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Rated 4 out of 5 stars

Although it took a few attempts to get the website to work and actually buy the items, once that was done there were no issues. Edit: The issue with the site was apparently due to site migration and... See more

Company replied

Rated 1 out of 5 stars

Let me down on an urgent order (birthday present) blamed the computer for not putting the order through even though I had the confirmation email and had paid high fee for next day delivery. Offere... See more

Rated 5 out of 5 stars

Excellent customer service as always. King processed my returns quickly (wrong size for me, nothing wrong with the clothing at all), sent me a different replacement size - couldn't believe how fas... See more

Company replied

Rated 1 out of 5 stars

Made an order on 14th October, it is now the 1st November and delivery has still not been made. Been told some waffle that there has been a supplier delay caused by them going over to an automate... See more

Company details

  1. Streetwear Store
  2. Men's Clothing Store

About KING

Written by the company

It was started with just the seeds of an idea. 2003 - in the humble surroundings of London's East End.

‘Streetwear’ as we know it, didn’t exist. Owning and starting a brand was reserved for corporations and the privileged few. Our aim – to change that. To create a British streetwear brand that set the standard and upheld the culture.

We had zero fashion knowledge and even less money. Our education came from underground UK music, design and skateboarding. The sacrifices were real, but the vision was always clear.

No days off; learning from scratch; hustling the sales; putting everything back into the brand; keeping things moving to pay the rent.

June 2003 – KING launched its first collection.

Our immersion in the culture led to collabs with emerging music artists of the time, including Plan B and Wretch32 as well as pioneering partnerships New Era and Starter, developing a global reputation as a leader in streetwear culture.

Since day one the brand has remained independently owned with the HQ still located in the manor, Stratford E15. From packing boxes in bedrooms, KING is now sold and distributed globally on five continents and online at king-apparel.com


Contact info

3.5

Average

TrustScore 3.5 out of 5

938 reviews

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Rated 1 out of 5 stars

The material is so cheap bought 2 items…

The material is so cheap bought 2 items from here gloves and face mask they are so thin that you can't even wash them cz they won't last. Online it actually said they keep warm as in pics customer can't really tell about the material so i bought it to give it a go. £65 and so disappointed waste of time and money, and if you want to return the item you have to pay for it.
Absolutely rubbish

December 3, 2022
Unprompted review
KING logo

Reply from KING

Hi Sapphire, we cannot find your order on our system so if its genuine please send us your order no.

With regards to the quality of the products, we respectfully have to disagree.

The gloves are technical winter sports standard. They are manufactured in the same facility as many snowboard brands (that being our background) and have been tried and tested over several seasons and they deliver on durability, warmth and construction. They can be washed on a cold wash again and again and again like any other product we manufacture, without any issues.

The balaclava is made in regulation polyester, elastane mix. Again it designed with both moisture wicking and breathability features that mean it retains the heat of your body/head to retain warmth whilst preventing perspiration. Again can be washed on a cold cycle without any issues.

We advise to read and understand the technical nature of the manufacturing process on every product description before purchasing or writing a review that respectfully holds no merit.

Rated 5 out of 5 stars

Quality service!

Bought a sweatshirt gotta be at least 12/15 years ago and it lasted for ages then bought a couple of baseball caps a couple of yours ago and both of them are still looking good! Just ordered a 5 T shirt lucky dip package for my son and after decided to order 5 for myself I rang them and the guy I spoke too (Jason Richards thompson) was very helpful as I only wanted to pay 1 delivery fee! He told me to order the other 5 and he would refund me the other delivery charge which he did follow up on! Great service and quality clobber! I will be buying more KING APPAREL I'm sure! Keep up the good work guys! Respect!

November 29, 2022
Unprompted review
KING logo

Reply from KING

Love bro. Appreciate the review

Rated 5 out of 5 stars

The only brand i wear

The only brand i wear, my whole wardrobe only consists of king.
By fat the BEST clothing range for streatwear. 10/10. Keep doing wahat your doing.

October 4, 2022
Unprompted review
KING logo

Reply from KING

Big up Craig

Rated 5 out of 5 stars

These guys simply kick ass.

These guys simply kick ass.
I scoped them out before leaving Canada and looking for the coolest UK based streetwear I could find. Had the pleasure of meeting the founders and some of the crew. What I can tell you is the gear is cool, unique authentic and high quality. Support this brand and these great dudes and their crew who got the right recipe.

September 9, 2022
KING logo

Reply from KING

Nice one Alister. Welcome to the family!

Rated 4 out of 5 stars

Top quality

Top quality. Worth the money. Will be buying again.

September 6, 2022
KING logo

Reply from KING

Thanks for the review. Look forward to seeing you online again soon ANTHONY :)

Rated 5 out of 5 stars

Perfect fitting

Perfect fitting! everything fits wonderful . Amazing lush clothing hot style and my no1 brand . Great sales . So many caps and hats to chose from . KING APPAREL you are the KING. will be purchasing more items soon

August 15, 2022
KING logo

Reply from KING

KING family 🙌🏽

Rated 5 out of 5 stars

Top marks

King forever! Quality always 😎

August 6, 2022
KING logo

Reply from KING

Cheers Tom. Keep it movin! 💨💨💨

Rated 5 out of 5 stars

All good as usual

All good as usual. T Shirt is a perfect fit.

July 16, 2022
KING logo

Reply from KING

Thanks for the review. Look forward to seeing you online again soon John 🌊

Rated 5 out of 5 stars

Excellent

As always, high quality garments and speedy delivery.

June 27, 2022
KING logo

Reply from KING

Welcome to the family 🙌🏼

Rated 5 out of 5 stars

What an absolute gem of a company

What an absolute gem of a company! Discovered them when I watched "Top Boy" - one of the characters was wearing a trucker cap that I liked. I ended doing some research and discovered the company, their back story and what drives them and, for me, that's just as important as the quality of the clothes. And oh my days - what quality!
I bought a hoody and the fit was perfect. There was a little loose fleece that came of the inside but thats just due to the heavyweight material. The actual hood used the same outer material, to line the inside - again, superb quality and gives it a real feeling of strong design, strong build. The company logo is also brilliant, particularly in these cruel times - "Loyal To Few, Ruled By None".
Conclusion - as a 49 year old, I am delighted to have discovered this brilliant company and I think they will continue their current trajectory and keep going from strength to strength. They will be receiving more of my business in the future! Onwards and upwards!
(and maybe next year when I turn 50 they'll send this old man one of the sweeeet "Whitechapel Varsity Jacket" for my birthday... ;) )

June 25, 2022
Unprompted review
KING logo

Reply from KING

Thanks Ste, We really appreciate your review. Look out for a birthday email from us.
Another customer inducted into the exclusive KING family!

Rated 5 out of 5 stars

Have one of their hats. A+

Have one of their hats. Top quality. Purchased in Canada at a store just because I liked the color/look and didn't think much beyond that. I own a LOT of hats and this is one of my favorites. It's held up so well to the point I had to look up the company to see about other items and if they sell direct.

June 15, 2022
Unprompted review
KING logo

Reply from KING

Thanks Jordan... Glad you like our hats... Welcome to the family 🙌🏼

Rated 5 out of 5 stars

A+++

Excellent clothes, fantastic customer service on returns, highly recommend 👍🏻

June 7, 2022
KING logo

Reply from KING

Another customer inducted into the exclusive KING family! Thanks Adam⚔️

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