I was disappointed when my parcel couldn’t be delivered due to damage, the disappointment was due to me having to chase the courier to find this out. However, once informed of the issue, I had an imme... See more
Company replied
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Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Stacking coloured chunky wooden discs on a pole. Amazing toy for my little neighbour - gorgeously made in wood and painted in vibrant colours. It is very engaging and teaches so many things through t... See more
Company replied
Ordering is very easy and delivery does not take long to arrive. When the parcel comes it is so beautifully wrapped you feel you don’t want to open it! When you do you find the most amazing wooden toy... See more
Company replied
Delivered on time, really nicely packaged, little signed hand packed card was a nice touch. Bought dominoes set as a gift, really decent quality and weight. Recipient delighted, Dominoes are also in... See more
Company replied
Company details
Written by the company
Jaques of London was founded in 1795 to bring joy to people’s lives. Still family owned and currently in their 8th generation, they have a passion for making learning fun for all children. They're the oldest games company and sports manufacturer in the world and are well-known as the inventors of many popular games such as Croquet, Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
Contact info
House of Jaques, Enterprise Hose Block 7, Enterprise Way, TN8 6HF, Edenbridge, Kent, United Kingdom
- gameon@jaques.co.uk
- www.jaqueslondon.co.uk
4.4
Excellent
23K reviews
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Replied to 100% of negative reviews
Typically replies within 1 week
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I absolutely love this company.
I absolutely love this company.
The toys are really well made and of great quality.
They come really well packaged and presented in a lovely box.
The deals and offers are really fabulous.
Im so glad I came across this site.
Absolutely 5 STARS.
January 31, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for such a glowing review. It truly means a great deal to hear how much you love our company and that the quality of our toys and our signature packaging have made such a positive impression.
We’d be delighted to welcome you back and look forward to you shopping with us again soon.
Kind regards,
Jaques of London Customer Service Team
Cute Woodland Animal Dominoes
Such a fantastic set of wooden dominoes. Perfect for family time and games nights. They arrived in the most beautiful packaging, with the cutest pictures of woodland animals on. My little girl loved them!
February 9, 2026
Unprompted review
Reply from Jaques of London
Thank you for your kind review. It’s wonderful to hear how much your family has enjoyed playing with the dominoes and that they’ve been such a hit during game time. We’re also so pleased you loved our signature packaging and that it added to the excitement when they arrived, especially for your little girl.
We’d be delighted to welcome you back and hope you enjoy shopping with us again.
Kind regards,
Jaques of London Customer Service Team
Excellent quality wooden toys
Excellent quality wooden toys, perfectly packaged (complete with a stylish ribbon) and delivered speedily…
January 26, 2026
Reply from Jaques of London
Thank you for your lovely review. We're delighted to hear that you were pleased with the quality of our wooden toys, our signature packaging, and the speedy delivery. Your kind words really do mean the world to us!
We look forward to welcoming you back again whenever you’re ready to shop with us.
Kind regards,
Jaques of London Customer Service Team
Nice toys
Easy to.order , good selection of toys for all.ages. I bought them as gifts but they look good. Arrived on time.
January 16, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for taking the time to leave your review. We’re pleased to hear you found ordering from us easy and enjoyed the range of toys available. It’s wonderful to know your gifts arrived on time and made a good impression. We hope they’re very well received!
We look forward to welcoming you back to shop again with us in the future.
Kind regards,
Jaques of London Customer Service Team
Mostly the quality of the toys
Mostly the quality of the toys, but also the care and personal touches in the packaging. Prompt, reliable delivery
January 25, 2026
Unprompted review
Reply from Jaques of London
Thank you for sharing your experience with us. We’re delighted to know the quality of our toys met your expectations and that the thoughtful details in our signature packaging were appreciated. It’s also reassuring to hear your order arrived smoothly and on time as this is always the service we hope for our customers to experience.
We hope to welcome you back again soon and can’t wait to serve you next time!
Kind regards,
Jaques of London Customer Service Team
They messed up on my original order
They messed up on my original order, didn’t arrive zero communication. This was for my nephew, and now left the country as it took over 2 week to arrive. I questioned them, again no explanation just, we are sending a new one. Now the package has been delivered to an address that no one can retrieve. They lack basic customer services, lack communication on order and are more than happy to take your money regardless of you receiving items. Almost theift. Please stick to lovevry toys, standard are much better, coupled with great customer service. 1st and last time dealing with this company.
January 28, 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to leave your review. We’re sorry to hear that you feel this way and would like to clarify the sequence of events for accuracy.
