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Rated 2 out of 5 stars

I’m giving out two stars because to join to their club you have to give out your national security number and that feels a bit much for a makeup club that sends some emails and discounts? This is putt... See more

Company replied

Rated 1 out of 5 stars

I am warning everyone DONT EVER SHOP at… I am warning everyone DONT EVER SHOP at KICKS WEBBSITE. This is unbelievable ! I ordered a bottle of Clinique dramatically different moisturizing lotion. Th... See more

Company replied

Rated 5 out of 5 stars

Good offers for members, good prices for members, only one minus- it is not possible to pay by cash in Åre (Jamtland). My daughter collects money and she never could pay there by cash - but in Östers... See more

Company replied

Rated 1 out of 5 stars

The staff at Kicks in Kista were very rude to my partner when she asked for product information about a foundation. She bought it but came home very upset by the staff's behavior. I hope the HR manage... See more

Company replied

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1.9

Poor

TrustScore 2 out of 5

591 reviews

5-star
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Replied to 97% of negative reviews

Typically replies within 1 month

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Rated 5 out of 5 stars

Good

Good, the parfum

January 24, 2026
Unprompted review
KICKS logo

Reply from KICKS

Hi Hamed,

Thank you very much for your feedback!

KICKS really appreciates it when our customers tell us and let us know that they had a positive experience with us.

Best Regards,
KICKS

Rated 1 out of 5 stars

The staff at Kicks in Kista were very…

The staff at Kicks in Kista were very rude to my partner when she asked for product information about a foundation. She bought it but came home very upset by the staff's behavior. I hope the HR manager takes the right measure against these unprofessional personal and emphasis the importance of being service minded towards customers.

November 26, 2025
Unprompted review
KICKS logo

Reply from KICKS

Hi!

Thank you for your feedback. We are very sorry to hear that you have had a bad experience with us and the treatment you have recieved from our staff in the specific store.

This is of course not how a visit to KICKS should be like and we will of course take this feedback further to the store to make sure that all of our customers get the best service possible.

Best Regards,
KICKS

Rated 1 out of 5 stars

My Birthday gift card

I was offered for my birthday in August in 2025 a 100e gift card . Yesterday I wanted to use it ( 1.10.25) on a web page . Once I've inserted the numbers required , it said yes you have 100e on it , but you can't use it ..as there must be a 3 digit numbers CVC number ..mine had 4 digit numbers. Why then you didn't sell to my relative a 3 digit number CVC gift card ? What a cheating way to treat your clients !!!

October 1, 2025
Unprompted review
KICKS logo

Reply from KICKS

Hi Katya,

Thank you for your feedback. It seems to be a missunderstanding, since our gift card do have a 4 digit code that you need to enter online for it to be used.

The 3 digit CVC code that you can see is for if you like to pay with a regular card. To be able to use a gift card you need to choose the alternative "Pay by Gift Card' in the cart.

If you still have an issue with this please contact our customer service so they can guide you further and help you to use it.

Best Regards,
KICKS

Rated 1 out of 5 stars

Warning !!! Old products !!!

I bought 3 Buxom lip cream in Haugesund Markedet Kicks shop. They was with 50% discount. 2 for presents one for myself. When came to car thought must check how fresh they are, because it was several times i bought old products in Kicks. So Buxom lip cream was 7 years old !!! Shelf life is 3 years. I come back to shop, but saleswoman told no no, they are fresh. So i wrote to customer servise, and got an answer - i can return or to change to fresh ones. But i checked, other people just buying, trusting, using very old cosmetics.. What about not to sell old ones, or just to write- they are 50% discount because they are 7 years old ! So every time buying something i must to check how old they are ! What about trust?

June 14, 2025
Unprompted review
KICKS logo

Reply from KICKS

Hi Rima,

Thank you for your feedback. We are so sorry to hear that you have had a bad experience with us, although we do not recognize this and we are not selling old products at KICKS.

