Every night when my 5 year old daughter went to bed she became congested and a nagging cough started. I bought her the soft asthma and anti-allergy pillow and I am amazed that from the first night s... See more
While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
See what reviewers are saying
We love our new duvets! We did have to wait a while for them due to issues with sourcing down, but in the end we appreciated how fast they were delivered after the factory reopened after Christmas. Co... See more
Novadown made me a special fill weight duvet inner after consulting by phone. Clear answers to my questions and a quote were received on the day of my initial enquiry. Delivery was slightly delaye... See more
I must just have a quick rave about my wonderful mattress topper from Novadown - it is so comfortable - like sleeping on a cloud. I have really noticed an improvement in my sleep quality since I bega... See more
Company details
Information provided by various external sources
Novadown, New Zealand’s leading manufacturer of European inspired duvets and pillows, was founded in the 1980’s in Auckland, New Zealand. From the beginning, Novadown made it its mission to offer down and feather bedding products of the highest quality. In 2001 Novadown was purchased by Ellis Fibre, one of New Zealand’s most innovative bedding companies and the founder of the famous Ellis Fibre Original Lavender pillow, and was relocated to Dunedin on New Zealand’s beautiful South Island. The company’s focus on luxury and comfort was emphasized even more when Novadown introduced the most luxurious of all downs – the Hungarian goose down - to the New Zealand market. Encouraged by the success of its Hungarian goose down pillows and duvets, Novadown went out to find other unique and exceptional materials that would offer their customers the ultimate sleeping experience. As a result, Novadown now also offers bedding products made from Alpaca, Bamboo, as well as Down Alternative for especially sensitive people. The care and pride Novadown puts into the creation of its products ensures you have a great sleep – night after night!
Contact info
152 Kaikorai Valley Road, 9011, Dunedin
- 0800 55 88 22
- www.novadown.co.nz
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
Good purchase experience
Good purchase experience, delivered on time. Good quality product.
Online ordering was easy
Online ordering was easy. Pillows are great. Packaged well.
Great Pillow
Had issues with time it took to make/ship my product. But the company handled it very well, was issue with external supplier.
Very happy with quality of pillow. Have been using the same one for YEARS!
Have always wanted the perfect duvet…
Have always wanted the perfect duvet inner and a 95% hungarian goose down seemed to be the best choice. Wanted something that was light but warm without being too warm. Love the duvet inner. There was some delay with getting it to us, but this was recognised and sorted by the sales manager.
Took longer than I thought
Took longer than I thought. But my daughter loves it. Only one thing. Novadown sent me email on sale prices after I purchased the duvet. 500 hundred dollars cheaper. Really!lol
Great company to shop with
Very helpful thanks
Did not communicate until asked why my…
Did not communicate until asked why my package was taking so long to arrive. Has arrived and very happy with the product. Was ordered on the 26 Feb and arrived 1 May
Good products
Good products, good communication via email from staff when order was delayed
Personal service meant trust in this local brand
I wanted a really high-quality year-round duvet. My research led me finally to Hungarian goose down as holding the most warmth. As I was paying more for goose down luxury I needed personal reassurance that this was the right product. My phone call was handled promptly and with all the customer care I could have expected. I ordered my duvet with confidence and am happy with the outcome.
Good product but make sure you only buy…
Good product but make sure you only buy when its on special. I'm just sick of it, you buy something and a week later you find it half price. Why can they not just give their best price right from the beginning.
Poor communication
I ordered 2 pillows in Jan 2018 and finally received them late April 2018. The product itself is great but there was no communication about the delays unless I emailed Novadown and promises of email updates never appeared until I followed up. I appreciated the extra products and voucher sent with the pillows to apologise for the delays but this doesn't make up for poor communication and service.
Great team to deal with and the product…
Great team to deal with and the product purchased was better than we exspected.
LOVE Novadown products
LOVE Novadown products, been using them for years and just received a new Summer weight goosedown duvet... perfect for our hot climate! And best of all, we’re supporting a New Zealand company 👍
The absolute best duvet ever
I have tried many duvet inners over the years, I did a lot of research to find the lightest, warmest quality duvet before purchasing my latest addition Novadown are five stars all the way. Quality, quality quality. So ultra light and fluffy, I still can’t believe the warmth this duvet radiates. One very important factor, this Novadown duvet has baffle boxing which is world renowned as the best construction for a down duvet and is not found in cheaper quality duvets. There was a delay in the making of the duvet, but I was kept informed and honestly my duvet was so worth the wait. Love love love , I am now Novadown’s biggest fan 😊😊
I ordered our duvet at new year...
I ordered our duvet at new year...
I received it on 22nd April...
I only had 2 emails in that time...because I asked...
Customer care and communication has been appalling. They offered pillows bamboo ones or a protector of some kind as compensation...I got vile lavender ones...not what I was offered or what I asked for.
I am just so so disappointed at the lack of customer service...if u have a supply issue own it head on in a timely and open fashion. People are less likely to give negative reviews for good customer service. Your product is great...always has been but I’m unlikely order from you again...

Reply from Novadown
The product is amazing
The product is amazing , I love my new pillows.
When there was a delay in sourcing…
When there was a delay in sourcing goose down for the pillows we ordered we were informed and as an apology for the long delay they offered us two extra bamboo pillows. When these were not available they sent two lavender pillows and a voucher for $100 off our next purchase. Much appreciated. We love our new pillows!
Your website clearly showed delivery…
Your website clearly showed delivery within 3 days. After several weeks I had to chase my online order and was told ‘sorry this one seemed to slip through the gaps’. I was understanding but did say you need to get to me within 2 dsys as they eere needed for hiuse guests coming to stay. They (pillows) turned up 3 days later. After deadline. Not hoid enough guven thecdelay was an error. Good customer service and common sense would have been wise to send by courier. I was let down and unlikely to either use agsin snd most definitely not recommend.

Reply from Novadown
First parcel was delayed
First parcel was delayed. But an email had it delivered the next day. The second parcel arrived within less than 24 hours.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.