There was an issue with the original delivery due to a courier problem. As soon as you contacted us to let us know the parcel had not arrived, we offered to send a replacement. Before doing so, we clearly explained that we would be resending the order and asked you to confirm the delivery address for the replacement. You confirmed that the address provided was correct.
Once the address was confirmed, a replacement parcel was dispatched immediately using a faster, premium courier service. At no point prior to dispatch were we advised that a replacement was not wanted or that you would be out of the country. We were only informed of this after the replacement parcel had already been shipped, at which point it was unfortunately no longer possible to stop or reroute the delivery due to the speed of the service used.
The courier has confirmed that the replacement parcel was successfully delivered to the confirmed address, with proof of delivery provided.
We understand how disappointing delivery issues can be, especially when an item is intended as a gift, and we genuinely regret the frustration this situation has caused. However, we did act promptly once alerted, communicated clearly about the replacement, and dispatched it as quickly as possible once the address was confirmed.
We are sorry that this experience did not meet your expectations.
Kind regards,
Jaques of London Customer Services Team
Order 689791 placed 3 weeks ago
Order 689791 placed 3 weeks ago. Not received it or heard anything about it
January 10, 2026
Unprompted review
Reply from Jaques of London
We are terribly sorry to hear that you did not receive your order. We always try to ensure a smooth buying and delivery process for our customers and are deeply sorry there was an issue with the delivery.
Please contact our customer service team at gameon@jaqueslondon.co.uk or via the Contact Us form on our website so we can investigate this as a priority. Be sure to include your order number, and a member of the team will look into this straight away and ensure a speedy resolution.
Once again please accept our sincere apologies for any inconvenience caused by this.
Kind regards,
Jaques of London Customer Service Team
My go-to for children’s gifts!
Well thought out, beautifully made toys. My go to for children’s gifts!
January 12, 2026
Unprompted review
Reply from Jaques of London
Thank you for your wonderful review. We’re delighted to hear that Jaques of London has become your go-to for children’s gifts, and that you appreciate the care and quality that goes into our toys. Feedback like this means a great deal to our team.
We look forward to welcoming you back and hope you enjoy shopping with us again soon.
Kind regards,
Jaques of London Customer Service Team
Brilliant company great selection of beautiful toys
i bought 2 games for my nieces 2 year old for Christmas. They are very well made and arrived beautifully wrapped. Both games are very much loved and played with frequently. i will definitely buy from this company again.
November 25, 2025
Reply from Jaques of London
Thank you very much for your lovely review. We’re so pleased to hear the games you chose have been so well received and are being enjoyed regularly. We’re also glad you appreciated our signature packaging and that it added to the overall experience.
We look forward to welcoming you back and hope you enjoy shopping with us again in the future.
Kind regards,
Jaques of London Customer Service Team
Good quality and great packaging adding…
Good quality and great packaging adding the personal touch. Prices are competitive great job overall
January 24, 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to share your feedback. We’re delighted to hear you were pleased with the quality of your order and that our signature packaging added that extra personal touch. It’s also lovely to know you felt the overall experience was a positive one, comments like yours really do mean a lot to our team.
We can’t wait to welcome you back and hope to see you shopping with us again soon.
Kind regards,
Jaques of London Customer Service Team
No value on customers
I am really disappointed with this company and the communication I have had with them. This was a gift for my grandson 1st birthday and it arrived in a box which was bashed and squashed and not suitable to be given as a gift. The reply I got when I raised this and asked for a new box to be sent out was that they don’t cover packaging and I should re wrap it myself. Not what I expected at all. Why send out an item in a lovely box with a ribbon if you don’t want to include this as part of the item you are selling. I wouldn’t recommend if you intend to gift the items.
As a gesture of goodwill they offered a 50% off another purchase which to be honest is quite insulting and a bit cheeky as they are clearly just expecting me to buy again! Why would I do that when the original item arrived as it did! Just not for me I’m afraid! I have found other companies who provide wooden toys that arrive in great gift boxes so will use them instead!
January 16, 2026
Unprompted review
Reply from Jaques of London
Thank you for taking the time to leave your feedback, and we’re very sorry to hear about your disappointment.
Our product warranty policy does not cover damage to packaging, as our focus is always on ensuring the product itself arrives safely and in perfect condition. While we completely understand that the signature Jaques gift box and ribbon are part of the joy of gifting, their primary purpose is to provide decorative protection to the item during transit.
We appreciate how frustrating it must have been for your grandson’s gift to arrive in less-than-perfect condition, especially for such a special occasion. As a gesture of goodwill, our customer service team offered a partial refund in the form of a gift card, which we hoped would go some way toward resolving the situation.
Your feedback has been passed on to the wider team for review, and we’re always looking for ways to improve both our customer experience and packaging solutions, especially for gifts.
