KiDSnav Reviews 

640
TrustScore 4.5 out of 5

4.3

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Review summary

Created with AI, based on recent reviews

Evaluating 38 reviews, reviewers overwhelmingly had a great experience with this company. Many customers praise the product for providing peace of mind and enhancing their children's independence, allowing for easy contact and effective tracking. People find the watches simple to use, with clear call quality and communication features contributing to a positive user experience. Reviewers appreciate staying connected, highlighting the product's role in ensuring safety. However, some customers noted concerns regarding the app, describing it as clunky or prone to glitches. Additionally, a few people experienced issues with the watch's functionality, including GPS inaccuracy and the device showing as offline or developing faults over time.

What people talk about most

Product

Users describe positive interactions with the product, often highlighting its ability to provide children... See more

User experience

Customers consistently note positive experiences with user experience, praising the watch's ease of use,... See more

Customer communications

Consumers find contact to be positive, appreciating the ability to easily communicate with their children,... See more

Application

Reviewers highlight ambiguous aspects of the app, with many finding it useful for tracking children and... See more

Quality

People report ambiguous experiences with quality, with many reviewers expressing dissatisfaction with the... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Watch works well other than occassional incorrect location (usually corrected with refresh of app page or signing out and back in) and gives us peace of mind that we can contact our son and vice versa... See more

Rated 5 out of 5 stars

We've had this watch for our daughter (age 8 when we got it) and its been amazing - gives her a sense of independence, while giving us peace of mind that we can contact her and know where she is. High... See more

Rated 5 out of 5 stars

Fantastic product and peace of mind when my daughter is out playing! The app is easy to use even for the tech shy like myself! Best of all is the customer service as my daughter managed to crack the... See more

Rated 5 out of 5 stars

We’re really happy with the kidSnav watch. My son uses it and it gives us peace of mind knowing we can track his location when he’s out playing. It keeps us connected and reassured, and he finds it ea... See more


Company details

  1. Watch Manufacturer
  2. Cell Phone Store
  3. Telecommunications Equipment Supplier
  4. Watch Store

Written by the company

KiDSnav is the UK’s original kids GPS watch manufacturer. Our watches are trusted by over 500,000 parents (and counting!). Our award winning smartwatch business was established in 2019. We’re a family run company that offer the most advanced children’s tracking watch on the market. Not only do our watches track your child in real time, you’re also able to send them text messages, video call and many other features! Our watches are supplied with a warranty and on-going support from our dedicated customer service team. We also offer a no quibble 30 days returns period should (in the rare case) our product does not meet your requirement. Please be careful of cheap imitation watches online and purchase through us, an established UK kids watch manufacturer.


Contact info

4.3

Excellent

TrustScore 4.5 out of 5

640 reviews

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No recent history of asking for reviews

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4.3

All reviews

(640)

38 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Brilliant product

Bought this watch for my son as he is too young for a phone. This gives him the freedom to go out without the worry of losing a phone. The app is free and really easy to work. You also choose who can call the watch to avoid unknown callers.

April 1, 2025
Unprompted review
Rated 5 out of 5 stars

A Perfect alternative to mobile phone

Bought my daughter a watch as we are not ready to get her a phone just yet, but she was looking to have more independence with her friends. This has been perfect for her and us. She can text her friends and family members (that we have approved) and we are able to get in contact with her when she is out with friends. We can also use the GPS feature to track where she is and we are altered if she ever leaves the 'safe' area that we have set. I also love that I can disable the features on the watch during school hours.

We will definitely buy one for our son when he is older.

December 25, 2024
Unprompted review
Rated 5 out of 5 stars

Bought this watch for my 10 year old as…

Bought this watch for my 10 year old as we weren’t ready for him to have a phone.
Honestly, it’s been a game changer. We can ring each other, text each other and control his contacts via the app. The tracker can be a bit hit and miss but it’s accurate enough for what we need.
It’s given my son independence and given us peace of mind without us having the worry of what a smart phone can bring! The customer care team are amazing too and I would highly recommend using this family run business.

