newdirectiontackle.co.uk Reviews 

ND's customer service and 2 year warranty is second to none. I purchased the ND2 baitboat back in March 2023 and prior to the purchase had a few questions I wanted to ask which I did via messenger, the response time for my answers was fantastic which persuaded me to buy this product as I wanted to buy from a company that had good customer service. Since buying the boat I have had a couple of issues where I have needed to contact ND and again their response was quick and issues were quickly rectified, even in the evening on a weekend. Arranging the return of the boat for repair was done easily and I even received videos and updates of the repair from Gary, what more could a customer ask for! Having owned bait boats before from other companies I have found the ND2 to be far superior and the after care from ND is too. Many companies wash their hands of you once you have parted with your hard earned money and only offer a 12 month warranty. I can't recommend this product or company enough, in the future when I need to replace any of my fishing equipment I would not hesitate in purchasing ND products. GREAT products, fantastic after care and brilliant prices.

I've been carp fishing for around 30 years and I remember when ND were the new kids on the block with stylish, innovative products. I've finally come to the decision to buy a bait boat and was excited by their Bait Boat 2, particularly after positive YouTube reviews. Although, I was convinced on my choice I thought I'd ask a few simple questions through Facebook messenger before taking the plunge. My excitement soon diminished as I saw multiple messages read and simply ignored. I then decided to take a look at their Trust pilot page and found what I was looking for. Absolute joke of a company. Poor quality products made to look nice and zero care for customer service. And to think I was merely asking if there was ongoing repairs/servicing available for the bait boat. Absolutely no chance! I then stumbled across 1 review where a 'lucky' customer actually got a response from them. The said individual had complained because he was supplied an incorrect item just to be told it was a simple typo on their website and he should make do. You'd think that this may have been communicated politely, but no. Absolutely disgraceful response. All I can say is thank God for YouTube and Trust pilot. Do you research people. It appears New Direction are a scam company and I wouldn't touch them with a barge pole!

Bought a bait boat nd2 boat was sent out and found to have a faulty remote after using it once ! 5 Facebook messages(read and Not replied) and emails completely ignored. Aftercare service is a complete joke been chasing for 9 days for an answer or replacement . For all all the hype of these boats you just don’t deliver . Very very poor !

By far the worst company to deal with in carp fishing.
I purchased 4 rechargeable batteries from these clowns.
I had to send three of them back three times and three times they sent me faulty batteries.
They must know they are sending fault ridden products and yet they continue doing it. I still have 3 faulty batteries, no refund, no replacements, nothing - they're a disgrace ….

I've had one of the ND Tackle water pumps for about 18 months. It's was a really useful bit of kit. Sadly the charging port has completely come away from the pcb despite me only having charged it maybe ten times. I contacted them regarding arranging an out of warranty repair. The first response after several days was to ask me for the same information I supplied on my first contact. So I sent all the details they wanted again. No respponse for weeks now, despite a follow up email. A simple yes or no was all I was after, can I pay to have it repaired?
Seems a real waste and very poor from a sustainability point of view if I have to bin the whole pump for the sake of the charging socket. Not very ECO friendly is it ND?
I've gotten fed up waiting and sourced an alternative product now. Your loss ND. I won't buy from you again. A good product let down by poor aftercare.

I've ordered a boat 2 years ago. Everything was fine and I've ordered a second one for a friend. The whole box came with mold. I contacted the support and they told me it's ok because they have high humidity in their fulfilment centre and they cannot do anything :D :D hilarious. Paying 1k for a boat and receive gold. Then last month the boat stopped connecting with any iOS devices (iPhones, iPads etc.) In all Facebook groups people complain and I contacted them about the issue. They told me they dont know about the issue (really?) and that it needs update. I updated the boat and the issue still remains. They told me they cannot do anything.

Ordered 2 bait boats from the company. Original order was cancelled as they had too many people order for the stock they had.

I was told they would keep my money and when the next batch came in they would fulfil my order. It didn’t happen as I was given a full refund and wasn’t told this was going to happen. I only realised when I looked at my credit card online to see money in my account.

Managed to get 2 boats on the next batch. Both boats seemed fine. Both were used twice and then both had issues.

I was asked to send the boats back to be repaired. They have gone missing within the Royal Mail system. New Direction tackle sent me the shipping labels.

After contacting new direction tackle via email, Facebook messenger and instagram the issue has still been resolved. The boats have been missing for over a month and Royal Mail will not speak to me as I wasn’t the person who arranged the shipping to be returned.

I was told it would be chased up and someone would get back to me on Friday and yet again nobody is replying at all.

Great products when they work but I’m now out of pocket and nothing looks like getting done.

Customers service is so poor with this company. I’ve even given my number for them to call and yet they don’t.

If you buy anything let’s just hope nothing goes wrong with it.

