We went to this dealer looking for a used qashqai we were dealt with by Kate Humphrey who allowed us to test drive 2 cars she was very knowledgeable and helpful and gave real honest advice and inform... See more
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Bought a 2023 plate juke had a gearbox fault and returned the car was supposedly fixed and within 48 hours I was stranded at the side of the m1 with the same fault. I want to reject the car but I am b... See more
Having used the website to locate the right vehicle (which was so easy) we booked to meet Kieron in sales who was fantastic. Deposit paid and PCP option chosen to finance (as it came with two free ser... See more
Company replied
From my initial enquiry to being handed the keys to my lovely new car I've been really well looked after and couldn't ask for a better service being taken care of by every individual I've met at Nort... See more
Company replied
Company details
Written by the company
Norton Way Group is an established dealership group based in Hertfordshire & London. We've offered a variety of different manufacturers since opening in 1989 and strive to deliver only the best customer service.
Norton Way Group, Serving North Herts & London since 1989
Written by the company

- We strive to deliver only the best customer service.
- Our family-run business has been servicing a loyal customer base since 1989. Our customers appreciate the high level of customer service that we've delivered year after year.
Contact info
Norton Way North, Letchworth, SG6 1BL, Hertfordshire, United Kingdom
- 01462559497
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Replied to 52% of negative reviews
Typically replies within 24 hours
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Extremely friendly staff
Extremely friendly staff, Laurell was exemplary keeping me updated. No stone left unturned they also sorted out my number plate documents for me ... I can't praise the staff highly enough.

Reply from Norton Way Group - NW Nissan
5 star service for Norton Nissan
5 star service for Norton Nissan, Letchworth!
Was travelling from outside the area and all communications from Laurell were professional, polite and timely. This speculative search for a Qashqai turned into a purchase.

Reply from Norton Way Group - NW Nissan
First Class Sales Experience
Having used the website to locate the right vehicle (which was so easy) we booked to meet Kieron in sales who was fantastic. Deposit paid and PCP option chosen to finance (as it came with two free services) along with extending the warranty further. Vehicle was prepared and ready within 48 hours. This was our first Nissan purchase but absolutely won’t be our last. Thank you team.

Reply from Norton Way Group - NW Nissan
Great dealership and customer service
The whole experience was very smooth. The staff were very friendly and knowledgeable about the car I was looking at. I was able to test drive a Juke on the same day that I popped into the garage, without having to book and come back. Logan was very helpful throughout the whole process and kept me informed along the way. The garage had a friendly feel to it and the staff did not rush me to make a decision before I was ready. I would highly recommend this dealership and I am so happy with my car.

Reply from Norton Way Group - NW Nissan
Excellent information and very helpful…
Excellent information and very helpful Logan did an excellent job

Reply from Norton Way Group - NW Nissan

Reply from Norton Way Group - NW Nissan
Everyone has been so helpful and…
Everyone has been so helpful and friendly it’s really been a pleasure doing business with norton way would recommend to everyone thank you it’s been a pleasure

Reply from Norton Way Group - NW Nissan
Absolutely fantastic.
Absolutely fantastic.
Howard kept us well informed of all options and choices and kept great contact throughout. Nothing was too much for him, even with me being impatient he was great

Reply from Norton Way Group - NW Nissan
Norton Way Nissan back to its Best.
For start to finish the process was smooth and effortless. Initially I was looking at options available, and I came into branch and ended up walking out purchasing a new Car. The Letchworth team are much improved against previous regime and as a customer, this was reassuring and provided me with a strong peace of mind. A very good experience.

Reply from Norton Way Group - NW Nissan
Refreshingly good car dealer…
Refreshingly good car dealer experience. Negotiations via phone then travelled out of area for pickup.
Salesman helpful honest and efficient
Hand over team ditto
Vehicle described accurately
Would recommend

Reply from Norton Way Group - NW Nissan
Purchase of Used Nissan Ariya
The purchase process was very efficient from test drive to drive away. The salesperson was professional and knowledgeable. Very happy with overall experience.