April 22, 2025
Unprompted review
Rated 5 out of 5 stars

A fantastic watch phone for my 10 year

A fantastic watch phone for my 10 year, the perfect answer to not getting a smart phone but still having the security and ease of contacting them when necessary and they feel very independent, it's easy to use, has great features, customer service is great, good price, would definitely recommend it

April 18, 2025
Unprompted review
Rated 4 out of 5 stars

Great watch for being able to contact…

Great watch for being able to contact my daughter while she’s out playing and for her to contact us if needed, it also allows her a little more freedom while out with her friends. Good to have a way of contact without having to have a mobile phone.

April 17, 2025
Unprompted review
Rated 2 out of 5 stars

Do not buy this watch if you are…

Do not buy this watch if you are looking to track your child's where abouts! 99% of the time tracking shows wrong location and not just by a little, miles and miles out!! 2 watches do the same thing and even different sim cards/network providers and still the same rubbish.
And don't go buy their website reviews as they don't publish negative reviews.

April 17, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi Ryan, thanks for your review. You've left this review without even contacting us first, which I find confusing. You could just simply switch off LBS in the app. I have included the different types of positioning that a GPS tracker uses at the end of this reply.

Just a reminder, after checking your order, you're still within your 1 month returns period, so if you're unhappy with your purchase, please contact us via our website and we'll arrange the return and will refund you.

The location issues that you are having could be due to numerous reasons, which we would be happy to help with if you contact us.

I look forward to hearing from you

Many thanks

Sally

GPS is the most accurate and requires a view of the sky providing location over 4G data as accurate as 5-10m. GPS signal can only be found outside.

WiFi: is moderately accurate as it finds the location using the watch's internet IP address with location accuracy between 50m-100m

LBS: The Local Base Station is the least accurate as it uses only the estimated proximity to the nearest cell tower with an accuracy between 50-1000m. It can be useful to find your child's location when no other location sources are available as they are in a building or underground parking for example.

Rated 5 out of 5 stars

2-1 solution instead of smart phones for young children

We were recommended KidsNav by a parent in my son’s class- when I was looking for alternative options to smart phones for keeping track of kids after school. We looked through the website and were quite impressed with the features that came with the watch. I could take remote photos, control the time during which the ‘smart’ aspect of the watch would function so typically during class hours I could schedule it to function like a normal watch without the call/phone feature being used. As working parents we found it super helpful and my son felt confident that he could reach us anytime he needed to. However accidentally at school, my boy broke the watch strap and I emailed the customer team explaining my situation. Laura responded immediately and resolved the problem within a few days. I am so impressed with the after-sales service and courteous customer relations by the team. Truly appreciate the good quality of the product and the fantastic customer support! Highly recommend the product!

February 27, 2025
Unprompted review
Rated 3 out of 5 stars

The watch itself is excellent

The watch itself is excellent, can’t fault it at all. What is disappointing is that if you use the SIM card they provide, you must spend £10 every two months - I do not think this is clear from the KiDSnav website. I contacted ‘customer service’ and they were extremely rude to me, I’ve checked other 1 or 2 star reviews on here and sadly this seems to be a theme with the company. I won’t post the screenshots but the attitude is ‘I’m not sure what else you were expecting?’ And ‘If you really don't want to use another sim card in the watch, send it back and I'll refund you.’ which is really sad as I said the watches are great in my opinion. The company is marketing a product at families with young children and we are trusting the product to be able to contact our children and as a tool to keep an eye on their safety. Sadly, the rude customer service responses have made me feel really upset about the company in general. I’m sure there will no doubt be another rude reply to my review about how you don’t have to use the SIM card they supply, the multiple links to 1p mobile on their website, that they’ve offered me a refund etc but honestly I would avoid if you are expecting any level of good customer service.

February 24, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi,

Thanks for your review. As explained in our email exchange, the sim card provided does not have to be used. We supply sim cards from 1pmobile as they are the only network that allow us to purchase sim cards with £1 credit already installed on them.

