I recd. the limited edition lab life golden Titan which I'm very pleased with. Ordering was easy & quickly rcd. it. How ever since then I've ordered 2 further items by telephone but according to Cus... See more
Company replied
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
If you watch at he right time there are some great bargains. Especially with beauty. The Elizabeth Grant range is excellent. Still waiting for invoice statements to show flexi-pay dates!!!!?
Company replied
I am very happy to deal with Ideal World as I have purchased many items from them over a long period of time and have found them a very good shopping channel to deal with .Its easy to order ,items del... See more
Company replied
I buy zhuzh tan enhanc4r for years now always get good deals on iv told many people as i keep getting asked what i use .in 3 days i go from whute to dark. Even with no sun tanning lotion in this or an... See more
Company replied
Company details
About Ideal World
Written by the company
Ideal World TV - Delivering a dynamic and entertaining shopping experience.
Ideal World, TV - SKY 668 | Freeview 51 | Virgin Media 747 | Freesat 810 | Youtube
Share A Meal
Written by the company
- With every purchase we donate one meal to a hungry child in India and the UK
Contact info
Ideal World, Surrey House, Plane Tree Crescent, Feltham, TW13 7HF, London, United Kingdom
- 0800 151 2345
- customercare@idealworld.tv
- www.idealworld.tv
4.1
Great
105K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
This product was very disappointing
This product was very disappointing,
I am not sure what it was meant to do, it was just a noisy one we could not even hear the TV it was so noisy.
August 9, 2026
Reply from Ideal World
Dear Customer,
We’re sorry to hear that the product did not meet your expectations and that the noise level made it difficult for you to use it comfortably.
We have checked your order and can see that you have already returned the item to us. Once the item is received back at our warehouse, we will process your return accordingly.
We apologise for the disappointment caused and appreciate you taking the time to share your feedback with us.
Regards,
Ansh
Ideal World Customer Care
Air purifier
Still waiting for product sill not delivered called customer support no help just oh give it another week So I don’t think I will be buying anything else
August 9, 2026
Reply from Ideal World
Dear Andrew,
We’re very sorry for the delay with your order.
We have investigated your order and found that the item was dispatched on 6th August and handed over to EVRi for delivery. However, there has been no further tracking update since 12th August.
As a result, we are considering the parcel to be lost in transit. As discussed with you, and in line with your preference, we have arranged a replacement for you.
We hope the replacement reaches you promptly and helps address your concerns.
Regards,
Ansh
Ideal World Customer Care
The earphones would not connect to my…
The earphones would not connect to my iPhone at all so sent them back
August 5, 2026
Reply from Ideal World
Dear Paula,
We are sorry that the earbuds you purchased did not meet your expectations. As you mentioned that you were unable to connect them to your iPhone, we wanted to understand the issue you experienced while attempting to connect the earbuds and see how we could assist.
We have tried contacting you to discuss this further; however, unfortunately, we were unable to reach you.
We can confirm that your refund has been processed in full. We apologies for any inconvenience caused and appreciate you bringing your experience to our attention.
Regards,
Ansh
Ideal World Customer Care
Fast friendly efficient
August 5, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
I recieved what I ordered
I recieved what I ordered, whenI was told I would recieve it, and in perfect condition. One cant ask for anymore. Thank you..
August 6, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Delivery service was very good
August 6, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Got sent wrong item paid postage to get…
Got sent wrong item paid postage to get it then postage to send it back how good is that not plus it was more expensive to send it back than what it was for them to send it to me so not happy and can not give 5 stars
August 8, 2026
Reply from Ideal World
Dear Customer,
Please accept our sincere apologies for the inconvenience caused by receiving the wrong item and having to pay postage to return it. We understand how frustrating it must have been, especially when the return postage cost was higher than the original delivery cost.
Please get in touch with our Customer Service team on 0800 151 2345 (option 2) or email us at customercare@idealworld.tv so we can look into this for you and assist you further.
Regards,
Ansh
Ideal World Customer Care
Excellent service and delivery
Excellent service and delivery. I have shopped with ideal world now for many years and every item is great quality .
