, we have the expertise and product selection that’s guaranteed to make you smile. Pop the cork, throw the confetti and let us add the final layer of sparkle to your big day.

Contact info

  • 250 Oxford Street, Oxford Circus, W1C 1DJ, London, Oxford Circus, United Kingdom

  • 02074931682

2.1

Poor

TrustScore 2 out of 5

50 reviews

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2.1

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(50)

1,637 reviews in the last 12 months

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Rated 1 out of 5 stars

Waste of money!


I really wish I had read the reviews before buying these. I bought two “permanent” bracelets from H.Samuel, one for me and one for my daughter, at £80 each, plus insurance for both.

My bracelet fell off after just 2 days. I was told I had to use my insurance to get it refitted and that the insurance could only be used once. A few days later, it broke again. My daughter’s bracelet then fell off after only 3 weeks.

For something sold as permanent, this is completely unacceptable. It feels like poor fitting or poor quality rather than wear and tear.£160 wasted, and I wouldn’t recommend this product at all.

November 30, 2025
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi, We're very sorry to hear about the issues you experienced with your bracelets. It's disappointing to learn they broke so soon after purchase, especially since they're meant to be permanent. We appreciate you bringing this to our attention, and we'll look into the fitting and quality. If you would like to discuss the matter further please do call us on 08004581065 choose option 3 with your case number 2753678. Kind Regards Danielle

Rated 1 out of 5 stars

I bought a ring 6 months ago and my…

I bought a ring 6 months ago and my partner tried ones and it was loose but I didn’t bring back straight and then yesterday I tried to replace it but the manager said not possible anymore. I understand the policy and agree very clear but my problem is it was not even check the ring quality just straight away refused.. we talk about less than £100 worth so not a big carat diamond.. your guarantee policy is for 12 month you should consider the replacement as well within this time.. like I said I understand the policy I’ll take it as you take my 1 star as well.. now I’m going to buy a ring somewhere else where are customer focused and not only business minded.. I don’t blame the staff they are really nice and helpful but I don’t wanna comment about the management:)

Update! So I called the CS as they asked in the reply comments and then the lady explained to me the same what I got in the store.. I just don’t understand what they meant in their comment to bring balance lol you’re such a fake people seriously I just laugh at you

January 10, 2026
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Attila. We appreciate your feedback. We're sorry the ring exchange wasn't possible and that you feel our guarantee policy wasn't considered. We aim to balance policy with customer satisfaction. We'll review your comments to see how we can improve. Please give us a call on 08004581065 your case reference is 02747419. Kind regards Elaine

Rated 1 out of 5 stars

Disappointing experience with H samuel



Disappointing experience with H samuel! I ordered a watch as a surprise gift for my parents in India, but the seller informed me 2 days before delivery that it was out of stock. Despite paying for the order, I'm returning to India empty-handed, and the surprise gift I was planning is now ruined. The lack of communication and transparency about stock availability is frustrating. Hopefully, they'll improve their inventory management and customer service in the future.
Please if you can't handle the orders then make watches not available.

August 25, 2025
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Sachin,

Thank you for getting in touch with us and I am sorry to learn your order had been cancelled.

We would like to discuss this further, please contact us on 0800 458 1065 (opt 3), your case number is CS2685249.

Kind regards,

Beck

Rated 1 out of 5 stars

Permanent (NOT permanent) bracelet

I purchased a permanent bracelet and it has just broken for the 3rd time - I have had the bracelet less than 2months (each time its while I have been completing mundane tasks like making a bed). Im exceptionally disappointed. I would give 0 stars for the bracelet- 1 star for the staff who have been apologetic each time, though when I suggested the 2nd time it broke, perhaps it's a fault with the actual bracelet (it breaks at the same weld point each time) they said it might be, let's see if it happens again! Thankfully each time it's broken I've at least found it! Definitely do not recommend.

May 29, 2025
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Charlotte,

Thank you for taking the time in contacting us and I am sorry to learn of your disappointment with our perfect weld bracelet.

We would like to discuss this further with you, to help us better understand what has happened. Please contact us on 0800 458 1065 (opt 3), your case number is CS2649653.

Kind regards,

Beck

Rated 1 out of 5 stars

Poor customer service for out of country tourists

Poor customer service advice for returning a defective pocket watch purchased June 13th, 2024. CSR couldn’t understand we were on holiday in London, when we returned to Canada, discovered the article was not working properly. After countless emails asking how do I return merchandise for a refund under the 30 day policy, there appears the policy does not accommodate a Canadian tourist buying product. The CSRepresentative kept insisting I send the article back by Royal post or present myself to the Oxford store for a refund. We cannot refund unless you come the store. Frustrated as the customer service rep that didn’t read the core of my email, that I live in Canada. I am now approaching the 30 grace period for getting a full refund for a defective pocket watch purchased.

June 28, 2024
Unprompted review
Rated 1 out of 5 stars

Staff not trained. Very bad experience

We came looking for gold wedding bands and had a terrible experience. The assistant was very young and not trained - they knew nothing about wedding rings or how to size or what the different styles were. A really bad experience so we went elsewhere

June 1, 2024
Unprompted review
Rated 1 out of 5 stars

Not good enough

I ordered an eternity ring from the shop floor which I was promised for collection two days after. 5 days passed no contact at all, only find out when I called customer service that the order been cancelled without making aware. I ask the rude lady if she can help to order another one. She sad nothing she can do about it, I can do an online order. I made another order and this time I received an email saying my order has been cancelled. Two orders in a row and now the company taken over £1500 from my account which I won’t get it back for the next 7 days. Why accept the orders in the first place if you can’t deliver the product? It’s out of order, I will never go back and recommend the service.