Kind regards,
Jaques of London Customer Service Team
Beautifully presented toys
Beautifully presented toys gift wrapped with ribbon with a card inside with the name of the person who packed it! Such a lovely touch. Toys are excellent quality. I have bought several times from Jaques. Great choice of items, educational and fun all in one. Thank you
January 15, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for your lovely feedback. We’re delighted to hear how much you enjoyed our signature wrapping, and that you’re pleased with your new toys. We look forward to welcoming you back again soon to explore more timeless toys and games.
Kind regards,
Jaques of London Customer Service Team
Fabulous toy for learning and fun!
Stacking coloured chunky wooden discs on a pole.
Amazing toy for my little neighbour - gorgeously made in wood and painted in vibrant colours. It is very engaging and teaches so many things through the joy of play - colours, size order, dexterity skills, stacking, patience and determination, sound gratification as the wooden parts click together... He loves it and so do I! Thank you for another beautiful game from Jaques.
January 15, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for this wonderful review. We’re thrilled to hear how much joy our stacking toy has brought We look forward to welcoming you back again soon to discover more games and toys.
Kind regards,
Jaques of London Customer Service Team
Great quality and value
I have bought many toys from Jaques and have always been very impressed with the quality and value for money. They also come beautifully packaged which is an added bonus.
January 14, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for taking the time to share your kind feedback. We’re delighted to hear that you’ve consistently been impressed with our toys as well as our signature wrapping.
We really appreciate your continued support and look forward to welcoming you back again soon to discover more toys and games.
Kind regards,
Jaques of London Customer Service Team
Black Friday Scam
In the Black Friday sale I purchased the popular fishing game that was on a “super deal” using the Black Friday discount code making it £15.40. The very next day I got an email saying the game was now £9.94 using the very same code making it once again on a “super deal”.
I wore an email to them which got ignored until I chased again and they replied
“Thank you for reaching out. Apologies but our discount codes are time sensitive.”
I’ve responded back to this email and have since heard nothing. It’s now been almost 2 months so I assume they are no longer going to respond. The most annoying thing was they sent me an email everyday with the new “super deals” showing me the fishing game as £9.94 and how time was running out for me to purchase on these great prices.
November 19, 2025
Unprompted review
Reply from Jaques of London
Thank you for taking the time to share your experience, and we’re really sorry to hear that you were left feeling disappointed following your Black Friday purchase.
During our Black Friday promotional period, we had several overlapping offers running, including a 30% off sitewide code and daily flash promotions known as “Super Deals,” which were applied to specific items for a limited time only. These promotions were rotated and updated frequently throughout the sale period.
When you purchased the Fishing Game, the best available offer at that moment was 30% off the current live selling price. A couple of days later, the product was added to our Super Deal rotation, meaning its base price was temporarily reduced in addition to the discount code, which is why it was available for less shortly after.
We completely understand how this may feel frustrating, especially when you're eager to get the best possible deal. Like many retailers during high-sale periods, our discounts and pricing can vary over time and are always subject to change.
Apologies again if our previous replies felt dismissive, your feedback has been noted, and we appreciate you bringing this to our attention.
Kind regards,
Jaques of London Customer Service Team
Such beautiful toys
Such beautiful toys, well made and they’re sure to delight the recipient!
January 10, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for your kind words. We’re delighted to hear that you’re pleased with your order. We very much look forward to welcoming you back again soon to discover more!
Kind regards,
Jaques of London Customer Service Team
Poor quality and poor customer service
We received the Hammer wooden bench as a gift for our 1 year old daughter for Christmas. On opening, we noticed that the pegs fell easily through the holes so there was nothing to “hammer” through. I contacted customer service and after some back and forth was told that there was an issue with that product so even if they sent out a new one, it still wouldn’t work. However, they are continuing to sell this product on their website.
I was given a gift card to the value of the product. As this was a gift, I don’t know how much the person paid for it but the amount given was much less than what they are selling the product for on their website. I asked if they could give free shipping as if I bought a replacement toy, it would mean I would then have to pay for delivery. I was told no and was thanked for my understanding.
I have been a customer of Jaques for years and always thought their toys were of good quality. Sadly it seems they are not and customer service is also very poor. I won’t be shopping here again.
Edit: After I left this review, I had a call from Jaques. They explained there had been a misunderstanding with the customer service team and a new hammer bench (that worked) was sent out and I received it the next day. I really appreciated the call and the willingness to fix the issue and have updated my review accordingly.
January 8, 2026
Unprompted review
Reply from Jaques of London
We’re very sorry to hear about your experience and the disappointment caused by the gift you received. This is certainly not the level of service or product quality we aim to provide, especially for a special occasion like your child’s first Christmas.