Paid over £2000 for 3 x ND2 bait boats and ancillary equipment on 9th January 2024, was advised I would receive the order within 5 working days upon payment, gas taken 3 weeks of constant chasing and have still not received all the items I have paid for. Pathetic Customer Service, refuse to provide a contact number for me to speak to anyone at ND Tackle, don't answer their emails on Facebook Messenger for days despite the claim they make of responding no later than 12 hours after receipt. AVOID THIS COMPANY AT ALL COSTS IF YOU EXPECT ANYTHING OTHER THAN EXCEPTIONALLY POOR LEVELS OF CUSTOMER SERVICE!!! VERY, VERY DISSATISFIED

I can’t give zero stars…. I don’t want to give one start but that’s the only way I can write a review.
Having purchased items branded by this company I found them to be shockingly crap. I have emailed on numerous occasions to be removed from their marketing and have never received a reply. I continue to receive marketing rubbish and cannot get myself removed.

These have to be the worst company I have ever dealt with, bought a lot of their items to go on a fishing trip to France, I bought K9 alarm set, first time of use the button fell of the receiver so couldn't use that then the watch receiver the button fell off that and got lost so couldn't use that either had to hire alarms off the venue cost me €50 so unnecessary expense to me, contacted them while I was in France and said I wanted to return everything I bought they agreed.
When I returned them it cost me £20 to return which again was expense to me they never offered to reimburse me with this unnecessary expense despite it being down to their shoddy products.!!
They refunded me for some of the items after I had contacted citizens advice and informed New Direction that they were in breach of contract. Some of the items I had bought had never been used but were bought end of 2022 so they said they would not refund them and sent them back after 2 months finally got the last item returned, their customer services have to be worst ever, if you can get them to reply to you.
You cannot contact them and speak to anybody. Would never deal with company ever again and I urge others to do the same !!!!

I will not be buying from this company again iv just had problems with there stuff I am glad I don't use nd stuff no more I swear there a kid on the end of the computer

I purchased three items from New Direction. Two arrived and I had to chase the third item to be delivered. One item delivered on time was the large tackle box. A number of magnets werent glued in including the front clasps. ND offered a partial refund which was gratefully accepted but never honoured. I find it disgraceful that a company would offer a partial refund and when accepted do nothing about it. It amounted to £8 so isnt a great deal at all but I will not buy anything from ND tackle again and was looking to buy their bait boat. Definitely not now. Customer service is a farce.

Update: Since posting this review ND have provided the partial refund. So credit to them for that. Just wish the whole process had been easier. I've raised my review to 3 stars as they've honoured their end of the transaction and really do like their products.

Brilliant customer service, brilliant products, quick delivery.

I have brought many items from ND tackle. My largest purchase a bait boat 1. The boat has lost connection with my I phone 14 and my I pad . I spoke to nd tackle via there message service only for them to block me when they could not solve my problem and the problem of many other I believe.. awful service ND have lost a good customer

Do not buy anything from this website! Customer service is absolutely horrible. Ordered x4 batteries for my ND baitboat2 and 2 of the batteries were faulty. One is completely flat and won't charge, the other one it's stuck on 50% and didn't charge anymore than that and when plug it to bait boat it won't work. I ask them for replacement or refund, they refuse and stop answering my messages on Facebook messenger. £100 in the bin.

I can only speak from my experience with buying a nd 2 bait boat.I had a few questions about the boat etc before I decided to buy one.My questions were answered promptly and the answers were helpful.The boat did take a week or so longer to arrive,but I was informed about this due to the battery been out of stock.In all I'm very happy with the boat,there's nothing to touch it at the price point.It performs brilliantly and I really can't fault it.

I have been buying fishing tackle for 50 years and this company is the worst company I’ve ever had the misfortune to deal with. Purchased a ND bait boat 1 and never worked properly from day 1. Tried to get company to repair but kept fobbing me off with lamé excuses. You don’t have a contact number and after sales service is non existent.
AVOiD THIS COMPANY LIKE THE PLAUGE.

This company offers British gas level customer service selling items that don't work or need support but offer zero support .. you have to contact them thru Facebook messenger they just look at you message and don't reply.
Should not be allowed to trade in this way

Poor quality products with customer care that well doesn't care at all had a set of N1 bite alarms for 7 weeks in sunny weather worked great but first bit of rain they stoped working and apparently they dont cover water damage sorry i live in the uk it rains and there used near water AVOID AVOID AVOID dont get ripped off

Shocking company to buy off , bought a nd boat a few years ago and it broke , instead of fixing it they sent me a motherboard and got me to fix it , anyway I sold that one last year or so and have just purchased another one off them which broke after a p mins literally , saying compass fault , yet again they have asked me to strip the boat down to fix it myself , had to raise complaint on eBay/PayPal as they won’t collect the boat to repair so now I want my money back I won’t ever buy off these conmen again , bare in mind I bought the boat for a specific session and it lasted ten mins ! Been sat here for a month with no boat , no response , no money , no help , case is ongoing with PayPal , please don’t buy off these guys but off a more reputable company