North Oxford Motorrad Reviews 

I purchased my GS1250 from BMW Motorrad Oxford, and it was delivered on January 22nd. Unfortunately, my overall experience—from test ride to delivery and beyond—has been nothing short of pathetic.

Leading up to the test ride, the salesman was approachable and friendly. However, the moment I committed to purchasing the bike, his attitude did a complete 180-degree turn. Suddenly, my emails went unanswered, phone calls were ignored, and any sense of customer service vanished. It was only when he realized I hadn’t paid the final balance that he decided to reach out.

The one positive experience was with the delivery driver—he was professional, knowledgeable, and helpful. He took my V5 and part-exchange bike, assuring me that I’d receive a tax refund in due course. However, by March, after contacting the DVLA, I discovered that BMW had failed to notify them of the sale. Once again, I had to chase the salesman, only to be met with complete silence. In the end, I had to personally handle the DVLA process myself—something that should have been BMW’s responsibility.

To make matters worse, when the bike was delivered, it had not even been cleaned properly. There was still mud on the tyres from the test ride, which is completely unacceptable for a premium purchase. The lack of attention to detail and basic professionalism reflects the third-grade service provided by this dealership.

I have no idea why the sales team treated me this way, but one thing is clear: the only reason these bikes sell is because they are BMWs—not because of the dealership’s service. If this team were selling any other brand, they would have failed spectacularly.

I also can’t help but wonder if the way I was treated had something to do with the fact that I am not British. While I hope that wasn’t the case, the stark contrast between how I was approached before purchasing the bike and how I was ignored afterward makes me question whether all customers receive this kind of treatment.

I cannot recommend BMW Motorrad Oxford at all—their pathetic customer service and third-rate professionalism make it clear that they don’t care about their customers once they’ve made the sale.

Excellent service and quick and effective response to all queries. This is the second bike I've bought from them and been delighted both times

Excellent service and friendly staff.
Liam is an excellent sales person, he was very professional and not at all pushy. He went out of his way to collect the bike from their storage unit so I could have a look at it.
I had the bike delivered to my home address, and the delivery driver was friendly and informative and had a wealth of knowledge. He is a credit to BMW Oxford.
I would definitely recommend this garage.

Just bought my R18 classic from North Oxford motorad and I can honestly say it was the best dealership experience I have had in years. Great communication and made you feel like nothing was too much. Big thumbs up to Danny.

Bought my bike from North Oxford via phone and video due to living up in the north.
After searching all over the country, then some negotiations a great deal was struck.
The sales guy Clayton was fantastic, talked me through the bike, presented photos, videos and explained the benefits of buying from a BMW dealer.
The deal was not just simply the bike , but also the benefits that come along as a package buying from BMW.
Over a two week period sorry to say but I like to check everything, I took delivery of my bike.
Clayton kept in touch, always called me back, and made me 100% confident.
The bike was delivered by Mike, who again was fantastic, the guy knows his bikes that’s for sure. He explained in such great detail about the bike, spent quite some time on the hand over, and was fascinating. That’s what you call a hand over.
The bike was absolutely beautiful, clean like new really pleased, and I hope buyer of my px thinks the same.

Well done Clayton and Mike. Your a credit to the company.

Took my R1250RT in for its annual health check and MOT today. Great friendly, knowledgeable and efficient customer service from Sebastian at the service centre. Very impressive from start to finish. It's a shame that level of customer service can't be replicated elsewhere.

Brought a new S1000R.
I recently brought a S1000R from Ben at North Oxford BMW, what a experience! From my initial enquiry to the handover the whole team was great. Ben was extremely knowledgeable and really got to work understanding what I needed. The manager Nathan was also brilliant with his knowledge and was able to put together a package that fit my strict requirements. On handover day Ben was away so Josh completed the transaction and he was so professional and was upto speed with everything even though it wasn't his deal.

North Oxford BMW ! Absolute credit to the brand!!