Reply from Norton Way Group - NW Nissan

Reply from Norton Way Group - NW Nissan
Norton group poor experience
From the very start of our experience with the norton group, it was very poor, we booked a test drive via telephone and also paid the £99 pounds deposit as we had been looking for this exact car for a few months. But we received a call from a salesman later on that afternoon and were told that someone had come to the dealership and bought the vehicle even though we had put a deposit down.
We did after a few weeks find a vehicle with the norton group but again the actual experience of picking up the vehicle was very poor, things they had promised to do were not done and after sales service is non existing. On hindsight would not buy from them again.

Reply from Norton Way Group - NW Nissan
Norton Nissan were very supportive
Everyone involved in the process was help and insightful.
When a issue occurred they were very responsive to solve and get me back on the road!

Reply from Norton Way Group - NW Nissan
Great experience all round and peace of mind with future motoring thanks to staff from Norton Way Group.
The staff we dealt with at NortonWay Group were very helpful, caring and professional in dealing with our enquiry and subsequent purchase of our vehicle. They obviously value their customers and went the extra mile to ensure we were fully satisfied with the purchase of our new vehicle. The collection of the car went smoothly, the car was ready for us on arrival. A member the team went through all the operating features and he answered all questions we raised simply and clearly. I would definitely use them again in the future and would recommend them to friends and family.

Reply from Norton Way Group - NW Nissan
Not the best experience
I wanted to share some feedback about my recent car purchasing experience. As a customer, it’s important to remember that we may not have the same level of understanding about the trade as a salesperson might. This can make certain aspects of the process, which may seem routine to the sales team, confusing for us.
Our recent purchase did not go as smoothly as we had hoped. The process felt rushed and there were times when we were expected to sign off on additional extras without fully understanding the costs involved. We also found ourselves having to follow up on the progress of our sale more often than we would have liked.
We chose Nissan because of our previous positive experience with the Glynn Hopkin Group in Milton Keynes. There, we were kept informed at every stage and our questions were promptly answered. Unfortunately, our experience with Norton Way Letchworth was quite different.
While Mark was friendly and pleasant, the paperwork process seemed disorganised. Getting accurate costs for accessories was challenging, and we were initially sent incorrect links. It was only after collecting our car that we received emails from Nissan with the correct links to the extras we had purchased with costs.
As someone who likes to stay informed about what is needed to finalise a deal, I was disappointed to have to chase for updates. It was also disconcerting to receive a last-minute call for additional paperwork just as I was about to leave to collect my new car.
I would suggest implementing a checklist for customers to help them understand what is needed. This could prevent any last-minute surprises and make the process more transparent. We also encountered issues with your online links, which did not function properly.
Upon collection of our vehicle, we found that the dash cam was not available and we now have to return at a later date to have it fitted. This seems to be a result of the disorganised paperwork process. Additionally, we noticed marks on the interior of the car that should not have been there on a new vehicle.
Attention to detail is crucial in creating a positive customer experience.
The overview of the car’s capabilities and features provided upon collection was excellent, and Mark was very pleasant throughout the process. However, I believe the company’s processes and systems contributed to the unnecessary complications we experienced, particularly with regards to the organization of the paperwork.
After discussing my concerns with the Manager at Letchworth, who addressed them well, we were offered mats as compensation. We were told these would cost around £89, but we found we were quoted over £100, when we were reviewing our accessories for the car. This disparity has led to a sense of lack of transparency during the sales process.
The after-sales service will be a determining factor in whether we choose to use this branch again. As customers spending a significant amount of money, we place a high value on customer service. We hope our feedback will be taken into consideration to improve future customer experiences

Reply from Norton Way Group - NW Nissan

Reply from Norton Way Group - NW Nissan
Howard was very helpful from the start
Howard was very helpful from the start, Everything went smoothly and happy with my purchase. Thank you. Would highly recommend!

Reply from Norton Way Group - NW Nissan
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