Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more
Company replied
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Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more
Company replied
Let me down on an urgent order (birthday present) blamed the computer for not putting the order through even though I had the confirmation email and had paid high fee for next day delivery. Offere... See more
Excellent customer service as always. King processed my returns quickly (wrong size for me, nothing wrong with the clothing at all), sent me a different replacement size - couldn't believe how fas... See more
Company replied
Made an order on 14th October, it is now the 1st November and delivery has still not been made. Been told some waffle that there has been a supplier delay caused by them going over to an automate... See more
Written by the company
It was started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.
‘Streetwear’ as we know it, didn’t exist. Owning and starting a brand was reserved for corporations and the privileged few. Our aim – to change that. To create a British streetwear brand that set the standard and upheld the culture.
We had zero fashion knowledge and even less money. Our education came from underground UK music, design and skateboarding. The sacrifices were real, but the vision was always clear.
No days off; learning from scratch; hustling the sales; putting everything back into the brand; keeping things moving to pay the rent.
June 2003 – KING launched its first collection.
Our immersion in the culture led to collabs with emerging music artists of the time, including Plan B and Wretch32 as well as pioneering partnerships New Era and Starter, developing a global reputation as a leader in streetwear culture.
Since day one the brand has remained independently owned with the HQ still located in the manor, Stratford E15. From packing boxes in bedrooms, KING is now sold and distributed globally on five continents and online at king-apparel.com
339 Stratford Workshops, Burford Road, E15 2SP, London, United Kingdom
Asking for a review when I haven’t received the product is a bit difficult. I have no doubt that when I receive my order it will be perfect.

Reply from KING
Excellent quality and great choice. Arrived in good time as birthday present for my son. Would definately order from here again.

Reply from KING
Fast delivery and really well made products. I have used them a lot and will carry on using them

Reply from KING
Bought 4 items in the sale, my son was thrilled with all of them even though I chose them lol. Arrived promptly.

Reply from KING

Reply from KING

Reply from KING
Painless and super quick delivery, will use again and definitely recommend

Reply from KING
Quality company. Quick to respond and help when I made an error, and the clothes talk for themselves 💥

Reply from KING
High quality as always would highly recommend to anyone!

Reply from KING
This is the second time I have purchased from this company. I ordered cammo tracksuit bottoms and a blue cammo top for my son. Both products appear to be very well made and the material appears to be of a much higher quality than items you'll find on the High Street.
My only negative is that the company do not pay for free returns. I appreciate it is a small company but it would help if they gave free returns, especially if you're just exchanging because the size is wrong and you buy a new product in a different size.
Don't get me wrong though, the products are very high quality and the company are very good at getting back to you to answer any queries, so will definitely look to buy from them in the future.

Reply from KING
Great kit, fair cost. Delivery seemed to be taking longer than the advised turnaround time on the confirmation email, so I emailed them. I received a quick response and update on my items. The items arrived shortly after and in perfect condition.

Reply from KING
Use these a few times never any problems staff are bang on cant knock them the clothing is quality 👍

Reply from KING
Excellent quality clothing, I’m a XXL but ordered 4XL which is a perfect fit, that’s 2 hoodies, 1 t-shirt and a cap I’ve got now but I’ll definitely be ordering more

Reply from KING
Used king apparel for a while now great service as always great quality too

Reply from KING
Always good quality, no reruns on any of their products and delivered quickly.

Reply from KING
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