Iceland Car Rental Reviews 

256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Evaluating 117 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the friendly staff for being extremely helpful and efficient, ensuring that the vehicle collection and drop-off processes remain completely straightforward and stress-free. People note that the online booking platform is very easy to navigate, making the entire reservation journey simple, fast, and reliable. However, some customers also noted occasional issues with vehicle condition, mentioning visible body damages, worn-out parts, or unexpected mechanical problems upon arrival. A few people also experienced equipment troubles such as missing charging cables, malfunctioning features, or minor faults during their road trips.

What people talk about most

Service

Consumers find service to be positive, highlighting quick, easy, and seamless pick-up and drop-off... See more

Product

People report ambiguous experiences with product. Many reviewers highlight that their vehicles were brand... See more

User experience

Reviewers mention positive feedback about user experience, highlighting seamless booking, check-in, and... See more

Quality

Customers consistently note ambiguous experiences with quality. Many consumers report that vehicles are... See more

Staff

Customers had positive experiences with staff, consistently highlighting their helpfulness, friendliness, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We rented a Dacia Bigster for 11 days in august, the car was new and worked really well, even in the F-roads. Unfortunately a piece of gravel hit the windshield and opened a little crack, but with... See more

Rated 5 out of 5 stars

We rented a car here for the first time, and everything went smoothly. The car was clean, the reservation process was clear, and a big plus was that full insurance was included — no additional fees.... See more

Rated 5 out of 5 stars

Rented a car at Iceland Car Rental (Blue). The proces is simple and they’re very transparant about prices. They don’t have a lot of additional costs that add up to the price like some of other compa... See more

Rated 5 out of 5 stars

I booked a Suzuki Vitara but was given a Nissan SUV instead, and it turned out to be a lovely upgrade. The car was automatic with four‑wheel drive, which came in very handy as it snowed a few time... See more


Company details

  1. Car Rental Agency

Written by the company

Explore Iceland at your own pace with Iceland Car Rental, your trusted partner for affordable, hassle-free self-drive adventures. We offer a wide selection of vehicles, including both manual and automatic options, from the world’s most reliable car brands—all designed to make your journey as smooth as the breathtaking Icelandic landscapes. Choose from our fleet of new car models, perfect for city cruising or exploring rugged terrains, with no deposits, no hidden fees, and prices that include everything you need—like CDW insurance for peace of mind. Start your journey from Keflavik and enjoy the freedom of inclusive pricing, convenient pickup options, and no surprises along the way.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

256 reviews

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No recent history of asking for reviews

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4.7

All reviews

(256)

124 reviews in the last 12 months

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Rated 5 out of 5 stars

Better than the big names

Great experience

Very easy and good car

I often go with the big names over local car rental, but for Iceland I would choose these lot every time

September 6, 2025
Unprompted review
Rated 5 out of 5 stars

5 star experience

I had a flawless experience with Iceland car rental. I rented a car for 7 days in September and right from collection to drop off was smooth. I rented a Kia stonic which was in great condition! Will definitely recommend

September 21, 2025
Unprompted review
Rated 4 out of 5 stars

KIA for two weeks

We had a small KIA for two weeks and it was absolutely sufficient for our needs as we did not plan to go over F Roads!
One big thing is that we got notifications for possible bad weather consitions all over the island!
Sadly the pick-up code was not delivered in time so there was a short panik attack when arriving as we got no clue where to go and also no code for the key-box. as there is no service counter from the rental in the airport itself and we thought we got scammed!
Once we found the rental outside the airport all went smooth!

October 3, 2025
Unprompted review
Rated 4 out of 5 stars

Insurance scams…

I get really fed up with hire companies loading you with insurance packages that in the end don’t cover you, o chose these guys because it was an all in package and made hiring easy and fast

October 6, 2025
Unprompted review
Rated 3 out of 5 stars

Everything is fine with the car

Everything is fine with the car, but the thing is that they don't tell you that if you are going to pass by the Tunnel in the North part of the island you need to go on a website to pay for it in the next 24 hours because if you don’t do it the car company will charge you for it and they will also charge you a extra fee of $16 for the service. They don’t take the time to tell you this but they do take the time to try to sell you their most expensive insurance.