We lose money when supplying these sim cards, but we think it's fair that our customers can test the watches BEFORE committing to add credit (with 1pmobile, or a network of their choice).

We have a couple of pages on our website that links to the tariff we supply and we have a whole 'compare' page on our website. If the sim card provided is used, it's still cheaper than all of our competitors.

Our company is indeed marketing a product at families with young children, hence why we're cheaper that all of our comptitors and supply a sim card from a network that is, like us, rated EXCELLENT on Trustpilot.

You're entitled to your opinion about our customer service, but we were simply trying to explain the above. We replied to all of your emails within a matter of minutes and even offered you to return the watch. In our opinion, that's good customer service, but again, you're entitled to your opinion.

Many thanks

Laura

Rated 2 out of 5 stars

Don't work in Europe on holiday as advertised

We bought two watches for our children to have in Europe on holiday. Watches worked ok in UK but don't work abroad. Problem seems to be the 1pmobile SIM that is heavily pushed by the company as the best one. All roaming settings activated but nothing works. 1pmobile don't answer the phone so just have 2 dead watches.

February 19, 2025
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi,

Thanks for your review.

The watches do work in Europe, as advertised. You emailed us today at 1.20pm and I can see that your email was replied to at 1.23pm showing you how to activate the sim cards when you're not in the UK.

Kindly check your emails before leaving us a review.

Many thanks

Sally

Rated 5 out of 5 stars

Read update and original review

UPDATE: Glad to report Kidsnav are sending a new watch. Excellent outcome after I complained. I still think a watch designed for children should be able to have the screen replaced.
Original review: After buying this product a couple of weeks ago I decided to reserve judgement until we had for long enough. A device that is designed for children????? My 9 year old son was pushed in the school playground today and the screen cracked. The screens in these watches cannot be replaced!?!?!?! I just cannot believe how poor this is. Is Kidsnav expecting parents to buy another device and spend another £80???? Who's EVER heard of an expensive device designed for children that cannot get a cracked screen replaced. I am absolutely disgusted and WOULD NEVER BUY A KIDSNAV WATCH AGAIN. Outrageous!

January 29, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic watch for my daughter

Fantastic watch for my daughter. There was a minor issue which was resolved by great customer service. Would highly recommend.
Thank you Laura for the great customer service.

December 26, 2024
Unprompted review
Rated 2 out of 5 stars

Really disappointed with this watch

Really disappointed with this watch. Got it for my wee one Christmas gift and worn it once and it’s not switching on unless we hold the home button the moment we let go it just goes blank. Tried switching off and on nothing. A lot of money for it to last one day?

December 28, 2024
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi, thanks for your review and very sorry to hear this. We did email you before you left this review explaining that it did sound like a faulty watch and we would of course replace it. We even offered you a refund, however you've let our team know that you would like a replacement.

Many thanks

Helen

Rated 1 out of 5 stars

Could be great, unfortunately it's really not...

Since owning the watch for over a year we've had non stop issues, device switching off for no reason, showing full battery only for it to die in under and hour, device not switching on, temperamental charging cable (which was replaced by KidsNav for an upgraded version) however the new cable no doesn't charge the watch either. Over all I feel the device is of a very poor quality and although the support from KidsNav was good, the hardware really isn't worth what we paid for it and we just can't rely on it for the functions which we wanted it for. I've since bought a competitors device that has been flawless, and only slightly more expensive. From my experience I wouldn't recommend this product.

(Update - From Saturday Feb 10th 2024)
Contact Form - Message Body:
Hi, we've had the pink cat watch since Christmas and charging the device is incredibly unreliable. It takes multiple attempts to connect the magnetic charger before the watch registers it's charging and even then, the slightest movement can stop it from charging. It's becoming more and more frustrating as on days out when we really need the watch, after finally getting it to register charging being on charge overnight the battery is at 0% which defeats the object of having the watch. I've cleaned the copper contacts with a solvent cleaner but it makes no difference so it seems there's an issue with the device or the charger. Can you please help as my daughter loves the watch but the reliability just isn't good enough.

