Within the last few years I have purchased five items of jewellery from this company including rings, a neclace and a bracelet. The most recent was a Christmas gift hidden away since Sept... See more
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Review summary
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What people talk about most
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We found your company to be exceptional, in the level of service provided, the communication & the pure quality & craftsmanship of your jewellery. The item that we ordered was for our daughter's 40... See more
Company replied
From the first video conference call until I collected the engagement ring from Manchester, Tracey helped me enormously by sharing her knowledge and giving me the appropriate information to make the... See more
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Stephanie and the team were very accommodating with anything we asked for. We visited from the West Country to purchase an engagement ring but during the visit we purchased a wedding ring, great servi... See more
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Company details
About Purely Diamonds
Written by the company
Purely Diamonds is a family-run fine jewellery company specialising in handcrafted diamond engagement rings and jewellery, made to order in the heart of London.
For over four decades, our team has been dedicated to creating beautifully made pieces that celebrate life’s most meaningful moments. Every design is developed and manufactured in our own London workshop, giving us complete control over quality, craftsmanship and detail at every stage.
Being true in-house manufacturers also allows us to offer exceptional value compared with traditional high street retailers, without compromising on materials or finish.
We work with natural and lab-grown diamonds, responsibly sourced and carefully selected for their beauty and performance. Whether you are searching for a timeless engagement ring, a bespoke design, or a piece to mark a personal milestone, our experienced team provides honest guidance and a relaxed, informative service.
While many clients discover us online, we also welcome customers to our London and Manchester showrooms, where appointments offer a more personal way to explore designs and discuss ideas.
At Purely Diamonds, our focus is simple: thoughtful design, meticulous craftsmanship, and service that feels as reassuring as it is professional.
Written by the company
FREE Delivery and 60 Day Money-Back Guarantee
Taking the stress out of possibly your most important purchase ever
All orders include FREE UK delivery and are sent in discreet packaging as to not give anything away. Your item will be in one of luxurious presentation boxes and will be covered by our 60 day money-back guarantee policy for extra peace of mind.
Contact info
10 Laystall Street, EC1R 4PA, London, United Kingdom
- 02078372964
- sales@purelydiamonds.co.uk
- www.purelydiamonds.co.uk
5.0
Excellent
2K reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
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Great experience
Great experience, lots of communication and the end product was very good! When there was issues the company was forth coming.
On arrival the ring was too big they then catered to resize it and this process was simple and quick.
November 30, 2024
Unprompted review
Reply from Purely Diamonds
Hello Jack,
Thank you for taking the time to leave this lovely review!
We are thrilled you are happy with your purchase and that you found the overall experience great.
Kind Regards,
The Purely Diamonds team
Pure diamond service
Pure diamond service.
Very happy with the bespoke engagement and wedding ring combination. A pleasure to deal with from start to finish.
January 31, 2025
Unprompted review
Reply from Purely Diamonds
Hello R Bury,
We would like to thank you for leaving this great feedback, it is highly appreciated!
Kind Regards,
The purely Diamonds Team
Great Service
Really nice ring, my fiancé was delighted with it. The service was fantastic, we had to get resized and again great service and was completed very quickly. Would definitely recommend
November 15, 2024
Unprompted review
Reply from Purely Diamonds
Hello Richard,
Thank you for taking the time to leave this lovely review, we do appreciate it!
We are delighted to know you are happy with the service provided and above all we are thrilled that your fiancée loves her ring.
Kind Regards,
The Purely Diamonds Team
Love the ring
Love the ring
Service was fast
Staff were friendly
Kept me upto date
But was too big
Sent for resize but now feels too small the only negative.
December 20, 2024
Unprompted review
Reply from Purely Diamonds
Hello,
Thank you for taking the time to leave this feedback, we really appreciate it!
We are pleased to know you were happy with the staff, the service provided and above all you love your ring.
Anything we could have done to earn more than three stars we would like to know about, if you would like to discuss in more detail about your resizing issue with the team please email us at sales@purelydiamonds.co.uk, we would be more than happy to help, we are always open to improvement where needed.
Kind Regards,
The Purely Diamonds Team
Delight with the diamond solitaire…
Delight with the diamond solitaire ring, bright and distinctive.
February 1, 2025
Unprompted review
Reply from Purely Diamonds
Hello T Stone,
Thank you for your feedback, this is very important to us!
Kind Regards,
The Purely Diamonds team
Amazing Customer Service
From start to finish, my experience with Purely Diamonds was straight forward. I contacted customer services to see if they could help me choose a wedding band that would be the best fit to go with my engagement ring. They sent photos over of different angles of the rings and it was so helpful.
May 14, 2025
Unprompted review
Reply from Purely Diamonds
Hello Leanne,
Thank you for taking the time to leave this lovely review, we are delighted to know how happy you are with the customer service provided and we sincerely thank you for purchasing with us.
Kind Regards,
The Purely Diamonds Team
Manchester, Tracey amazing service
Went to the Manchester office and spoke with Tracey, she was a great help and was really friendly. Highly recommend! My partner loved her ring!
December 13, 2024
Unprompted review
Reply from Purely Diamonds
Hello Josh,
Thank you for this lovely feedback, we really appreciate it!
Tracey was happy to help and is thrilled to know that your partner loves her ring.
We hope to see you in the future for your wedding bands.
Kind Regards,
The Purely Diamonds team
2 purchases now from Purely Diamonds
2 purchases now from Purely Diamonds, and engagement ring and earrings. All top quality and will be buying again. A+
December 25, 2024
Unprompted review
Reply from Purely Diamonds
Hello Stephen,
Thank you for your loyal custom and this valuable feedback, we really do appreciate it!