Everything is fresh and new, nothing is staying on our shelfs for several years. We will of course still look into this and what you are experiencing with the right departments, and if it is the batchnumber you have checked out at a separate site that does not belong to us.

Best Regards,
KICKS

Rated 1 out of 5 stars

I Feel Robbed – Terrible Experience with Kicks

I bought a perfume from Kicks website, almost a month ago—a very expensive one—and they sent it completely loose, outside of its original packaging, without the branded label that you’re supposed to apply when opening the bottle. They literally removed the perfume from its original box and threw it into a cardboard box with no protection whatsoever. I complained, of course, since this is a high-end product and I expected it to arrive in its full original packaging.

They did send me a return label promptly, and I returned the item the same day. And that’s when the nightmare began. It’s been two weeks since they received the return, and I still haven’t been refunded or sent a replacement with proper packaging. I feel robbed.

Do not trust this site. Do not buy from them. If they refund me or send a properly packaged replacement, I’ll update this review. But until then—avoid Kicks at all costs!!!

May 12, 2025
Unprompted review
KICKS logo

Reply from KICKS

Hi Bruna,

Thank you for your feedback. We are so sorry to hear that you have received your product without it's packaging and are missing a refund for the return of it.

We ask you to contact our customer service and they will look further into what have happened with your return and of course help you with an replacement.

Once again, we are so sorry for all the issues.

Best Regards,
KICKS

Rated 1 out of 5 stars

Unpleasant Experience at KICKS Rin

I’ve visited several KICKS stores in Stockholm, but none compare to the consistently poor experience at KICKS Ringen. I go there purely out of convenience, but the staff are often unprofessional, rude, unhelpful and the atmosphere is unpleasant.

This seems to be more than a one-off issue — it feels like a pattern, which I believe reflects poor management. It’s the manager’s responsibility to train the staff and set the tone for the store, and unfortunately, that doesn’t seem to be happening here.

I hope KICKS takes customer experience seriously and works on improving this location.

May 24, 2025
Unprompted review
KICKS logo

Reply from KICKS

Hi Arezou,

Thank you for your feedback. We are so sorry to hear that you have had a negative experience in one of our stores and with the staff that works there.

We will of course look more into what you have experience together with the store and make adjustments to our routines so this won't happen again.

Best Regards,
KICKS

Rated 1 out of 5 stars

Very bad experience

Very bad experience. I have order some perfumes and after one month haven't received anything.
Now I can't even log in to my account. Total fake website.
Thieves sitting there stealing your money.

December 10, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi Anas,

Thank you for your feedback.

We are so sorry to hear that you have had a bad experience about our deliveries and that you can't log in to your account. That is of course not how we want a meeting with us to look like.

If you still haven't received your order or any information about it, you are welcome to contact our customer service and they will of course help you to look up what has happened and help you to receive the order and to connect you to your account again.

Best Regards,
KICKS

Rated 1 out of 5 stars

the person on the phone was really rude…

the person on the phone was really rude and gave incorrect information, which resulted in me not receiving my product which had been sent to the wrong address.

December 5, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi Kasse,

Thank you for your feedback.

We are so sorry to hear that you have had a negative experience with our deliveries and over the treatment you got from our customer service. That is not how we want an meeting with us to be like.

If you still have an issue with the order you are welcome back to our customer service and they will help you further with what have happened so you can receive your order.

We will also take your feedback further and look over how we can better all of our services in the future.

Best Regards,
KICKS

Rated 1 out of 5 stars

Kicks at Kolbotn was not a good…

Kicks at Kolbotn was not a good experince with The manager exchanging my product i had to bring a Norwegian to help me out.

November 5, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi Amanda,

Thank you for your feedback.

We are so sorry to hear that you have had a bad experience in one of our stores and with the staff's service. That is of course not how we want a visit to KICKS to be like.

We will take your feedback further to the store and we will together look into how we can make all of our services better.

Best Regards,
KICKS

Rated 1 out of 5 stars

They sell expensive clothes collected…

They sell expensive clothes collected in the trash and then they don't want to give you your money back, very bad service

June 26, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi Valeria,

Thank you for your feedback.