Following your feedback, we can confirm that a replacement product has since been sent out to you, and we truly hope it meets expectations.
Our Hammer Bench has recently been redesigned and improved to resolve the issue you described. We are always working closely with our product development team to improve the quality of our toys and appreciate your patience while these changes are implemented.
Once again, we apologise for the inconvenience and frustration this situation has caused. We’re grateful for your previous support as a customer and hope we can restore your confidence in our toys moving forward.
Kind regards,
Jaques of London Customer Service Team
Have ordered from Jaques of London a…
Have ordered from Jaques of London a few times now and dispatch and delivery have always been prompt and without any delays or problems. The toys are beautifully presented in boxes with ribbon which is a lovely touch and no need to wrap for gifting as they look great just as they are. I’m really happy with the quality of the toys, the wooden ones are sturdy and often colourful so very engaging for little ones. I highly recommend this shop!
January 8, 2026
Unprompted review
Reply from Jaques of London
Thank you so much for taking the time to share such a detailed and thoughtful review. We’re absolutely delighted to hear that you love our signature wrapping.
We very much look forward to welcoming you back again soon to discover more toys and games.
Kind regards,
Jaques of London Customer Service Team
BUYER BE WARE.
I had bought some lovely items from them in the past.
However, I bought the Child's first Guitar last May, to keep for Christmas present for my Granddaughter.
Sadly, on Christmas Day when she opened it, it could not be tuned to play.
I was extremely disappointed and contacted JAQUES Toys after Christmas.
Sadly, good will did not apply to this situation, purchase.
I even explained I'd had Breast Cancer surgery, hence getting ahead for Christmas to come, when I bought it last May.
I would say, BUYER BE Ware, they have a 60 day policy!
This GUITAR is not a first guitar, it cannot be tuned! Therefore, according to Trading Standards, NOT FIT FOR PURPOSE, NOT AS DESCRIBED.
Very disappointed customer.
December 29, 2025
Unprompted review
Reply from Jaques of London
We’re truly sorry to hear of your disappointment and completely understand how frustrating this must have been, especially as the gift was intended for such a special occasion.
While we always aim to be as understanding and supportive as possible, we do need to apply our product warranty policy consistently across all purchases. Our warranty covers manufacturing faults reported within 60 days of purchase, and unfortunately, your order from May falls outside of this period. For that reason, we were unable to offer a refund or replacement in this instance.
That said, we did offer some practical guidance via email that may help resolve the issue, such as how to correctly tighten the guitar strings. Many of our customers have found this helpful, as the strings can often slip slightly during storage or transit and may simply need re-tuning using the included pegs.
We’re sorry again that your experience this time has not lived up to the standard you’ve previously come to expect from us. Your feedback has been passed along to our product team for review, and we do truly appreciate your past support.
Kind regards,
Jaques of London Customer Service Team
Avoid for your children's health and safety! Mouldy and rusty toys.
We received a Jaques of London Activity Cube and Balltrack for our daughter for her first Christmas from her grandparents. The Activity Cube has mould on it and the Balltrack has rusty screws. This was extremely embarrassing for my parents as this was her first Christmas and they wanted to get her good gifts.
We have reported the issues to Jaques who have refunded my parents for the toys after a bit of back and forth but that hasn't compensated us for the hassle of dealing with this over Christmas and New Year or having to dispose of the faulty toys ourselves.
Unimpressed with their handling of this issue and won't be having any other toys of theirs as they are clearly a health and safety risk to children.
This is especially bad considering the toys have a card saying who they were hand packed by. This is either a lie and they are not hand packed or is a massive quality check failure. Either way it is poor and will be reported to Trading Standards due to the health and safety aspect.
I'd avoid using this company and we won't be accepting toys from Jaques for our children again.
December 25, 2025
Unprompted review
Reply from Jaques of London
We are truly sorry and extremely concerned to hear about the condition of the items you received. This is absolutely not the standard we expect from our products, particularly where the health and safety of children is concerned. We understand how upsetting and disappointing this experience must have been, especially given the importance of the occasion.
We can confirm that the issues raised were escalated internally and reviewed thoroughly by our product and quality assurance teams. We have also already processed a full refund for the items and are continuing to investigate this further with our warehouse to ensure this does not happen again.
Please rest assured that we take all matters of product safety very seriously. Our toys are designed and manufactured in accordance with EN71 toy safety standards and undergo regular testing, but we recognise that this does not negate the distress caused in your case.
Once again, we sincerely apologise for the inconvenience and upset caused, and thank you for bringing this to our attention.
Kind regards,
Jaques of London Customer Service Team
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