Online Mortgage Advisor Reviews 

943
•
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Evaluating 232 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the extremely knowledgeable staff and professional advisors for providing clear guidance, answering all questions thoroughly, and successfully securing great mortgage deals. People also mention that overall communication is consistently prompt and helpful, making the entire application process remarkably smooth and entirely stress-free. Some reviewers were not happy with communication, mentioning significant delays, unreturned messages, and a deeply frustrating lack of timely updates regarding their applications. A small portion of consumers felt completely ignored when dealing with challenging situations where advisors were ultimately unable to assist them further.

What people talk about most

Staff

People report positive experiences with staff, highlighting that agents are extremely helpful, professional,... See more

Service

Customers shared overwhelmingly positive experiences with the service, highlighting professional, prompt, and... See more

Customer service

Consumers find customer service to be exceptionally helpful and professional, consistently praising the clear... See more

Response time

Clients share positive opinions on response time, frequently praising the quick replies and around-the-clock... See more

User experience

Reviewers mention positive feedback about user experience, noting that the entire journey was exceptionally... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Sheridan and Jenna were so instrumental in helping us get our mortgage offer. I first began chatting to Sheridan nearly 1 year ago to test the waters on what we could expect with the mortgage process.... See more

Company replied

Rated 5 out of 5 stars

We contacted David Farrel about equity release having found him listed by the equity release council. He outlined everything clearly but with no pressure at all, giving us very sound advice and guidan... See more

Company replied

Rated 5 out of 5 stars

Amazing service from start to finish. Got decision in principle in less than 3 hours and mortgage offer in less than a month. Luke Naylor was very knowledgeable, friendly, polite and found me bet... See more

Company replied

Rated 5 out of 5 stars

 I lcannot recommend Natalie enough, owe to Self Employment and rather complex Financial structure. Natalie held our hand and guided us through the process. We’re both professionalism and support... See more

Company replied


Company details

  1. Mortgage Broker

Written by the company

We are an FCA-authorised and award-winning mortgage broker, serving customers nationwide since 2013. At Online Mortgage Advisor (OMA®), we connect you with specialist advisors from our team who focus on your exact type of mortgage situation, ensuring you get the best possible advice. We are on a mission to be the most-loved for mortgages, and our passion is understanding our customers and exceeding their expectations. Our website provides helpful tools, insightful guides, and informative content to empower borrowers to make the best possible decisions. We've proudly helped over 600,000 customers secure the right mortgage, often stepping in when other lenders or brokers have been unable to assist.


Contact info

4.9

Excellent

TrustScore 5 out of 5

943 reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 83% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(943)

229 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Good Service

- Very honest customer advisors, they seem to outline the situation in a simply manner.
- Present good options
- Act with integrity (they'll do what they said they'll do).
- I'll be using them in future

November 3, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Achieving what no one else could…

I can’t remember how I stumbled across this site but I’m so glad I did! Sheridan was unbelievable he listened a s took the time to go and investigate options and came back to me with me with great news! I was able to take the equity out my mortgage and buy another property, not one bank would listen to me but they he managed it and I’m forever grateful. He works with Jenna who makes sure all the information is in place and is always helpful and reassuring. I’ve recently gotten the keys to my new property.
Thank you to both of you!

June 1, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

First class service and dedicated…

First class service and dedicated professional staff

October 29, 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi John,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Mr Richard was excellent on my mortgage journey

Mr Richard , who was my broker , was very patient with me knowing that , I have no clew regarding getting a mortgage especially for the first time, He explained every steps from step one ,to the end suppored with the bank,, the conveyance, the Insurance, etc till the contract was exchanged , always checking on me to see how far things was progressing, clearing any doubts in my mind.I will definitely recommend this guy for any first time buyer, he was very helpful.

