Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

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No recent history of asking for reviews

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4.7

All reviews

(256)

124 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing car hire

Amazing car hire, ordered a discovery sport and got a full size discovery, easy contactless collection and drop off. Would highly recommend.

April 20, 2025
Unprompted review
Rated 5 out of 5 stars

OUTSTANDING! Value, service, speed and communication perfect.

The communication from the company was absolutely fantastic. We suffered a delay to our inbound flight from the UK and informed them prior to boarding, and received a reply within about 5 minutes telling us not to worry and re-confirming the directions from the airport. We also changed our vehicle from a larger to smaller one and again, this process was seamless and super easy. Superior in comparison to companies I've used elsewhere in the world!

The car was stunning, everything was explained in perfect detail and very minor damage (a tiny scuff to paintwork) was pointed out to me prior to signing the agreement.

Returning the car was also super easy, and the options for extra insurance and roadside assistance were explained at pickup, which were really good prices as well.

Overall, we will definitely recommend Iceland Car Rental to anyone visiting Iceland, and when we next visit we will definitely use them again.

Amazing work, thank you so much from two VERY satisfied customers.

March 4, 2025
Unprompted review
Rated 5 out of 5 stars

review

the lady at the desk was so helpful and made picking the car up a really easy experience. also drop off was super fast and easy and very close to the airport on a few minute walk

March 7, 2025
Unprompted review
Rated 5 out of 5 stars

Iceland Car Rental made everything very easy and convenient

Iceland Car Rental made everything very easy. The pick up location was very convenient to walk to from the airport plus they also had a shuttle that we took on the return trip to the airport. The car was great and did excellent in the ever changing Icelandic winter weather. We preferred the manuel drive and it was very smooth.

March 20, 2025
Unprompted review
Rated 5 out of 5 stars

Easy Car Rental Experience

Everything went well with our rental car experience. We were only slightly confused that Iceland Car Rental was in the Blue Car Rental office, so had just a touch of difficulty finding the office…we chose to walk as the shuttle was taking a long time to leave. The car was just fine and worked well. We loved having the WiFi in the car. Returning the car was very easy as well. I would recommend Iceland Car Rental and use them again.

March 21, 2025
Unprompted review
Rated 5 out of 5 stars

Wild wind smooth pick up

As wild the wind blew the evening I picked up the car the calm and easy the pick up was. No queue and a nice and relaxed lady behind the counter. I will defintately come back

March 2, 2025
Unprompted review
Rated 5 out of 5 stars

Great service from start to finish

Great service from start to finish. Staff were friendly and knowledgeable and we were given plenty of helpful information about driving conditions etc. would highly recommend

March 4, 2025
Unprompted review
Rated 5 out of 5 stars

Easiest check-in I've had (in US and EU)

I've hired many cars in Europe and some in the US, and this was by far the easiest. The prices on the website were informative and accurate and the check-in was easy with no "hard sell" to something else. In Iceland, insurance is very important, especially in winter, so take the most comprehensive package and it makes the holiday stress free especially when driving on snow and ice. I am a confident driver but I saw a number of tourists who are not confident in those conditions, so full coverage is key

February 7, 2025
Unprompted review
Rated 3 out of 5 stars

Mixed experience

Personally I recommend making sure every part of your rental car works before you take off on the road. Our rental car turned out to have a broken gas cap which we had to open from the inside each time we wanted to refuel. Additionally we encountered a bug where the car refused to detect the seatbelts, resulting in a constant warning beep playing while driving.

Icelandic car rental did provide us with directions to a local mechanic who promptly took a look at our car, the service for this was very fast, the problem itself did unfortunately return the nex day.

I'm rating my experience 3 stars since we had to miss out on a few planned activities when these problems showed up. As I mentioned, the customer services were very helpful so I do recommend the full insurance incase you also encounter issues on the road.

February 13, 2025
Unprompted review
Iceland Car Rental logo

Reply from Iceland Car Rental

Thanks for your feedback, and we're sorry to hear about the issues with your rental car. We’re glad our team and the mechanic were able to assist quickly, though it’s unfortunate the problem returned and affected your plans. We’ll use your feedback to improve and hope to offer a better experience in the future.

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