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Purely Diamonds Reviews 

1,927
TrustScore 5 out of 5

5.0

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Review summary

Created with AI, based on recent reviews

Considering 118 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the exceptional quality of the fine jewellery, noting the incredible craftsmanship, beautiful materials, and lasting durability of the stunning pieces they purchase. People consistently mention the extremely helpful and knowledgeable staff members who provide outstanding support, making every design consultation comfortable and completely pressure-free. Though some customers observed minor adjustments or specific design details that needed attention on their bespoke items, the overall experience remained remarkably smooth. Reviewers genuinely appreciated the professional communication and the dedicated assistance provided by the team when swiftly resolving any ongoing questions or concerns.

What people talk about most

Product

Consumers find product to be positive, highlighting the stunning craftsmanship and beauty of the jewelry.... See more

Staff

Customers consistently note positive experiences with staff, highlighting their exceptional expertise and... See more

Service

Reviewers highlight positive aspects of service, consistently praising the helpful, professional, and... See more

Quality

Reviewers mention positive feedback about quality, expressing great satisfaction with the craftsmanship and... See more

Customer service

Clients share positive opinions on customer service, consistently highlighting friendly, helpful, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more

Company replied

Rated 5 out of 5 stars

We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more

Company replied

Rated 5 out of 5 stars

From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more

Company replied

Rated 5 out of 5 stars

Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more

Company replied


Company details

  1. Jewelry Store
  2. Fashion Accessories Store
  3. Jeweler
  4. Jewelry Designer
  5. Jewellery Manufacturer
  6. Wedding Service

About Purely Diamonds

Written by the company

Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.

For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.

Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.

We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.

While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.

At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.

Written by the company

FREE Delivery and 60 Day Money-Back Guarantee

Taking the stress out of possibly your most important purchase ever

All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.

Contact info

5.0

Excellent

TrustScore 5 out of 5

2K reviews

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No recent history of asking for reviews

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5.0

All reviews

(1,927)

113 reviews in the last 12 months

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Rated 5 out of 5 stars

I have made several purchases over the…

I have made several purchases over the past couple of years, all online and all as gifts which have been very well received. The website is quite comprehensive as regards choice, and located everything that I wanted. I found the pricing competitive when compared to other places, the quality is great and so beautifully presented. I have had the odd occasion when I have been in a rush for a piece and found communication to be promptly responded to and very accommodating . I cant fault the service I have had.

June 12, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Linda,

Thank you for leaving this review, we appreciate it!

It is lovely to know that you have had multiple purchases from us and that you are happy with them all, it is also nice to hear that you are pleased with the customer service provided, it was our pleasure to help.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Definitely recommend!

Purely Diamonds were recommended by a friend, and I'm glad they were. Prices were fair, delivery was prompt, and the ring was exactly as described (and she said yes).

I did shop around a little, but found the simple options provided by Purely to be hard to beat - it's very clear and modifiable - you can select the exact metal, diamond size, and diamond clarity.

Absolutely recommend Purely Diamonds!

November 1, 2025
Unprompted review
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Reply from Purely Diamonds

Hello Dean,

Thank you for spending the time to leave these kind words, we do appreciate it!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Gorgeous ring from Purely Diamonds

I spotted a gorgeous ring on the Purely Diamonds site which I felt my wife would like, to replace a ring she had had stolen. The site presented many different options such as the ring style, the gold style, natural vs lab grown stones and, of course, the stone quality and size. After spending some time choosing the options I ordered and was delighted to receive the ring a few days later. My wife's reaction was lovely. Purely Diamonds' service was a delight.

February 1, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Bern,

Thank you for this review!

We are thrilled to know how pleased you are with everything and we are delighted that your wife loved her ring.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Diamond ear ring purchase

I bought my wife some diamond ear rings as a surprise on our wedding day and she absolutely loves them and has barely taken them out since. The ordering process was easy and there were loads of options to suit different price ranges. The delivery was on time and well communicated - No problems at all

March 31, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Stephen,

Thank you for this feedback, it pleases us to hear how happy your wife is with her beautiful wedding gift.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Beautiful 18k gold and diamond ring…

Beautiful 18k gold and diamond ring birthday present girlfriend was over the moon with. Made specially for me and delivery was on time.
Would buy from purely diamonds again for a special piece and would recommend.

