While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

See what reviewers are saying

Rated 2 out of 5 stars

Very upset. It's my first time buying this brand and I had a lot of enthusiasm and expectations but... meh. You can't get that beautiful red that you see in internet photos in other girls anymore. My... See more

Company replied

Rated 3 out of 5 stars

I really liked loving tan, the yummy smell, tan stayed for a week but honestly since my skin has a yellow undertone, the tan looked very orangy on me. Even if u take a look at google images, it looks... See more

Company replied

Rated 5 out of 5 stars

Loving tan gives me the most naturally looking, smooth tan than any other tans I have tried. Their mousse tan pairs perfectly with their deluxe face tan cream that leaves a smooth finish without break... See more

Company replied

Rated 5 out of 5 stars

I’ve gone through and tried so many tanning lotions and I’m so happy I finally found loving tan! Their lotion stays on long, doesn’t streak, and It’s not orange (amazing!!)! Currently I use the deluxe... See more

Company replied

Company details


Contact info

4.0

Great

TrustScore 4 out of 5

95 reviews

5-star
4-star
3-star
2-star
1-star

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Ordered over a week ago with 2-3…

Ordered over a week ago with 2-3 working day delivery and have not received it still. They don’t reply to emails or messages on Instagram. They clearly just pay bloggers to hype the product up and then treat the people who actually pay for the product like rubbish. Don’t buy

March 4, 2019
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi Roisín,


Thanks for getting in touch.

Are you able to email me directly at info@lovingtan.com so I can assist you further?

Thanks,
Sumer

Rated 2 out of 5 stars

I ordered from the website and within…

I ordered from the website and within minutes of my order I realized I ordered the wrong color. I IMMEDIATELY sent an email to the company indicating I had inadvertently ordered the wrong color and could they please just change my order to the correct color. Two days later I received an email saying “sorry, it’s too late, your order has been processed”. They told me that I was welcome to return the product at my own expense and reorder the correct color. ARE YOU KIDDING ME?? I emailed within 5 miinutes of placing my order. Had I known that would be their response, I simply would have cancelled through PayPal and be done with it. Never again! By the way, When I sent a second email, I got the exact same form letter email back. Such horrible customer service. Was it worth it LOVING TAN??

February 22, 2019
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi Colette,

Thanks so much for our feedback.

We pride ourselves on our customer service and we want every customer happy.

One of our Customer Service members have reached out to you via email.

Rated 1 out of 5 stars

nightmare

Ordere my tans had a confirmation letter, its says delivery 2bussines days , now i am waiting for a week and they ignore phone calls and emails, just could atleast send an email saying it will take longer to deliver but no left me with worries i will get the products or not. Horrible experience, now will fight to get money back as i ordered more than one product!

January 25, 2019
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi Bozena,

We're so sorry to hear you are having difficulties with an order.

Can you please email us your order information to info@lovingtan.com and we will have our Customer Service assist you further. :)

Rated 1 out of 5 stars

Do not waste your money

Do not waste your money! The product did not arrive over a month from ordering. Contacted all methods provided and I’ve been ignored. Even my calls are being rejected. I will be taking this further.

January 21, 2019
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi Carly,

We're so sorry to hear you feel this way.

Can you please email us at info@lovingtan.com so we can try and assist you further?

Rated 5 out of 5 stars

AMAZING!!!!

AMAZING!!!!!
i have tried soooo many tans ..i could never get away with a mouse , i allways opted for the creams or gels with having dry skin mouse didnt look good ! ..but this tan is just amazing it didnt go orange ,ive olive tone skin and i found all tans id tried didnt exactly look brown on me but ..this tan is perfect for olive skin tones ,i can safely say ive found the perfect tan ..i urge you ladys plz give it a try i promise you ..you will love it !!!! worth every penny !!❤❤❤❤❤

January 17, 2019
Unprompted review
Rated 5 out of 5 stars

I am loving Loving Tan

I had a wonderful experience with loving tan. The delivery was very fast, even though I live in Denmark, the other side of the world, I received my package after only 7 days! The packaging is really pretty and I love the personal note and pink satin ribbon you get with your order. No complaints at all.

November 23, 2018
Unprompted review
Rated 5 out of 5 stars

Above and beyond the call of duty - BRILLIANT SERVICE

I was absolutely bowled over by Loving Tan ( Islington ) and their efforts to ensure that I managed to pick up one of their products for my daughters 18th birthday at short notice. Although the only day I could get in to London was Monday ( usually closed ), they opened up especially for me to be able to get it. I was so pleased, as was my daughter, and I cannot say enough how high I rate them for arranging this...Buy from them with confidence and use the Whatsapp Number on the website to contact them...Thank you so much guys....I really do appreciate your fantastic efforts to help me XX

November 19, 2018
Unprompted review
Rated 2 out of 5 stars

is this a real company?!

No customer service at all!
I’m wondering if this is a duff company?!
I placed an order for the dark LT MOUSSE!
Money was taken and email sent to confirm order and then nothing been trying to contact for 3 days to see when my order will be dispatched?! I rang, txt, emailed and WhatsApp I even messaged on instagram after thinking this could be a scam?!
I run my own company and customer service is paramount I’m disappointed that every message has gone unread, or even ignored?!
First time using this company so very very disappointed!!!!!!!!

November 6, 2018
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi there,

Please contact us at info@lovingtan.com and we will do our best to assist you. :)

Rated 1 out of 5 stars

I was so excited to try this Tanner…

I was so excited to try this Tanner due to the many reviews I found about the Tanner been great. I did not get to try the tanner because while I was on my way to a trip 4 hours away from my home the container leaked out all the product into my bag. When I reached out to the customer service department they told me that they couldn’t do anything for me because they advise to keep the product in a sealed bag. I didn’t think that I would have to seal The product in a bag when I’m only traveling 4 hours away from my home. Makes me happy that I didn’t travel through plane with this product. Although I was very excited to try this product I am no longer interested due to the bad customer service that I received. This Company clearly doesn’t stand behind their product

July 11, 2018
Unprompted review
Loving Tan logo

Reply from Loving Tan

Hi Mallory,

As per your communications with our customer service team, it is commonly recommended that all toiletries are placed in a sealed plastic slip to ensure protection from this common occurrence.

Kind Regards,
Loving Tan.

Rated 5 out of 5 stars

Love the product and quickness of shipping

Love the quickness of shipping, love they offer coupons, love the sweet little notes they include with each order. I have ordered twice and both times were great. Love the ease of application and the natural look I get when applied. Like that it doesn’t smell like most self tanning, but not gaga over the floral like scent. Would recommend to anyone, very happy overall!

June 3, 2018
Unprompted review
Rated 5 out of 5 stars

Brill!!!

This website is amazing! Their products are true to what they say - so professional and have different products and shades of colours to provide different uses. They are so so responsive to their messages, whether that's by email or by messenger on Facebook - even though I'm in the UK and they are in Australia, they also have such a friendly approach and do everything they can to help!! Love it, definitely my favourite website to go to for Tan!! ❤

April 22, 2017
Unprompted review
Show reviews in all languages. (95 reviews)

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look