Primark Reviews 2,597

TrustScore 2 out of 5

1.9

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Review summary

Created with AI, based on recent reviews

Looking at 294 reviews, most reviewers were unhappy with their experience overall. Many customers expressed significant dissatisfaction with the customer service, describing it as abysmal, unhelpful, and difficult to access, often leading to frustration and a sense of being ignored. People frequently encountered issues with product quality and sizing, noting inconsistencies and items not fitting as expected, which sometimes resulted in wasted time and money. Additionally, many felt that prices had increased while quality had declined, and some experienced problems with returns and exchanges, especially without a receipt. However, some customers also noted positive interactions with staff members, highlighting specific individuals who were polite, patient, and went out of their way to provide excellent assistance and empathy. These positive experiences, though less frequent, sometimes led to a desire to return to the store.

What people talk about most

Product

Customers consistently note negative experiences with product quality, citing issues such as items breaking... See more

Staff

Clients share ambiguous opinions on staff, with many reviewers praising specific employees for their... See more

Customer service

Consumers find customer service to be overwhelmingly negative, with many describing it as Reviewers... See more

Quality

Reviewers highlight negative aspects of quality, frequently noting issues with inconsistent sizing, with... See more

Price

Reviewers mention negative feedback about price, with many finding the clothing poor quality for what they... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Pas grand chose à acheter mais on s'y attendait..par contre il serait possible d'augmenter leur CA en vendant des sandwichs dans la file d'attente qui mène aux caisses..

Rated 2 out of 5 stars

Bexleyheath Branch today. At till to pay, two female staff talking to the customer on other till. One starting serving me eventually, both still talking, looking at each other. Totally ignoring me but... See more

Rated 2 out of 5 stars

I like Primark clothing. My favourite product was their really comfortable men's basic tee shirts. Then some retard at Primark made the decision to make them unwearable by putting in a large itchy lab... See more

Rated 2 out of 5 stars

sent it to the wrong store for click and collect. they sent me an email saying it was on the way to a store i hadn’t picked, i immediately changed it from the link on the email but they still delivere... See more


Company details

  1. Underwear Store
  2. Clothing Store
  3. Shoe Store
  4. Women's Clothing Store

Information provided by various external sources

Primark home page with links to hot products, ethical trading, jobs and store locator.


Contact info

1.9

Poor

TrustScore 2 out of 5

3K reviews

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Rated 1 out of 5 stars

I love you primhart🤤🤤

FŮCK KFC YOU SHIKIN TASTED LIKE USED PANTIES🤤🤤 AND THE MAN AT THE DESK MADE FUN OF MY XXXXXXXXXXS SHIRT AND MY FATASS TUM TUM

December 25, 2025
Unprompted review
Rated 1 out of 5 stars

I wish there was an option to award…

I wish there was an option to award zero stars
Never order click and collect
Two weeks now and I have no order and £90 out of pocket. Customer service is useless and not fit for purpose. I will never ever shop in primark again. Appalling

February 3, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent service from Tony at Hackney branch

Fabulous customer service from Tony at the Hackney branch today!
Was clueless about buying earpods that I need to use urgently tomorrow and over the next few weeks. Tony explained calmly, answered all my questions and helped me to select what I needed, even helping to set them up with my phone, and checking to making sure they were working properly.
I would not have been able to buy them without Tony's help.
Thank you so much !!

February 16, 2026
Unprompted review
Rated 1 out of 5 stars

⭐☆☆☆☆ (1 star)


⭐☆☆☆☆ (1 star)
I am extremely disappointed with my experience in store today.
In December, I purchased school tights for my daughter. After being worn once, a fault appeared. We initially assumed it was accidental, but the exact same fault occurred with a second, brand‑new pair after only one wear. This clearly indicates a manufacturing defect.
When I returned to the store at around 3pm today to return the faulty item, the manager on duty (Kirsty) refused the return because I did not have a receipt and because the fault was not on the seams to constitute a manufacturing fault. This is incorrect. Under the Consumer Rights Act 2015, faulty goods must be of satisfactory quality and customers are entitled to a remedy. A receipt is not the only acceptable proof of purchase.
Despite explaining this, I was repeatedly questioned and had to restate information that had already been given to another sales advisor. The manager’s manner was dismissive and unhelpful, which made the situation unnecessarily frustrating.
I have shopped here many times before without issue, but this experience has left me feeling that customer service and staff understanding of basic consumer law are seriously lacking. Being treated this way over faulty school tights is unacceptable.
Unless this issue is resolved properly, I will be reconsidering shopping here in the future.

