Jaques of London Reviews 

23,152
TrustScore 4.5 out of 5

4.4

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Review summary

Created with AI, based on recent reviews

Evaluating 223 reviews, reviewers overwhelmingly had a great experience with this company. People frequently mention that the wooden toys are exceptionally well made, sturdy, highly engaging for children, and arrive in gorgeous presentation boxes tied with ribbons. Consumers also appreciate how remarkably easy the online ordering process is, noting that packages usually arrive promptly and are beautifully prepared with great care. Though some customers experienced occasional delays or issues with courier delivery services handling their parcels. A few reviewers also noted receiving faulty items, experiencing poor product construction, or encountering significant difficulties when trying to reach customer support for prompt assistance.

What people talk about most

Product

Users describe positive interactions with product, highlighting the exquisite craftsmanship, traditional... See more

Quality

Clients share positive opinions on quality, often praising the well-made and traditional wooden toys and... See more

Delivery service

Customers had ambiguous experiences with delivery_service, reflecting a wide range of opinions. Many... See more

Order

Reviewers highlight ambiguous aspects of order processes, as experiences vary significantly. While many... See more

Customer service

Reviewers mention ambiguous feedback about customer service. While many consumers report frustration with... See more

Reviews shaping this summary

Rated 4 out of 5 stars

I was disappointed when my parcel couldn’t be delivered due to damage, the disappointment was due to me having to chase the courier to find this out. However, once informed of the issue, I had an imme... See more

Company replied

Rated 5 out of 5 stars

Stacking coloured chunky wooden discs on a pole. Amazing toy for my little neighbour - gorgeously made in wood and painted in vibrant colours. It is very engaging and teaches so many things through t... See more

Company replied

Rated 5 out of 5 stars

Ordering is very easy and delivery does not take long to arrive. When the parcel comes it is so beautifully wrapped you feel you don’t want to open it! When you do you find the most amazing wooden toy... See more

Company replied

Rated 5 out of 5 stars

Delivered on time, really nicely packaged, little signed hand packed card was a nice touch. Bought dominoes set as a gift, really decent quality and weight. Recipient delighted, Dominoes are also in... See more

Company replied


Company details

  1. Toy Store
  2. Children's Toys Store
  3. Gift Shop
  4. Toy and Game Manufacturer

Written by the company

Jaques of London was founded in 1795 to bring joy to people’s lives. Still family owned and currently in their 8th generation, they have a passion for making learning fun for all children. They're the oldest games company and sports manufacturer in the world and are well-known as the inventors of many popular games such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.


Contact info

4.4

Excellent

TrustScore 4.5 out of 5

23K reviews

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1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 1 week

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4.4

All reviews

(23,152)

206 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Excellent quality, looking good

I went a bit mad and bought several toys and games to play with my granddaughter soon. They are of excellent quality and look very good- I will report further after we've tried them out!

May 14, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your wonderful review! We love your enthusiasm and are so pleased to hear you are happy with the quality of your purchases. We hope you and your granddaughter have the most fantastic time trying everything out together, we would love to hear how you all get on!

We truly appreciate your support and cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Beautiful quality products from the UK

Beautiful quality products from the UK. Excellent customer services and brilliant value for money. I'm a regular customer and a huge fan of their traditional children's toys.

January 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you so much for your kind and loyal support! It is fantastic to hear from one of our regular customers and we are thrilled that you continue to enjoy our traditional children's toys. Knowing that our customer service has left a positive impression means a great deal to the whole team.

We truly appreciate your continued support and cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Jacques are absolutely stand out with…

Jacques are absolutely stand out with regard to the quality of the toys and games, if I want something traditional, wholesome and long lasting, Jacques is my first choice
Thank you

May 1, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for such a lovely review! It is wonderful to hear that when it comes to traditional, wholesome and long-lasting toys and games, we are your first port of call.

We truly appreciate your continued support and cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Excellent quality toys/games

Excellent quality toys/games. Great prices and quick delivery. Bought four items for birthdays happening over the next few months. Sure they will be well received.

April 20, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your lovely review! We are so pleased to hear that your order arrived quickly and that you are happy with the quality of your purchases. We hope all four gifts go down a treat at each of those birthday celebrations over the coming months!

We cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

This store has everything you need to…

This store has everything you need to entertain and educate a child with colours numbers etc the toys are exquisite , well made and so much fun . They get sent out with instructions for multiple ways to play . Love this shop

May 1, 2026
Unprompted review
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Reply from Jaques of London

Thank you for such a wonderful review! We are delighted to hear that you are enjoying the range and that the educational elements have been a hit. We put a great deal of thought into ensuring our toys are not only fun but enriching too, so knowing that the instructions for multiple ways to play have been appreciated is lovely to hear.

We truly appreciate your kind words and cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Great experience-high quality product

Great price, really excellent quality. Bought a chess set for my daughter and her first reaction was "oh wow, this is the kind of thing you keep for life and pass down to your children".

Delivery was really fast, the whole experience felt personal. Highly recommended.

April 23, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for sharing such a lovely review! Your daughter's reaction says it all and we could not think of a better way to describe what we hope our products represent. Pieces that are cherished and passed down through generations is exactly the sentiment behind everything we do. We are also pleased to hear that the whole experience felt personal and that delivery was so swift.

We truly appreciate your support and cannot wait for you to shop with us again!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

I have bought many toys from Jaques

I have bought many toys from Jaques and have always been delighted. The toys are well made and well thought out. I am an early years teacher and their educational toys are perfect. From the moment the beautifully wrapped parcel arrives you know you are in for a treat. My granddaughter has loved everything so far!

April 9, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your wonderful review. We’re absolutely delighted to hear that you’ve been consistently pleased with our toys and that they have been a great fit for your work as an early years teacher.

