Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more
Company replied
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Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more
Company replied
Let me down on an urgent order (birthday present) blamed the computer for not putting the order through even though I had the confirmation email and had paid high fee for next day delivery. Offere... See more
Excellent customer service as always. King processed my returns quickly (wrong size for me, nothing wrong with the clothing at all), sent me a different replacement size - couldn't believe how fas... See more
Company replied
Made an order on 14th October, it is now the 1st November and delivery has still not been made. Been told some waffle that there has been a supplier delay caused by them going over to an automate... See more
Written by the company
It was started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.
‘Streetwear’ as we know it, didn’t exist. Owning and starting a brand was reserved for corporations and the privileged few. Our aim – to change that. To create a British streetwear brand that set the standard and upheld the culture.
We had zero fashion knowledge and even less money. Our education came from underground UK music, design and skateboarding. The sacrifices were real, but the vision was always clear.
No days off; learning from scratch; hustling the sales; putting everything back into the brand; keeping things moving to pay the rent.
June 2003 – KING launched its first collection.
Our immersion in the culture led to collabs with emerging music artists of the time, including Plan B and Wretch32 as well as pioneering partnerships New Era and Starter, developing a global reputation as a leader in streetwear culture.
Since day one the brand has remained independently owned with the HQ still located in the manor, Stratford E15. From packing boxes in bedrooms, KING is now sold and distributed globally on five continents and online at king-apparel.com
339 Stratford Workshops, Burford Road, E15 2SP, London, United Kingdom

Reply from KING
Brought a few items for my partners birthday - Great quality. Quick delivery. True to size.
Will definitely purchase again in the future.

Reply from KING

Reply from KING
Great clothing line been buying since they first came out in 2003 great quality and fast delivery

Reply from KING

Reply from KING
I have been wearing king since the company started .. must have been 17 year or so (god i was young then) The quality of the product has never changed over this time period. From design to stitching, price, sizing, nothing but great things to say regarding this company. I still have jeans from 2008 that look brand new !!
Since there arent any store stockists near me these days, ordering online has become an unfortunate must, however.. Delivery is always on time and little things like the free stickers in the packaging have made me feel appreciated as a customer. King .. you can happily keep taking my money !!!

Reply from KING
Fantastic love everything I got. Delivery was supper quick.

Reply from KING
So an order I made twice, once in November of 2020 and once in March of 2022, items were fine but had missing items both times. I emailed asking specifically how to go about dealing with damaged and missing items. I was told to contact royal mail, upon doing so I then respondended back to 'said correspondents - being KING APPAREL' whom I purchased from...
they claimed in the years they (as an established company) being open and running worldwide "they've never had a customer had missing or damaged packaging ever" so when this happened to me TWICE in a space of - let's say - 1 and a half years, they supposedly told me So an order I made twice, once in 2020 and once in 2022, items were fine but had missing items both times. I emailed asking specifically how to go about dealing with damaged and missing items. I was told to contact royal mail, upon doing so I then respondended back to 'said correspondents - being KING APPAREL' and they claimed in the years they (as an established company) being open and running worldwide "they've never had a customer had missing or damaged packaging ever" so when this happened to me TWICE in a space of - let's say - 1 and a half years, they responded saying...
"We've never had this issue before with customers missing items from any deliveries and we send parcels all over the world"
Understandably, misshaps happen, but when I've personally ordered only 2 times in almost 2 years and both times I've have a delivery/packaging issue to be accused I will take this further despite price, my previous reasons being 'principle' which was taken lightly and neglected, I have now decided to take this to my corporate solicitor and can advise anyone trying to buy from them to think twice.
It cost me roughly £27 upon pure Memory, including p&p) , it could be more or less by significant digits but definitely less than £30.
So it seems very unlikely that the same customer would have this happen to them again.
Thank you for shopping with us.
I'll now consider this case closed."

Reply from KING
Excellent customer service as always.
King processed my returns quickly (wrong size for me, nothing wrong with the clothing at all), sent me a different replacement size - couldn't believe how fast the new items came back. Their jeans are top quality too. Nice one.

Reply from KING

Reply from KING
Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and not a regular occurrence so feel free to treat this as a five star with a caveat.
The business model is great and the item quality is top notch. Fantastic clothing, love these guys and still miss my yellow LDN t-shirt from way back! Edit2: the only thing missing is some love for south of the river - where's my Woolwich, Lewisham, Brixton, Peckham tees!?

Reply from KING
Supa styling with very slick and crisp gear that most people may not know

Reply from KING
solid brand followed for years. quality cuts and designs. cust sup is decent too

Reply from KING
I was recently acquainted to KING Apparel via a VLOG. Normally, as 40 year old I'm more inclined to Farah chino's and other age related garments but i thought I would give this a chance. My last Tracksuit by a high end fashion label (BE*****F) a few years ago was extortionately expensive and you would think that the quality of the garments would offer some longevity but I guess after a few wears in the year started to deteriorate). I had paid way over the odds and vowed never to buy another jogger set.
I was really attracted to the KING brand and wanted to learn more about its ethos and principles so I thought I would give it a chance and order me the jogger set based on the research and the price! To my complete surprise, the customer experience from clicking to order the clothing items to delivery and end product was fantastic. It was exactly how it was advertised on the website and the quality felt better than some other branded items I have in my wardrobe. The price was also very reasonable and even managed to get a discount when purchasing the items. Definitely, worth the money for something unique.... Just a shame the matching Cap wasn't available.
The delivery arrived 2 days later as I had ordered quite late in the day but was pleased to see how quick the order was processed and sent. Keep up the good work KING Team.

Reply from KING
King Apparel did exactly what they said they would do. Thank you.

Reply from KING
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