We are so sorry to hear that you find our prices to high and the you had a negative experience with KICKS.

Thank you for taking the time to write to us, that gives us the opportunity to look over our routines and how we can make changes for the better in the future.

Best wishes,
KICKS

Rated 5 out of 5 stars

Good products

Good products, good offers, good delivery. When you have a problem they always help. Good customer service.

March 14, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi!

Thank you for your feedback.

We are so happy to hear that you find our services positive, that is how we want all meetings with KICKS to feel like.

Thank you for taking the time to write to us, we really appreciate it.

Best wishes,
KICKS

Rated 5 out of 5 stars

Good offers for members

Good offers for members, good prices for members, only one minus- it is not possible to pay by cash in Åre (Jamtland). My daughter collects money and she never could pay there by cash - but in Östersund - yes…
Cash is a freedom!

March 26, 2024
Unprompted review
KICKS logo

Reply from KICKS

Hi Patrycja,

Thank you for your feedback.

We are so happy to hear that you find most of our services positive. Of course that is how we want a visit to KICKS to always feel like.

Thank you for taking the time to write to us, this gives us the opportunity to better our services in the future.

Best wishes,
KICKS

Rated 1 out of 5 stars

Kicks sells expired products and refuses to refund or send new ones

I was sent some expired cosmetics in my last order, and I contacted their customer service to have them substituted with new products or refunded. They refused and said that there is no expiration on their products, but only a PAO (period after opening). This is not correct, skincare and makeup have an expiration date from manufacturing, which I could see from the batch code. Not only they have sent me expired products and refused to send me new ones or to refund, they also provided wrong and harmful information by denying that cosmetic products can expire. This is malicious and harmful behaviour at the expense of the customer.
Note: This is not the first time I have received expired products from them but I did not make a complaint before.

October 6, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi Rachel,

Thank you for the feedback.

We are so sorry to hear that you have received expired products. This is of course something we at Kicks see very seriously and try to regularly see over the products at our warehouse.

We recommend that you send the batch number to our customer service for further assistance.

We are so sorry for the inconvenience.

Rated 1 out of 5 stars

Kicks - a horrible experience

Kicks is so consistent in providing you with horrible experience. Even in their shops, the people working there are so rude and not helpful at all. Every time I have an interaction with kicks, I end up regretting. Not recommended at all!

April 7, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi Javeria,

Thank you for the feedback.

We are so sorry to hear that you find your interactions with us to be negative. This is of course not how we wish a visit in any of our stores should be!

Rated 1 out of 5 stars

They stole from me

I was gold member and they took away my bonuschecks without any reason.
I contacted support. And they claim I already used the checks.
But the time she mentioned was used by old checks.
I send proof. Because I also got the checks manually.

I'll loose my gold membership and go somewhere else, that not will screw me over.

March 12, 2023
Unprompted review
Rated 1 out of 5 stars

Dårlig service!

Dårlig service!
Walked into the shop looking for help at Kicks Emporia. The staff was more interested in chit-chatting with each other than helping me. I asked one of the ladies to help me find an eye shadow that fits me, she said we’re too busy and that I should book a time. There were almost no customers in the shop and more than 4 staff members were doing nothing but talking to each other. The lady who was ‘busy’ and couldn’t help me quickly joined the group to continue chatting and I was left to my own. No ‘going the extra mile’ no ‘service’ no ‘happy customer’ culture at kicks. Not the first time I experience bad service and not surprised by the reviews. Kicks should be looking into this. Extremely bad for their reputation. I will definitely not be visiting Kicks for any next beauty shopping!

March 11, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi Miriam,

Thank you for the feedback!

We are so sorry to hear about your experience. This if of course not how you want you as a customer to be treated and will look in to this.

Rated 1 out of 5 stars

Wrong item delivered & Kicks refuses to send me the correct product!!

Horrible customer service! Do not shop online!!

