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Rated 4 out of 5 stars

Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more

Company replied

Rated 1 out of 5 stars

Let me down on an urgent order (birthday present) blamed the computer for not putting the order through even though I had the confirmation email and had paid high fee for next day delivery. Offere... See more

Rated 5 out of 5 stars

Excellent customer service as always. King processed my returns quickly (wrong size for me, nothing wrong with the clothing at all), sent me a different replacement size - couldn't believe how fas... See more

Company replied

Rated 1 out of 5 stars

Made an order on 14th October, it is now the 1st November and delivery has still not been made. Been told some waffle that there has been a supplier delay caused by them going over to an automate... See more

Company details

  1. Streetwear Store
  2. Men's Clothing Store

About KING

Written by the company

It was started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.

‘Streetwear’ as we know it, didn’t exist. Owning and starting a brand was reserved for corporations and the privileged few. Our aim – to change that. To create a British streetwear brand that set the standard and upheld the culture.

We had zero fashion knowledge and even less money. Our education came from underground UK music, design and skateboarding. The sacrifices were real, but the vision was always clear.

No days off; learning from scratch; hustling the sales; putting everything back into the brand; keeping things moving to pay the rent.

June 2003 – KING launched its first collection.

Our immersion in the culture led to collabs with emerging music artists of the time, including Plan B and Wretch32 as well as pioneering partnerships New Era and Starter, developing a global reputation as a leader in streetwear culture.

Since day one the brand has remained independently owned with the HQ still located in the manor, Stratford E15. From packing boxes in bedrooms, KING is now sold and distributed globally on five continents and online at king-apparel.com


Contact info

3.5

Average

TrustScore 3.5 out of 5

938 reviews

5-star
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1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Absolutely gutted this company has…

Absolutely gutted this company has closed down. I’ve been wearing their gear for years. Always had good service and good quality products.

Hopefully they will start up again at some point.

Best of luck and luv you guys !! Need more UK strong brands.

November 30, 2025
Unprompted review
Rated 1 out of 5 stars

Unpaid suppliers

This company communicates based on sustainability, but they don’t pay to their suppliers .
They just make joke with the factories hard work.

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Let me down on an urgent order…

Let me down on an urgent order (birthday present) blamed the computer for not putting the order through even though I had the confirmation email and had paid high fee for next day delivery.
Offered a solution but it was a poor alternative.
Lesson learned.
Will not use again.

March 5, 2025
Unprompted review
Rated 1 out of 5 stars

poor service/transparency/delevery issues

Made an order on 14th October, it is now the 1st November and delivery has still not been made.

Been told some waffle that there has been a supplier delay caused by them going over to an automated packing system - I have ordered six different items - so go figure when on their own website they say orders are being processed as normal and for UK delivery all orders are leaving as normal.

bloody joke!!

October 14, 2024
Unprompted review
Rated 1 out of 5 stars

Ordered sandals on may 2nd 2024 and…

Ordered sandals on may 2nd 2024 and still have not received them. E mailed them 3 times and got no reply Absolute strokers

May 2, 2024
Unprompted review
KING logo

Reply from KING

Hi Lynn. We don't make sandals. We don't sell sandals. We've never sold Sandals. We hope you find the right retailer who stitched you up but unfortunately that's not us Good luck chucking them under the bus whoever they are!

Rated 2 out of 5 stars

Ordered a top and still haven’t…

Ordered a top and still haven’t received after two weeks. He dosent reply when I message him nor give tracking number

April 24, 2024
Unprompted review
KING logo

Reply from KING

Fake review. No record of any order with us, no order no, no messages ever received.

This is why we left Trustpilot and moved to Reviews.io because TP are unable to control bots and allow reviews by people who have never placed an order with the brand.

Update from Trustpilot which confirms the above >> 'When a review is flagged we no longer ask the reviewer to provide documentation of their experience. Instead, we run it through our new detection software...' Wow!

Rated 3 out of 5 stars

V disappointed it's not made in the UK

Been buying from King a bit but upon finding a Made in China label, I'm not sure why would I support the brand, as I thought the clothes were made in the UK. Just another fast-fashion brand with no integrity. I emailed them to raise this concern but no one got back to me

April 5, 2024
Unprompted review
KING logo

Reply from KING

might want to check your emails Jan. You received a reply within 1 minute. No fast fashion here bro...20 years deep

Rated 5 out of 5 stars

First class

First class. Have had 2 orders from King, great quality products and delivered quickly. Had to send something back and exchange no problem and sent out and had it back within a few days. Absolutely fantastic and I’ll be back for more.

April 3, 2024
Unprompted review
Rated 5 out of 5 stars

perfect as always

perfect as always.
loving the gear, quick delivery to the EU & loving only paying tax once on the gear unlike most UK sellers where you get smashed by customs...

September 15, 2023
Unprompted review
KING logo

Reply from KING

thanks for the review bro ⚡

Rated 5 out of 5 stars

Top Boy ftw

Great jumper. Fits well, prompt delivery, super comfortable. Perfect collab with Top Boy, the best show out of London. RIP Jamie

September 27, 2023
Unprompted review
KING logo

Reply from KING

Salute Alec 🫡

Rated 5 out of 5 stars

Very nice hoodie super warm and luxury…

Very nice hoodie super warm and luxury fabric! Really pleased with it - I am normally a small but sized up for an oversized look, the medium was still slim though….

Washes really well too!

September 20, 2023
Unprompted review
KING logo

Reply from KING

thanks for the review Susan 🙌🏽

Rated 5 out of 5 stars

Up there with Stussy & Evisu

I wear these clothes alongside Stussy, Evisu & Jordan because King Apparel clothes are proper stylish & please suggest to me a stronger clothing brand than KING? Impossible atm…

July 7, 2023
Unprompted review
KING logo

Reply from KING

thanks for the review brother 🙌🏽

Rated 5 out of 5 stars

Great quality gear

Great quality gear, love it been enjoying it for years. Now also an excellent system for sending to EU - no getting double taxed like most sites.

June 1, 2023
Unprompted review
KING logo

Reply from KING

Salute Martin! Plus someone in the EU who also understands the tax rules 🤣 👍🏼

Rated 5 out of 5 stars

Repeat customer

Bought a tracksuit, shorts and tee-set a while back which is still looking fresh. Great fit and comfy as you like!

Customer service has always been on point and items have always arrived on or before the times stated. Sales and discounts are frequent too so you get great value for money.

Waiting on an oder to arrive today for a pair of combats. No doubt they'll top notch too.

Really liking the new collab bits you're doing now as well.

February 11, 2023
Unprompted review
KING logo

Reply from KING

thanks Rich. Welcome to the family 🙌🏽

Rated 5 out of 5 stars

Wish I found this comapany sooner

Ordered my package from USA, no issues with DHL or shipping. Very high quality clothes, already looking forward to my next order batch.

January 16, 2023
Unprompted review
KING logo

Reply from KING

welcome to the family my guy!

Rated 5 out of 5 stars

Mix Up

There was a mix-up from the distributor on the size sweatshirt I had ordered. Although it was past the 2 week return policy, I emailed King Apparel with my order number and the date ordered and the issue and they were VERY quick to apologize and make everything right. GREAT customer service!

December 25, 2022
Unprompted review
KING logo

Reply from KING

KING family 🙌🏽 thank you so much and your very welcome

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