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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewelry Store
  2. Fashion Accessories Store
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Wedding Service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

great service / beautiful ring

very good service kept up to date on on ring being made and when delivered ring was beautiful and as described needed to be resized and was done and returned within 7 days of me posting it . would not hesitate to recommend purely diamonds and use again

October 31, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Barbara,

Thank you for taking the time to leave this feedback, we really appreciate it!

It pleases us to know that you are happy with the service we provided and it particularly pleases us to hear how happy you are with your beautiful ring.

Thank you for recommending us!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Short notice bespoke engagement ring

Had a bespoke engagement ring made, based on some ideas from other rings we had tried on.
It was pretty short notice, and I had the ring within 3 weeks from first contact, including design, approvals and all.
Really positive experience, speedy communication and the ring is stunning and exactly what we had hoped for.

September 17, 2024
Unprompted review
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Reply from Purely Diamonds

Hi Chris,

Thank you so much for taking the time to leave this review, we highly appreciate it!

Its pleases us to know you had such a positive experience with us and above all we are delighted to hear how happy you both are with your stunning bespoke piece.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

There is a wide range of jewellery…

There is a wide rangle of jewellery available at Purely Diamonds and at affordable prices too. There designs lovely and the team always respond to my questions. Very customer focused and never pushy. I've made 2 purchases from here and would recommend.

September 19, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Ajay,

Thank you for this feedback, recommendation and loyal custom, we hope to hear from you again in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent products at great prices

Excellent products at great prices, backed up by very good after sales service .

December 16, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Mr & Mrs Marshall,

Many thanks for taking the time to leave this feedback, this very important to us.

Kind regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Happy experience

My fiance and I have brought both my engagement ring and wedding ring here. They have such beautiful rings and the quality is amazing.
You have to book an appointment but that makes the experience such a personal one. We have been so happy with picking our rings. How quickly resizing was done and send back to us.
If you want to have a hassle free, relaxed happy and exciting experience then we recommend going here.

November 1, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Amy,

Fabulous review! thank you so much.

Its pleases us to know you had such a great experience with us, thank you also for your recommendation and loyal custom.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Really delighted with my purchase …

Really delighted with my purchase from Purely Diamonds. I wanted a special ring as a present for a significant birthday for my wife. I got an idea from her of the kind of ring she'd like then scoured the internet to find the best choice. Purely Diamonds gave me the opportunity to choose better colour and clarity diamonds which made all the difference - my wife loves it!

September 19, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Kevin,

Thank you for writing this lovely review! we really appreciate it!

It delights us to hear that you and your wife love the ring you purchased from us, especially as it was for such a special occasion, we hope your wife had a super sparkly Birthday.

Kind Regards,
The purely Diamonds team

Rated 5 out of 5 stars

I recently purchased a pair of earrings…

I recently purchased a pair of earrings from Purely Diamond, and I couldn’t be happier with my purchase! The earrings are absolutely stunning—beautifully crafted with a brilliant shine that catches the light perfectly. The quality is exceptional, and they look far more expensive than they actually were. Not only are they stylish and elegant, but they also offer fantastic value for money. The customer service was excellent too, with fast shipping and careful packaging. I highly recommend Purely Diamond for anyone looking for high-quality, affordable jewelry!

September 18, 2024
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for taking the time to write such a lovely review!

We are delighted to know how happy you are with your beautiful earrings and the customer service provided.

Thank you for recommending us!

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Purely Class!

Every aspect of my dealings with Purely Diamonds was first class from initial contact to ordering a sample, sending and returning samples to ordering and receiving the actual ring. Communication with the sales team left me feeling totally secure and relaxed with purchasing a valuable item online. I received clear and informative information and advice without the usual ‘pushy sales’ expected these days and given communication via email, messaging and via phone calls.
This company comes highly recommended!
Thank you

October 23, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Darren,

Thank you so much for this feedback, it is very important for us to know how happy you are with everything, thank you also for your recommendation.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Thank you very much for this beautiful…

Thank you very much for this beautiful engagement ring! The customer support was extremely helpful whenever I had a question to ask and the whole process was simple and quick once I had chosen the diamond and band I wanted.
I would highly recommend Purely Diamonds to anyone looking for jewellery.
Thanks again!

November 22, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Jordan,

Thank you very much!

What a fantastic review, we do appreciate it.

