Iceland Reviews 

8,673
TrustScore 1.5 out of 5

1.6

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Review summary

Created with AI, based on recent reviews

Evaluating 1,319 reviews, most reviewers were let down by their experience overall. Many customers reported significant issues with delivery services, including missed or late orders and items marked as delivered but not received. Consumers frequently experienced problems with products, such as missing or incorrect items, out-of-date food, and defrosted goods. People often found customer service unhelpful, difficult to contact, and ineffective in resolving complaints. Though some customers praised delivery drivers for being polite, helpful, and dedicated, others encountered unhelpful staff. A recurring concern was the new bagless delivery system, which many found inconvenient, particularly for those with mobility issues, as drivers were often unwilling to assist.

What people talk about most

Delivery service

Consumers express significant dissatisfaction with the delivery service, citing frequent issues with late or... See more

Product

Reviewers highlight negative aspects of product quality, with many consumers reporting issues such as... See more

Order

Reviewers express widespread dissatisfaction with their orders, frequently reporting missing items and... See more

Customer service

Clients share negative opinions on customer service, with many reviewers expressing dissatisfaction and... See more

Staff

People report ambiguous experiences with staff, with many customers praising the helpfulness and politeness... See more

Reviews shaping this summary

Rated 2 out of 5 stars

The 2 stars are for the delivery driver who was lovely!Missing item,told it was replaced and it wasnt!Ordered 2 chickens extra tasty,out of stock so sent me 2 must cheaper ones,items refunded that wer... See more

Rated 1 out of 5 stars

I called iceland.co.uk as im unable get on my online account suffer with memory loss give my name dob old email address theh asked me for my old tell no from about 6 years ago i told here about my m... See more

Rated 1 out of 5 stars

Shocking!!!! not only did my delivery not turn up the customer service calls were just as disappointing they clearly don’t care they stillcan’t get through to the store so I have to call back another... See more

Rated 1 out of 5 stars

Brought the 8 for £10 but staff had put other items in wrong freezer so instead of £10 items cost £20 E mailed Iceland ( out of principal ) and told that I should go back to store and take pict... See more


Company details

  1. Supermarket

Information provided by various external sources

Iceland are experts in frozen food, delivering great ideas for busy, value conscious mums. Nationwide home delivery service.


Contact info

1.6

Bad

TrustScore 1.5 out of 5

9K reviews

5-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Hasn’t replied to negative reviews

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1.6

All reviews

(8,673)

1,268 reviews in the last 12 months

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Rated 1 out of 5 stars

Bagless delivery is a disaster

Bagless delivery is a disaster. We live right on the road with cars, vans, buses, lorries going past whilst scrabbling to put items into our own bags from the trays plonked by our door. Our home fills with traffic fumes and the whole thing is demeaning and thoroughly unpleasant. Read the other reviews about bagless delivery, Iceland. Change or lose your customers ! For every poor review about bagless, how many more customers are you quietly losing because they just shop elsewhere?

July 9, 2026
Unprompted review
Rated 1 out of 5 stars

Lost a long term customer due to lies

Lost a long term customer because of lies!!

Yesterday I ordered online totally £86, booked my two our slot and paid. Money was taken immediately which I always find bizarre as the likes of Tesco.com don't do this until after items are dispatched but fine.

Today arrived my time slot between 10am - 12pm comes and goes, check my email and telephone for emails, texts etc. Nothing.

Called to speak to customer services, after 25 mins on hold I get through, they take details and call through to store, queue another 10 mins on hold. The agent comes back to me say all delivery vans are broken but the stores have sent out notifications. This is where I lose it because I hate lies!! I asked when my order would be delivered. Oh it won't, OK so will I get my refund back today? No I will have to wait 3-5 working days. People rely on Iceland to feed their children when they are on a budget so if they cannot refund in a timely manner, its no wonder some children go to bed at night with an empty stomach.
I don't want compensation, I just want my own money back so I can spend it somewhere more deserving of it.

July 9, 2026
Unprompted review
Rated 1 out of 5 stars

Food warehouse store Corby watch your bill.