All the presenters I find very informative and they all seem lovely I haven't met any but I enjoy watching every presenter . I'm always looking for a great product at great prices ideal world ticks all those boxes
August 8, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
cancelled without explaination
I ordered two items online, I received an email from evri saying they received the order and will let me know when it is our for delivery , then I received a notification from ideal world saying the order was cancelled.
July 29, 2026
Reply from Ideal World
Dear Teresa,
We have investigated your query and found that your items were dispatched as expected. Unfortunately, the parcel was subsequently returned back to us following a failed delivery attempt. As a result, we had to cancel the order and issue a refund to you.
We understand how disappointing this must have been, especially after receiving confirmation from Evri that your parcel was on its way. We apologise for any inconvenience caused and appreciate your understanding.
Regards,
Ansh
Ideal World Customer Care
Good company to deal with
Good company to deal with, delivery good. Quality as described
August 7, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Shopping on I W
I love shopping on IW for fashion and accessories as they provide a great variety of quality products at great prices( I wish they would look at offering more skirts though). The presenters are informative and offer great advice on sizing and styling.
I always order via the website. However, since the systems were updated and a OTP was introduced, I have become increasingly frustrated when I attempt to login. Once logged in, ordering is easy and I like the fact that IW always advise on the progress of an order right upto delivery.
My latest acquisitions are 2 Kelly lookalike handbags. Both of them are great quality, and, were at a great price. The suede one, though, is to die for.
August 7, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
I absolutely love Ideal world for Thier… do my workout or chores. Thier live deals are brilliant for innovative gadgets and Thier prices cannot be beaten. My favourite presenter is Natalie. Also Sally
I absolutely love Ideal world for Thier beauty deals and beauty gadget. Light therapy EMS also health and fitness. I found them on 5 USA at 6am till 9 am also on utub I watch almost every day while
August 8, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Idealworld.tv present a product called… fortus toothbrush ( lab life)
Idealworld.tv present a product called fortus toothbrush, the product is absolute terrible and breaks after 2 to 3 months and company do not provide life time warranty. My request to everyone who watches idealworld.tv, the claim they make are false and even the two sisters they bring on who apparently own lab life are making false claims on the fortus tooth brush. This is a complete scam and my advice is to avoid at all cost. I'm writing this review as I purchased the fortus brush and the brush heads broke after 3 months. Please read reviews on trust pilot where the product and company have been rated 1.5 or less. Idealworld.tv should be ashamed of scaming hardworking people of there money and selling this type of product.
June 1, 2026
Unprompted review
Reply from Ideal World
Dear Customer,
Thank you for taking the time to share your feedback.
We are sorry to hear about your experience regarding the toothbrush and the issues you have experienced with the brush heads after three months. We appreciate you bringing this matter to our attention.
Could you please share your order details and contact information with us so that we can investigate this matter further.
Once our investigation is complete, we will contact you directly with an update and the outcome. We appreciate your patience while we look into this for you.
Regards,
Ansh
Ideal World Customer Care
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
Assuming that Idealworld is a British…
Assuming that Idealworld is a British English online outlet?
And there hasn’t been a spelling reform in the British English dictionaries since 1895 (1895).. why are you using anerican spelling? ie: “ENERGIZED” this is really sad… and sends the wrong message to children…
August 14, 2026
Unprompted review
Reply from Ideal World
Dear Customer,
Thank you for taking the time to share your feedback.
We are sorry for any concern caused regarding the use of American English spelling and appreciate you bringing this matter to our attention.
Could you please elaborate on where you noticed the spelling “ENERGIZED” and, if possible, share further details so we can investigate this appropriately.
Please also provide your account details and contact information so we can look into this further and contact you directly with an update.
Regards,
Ansh
Ideal World Customer Care
Ideal world has not let me down so I…
Ideal world has not let me down so I will carry on buying off you.thank you.
August 3, 2026
Reply from Ideal World
Dear Customer,
We appreciate your valuable feedback and are delighted to see your positive rating.
Your satisfaction is our priority, and we look forward to serving you again in your future shopping experiences with Ideal World.
Regards,
Ansh
Ideal World Customer Care
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.