April 23, 2024
Unprompted review
Rated 1 out of 5 stars

Unreliable

Unreliable! Few attempts for order and delivery- all failed. The customer service is useless. Ordered a birthday present but ended up showing up without a present!

April 22, 2024
Unprompted review
Rated 5 out of 5 stars

Very good customer service by Marion in…

Very good customer service by Marion in Brent Cross Shopping Centre. She spent alot of time advising what suits me and my sister best. I am satisfied with my purchase and with Marions service. I will definitely be back to this store.

March 29, 2024
Unprompted review
Rated 1 out of 5 stars

Worst customer service ever

My boyfriend bought an engagement ring and they supposed to send it in 5 working days, We waited 10 days and call the store number never pick up the phone. Finally on day 10 after the purchase they picked the phone and send it to our home, They never mentioned or written in the email He received the resized we need to pay, If something too important need to be written in the receive or email but nothing.

When we went to the store the resized they don't pay attention and when finally someone spoke to us... How can I help? stay with us 30 seconds because the shift is ended and left us with another lady who was not training properly not answer our questions and after another 10 days they don't resized free when in the purchased mentioned, the lady on the phone said they call us one and that it's no email to follow, What kind of customer services is that, Failed no one but 3 times, I just want my money back and that's it.

Never buy anything there

March 5, 2024
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Zulhen,

Thank you for contacting us and I am sorry for the delay in getting back to you.

I can see that this matter is being handled by a colleague. Should you or your partner wish to discuss this matter further, please contact us on 0800 458 1065 (option 3). Your case number is 2449200.

Kind regards,

Beck

Rated 1 out of 5 stars

DO NOT BUY FROM H SAMUEL

I purchased a 7-stone diamond eternity ring 18 months ago, and one of the stones has fallen out. I took it back to Brent Cross, and was told they only guarantee it for 12 months. They quoted over £400 to replace the tiny diamond. I said I didn't feel a stone should fall out that quickly, and asked for it to be repaired free of charge. I also contacted customer services to complain, and they said they would look into it. They kept the ring for 4 weeks, then sent me a text to collect it. They gave it back to me still missing a stone. I will never buy from them again, and would strongly advise anyone thinking of purchasing from them to rethink.

February 29, 2024
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Phillip,

Thank you for contacting us and I am sorry that a stone has fallen out the ring you had chosen.

We would like to have the opportunity to discuss this with you, to better understand what has happened. Please reach out to us on 0800 458 1065 (option 3). Your case number is CS2447410.

Please have your repair number and receipt to hand when contacting us.

Kind regards,

Beck

Rated 1 out of 5 stars

Gold Star Earrings

I bought a pair of gold Star earrings which had 30% off in the Black Friday event I know they were only cheap but they bent at the edges so easily absolute rubbish so always pay more.
Customer services did not help very sad.

November 24, 2023
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Pat and Dave, thanks for your feedback. I am sorry to hear that your earrings have been broken. Please call us on 08004581065 with your case reference 02441483 so we can assist you further. Kind regards Elaine

Rated 5 out of 5 stars

Sue the store manager

Sue the store manager, Roxy and Jasleen...thanks for your excellent customer services. U have been patient, attentive and helpful throughout our visit.

From Richard and friend

February 11, 2024
Unprompted review
Rated 1 out of 5 stars

I go 19:10 to buy Seiko Astron GPS…

I go 19:10 to buy Seiko Astron GPS Solar 'Jet Black' Watch… they close the store 19:45 … was impossible have help from employ 5 employ seat on chair and talk no customer service … no one employ ask if I need help …. Than one other guy was clean the store with the hoover …. The guy was on the floor cleaning with hoover for 20 min the other people was chatting 🤷🏻‍♂️no sens come to buy on this store 2000£ of watch…. No experience at all total unprofessional I’ll buy different watch on the store in front tomorrow morning

February 2, 2024
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Ivan, thanks for your feedback. I am sorry to hear that you are unhappy with the service. Please contact us on 08004581065 with your case reference 02433776 so we can assist further. Kind regards Elaine

Rated 1 out of 5 stars

Very Rude and horrible customer…

Very Rude and horrible customer service, never going back again!

January 3, 2024
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi Rose, thanks for your feedback. I am sorry to hear that you are unhappy with the service. Please call us on 08004581065 with your case number 02417440 and we will address it. Kind regards Elaine

Rated 5 out of 5 stars

Easy to shop and amazing watch

Easy to shop and amazing watch , lovely teams.
MP

December 20, 2023
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi thank you for taking the time to leave your 5-star review. It’s great to hear you experienced our excellent service. Kind regards Pamela

Rated 5 out of 5 stars

I spoke to staff earlier in store…

I spoke to staff earlier in store before I ordered online and they were very friendly and helpful.

October 30, 2023
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi thank you for taking the time to leave your 5-star review. It’s great to hear you experienced our excellent service. Kind regards Pamela

Rated 5 out of 5 stars

Fabulous service!!

I had my ear pierced today, in the Oxford circus branch. I was greeted by a very pleasant assistant, Charlotte, who performed the piercings. She was accurate, efficient and TOTALLY professional. I will definitely go back there!!

September 23, 2023
Unprompted review
H.Samuel - London 250 logo

Reply from H.Samuel - London 250

Hi thank you for taking the time to leave your 5-star review. It’s great to hear you experienced our excellent service. Kind regards Pamela

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