I visited the Iceland store at Phoenix park way Corby. They had a special buy one get one free offer on the shelf but when I went to the checkout I was charged full price for both items. Also an announcement in the store saying over 65s just show proof off age on Tuesday to get 10% discount but it turns out that's not true either you need a card and maybe an app as well but my card was cancelled by them years ago with no explanation ever given. The email address for customer service doesn't work and the phone number for the store doesn't work and I waited 16 minutes for an answer on the main number only to be asked a barrage of questions and then they hung up on me. Disgusting service and a disgrace to the brand.

July 9, 2026
Unprompted review
Rated 1 out of 5 stars

Well we’re do I start orderd a food…

Well we’re do I start orderd a food order 4 days ago dident get half my shopping about 60.00 pounds worth been on phone for a couple of days now still no refund no shopping been deleverd iceland u should be ashamed ripping people off I will never buy from your food store again to my food bill was 125.00 a lot for someone who can’t work due to caring for my son so now I had to spend more money as u not refunded me disgusting service disgusting customer service and kept my items 😳😳😳😡

July 6, 2026
Unprompted review
Rated 1 out of 5 stars

Shocking experience and customer…

Shocking experience and customer service
On 24th June placed a order with Rushden branch for 107.60
Same day delivery
In that order included hovis best of both bread
Within one day of receiving it my daughter who is autistic found and ate some and the next day was poorly
Apon checking the loaf was mouldy
Due to her condition she struggles with certain things but never in this world. Did we expect mouldy bread to be delivered
Reported to Iceland customer service they said they would investigate only after all this time to receive a message from them on the 8th of July denying all responsibility and telling me to contact hovis
No empathy no apology no customer service I brought the bread directly from Iceland they should own the problem
Please avoid Iceland their customer service and products are zero quality!!!!!!!!!!!!!!!!!!!!

June 24, 2026
Unprompted review
Rated 1 out of 5 stars

Deliberate Defrauding

I have ordered on line for two and more years now .
Buy two get one free on Cornflakes it says.
I think this company is deliberately defrauding the customer. Buy 2 get one free. I press buy two. When I received my order there was no third packet I rang local shop. No help whatsoever. I rang head office. Exactly same “oh No you should press Buy Three and then the third is discounted at Till” they said No. It says Buy Two and then get one free I said. I asked to speak to a Director. She didn’t know what a Director was !!! All Managers in a Meeting !!! I asked for a Manager to ring me. 12 hours later I am still waiting

July 8, 2026
Unprompted review
Rated 2 out of 5 stars

What to do now???? I have been a regular customer with…

I have been a regular customer with Iceland since we went into lockdown when I could not get a delivery elsewhere.
I have over that time been pretty satisfied with the service I received and the groceries have been fine particulaly their frozen fish and frozen fruit produce. So I had no thoughts of going elsewhere despite a few hiccups here and there which will happen with any provider.
However the last week the service has been very very poor. I was told that my order could not be delivered on the date and time chosen (no real eason given) and I needed to go back online and rebook another delivery time for a later date. Which I did. The store confirmed they had received the updated order but from then on I heard nothing. I tried ringing the store but no one picked up. I tried customer services number and waiting 15 minutes but no joy. I looked online and my order was there waiting but no delivery had been confirmed. All very confusing. It was coming up to the scheduled delivery time I had booked, but still no confirmation received. Finally I went online one more time and found miraculously that my order delivery had been confirmed and would be with me in about 5 minutes. Madness!
The whole thing was very confusing and disappointing. And to top it all off this driver who I have only seen once before, was bordering on the rude and just stood back with a scowl on his face and watched me try to unpack all the crates of groceries without any help. When I questioned why he hadn't emailed me ahead of the delivery time which all the previous drivers had done and why I had not received any confirmation at all that the order was on its way he just dismissed my queries out of hand. I was dismayed as all the other drivers I had met had been extremely pleasant and helpful. But this one certainly was not.
I am now considering whether I should stay with Iceland as I could do without the stress. I will miss their frozen fish though particularly the Sea Bass which is divine.

