Pure Beauty Reviews 

Always great service, both with the products price and fast dekivery

Excellent service. Great pricing, quick delivery and well packaged. I've ordered twice now and shall definitely/only be ordering my retinal from them again.

I bought some Medik8 products from Pure Beauty and I received the order confirmation within minutes as expected. However, after two days I still hadn’t received a dispatch confirmation. I was a bit worried as it was the first time I had used this company but I emailed
them and they responded really quickly with a dispatch estimate. My order was shipped the next day and arrived promptly. I placed another order with them recently as they had a competitive offer on and it was dispatched the day after I ordered it - great customer service and great prices!

Love it
Good service

Contacted Pure Beauty with a question- got a super speedy reply. Placed an order and received it very quickly - fantastic - will be place future orders

I've used Pure Beauty for Dermalogica products. The delivery is always fast. I would highly recommend.

Speedy delivery, email comms updated me on order, and a good deal on my skincare.

I paid £11.95 for delivery to Belgium, which is already expensive, but Pure Beauty advertises this as a “premium and reliable international service.” That couldn’t be further from the truth.
My parcel has been stuck in customs, and I was suddenly asked to pay an extra €34.66 to receive it, a charge that was never mentioned anywhere on their website or during checkout. When I reached out, customer service basically said “not our problem” and offered no real solution except to cancel the order and wait weeks for a refund.
For a company that puts so much emphasis on “smooth international delivery,” this is incredibly disappointing.

Their communication is poor, the responsibility is pushed entirely to the customer, and the service does not match what they promise.
If you’re ordering from outside the UK, don’t. You’ll pay a high shipping fee and still be stuck with unexpected customs costs and zero support.

Update: answer to Pure Beauty:
After checking the Bpost customs details and the CN23 declaration attached to my parcel, it’s clear that the issue lies in the shipment process, not with Belgian customs.

The €34.66 charge was applied because the customs declaration didn’t include a proper “statement on origin” or complete electronic data, meaning the parcel could not be cleared under the EU–UK Trade Agreement.

This is a sender-side documentation issue, not an import rule problem.

I paid £11.95 for a so-called premium international delivery, expecting the paperwork to be handled correctly. Instead, I’m being asked to pay extra for a mistake that wasn’t mine. That’s not what I call reliable international service.

Update:
After receiving the owner’s reply, I want to clarify that the issue has nothing to do with Royal Mail’s system.
The CN23 label may be generated automatically, but it does not replace the legally required Statement on Origin or IOSS/VAT declaration that must accompany shipments to the EU under the EU–UK Trade and Cooperation Agreement (TCA).

Because these elements were missing, Belgian customs treated the parcel as a standard import, which led to additional VAT and handling fees that I had to pay upon delivery.
This is not a Royal Mail problem, it’s the seller’s responsibility to provide the full customs and VAT documentation required for EU customers.

I paid for a product that’s now stuck in customs due to something I had absolutely no control over. On top of that, I had to come to Trustpilot just to get a reply from the company.
I took the time to explain the situation clearly and politely, yet the response I received was evasive and defensive instead of solution-oriented.

At this point, I’m frustrated. Not even because of the product anymore, but because of how poorly the whole situation was handled.
Since the owner has stopped replying, I’ll be filing a formal complaint with the ECC and contacting my CC to see if they at least can help set this straight.

I’ve honestly never experienced anything like this in all my years of online shopping.

Great price’s. Quick and easy order system. Very fast delivery

So disappointed with this
States that deliver is 48 hours - ordered last Wednesday and still pending
Had zero update - tried calling twice, let a voicemail and have sent 3 emails with nothing back!
Terrible communication and no idea where my order is yet they’ve taken my money!

Great products, great prices and fast delivery. What more can you ask for?! :)

Great price, delivered promptly.

Swift delivery and good communication.

I have ordered a few times from this company and will definitely return again. My last order was an Elemis eye cream, which was much more competitively priced with Pure Beauty than with other suppliers. Service is excellent and delivery on time. Would certainly recommend this small business.

Fast delivery, great price and even got a free sample

Good service and product delivered within a few days.

I am not happy with my order I am missing a dermalogica vitamin c package ,577439 that’s is the order number & I have only just received the package and evey but the deemalogica vitamin c package is not there , I have tried to ring but no answer, could you please email me

Ordered a Medik8 product, which was cheaper than on competitors' websites. Arrived quickly and well packaged. Will be ordering from them again

A truly positive experience from this family run company
It is the first time I have ordered from Pure Beauty and I will definitely return. I ordered several Medik8 items which were competively priced. All my items were in stock and promptly actioned. Excellent packaging and delivered quickly, too.

Medik8 C-Tetra Luxe less expensive than other site and arrived in days.