I am wondering why my experience has been so different to the majority here. My bike was recovered to North Oxford BMW Motorrad due to a spill whilst on holiday. I don't live in the area, so everything has been dealt with by BMW Assistance who have been brilliant, and my insurers. The bike was transported back to my home, so I have never visited North Oxford Bikes. The Senior Service Advisor - (North Oxford Bikes are quite happy for his name to appear in positive reviews, but I have been asked to remove it!), has personal excellent reviews on here. For some reason unbeknown to me, I have received anything but what others have received from him. From the very outset, he has failed to return calls as promised by him, he has been unavailable for me to speak to, too many times to be believable and he failed to provide information as promised. In the end, I had to make complaints and have since raised concerns all of which have been treated with indifference by an After Sales Manager who has been copied in to everything. The Senior Service Advisor has quoted and now invoiced me/my insurers £240 for cleaning and examining the bike as part of the full invoice. The accident was a low speed spill on wet mud that covered half of the bike in wet mud. When I received the bike back, there was mud left on the seat, which I spoke to The Senior Service Advisor about on the phone. He claimed that wasn't there when the bike left them, implying that the transport company was responsible. When I pointed out that other parts of the bike were dirty, so he couldn't blame the transport, he stated that the bike had only been cleaned in part, so I was likely to find mud elsewhere. I consider that £240 for cleaning and examination is excessive. An MOT is what, about £30.00 and a basic bike valet £60.00? Given that Bahnstormer clean every bike that enters their workshop for any reason for free, whether it needs it or not, I am disgusted that having charged for cleaning as part of a total £1000.00 bill just for replacing crash bars on one side of the bike, that North Oxford BMW Motorrad returned the bike with any dirt on it at all. - Names of relevant staff removed as it breaches Trustpilot policy. - Funny, North Oxford BMW Motorrad appear to be quite happy when this policy is breached in more favourable reviews! - However, they haven't challenged anything else in my review!

Just a quick thank you for the customer support from Oxford Motorrad service department. They really do all they can to sort out any issues you have. Highly recommended

BMW Motorrad North Oxford is not my closest Motorrad dealership, however if it was, because of my below successful experience, I’d certainly use them for both sales and servicing purposes.

My newly purchased R1250 RS (not provided by themselves) developed an unusual electrical engine fault, and it had to be recovered and transported by BMW Roadside Assistance, with North Oxford being the most convenient location.

I dealt solely with Seb from the service department, throughout the 3 days that the bike was in workshop for diagnostic testing etc and I found him to be courteous, understanding, knowledgeable and professional throughout our numerous conversations, where he kept me updated and informed of the latest findings (until I actually met him when picking up the bike); btw the problem was a loose/broken electrical lead/wire, nothing serious.

The dealership itself is modern, spacious, state of the art and well worth a visit even if just to peruse motorcycles and cars for sale, or the building itself.

I would highly recommend BMW Motorrad North Oxford and Seb in particular, in his customer support and service assistance role; I found all the other staff there, not forgetting the two welcoming ladies on the reception desk, just as helpful and pleasant.

Thank you!

10 out of 10!

Very good service from Josh and Nathan, which made the bike buying experience an even more positive one. Thanks to Nathan for coming in on his day off to do the handover.

Great service.

Second bike from North Oxford and, as ever, the service was spot on from start to finish.

I have had a fantastic buying and service department experience from North Oxford BMW.
From my first point of contact from Electra the whole buying process has been fantastic, Electra was so knowledgeable of the bike I bought, she gave me to confidence to buy from Oxford
I feel I must mention that the whole team have been more than helpful and have gone the extra mile to ensure my complete satisfaction.
Barry .. sales manger brilliant communication
James .. service, so professional and 100% customer focused
Mike .. bike delivery and collection… Mike is the person who keeps the flag flying, such a friendly and helpful person… you know your bike is in safe hands with Mike

All round a great dealership… I would highly recommend them

Very easy and pleasant buying experience. Elektra Goodwin was excellent throughout the whole process. Nothing was too much trouble. Always a pleasure to buy from this Motorrad dealership.

This is the 2nd bike I have purchased from Elektra and again outstanding customer service and kept informed every step of the way. Highly recommend and thanks again !

Excellent service from Josh and Nathan at North Oxford, can’t thank them enough.

Great service, great communication. Full tank of fuel and new tyres on my used bike purchase. Bought the bike unseen and it was exactly as described.

Great service from Elektra during my recent bike purchase. Prompt, attentive and personal attention leading up to a well facilitated hand-over. Overall a very good dealership experience.

What a fantastic sales team, big shout out to Elektra who went above and beyond to help us with all the support and advice we needed and none of the pressure of a sales person for us to make our own decision through out the entire process, She is an absolute fountain of knowledge.