January 19, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Michael,

Thank you for leaving this feedback, it is highly appreciated!

We are delighted to know that you are happy with the special ring you had made with us, we look forward to hearing from you in the future.

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

I found Purely Diamonds to be a highly…

I found Purely Diamonds to be a highly professional company and went above & beyond in providing excellent customer service which is why I am a repeat customer. The products are to the highest standards & arrive swiftly. Highly recommended.

June 9, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Darsh,

Thank you for spending the time to leave this lovely review, we really appreciate it!

Kind Regards,
The purely Diamonds team

Rated 5 out of 5 stars

This is my third time purchasing from…

This is my third time purchasing from PurelyDiamonds and I continue to value their jewelry and service. The designs are timeless, their communication and responsiveness to any queries are very good and delivery of items via post gives me confidence that it will be delivered safely. Highly recommend from this trusted business and hope I can continue enjoying their jewelry for a long time

August 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Mooey,

Thank you for for your loyal custom and thank you for taking the time to leave this review, it is highly appreciated!

We look forward to hearing from you in the future.

Kind regards,
The purely diamonds Team

Rated 5 out of 5 stars

A Perfect Silver Wedding Anniversary Gift Made Possible

My husband wanted to gift me with an Eternity Ring for our 25th Wedding Anniversary.
We looked locally and they didn't have what I wanted, but offered to make it, however the prices quoted made me gasp and say no.
About a month and a half from the date, he was determined I was to have one, so I was looking online. I found exactly what I dreamed of at Purely Diamonds website.
After reading reviews, I showed my husband, he asked if it was exactly what I wanted (yes) and if I knew my ring size (yes - but if it didn't fit PD would adjust it), and he ordered it.
Service could not be faulted as the ring arrived well within the time frame given, about 2.5 weeks before our anniversary.

It was *gasp* worthy. One carat Princess cut diamonds channel set in a 4mm Platinum band tapering in the back for comfort. Exactly what I wanted.
A perfect fit. A good solid ring, with a lovely weight to it. The diamonds are gorgeous and the entire ring sparkles. One look told you it was quality. And for less than half of what we were quoted by local jewellers.
I am so thrilled with it.
Even though I am torn between wearing my engagement and wedding set, which I still love today as much as when it was designed, they are 'resting' and I proudly wear this gorgeous ring now.

I didn't deal with any staff one to one at Purely Diamonds, however I was kept informed of receipt of my order, when it was being made, then when it was shipped. To that end, Customer Service was very good.

I do not hesitate to recommend Purely Diamonds for price, style, service and quality. Nor would I hesitate to purchase from them again.
Thank you Purely Diamonds for this gorgeous piece of jewellery my husband was proud to gift me.

May 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Marian,

Thank you for taking the time to leave this wonderful review!

We are delighted to know how happy you are with your beautiful eternity ring, especially as it was for such an important occasion.

Happy 25th Anniversary!

Kind Regards,
The purely Diamonds team

Rated 5 out of 5 stars

Exceptional Service and Outstanding Quality

As a customer of Purely Diamonds, I have consistently received an exceptional, highly personalised service. The team is patient, professional, and incredibly knowledgeable about their products. At no point did I feel pressured by aggressive sales tactics. Instead, they took the time to understand exactly what I was looking for and offered honest, expert advice. That is something I look for when I am making a purchase of a product.

One of the things I appreciate most is their extensive selection of natural diamonds, providing plenty of choice without compromising on quality. Every piece I have purchased has exceeded my expectations, both in craftsmanship and value.

The luxury presentation and personalised delivery experience perfectly reflect the prestige of the brand and make every purchase I have made with the business feel truly special.

August 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello JBG,

What a lovely review! thank you so much, we do appreciate it.

We are delighted to know that you have had several fabulous experiences with us, above all, we are thrilled to hear how happy you are with your purchases, thank you so much for your loyal custom.