February 15, 2026
Unprompted review
Rated 5 out of 5 stars

how to get them to listen…

order was not there although we were told it was in, lots of emails sent no reply, phoned no answer, went in locally staff very rude but then sent them email saying credit card legal department would be in touch as order over 100 immediate response order in full will be in in 23 hours

January 6, 2026
Unprompted review
Rated 2 out of 5 stars

I use Primark a lot and have never had…

I use Primark a lot and have never had an issue up until now. I wanted to order the full Bridgerton set for my mother's birthday, and as my local branch did not stock the items. However. The first issue I encountered was the only thing you could order was the teacups everything else was out of stock. I sent an enquiry to the customer service team to see when they would be back in stock, its now been 2 weeks with no response. My dad had to drive to Milton Keynes to get the other items of the set. The teacups I collected today and when I got home, 1 was chipped. Upon returning back into the store although the staff we're very helpful there was no way to re-order or have a teacup transferred from another store.
Primark time to get your act together. No option to do branch to branch transfer, no option for home delivery, and you certainly can't keep up with supply and demand.

February 14, 2026
Unprompted review
Rated 5 out of 5 stars

I was walking around with 6sweatsuits…

I was walking around with 6sweatsuits top & bottom!! A beautiful young lady who happens to be an employee heard & saw me bearing these items! To my prevailed she came and brought me a wheel basket for my items. Bless her heart! She was in the right place at the right time!! Thank you LORIANA @ THE JERSEY GARDEN LOCATION!

February 12, 2026
Unprompted review
Rated 1 out of 5 stars

Ordered on click and collect emailed to…

Ordered on click and collect emailed to say been delayed 4 weeks later nothing went to the store in Bury and was told by a manager “yeh its probably not going to come you we cant issue a refund, u need to ring the number online”, there is no no on line i had to send an email, was told be looked in to, wont be using click and collect again.

February 4, 2026
Unprompted review
Rated 1 out of 5 stars

A terrible shopping experience…

A terrible shopping experience absolutely dehumanizing. There were only self-service tills, apart from a single in-person till where they guilt-trip you for using it because of a disabled sign. There is also a checkout system where you have to scan your receipt just to leave the store. I'm left feeling like I'm being policed just to exit a shop after spending my own money. It feels like a step towards a communist technocratic dystopia. It was the last time I’ll be shopping there.

January 30, 2026
Unprompted review
Rated 2 out of 5 stars

We live in Nuneaton Warwickshire in a…

We live in Nuneaton Warwickshire in a very large town we have been trying for years to get a Primark shop in our town. We only have a handful of shops and so many uf us have been trying to get Primark to open a shop in our town. PLEASE COME TO OUR TOWN

January 30, 2026
Unprompted review
Rated 1 out of 5 stars

Wanted to give zero stars

Wanted to give zero stars. Done a click and collect 2 weeks ago.. told me it would be available on the 17th then I got an email to say there was a delay and then NOTHING… have tried to call ( it cuts you off).. emailed twice .. no answer no acknowledgement.. no update.. worst experience by a retailer and that’s saying something… currently still waiting…

January 15, 2026
Unprompted review
Rated 1 out of 5 stars

My Demogorgon’s on Fire and So Is Reginald’s Arse 🔥🔥🔥

Well well well, Primark, or as I now call it - Indiana Jones and the Curse of the Click & Collect Bellends. A sacred high-street temple where lost treasures include £1 thongs, polyester pyjamas, and the ever-elusive functioning customer service. Except this time, Indy isn’t a whip-cracking archaeologist - he’s a customer service rep called “Dave” wearing a dunce cap, wandering aimlessly through the Temple of Synthetic Doom while trying to decipher basic delivery logistics like they’re ancient runes. Getting help was like trying to get hold of a chimp on the moon using carrier pigeons and a broken Etch-a-Sketch.

So when I ordered a Stranger Things Demogorgon onesie, a novelty purchase requiring nothing more than a barcode and basic human effort - what I received instead was a 3am cancellation email, with all the warmth and clarity of a smoke signal from a burning skip.