July 8, 2026
Unprompted review
Rated 5 out of 5 stars

Very helpful team in iceland on farnham road

Hi, my name is yaz. I went to iceland today on farnham, road.
Slough. I myself is going through cancer.
Recovery now, but still can't move about that much very hard to get starved. So I went into Iceland Anna saw a young boy, I think he was doing home delivery. Items and I said, could you help me? I need some Coke cans, but of great of 2 and 2 greats of water, but I have can't push a trolley. And they can't lift them up myself. Would you help me with no hesitation? He said yes and helped me take the. He took it to the tills, but there was a cure and helped me there and helped me to take it to my car. You don't find many people like that anymore. Who will just drop everything, what they were doing and help someone like myself? You didn't even know I had a hidden disability
He just helped such a nice guy. Honestly, I can't explain how happy I was. His name was Rahul. Not just him and the manager Simon we're brilliant with me
Honestly, I can't explain. It was so helpful that I went away. Feeling so happy. Thank you, 4 Iceland in Slough will help you me. I'm making life easy for me. As well.

July 8, 2026
Unprompted review
Rated 1 out of 5 stars

My Iceland said delivered but hadn't…

My Iceland said delivered but hadn't been. I rang the store for twenty minutes and they pick it up and put it down. So I rang the main office and was told it's running late by two hours. I have had to ask my neighbour to pick my grandsons up from school because it could come at any time. I'm sorry Iceland but you are, a joke. I wanted a refund but they said no. Plus no apology

July 8, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered a home delivery and when it…

Ordered a home delivery and when it came the dates on everything expired with 24 hours which meant most of it became unusable and ended up in the bin have contacted Iceland customer service 6 days ago but have not responded ..... this is obviously the way iceland cut down on food wastage inshore Absolutely shocking that they are not interested in the slightest.

July 1, 2026
Unprompted review
Rated 1 out of 5 stars

Iceland online order is the most…

Iceland online order is the most useless thing that ever happened to me.....I placed orders on Saturday 4th of July which was to be delivered on Sunday 5th of July, but I still haven't gotten my orders which actually wrote delivered already. After several calls and email with no response, I was at about four stores today and none could solve the problem. Please I need my money back if I couldn't get my orders. Very horrible store I ever known in the UK.

July 7, 2026
Unprompted review
Rated 1 out of 5 stars

Would rate as Zero stars but not able…

Would rate as Zero stars but not able to
Very poor customer service, which appears to be intentional.

Did not want substitution on 3 consecutive orders for a home delivery. Returned with driver on all occasions- having to chase up for a refund. Driver advises refund has to be scanned in by store ( all other grocery companies- it is driver who scan in product) - who don't do so and just return it to shelf.

Iceland if i came into you store and took 5 pounds worth of good without paying for it - you would consider it theft - why is this any different .

June 29, 2026
Unprompted review
Rated 1 out of 5 stars

Pretty dire online delivery

Had bad experience with Iceland who didnt deliver within the two hour slot and didnt contact me to explain at all.Awful experience trying to get through to anyone at customer service, just an endless recorded message saying they are busy and try the website.Sent a message but go no reply,
Finally got through after huge wait and they just blithely said the delivery was on its way- 4.15 hours late and after waiting trying to contact them all day
The idea of onine shopping is supposed to be convenience, not being messaed around all day!

July 3, 2026
Unprompted review
Rated 1 out of 5 stars

My order was ment to be here on 5th of…

My order was ment to be here on 5th of July between 10 and 12 never got it i went in to Iceland 2day at swanley got told not sure what happen and it would be delivered today between 5 and 7 and still not received it

July 5, 2026
Unprompted review
Rated 1 out of 5 stars

Dont deserve even 1 star

Dont deserve even 1 star, i done an online shop on sat 4th july with delivery slot for sun 5th july between 12.30/2.30
That was not delivered tried calling store in barrhead glasgow to no avail i then called customer service who tried to call store to no avail so decided to email shop manager to find out about my order then advised me to wait 24/48hrs for response if no response from this they would then start the process of a refund that can take 5/7working days to go back in my bank
The problem i have is 1 i have no shopping and no more money to even try to replace this all explained to customer services and they think it is acceptable to leave a disabled diabetic with no food. Will never spend another penny at iceland absolute joke

July 5, 2026
Unprompted review
Rated 3 out of 5 stars

Do not like the no bag delivery now

Do not like the no bag delivery now
Iceland was the only place still doing bags which is one of the main reasons I did an online shop with them.
I'm in a wheelchair and now it takes ages for me to transfer the items especially if I order a main shop.
Maybe could give customers the option of bags or not to make it easier on disabled people

July 5, 2026
Unprompted review

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