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

Fantastic service fantastic product…

Fantastic service fantastic product will 100% be using your company again 👍👍👍👍

December 23, 2025
Unprompted review
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Reply from Purely Diamonds

Hello ians,

Thank you for your great feedback! we really appreciate it.

We look forward to hearing from you in the future.

Kind regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Excellent Buy

The Jewellery was beautiful and was worth the money i spent. Hoping to buy more in future

January 6, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Preethi,

Thank you for your valuable feedback! we really appreciate it.

We look forward to hearing from you in the future.

Kind regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Simply the Best!

When I initially found Purely Diamonds it was through extensive searching and reading reviews that sold me on the company. The quality and choice of clarity diamond selection was superb. The website is very informative regarding quality of materials and also after care of products.
I have found Customer service to be excellent when raising any query with them.
To date I have purchased Engagement, wedding, eternity rings and earrings. The quality of goods you receive for your money is far superior to any high street shop.
I would highly recommend using their services if you are in the market, the products are stunning, I’ve been buying since 2023.

August 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Adam,

Thank you for taking the time to leave such a positive review!, it is important to us and is highly appreciated.

It delights us to hear how great your experience has been with us on several occasions, thank you for your loyal custom and recommendation.

Kind regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Great products

Great products, excellent quality and well made. Aware at all times of delivery schedule and informed of any potential deviation from that schedule.

August 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello GSG,

Thank you so much for your feedback, we appreciate it!

Kind Regards,
The Purely Diamonds team

Rated 5 out of 5 stars

The video call I had was amazing as I…

The video call I had was amazing as I couldn’t get to the store. The staff were very knowledgeable and helpful and let me make the best choice.

January 15, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Sophie,

Thank you so much for leaving this important feedback on our virtual appointment, it was our pleasure to help!

Kind Regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

I’ve purchased several rings and pairs…

I’ve purchased several rings and pairs of earrings from this company over the years, and every experience has been excellent. The quality of the diamonds and craftsmanship is outstanding, and the customer service has always been friendly, helpful, and professional. I wouldn’t hesitate to buy from them again and highly recommend them to anyone looking for beautiful, high-quality jewellery.

August 7, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Debbie,

Thank you for your loyal custom, we are delighted that you had a great experience with us and thank you for your recommendation.

Kind regards,
The Purely Diamonds Team

Rated 5 out of 5 stars

Amazing customer service

Amazing customer service, responded to my many emails and changes of mind! Supported with designs and what would and wouldn’t work and the finished piece was amazing. Would thoroughly recommend if looking for a special piece of jewellery.

December 18, 2025
Unprompted review
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Reply from Purely Diamonds

Hello Tim,

Thank you for leaving this review, we are thrilled with your recommendation, it pleases us to know you had a great customer experience and your finished piece was amazing.

Kind Regards,
The purely Diamonds Team

Rated 5 out of 5 stars

Absolutely delighted with the whole experience

Always a bit nervous when buying expensive products from the Internet. No worries with P.D. My wife's new Diamond earrings arrived exactly as promised.
My wife is delighted with the earings, they do look beautiful, just like her. Excellent communication, documentation, insurance valuation and a nice presentation box. Would use them again. Well, my wife tells me I will😍 Happy 80th birthday darling.

July 30, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Gilbert,

Thank you so much for this wonderful review! we really appreciate it.

We are delighted to know how pleased you are with your purchase and the customer service provided.

We look forward to hearing from you in the future,
The Purely Diamonds Team

Rated 5 out of 5 stars

Exceptional Quality and Service

We couldn’t be happier with our experience at Purely Diamonds. My engagement ring and both of our wedding bands are from Purely Diamonds - and we absolutely love them all!

A special thank you to Tracey, who was so warm, friendly and incredibly helpful throughout the whole process. She made choosing such meaningful pieces feel relaxed and enjoyable, always taking the time to answer our questions and make sure we found exactly what we were looking for.

March 14, 2026
Unprompted review
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Reply from Purely Diamonds

Hello Sala,

Thank you so much for leaving such a lovely review! we really appreciate it.

Tracey was happy to help and is delighted to read your kind words, we are thrilled to know how please you both are with your beautiful rings.

Kind regards,
The purely Diamonds Team

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