Please don't suggest I never contacted you.

And after saying I didn't contact you, you now back track and admit I did contact you? I've left an honest review of a sub par product. I no longer require support as the device I've since purchased does what it was advertised to, unlike the KidsNav so hopefully this review will help someone avoid the issues I experienced.

December 12, 2024
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi Luke, thanks for your review and I'm sorry to hear this. We do offer a 1 month no quibble returns period should you not be happy with your purchase. Our watches are also provided with a 1 year battery warranty. We can't find an order placed but you, but we've requested your details. If you provide these, we can look into this further for you.

Update: Thanks for providing your information. We can see that you never contacted us to resolve the issue above. Sadly, we're unable to resolve issues if we're not given a chance to.

Update: You contacted us in February, we replaced the charger for free and we haven't heard from you since. You then leave us a 1 star review 10 months later despite your watch being in it's warranty period in this time and could have been replaced.

Kind regards

Sally

Rated 4 out of 5 stars

Great quality watch & fantastic service

I recently purchased this watch instead of the dreaded mobile phone.
The watch itself is well made and easy to use. The set up instructions are really clear and easy to follow with the informative videos.
My child loved being able to call and send us messages and voice notes and to be able to personalise the watch cover etc. We had a few issue with the location tracking which was the main reason for purchase for us. The customer services team were really quick to respond and super helpful. Although we tried everything they suggestion and 2 additional SIM cards, that they supplied, we discovered that we were in an EE dead zone so the tracking would not work well. For us this was the main purpose of the watch. So we would need to purchase a brand new SIM from another provider for the tracking to work. At this point though we decided that wasn’t an option. Even though technically the fault lay with the EE SIM coverage and not the watch, KidsNav gave us the option to return the watch for a refund. The refund arrive back in my account the day after KidsNav received the returned watch.
Although this didn’t work well for us on this occasions, due to the quality of the watch and excellent customer service experience, I would definitely purchase from KidsNav again in the future.

October 30, 2024
Unprompted review
Rated 5 out of 5 stars

What an amazing company and watch

What an amazing company and watch.

Very simple to order, quick delivery and easy to set up,

Customer service is outstanding. My son fell and cracked the face of the watch and the company replaced it as a gesture of goodwill.

Blown away and truly thankful.

Thank you!

November 23, 2024
Unprompted review
Rated 2 out of 5 stars

Stopped working after 7 weeks. Disappointed

The idea of the watch is brilliant if it works. We loved my wee girls, great piece of mind, she loved it too.
However I bought 1 it lasted 7 weeks and wouldn’t ever charge again customer services told me I had to buy a new charger so I did. No it still didn’t charge, customer services tried telling me that I wasn’t putting it on charge properly, obviously I was. I wanted to send it back to be fixed but they would only accept it if the straps were off and I didn’t know how to get them off. All ended up too much hassle wasted £100.

April 16, 2024
Unprompted review
KiDSnav logo

Reply from KiDSnav

Hi. Thanks for your review. I'm not sure why you've left a 2 star review as we're trying to resolve the issue for you? We asked you to check if all 4 pins on the cable were making contact with the watch and if it still didn't charge, please return the watch face to us (the part that pops out of the strap casing). Please re-check your email as we have a photo showing this. If you're having issues removing the watch face, you're welcome to send back the full watch and we'll do it for you.

Many thanks

Laura

Rated 5 out of 5 stars

Great product and amazing customer service!!

Both our sons have KidsNav watches and unfortunately the screens broke on both - not due to the product as our sons friends all have this watch and they have never cracked - user error on our part!!

The customer service team were so understanding and were able to replace one of the watches for free when purchasing a brand new watch.

Both watches are working great and give our boys that little bit of freedom they crave.

October 31, 2024
Unprompted review

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