September 7, 2025
Unprompted review
Rated 2 out of 5 stars

Car is unroadworthy and wasn’t properly checked prior to hire

We hired an older rather than new car. Irrespective. It was not roadworthy. The drivers headlamp didnt work so we couldnt drive at night as we only have full beam. And there was a wheel issue so that the entire vehicle vibrates between 40 to 50km/hr. Finally the door locks are jamming and the key gets stuck. So after too many calls and back and forth we reached a very good solution. Change car. Upgrade. They came to meet us most of the way. And they discounted the hire for the affected day. We were finally sorted after 1730. Thank you. But too must frustration for first day of holiday.

September 13, 2025
Unprompted review
Rated 4 out of 5 stars

Excellent car rental

Booking worked fine and I received super nice and useful information. From the terminal in Keflavik there is a shuttle bus every 20 minutes to the rental office. However, we were not entirely aware that Iceland Car Rental does not have its own office. It is handled by Blue Car Rental. We got off at stop 3, as there was a big sign with Iceland Car Rental on a building, but there was just no office. Then we found out that we were going to Blue Car Rental at stop 2. Had a slightly longer walk with the suitcases, but then it went fine. Nice and clean car. Drop-off was easy.

September 3, 2025
Unprompted review
Rated 5 out of 5 stars

Recommended

Check in and check out quick and easy. Kind people working at reception, 24 hours opened.
Car worked conveniently, without problems.
A good experience. We can recommend them!

September 1, 2025
Unprompted review
Rated 4 out of 5 stars

All fine

All fine, only a little problem during the pick up: I chose the key locker, but no email was sent to me with the code for the locker so I lost some time for collecting the key.
Not clear the indication fot the entrance of the drop off parking in the airport.

August 24, 2025
Unprompted review
Rated 5 out of 5 stars

Service and rental went as smooth as…

Service and rental went as smooth as can be.
Yes they may be a little higher priced than others in the region, but you have a peace of mind when renting from these folks.

Any questions I had were responded to in less than a day.

Thanks Blue

August 15, 2025
Unprompted review
Rated 4 out of 5 stars

Duster 4x4

It was very fast to ger the car, a lot of paperwork was done online before arrival, the same with drop off. Car was as expected and reliable. We drowe >2500 km in about a week, considerable amount of it on F roads.

August 7, 2025
Unprompted review
Rated 4 out of 5 stars

Good

I was generally very satisfied with the rental car. The vehicle was just right for our needs, even though it was a bit older, which actually worked perfectly for the harsh conditions in Iceland. The only downside was the pickup process, which was somewhat disorganized, and we had to wait about half an hour. Aside from that, everything else went smoothly. I would consider renting again!

June 22, 2025
Unprompted review
Rated 4 out of 5 stars

In contact Iceland car rental I found…professional

In contact Iceland car rental I found them to be professional,replied to my. Queries immediately and we're very helpful., on collecting the car, had to wait even though there were 5 assistants talking . No one brought us to car which I found disappointing, return of car was issue free ,I took full package. Car is what I wanted and no issues

July 27, 2025
Unprompted review
Rated 5 out of 5 stars

Great service, wide range of choices

Great service. Wide range of vehicle choices. Friendly staff. Smooth check-in and drop off process. No hidden fees, costs, etc. We did take a premium insurance and it was right choice for Icelandic weather. It is at walkable distance from airport so makes it easier to pick and drop vehicle.

July 6, 2025
Unprompted review
Rated 5 out of 5 stars

Iceland Care Rental A++

Renting from Iceland Care Rental was such a good decision! Pick-up and drop-off were incredibly easy and smooth and the car that we rented was perfect for our week in Iceland! We chose Iceland Care Rental because of the price, but would absolutely use this company again because of the service we received!

July 1, 2025
Unprompted review
Rated 5 out of 5 stars

good experience

It was pretty easy to check in and check out despite a crowd during check in. I had trouble getting the car started and the gentleman at the counter came out right away and helped.

June 7, 2025
Unprompted review

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