Fast forward to the early hours of Tuesday morning, and what do I get?
An email that basically said: “Oops, lol. We’ve cancelled it. Bye.” No explanation, no apology, just a digital middle finger at a time of night where only raccoons and regret thrive. It was customer service with all the urgency of a sloth on diazepam and the organisational skill of a pub landlord trying to run a wedding on a Nokia 3310.
Useless, confused, and liable to explode if you press the wrong button.

Stepping into Primark isn’t shopping, it’s urban spelunking, navigating a maze of 56-year-old chain-smoking tramps called Sharon, dragging oxygen tanks and screaming at their kids called Blade and Chardonnay while trying to return a pair of leggings with one leg chewed off by a Jack Russell. The air hangs heavy with the unforgettable perfume of the Great Unwashed - a heady blend of Lynx Africa, broken dreams, and the kind of damp only achievable by living in a tent behind Lidl.

To truly ice this shambolic cake, later that very day I saw a heartwarming, if not mildly infuriating article in the Shropshire Star. Apparently, Primark Shrewsbury had donated a load of stock to the “Local filth wizards Aid” campaign, which I fully support, in theory.

But you just know, deep in your soul, that some bloke named Reginald, who’s been off-grid since 2006 and smells of burnt gravy and regret, is currently strutting through the underpass by the station with my bloody Stranger Things Demogorgon onesie draped around his shoulders. Hood up, cheeks out, warming his ass against a flaming barrel bin of stolen Lynx gift sets and petrol fumes. Every so often, pausing mid-squat to sip neat unleaded from a hip flask, pouring a drop into the bin and stopping only to scratch his now singed ass hair, muttering something about “Jimmy owing him twenty quid.”

I don’t blame Reginald. I blame Primark, who managed to go from high street staple to Argos on crack — all while giving me a masterclass in how not to handle online orders.

December 23, 2025
Unprompted review
Rated 1 out of 5 stars

Awful

Ordered a coat for click and collect. Went into town specifically for that and was given a suitcase instead! Correct barcode was used that they sent me. How can they get it so wrong?! Shopped in there and so few staff on checkouts,girl very slow,charged for bags that broke as soon as I put them down and wasn’t even offered wrapping for candles which could smash. Won’t be shopping there again

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

Website is terrible

Website is terrible. It is so slow to load a page, jumps back to a previous page, shows blank screen where images should be and constantly freezes making browsing for products impossible.

January 23, 2026
Unprompted review
Rated 1 out of 5 stars

Stratford Westfield

Before Christmas, my friend and I were waiting to be served at the disability till. My friend is pregnant, and I have a hidden disability which means I am unable to stand in queues for long periods of time without becoming overwhelmed and distressed. Because of this, we used the disability queue, as advised by staff.

While we were waiting, a manager dark skinned lady approached us and told us that we were not allowed to use the disability till and that we needed to queue in the main line with everyone else. My friend explained that she is pregnant and that staff had directed her to the disability queue. The manager responded that staff should not have advised her to use the disability till “just because she’s pregnant,” stating that otherwise there would be a long line of “pregnant women at the disability till.”

I did not feel comfortable explaining my disability at the time. Customers should not be expected to disclose personal medical information in public, and staff should be properly trained to understand that disabilities can be both visible and invisible. Making assumptions about who is “disabled enough” to use accessibility services is inappropriate and discriminatory.

This interaction made us feel judged and humiliated, and it was especially distressing given that the disability till exists to support customers who require reasonable adjustments. The behaviour displayed was not inclusive and does not align with accessibility and equality principles.

Management and staff require further training on disability awareness, invisible disabilities, and accessibility policies to ensure customers are treated with dignity and without discrimination. This is the first time we have experienced such treatment, and it was deeply upsetting

December 2, 2025
Unprompted review
Rated 5 out of 5 stars

So appreciate her assistance

A few days ago I bought an item (sheet) in the wrong size and today I went to exchange it at Primark Henley in Stoke-on-Trent. I couldn’t find the size I needed on the shelves. A staff member’ Marwah’ kindly helped me and spent about 15 minutes checking the storage room to find the correct size for me.

I really appreciate the time and effort she put in. She could have simply said that only the sizes on the shelves were available, but instead she went out of her way to help. I am very grateful and I believe she deserves recognition from her manager.

January 22, 2026
Unprompted review

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