There is nothing that pleases us more than to know how happy a customer is with the service we provided.

Thank you also for your recommendation, we are delighted to hear you are thrilled with the beautiful ring you purchased.

Kind Regards,
The purely Diamonds team

Rated 5 out of 5 stars

Purely Diamonds, purely fantastic

I made contact with your sales lady weeks before buying this ring, she was absolutely brilliant in all the assistance she gave. I ordered through her and everything was perfect.
The ring is stunning, all diamond and insurance certificates also came with the ring and a recommended insurance broker was also advised. I used the company that she recommended

November 10, 2024
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you for taking the time to leave this lovely review!

We are delighted to hear how happy you are with the customer service we provided, above all, it pleases us to know you are so pleased with your beautiful ring.

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

The website was easy to use and to…

The website was easy to use and to customise the ring. My fiancée is very happy!

October 9, 2024
Unprompted review
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Reply from Purely Diamonds

Hello James,

Thank you for your feedback!

It pleases us to know your fiancée is happy with her ring, we hope to hear from you in the future for your wedding bands.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Great product, Great service

Efficient, exactly the spec that was ordered, a great service all round

September 23, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Jeff,

Thank you very much for your feedback, we are really pleased you are happy with everything.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Happy as always!

I have just made my 3rd purchase from Purely Diamonds and I continue to be really pleased with them. The website was easy to navigate and the sale was effortless. I loved the variety of options available and I am so pleased with my new ring, it is stunning and I’ve had so many compliments on it. I was a little anxious as it was my first lab diamond and I would not hesitate to purchase them again in the future. I needed to have the ring resized and was impressed with how easy and quick it was. Thanks so much - I will be back when I my bank account (and husband) allows!

December 25, 2024
Unprompted review
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Reply from Purely Diamonds

Hello RG,

Thank you for taking the time to leave this fabulous review, we really appreciate it!

It delights us to know how happy you are with your purchases and the service we provided, also a huge thank you for your loyal custom.

We look forward to hearing from you when you are ready for your next piece of sparkle!

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Engagement ring

Amazing ring. My fiamce is super happy, very good price for an exceptional piece

August 1, 2024
Unprompted review
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Reply from Purely Diamonds

Hello,

Thank you so much for your feedback, this is very important to us, we hope to see you again in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing service

Amazing service, great communication & my fiancée absolutely loves her ring!
Would highly recommend

September 20, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Jack,

Thank you for recommending us and taking the time to leave this feedback, it is highly appreciated, we are thrilled to know your fiancée loves her ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Great service

Great service - great ring - great team = happy couple.

December 17, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Mike,

Thank you so much for your feedback, this is very important to us and is highly appreciated.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing!

Morning Stephanie,
Just to say my wife’s ring has arrived as scheduled this morning and she is in tears of joy , it’s beautiful just what we wanted it’s perfect !
Thankyou sooo much for a brilliant service from start to finish amazing x
Kind regards
Greg

January 9, 2025
Unprompted review
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Reply from Purely Diamonds

Hello Greg,

Stephanie and the team are delighted to know how happy you both are with your purchase, thank you for taking the time to leave this review, we really appreciate it.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Excellent advice and service from…

Excellent advice and service from Stephanie, she made a stressful decision nice and easy!

January 1, 2025
Unprompted review
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Reply from Purely Diamonds

Hello Lee,

Thank you for your feedback, Stephanie is delighted to hear how happy you are with the service provided.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Beautiful, sparkly diamond ring

My ring arrived this week and all I can say is WOW. I’ve followed Purely Diamonds for a while but finally committed to the ring I’ve wanted for ages. They offer a silver service delivery to try on a replica ring and this service for me was perfect, the ring arrived next day so I could get a feel for the diamond sizing and then I sent it back in the pre paid envelope and put my order in. The whole process was so easy and seamless.

My ring arrived a few weeks later and it’s just beautiful. I’m so pleased with my purchase and look forward to my next one in the near future. Thank you :)

December 17, 2024
Unprompted review
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Reply from Purely Diamonds

Hello Claire,

Thank you for taking the time to leave this fabulous review! we really appreciate it.

It is great to know that our try before you buy service was perfect for you, we are aware that not everyone can visit the showrooms.

It is very pleasing to hear how happy you are with the whole process and above all how satisfied you are with your purchase, we look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

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