October 31, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Fantastic

Fantastic, Luke Naylor and team were great. Highly recommend

October 29, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Rob,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

David Peacock did a fantastic job with…

David Peacock did a fantastic job with getting me a mortgage offer in such a quick timeframe! Very greatful he was splendid to work with

October 21, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Ellie,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

I never thought I would be able to…

I never thought I would be able to purchase a house in the area that I wanted as a sole applicant as I needed over the normal 4.5 times usually given .
Richard Davidson was so positive and helpful straight away and find me a mortgage to meet my needs, he has explained everything to me at every step and made me feel reassured , I would definitely recommend him to anyone looking for a mortgage.

October 31, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Brilliant advice and comms

Brilliant advice and work from mortgage expert to the admin team. Woukd recommend. Hard working and communicative so this is very reassuring

October 30, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Sam,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Amazing help

Amazing help. Very informative and lovely staff from the beginning until now. And I really appreciate their honesty throughout.

October 30, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Great! Easy to work with and vey capable

Scot is great and got us an AIP very quickly.

October 29, 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Clair,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Great Service

Really helpful and work quite fast - everyone was so clear and helpful. I worked with Luke and Chloe who made everything so easy and explained everything clearly. Really useful if you’re a first time buyer.

October 29, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Emily,
Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

The staff are very good at explaining…

The staff are very good at explaining some of the things you don't understand as a first time buyer. Brilliant staff

October 24, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Viola,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Chloe and Luke were excellent…

Chloe and Luke were excellent throughout the whole process. Cannot recommend them enough.

October 28, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Hi Fraser,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

I got a call back within minutes and…

I got a call back within minutes and ever since I feel I have had a trusted ally in Jean-Pierre and April on the treacherous journey of purchasing a house. Not there yet but am very happy so far!

October 20, 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Outstanding Service

Donna gave us an amazing service and explained everything thoroughly. We had a complex situation, but she was attentive and understanding, making our experience really personalised. Would highly recommend!

October 27, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Profession, calm, friendly and helpful

Our mortgage journey wasn’t ever going to be easy and started while on holiday contacting Luke Naylor. From the start Luke was more than helpful, patient, and understanding, taking time to explain and reassure as we progressed. When everything came to an unexpected end with the sellers pulling out of the deal 3 days before completion, Luke was on hand. A new property was found and Luke again helped us through, this time battling against time. Always professional and a calm voice of reason in stressful times, Luke’s helpful approach made all the difference. We now have our own home again in no small part, thanks to Luke.

October 26, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

We're thrilled to hear Luke has been able to help with your mortgage journey!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Great Service

Great Service
Can't ask for anything more handled everything professional and speedy as long as you have your paperwork ready. At fair price too for there services.

October 16, 2025
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

1000% recommend

1000% recommend to friends and family Sheridan is a star went beyond and above so helpful so kind and very professional too

October 22, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

We're thrilled to hear Sheridan has been able to help you with your mortgage journey.

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 5 out of 5 stars

Good experience

Good experience. Had good and frequent customer service contact with Luke and Chloe. Have successfully received a mortgage offer. Thanks!

October 22, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

Good morning,

Thank you for taking the time to leave such positive feedback!

We're thrilled to hear Luke and Chloe have been able to help you with your mortgage journey.

If you ever have more questions or if there's anything else we can assist you with, please don't hesitate to reach out.

Many thanks,

Rachel
OMA Reviews Team

Rated 1 out of 5 stars

Unhelpful pathetic service

When the advisor knew he could not help me he was dismissive, I was no longer the centre of attention but a headache. I have since emailed the advisor on multiple occasions asking for advice on situation changes but I have not heard back. When the advisor knew he could not make money out of me he moved on without giving me a fair chance. I will find another company willing to help me.

October 17, 2025
Unprompted review
Online Mortgage Advisor logo

Reply from Online Mortgage Advisor

First of all we would like to apologise that this has happened, this is not the standard of service we strive for.

So that we can investigate this further, please could you email support@onlinemortgageadvisor.co.uk with your first and last name and we will get back to you as soon as possible.

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