The Purely Diamonds Team
Amazing customer service.
Amazing amazing customer service from Purely Diamonds. Ordered mine online by choosing a setting and my own diamond. Then, asked for an actual picture of the diamond, which they did through whatsapp. From the making to delivery, they were very patient with all my queries and concerns. And, they managed to send it to me within the days I requested for it to be sent. 100 stars rating!
March 26, 2025
Unprompted review
Reply from Purely Diamonds
Hello Therese,
Thank you for taking the time to leave this lovely review, we really appreciate it!
Kind Regards,
The Purely Diamonds Team
A Sparkling Performance
Purely Diamonds have delivered on a beautiful engagement ring at a great price. They had excellent communication regarding delivery and tracking information. The ring came with a certificate in a lovely box. My future bride was delighted with her ring and has had compliments from colleagues and even strangers have commented on how eye catching it was whilst she was shopping. I’m happy with my purchase and experience with Purely Diamonds and would recommend them.
January 4, 2025
Unprompted review
Reply from Purely Diamonds
Hello Robert,
Thank you for leaving this fabulous review!
It thrills us to know how pleased you are with everything and it especially makes us happy to know that you are both delighted with your purchase from us.
Kind Regards,
The Purely Diamonds Team
Sparkling service and product
Sparkling service and product!
Wonderful service fromTracey Smith who guided me expertly through choosing a ring and getting the sizing right. The ring arrived yesterday and my wife tried it on. She was speechless! Stunning 4.4ct eternity ring at an amazing price.
March 14, 2025
Unprompted review
Reply from Purely Diamonds
Hello Ben,
Thank you for leaving this valuable feedback, we appreciate it!
Tracey was happy to guide you through the process, she is delighted to know that your wife loved her stunning ring.
Kind Regards,
The purely Diamonds Team
Great company
Great company, good communication.. so helpful and friendly. I ordered 2 rings and I would definitely recommend and will be placing another order again soon.
February 20, 2025
Unprompted review
Reply from Purely Diamonds
Hello Donna,
Thank you so much for this lovely feedback, we are pleased to know you are happy with the service and products we provided.
We appreciate your feedback, thank you for recommending us, we look forward to hearing from you in the future.
Kind Regards,
The Purely Diamonds Team
Flawless Service & Bespoke Ring
Very grateful for the amazing service provided by Stephanie when designing a bespoke engagement ring. The ring was perfect, and all of my requests/questions were dealt with swiftly, with great detail and care.
February 28, 2025
Unprompted review
Reply from Purely Diamonds
Hello lain,
Stephanie is delighted to know how happy you are with the service she provided and it thrills us to hear that you find your bespoke ring perfect!
Kind Regards,
The Purely Diamonds Team
Happy wife, Happy Life
Happy wife, happy life!
My wife was delighted with the ring, and Clare and the team took every effort to get it just right.
Highly recommended!
February 27, 2025
Unprompted review
Reply from Purely Diamonds
Hello Dave,
Thank you so much for your lovely feedback, we really appreciate it!
Clare and the team were happy to help, it delights us to know how pleased you are with your purchase.
Thank you for recommending us, we hope to see you again in the future.
Kind Regards,
The Purely Diamonds Team
FANTASTIC DIAMOND RING
Purely Diamonds made me the most beautiful ring, it was everything I asked for. I chose the gold colour, the carat weight, the clarity & the colour and the quality & workmanship are fantastic. The sparkle is lovely in daylight, then in electric light - fantastic, & in sunlight - absolutely stupendous. Ordering was easy & payment only taken upon completion. The whole process was so easy & the results absolutely fantastic. If you want to get the perfect ring, to your own specifications, then Purely Diamonds is the place for you.
February 22, 2025
Unprompted review
Reply from Purely Diamonds
Hello Patricia,
Thank you so much for taking the time to leave this wonderful review, we appreciate it.
It pleases us to hear how happy you are with the whole process and it particularly pleases us to know how thrilled you are with your beautiful ring.
Kind Regards,
The Purely Diamonds Team
Superb quality and fantastic customer service
Been using Purely Diamonds for all my special gifts for several years now. The quality of items and the personal service is second to none. Highly recommended.
December 3, 2024
Unprompted review
Reply from Purely Diamonds
Hello Peter,
Thank you so much for your loyal custom and recommendation, we highly appreciate it!
Kind Regards,
The Purely Diamonds Team
Quality product and service
February 19, 2025
Unprompted review
Reply from Purely Diamonds
Hello,
Thank you for your feedback, we appreciate it!
Kind Regards,
The Purely Diamonds Team
I have purchased 5 different items from…
I have purchased 5 different items from Purely Diamonds over the past 12 years and every time I have been impressed with the item quality, customer service and speed of delivery. I would highly recommend and wouldn't go anywhere else
November 1, 2024
Unprompted review
Reply from Purely Diamonds
Hello Nikki,
Thank you for your precious feedback, we appreciate it!
We are delighted to know you have been such a loyal customer and a huge thank you for recommending us.
We look forward to hearing from you in future.
Kind Regards,
The Purely Diamonds Team
Good service
November 21, 2024
Unprompted review
Reply from Purely Diamonds
Hello Danny,
Thank you for your feedback!
Kind Regards,
The Purely Diamonds Team
Excellent value and service again.
Excellent value and service again.
This is the second time I’ve used Purely Diamonds and I can’t fault anything.
Would use again in the future and give complete peace of mind through buying process and after sales care.
October 3, 2024
Unprompted review
Reply from Purely Diamonds
Hello Phillip,
We really appreciate you taking the time to leave this fabulous feedback!
We look forward to hearing from you again in the future, thank you for your loyal custom.
Kind Regards,
The Purely Diamonds Team
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