It’s especially lovely to hear that your granddaughter has enjoyed them so much, and that our signature packaging adds to the experience. Creating well made, thoughtful toys that bring joy is exactly what we strive for.

We truly appreciate your continued support and kind words.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Good quality product for a reasonable…

Good quality product for a reasonable price. Timely delivery and the gift packaging was a welcome extra!

March 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you for your lovely review. We’re so pleased to hear that you were happy with the quality of the product, the delivery, and our signature packaging.

We really appreciate you taking the time to share your feedback and hope you enjoy your purchase.

Kind regards,
Jaques of London Customer Service Team

Rated 3 out of 5 stars

Disappointing customer service

I have no issues with the products that I purchased but I do with customer service. I qualified for a free gift but didn’t see the box that had to be ticked until I paid. I emailed straight away but there was just a terms and conditions response of having to tick the box first. In my opinion, if you qualify for a free gift it should be added automatically. I feel the box was purposely unclear until purchase was completed.

April 3, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your review. I’m really sorry to hear that you felt disappointed with your experience, especially when you were expecting to receive a free gift. We understand how frustrating this must have been.

The free gift offer does require the item to be claimed at checkout, however we appreciate your feedback that this was not as clear as it should have been. We will of course pass this on to our website and marketing team to review, as we are always looking to improve the customer experience.

Thank you again for taking the time to share your feedback.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Excellent service

Excellent service. Our grandson's toys always arrive earlier than expected. We have bought from Jaques a number of times and are always delighted. We have recommended them to our family and friends for their quality of service and products.

April 20, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for such a lovely review! It's really wonderful to hear you've been happy with us time and again, and that you've been kind enough to recommend us to family and friends too. That really does mean a lot.

We look forward to your next order!

Kind regards,
Jaques of London Customer Service Team

Rated 3 out of 5 stars

Very slow delivery and not frequently…

Very slow delivery and not frequently updated.
Fortunately the toy was not a present as the box was badly damaged.

April 18, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your review. We are very sorry to hear that your delivery was slow and that the tracking updates were not as frequent as expected. We understand how frustrating this can be.

We are also sorry to hear that the box arrived damaged. While the packaging is designed to protect the product, we appreciate that presentation is important, particularly if the item is intended as a gift. We are pleased to hear that the actual product was not damaged during transit and we hope it is well received.

We appreciate you taking the time to share your feedback.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Delivered on time

Delivered on time, beautifully wrapped and a lovely little game for my grandchildren.

April 1, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your kind review. We're so pleased everything arrived on time and that our signature packaging and the game itself went down well with your grandchildren.

We look forward to welcoming you back soon!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Great experience

Easy to use website, great price for the products I purchased, very pleased with them. The company packaging is brilliant, such a good well thought out design.
Delivery was quick.

March 19, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for your kind review. We're really pleased our website, pricing and delivery all worked seamlessly, and it's so nice to hear our signature packaging caught your eye too.

We look forward to welcoming you back whenever you're next shopping with us!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

I've recently become a Grsndmother

I've recently become a Grsndmother for the first time and was delighted to find a company selling good quality traditional Britidh toys like this one instead of Chinese tat.Each and every item is very well.made and safe
I will certainly keep buying from Jaques.

April 5, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for your lovely review, and congratulations on becoming a grandmother for the first time! We're so pleased you found us and that our traditional British toys have made such a great impression. It really is what we're all about.

We look forward to welcoming you back for your next purchase!

Kind regards,
Jaques of London Customer Service Team

Rated 4 out of 5 stars

Excellent customer service with prompt…

Excellent customer service with prompt replies to queries

March 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you for your kind words. We're really pleased to hear our customer service team could help promptly, we always aim to assist wherever possible.

We look forward to welcoming you back whenever you're ready to shop with us.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

The service is excellent for me the…

The service is excellent for me the quality of toys Jaques sells is why I'm happy to buy them. Their products give plenty of real play opportunities for children

March 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you for such a thoughtful review. It's lovely to hear that our toys are providing real, meaningful play for children, that's exactly what we set out to do.

We look forward to welcoming you back next time you're shopping with us.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Lovely product. Good value.

Lovely product. Value for money. Arrived promptly.
Good communication. Item not gifted yet but sure it will be enjoyed when it does.

March 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you for your lovely review. We're so happy to hear everything from delivery to communication went smoothly. We hope the recipient absolutely loves it when the time comes!

We look forward to welcoming you back whenever you're next looking for a gift.

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Lovely quality product

Lovely quality product. Speedy delivery.

March 26, 2026
Jaques of London logo

Reply from Jaques of London

Thank you for your kind review! We're so pleased to hear the quality and delivery both hit the mark.

We look forward to welcoming you back soon!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

Fabulous Experience!

Really excellent quality, fast shipping, very reasonably priced and beautifully packaged! My nephew loved his gifts!

March 9, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you for such a glowing review! We're thrilled to hear your nephew loved his gifts and that everything from shipping to our signature packaging hit the mark.

We would look forward to welcoming you back next time you're shopping for him!

Kind regards,
Jaques of London Customer Service Team

Rated 5 out of 5 stars

What a wonderful company

What a wonderful company! I’ve just ordered and received a selection of wooden toys for my new grandson. Everything is so beautifully made, and the packaging is a work of art in itself - lovely boxes tied with ribbons, with little storage bags inside and a note to say who packed it! Absolutely stunning!

March 25, 2026
Unprompted review
Jaques of London logo

Reply from Jaques of London

Thank you so much for this truly lovely review! It's wonderful to hear that our signature packaging made such an impression alongside the toys themselves.

We look forward to welcoming you back whenever you're next choosing something for your grandson.

Kind regards,
Jaques of London Customer Service Team

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