I have been a loyal customer for years and a Gold-level member. I recently purchased a Dior concealer online to be shipped to my home address since I'm not able to easily go to a Kicks store right now. I finally received my order yesterday and they gave me a different brand of concealer (worth less than my purchase).

I immediately called customer service and they said it was a mistake in the warehouse. The agent never apologized and told me I'd have to go to a Kicks store to exchange the product myself if I wanted the correct concealer.

I explained that would be very inconvenient for me. The agent then said they could send me a shipping label and I can drop it off at a shipping point. Once they receive that they would then send out the Dior concealer I ordered! I need my makeup ASAP and don't want to wait that long! (Or have to go to the shipping center).

I asked if they would offer me any compensation and I was told they wouldn't. I asked them to please send me the correct item to my home address like I ordered and they will not until they receive the other product back at the warehouse.

I emailed customer service after this and still haven't received any reply. Kicks made an error in sending me the wrong product and they want me as the customer to spend extra money and time to correct it myself with no apology or compensation.

If I wanted to go to the Kicks store to get my concealer I would have done that. Useless to order online as I still don't have the product that I paid for. I'm so disappointed with this experience.

Unfortunately, I will NOT be ordering from Kicks again anytime soon. When I order I expect the correct item to be delivered to me in a timely manner. I understand mistakes happen, but at that point, the company should take some responsibility to make things right :(

A simple order I placed online is now taking up my time and turning into a huge hassle. I still don't have my makeup! I would have been better off ordering elsewhere.

There are other online beauty supply stores with better customer service and appreciation for their loyal customers.

February 9, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi,

Thank you for the feedback.

So sorry to hear that you received the wrong concealer in your order.

We will of course take this feedback further to all relevant departments!

Rated 3 out of 5 stars

Put Densifique Kérastase shampoo in my…

Put Densifique Kérastase shampoo in my online shopping basket along with my 20% coupon which made my favorite shampoo much more affordable.
So from 250 kronor down to 200.
Expensive shampoo but I love it and it lasts forever.
However, I waited until my paycheck before clicking it through to BUY.
When I finally was ready IT HAD GONE UP 100 kr!!!
Not 10, not 20, but 100 from one day to the next.
INSANE.
Not like they started using the blood of virgins and powdered unicorn horns….
So I went online elsewhere and found I could buy double the size (500) for 20 kr less than the 250 size.
This is not the only time there has been a large price increase in a product but this was the craziest.
I tell you, it’s not so fun to shop at Kicks anymore.
It’s like a bloody cartel runs it now

January 31, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi Melody,

Thank you for the feedback.

I am sorry to hear about the negative impact this price increase had on your shopping experience!

Rated 1 out of 5 stars

Such a bad experiences that i have.

Kicks - Mobilia shopping center, Malmö, Sweden

Their online customer service is like a joke, they are on the same side with this tricking behaviour from their staffs.
They are telling me, if the store can not help you, then we cant help you either.
Since they are not handling complaints to their actual store.
Like a joke but yes, how scam are those. As i said everyone need to be mindful when you shop from them. From their actual stores, since their staffs can trick you and blame on you.

Such a bad experiences that i have.
Bought 2 skin products from them the day before, WITHOUT GETTING INFORM that i need to ask them to give me a sealed plastic bag for those products.

So the day after, i want to return, they refused and blamed on me that i need to ask them to have a sealed plastic bag for those products if i know i want to return.

I do not get any information from staffs who I bought the products from. Nor any sign in the store stating a SEALED PLASTIC BAG need when you return products.

Now i am being forced using the products i did not want to use. They claimed that not their responsibility to inform me about the SEALED PLASTIC BAG.

Never buy from them again, they are tricking people. So be careful when you buy from them. You are gonna be trick and force to use the products that you cant use.

January 25, 2023
Unprompted review
KICKS logo

Reply from KICKS

Hi and thank you for the feedback.

I am sorry to hear that you had a negative experience with your latest purchase.

We will of course see over our routing regarding this!

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