Once the claim had been put through it is dealt with quite quickly our vets practice organise it. The only thing I don't agree with is the large jump in premium each year it virtually doubles each ti... See more
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Good company for insurance and had no problem processing a claim for our poorly dog, and very easy to cancel a policy with no fees when we sadly lost one of dogs due to old age. The only problem with... See more
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Have had to make a couple of claims and they are easy to fill out claim forms and received payment quickly with no issues. Price of plan is good and have been with purely pets a while but obviousl... See more
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Easy to renew policy. Only disappointing thing was the high increase in price of policy bearing in mind I have not made a claim since having my dog insured with them for the past 5 years. Did send an... See more
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Company details
About Purely Pets Insurance
Written by the company
Protect your furry friend's well-being with Purely Pets, pet insurance specialists
At Purely Pets, we’re pet insurance specialists dedicated to helping you protect your furry family members. We provide comprehensive pet health insurance for cats and dogs, giving you confidence that your pet will receive the best care when it matters most.
Why Pet Insurance Matters
Pet insurance can provide protection against unexpected veterinary expenses for your furry friend. It helps cover the cost of vet bills: including accidents, illnesses, and injuries, so your pet gets the care they need without breaking the bank.
Expert Vet Care with Joii
We’re excited to have teamed up with Joii to offer you stress-free expert vet care, whenever you need it. Joii puts expert vet care in the palm of your hand with 24/7, 365 days a year access at your fingertips, in the comfort of your own home. Empowering you to access advice and treatment with qualified vets whenever you need them.
Why choose Purely Pets?
- ✅ 15 levels of lifetime cover – tailored to suit your pet and your budget
- ✅ Up to £15,000 lifetime cover
- ✅ No upper age limit – because every pet deserves protection
- ✅ 24/7 video calls with a vet – expert advice anytime, anywhere
- ✅ Manage claims online – quick, easy, stress-free
- ✅ Interest-free Direct Debit
- ✅ We can pay vets direct – so you can focus on your pet, not the paperwork
The Purely Pets Promise
Your pet’s health and happiness are at the heart of everything we do. From unexpected accidents to illnesses, we’re here to help you provide the care they deserve, so they can get back to wagging tails, sofa snuggles, and all the mischief that makes them special.
How to switch to paperless:
1. Log in to your portal using your usual details. 2. Go to ‘Document Preferences’ in your account settings. 3. Select ‘Digital Only’ and confirm your choice. 4. You’re done! Your next documents will be available online
Contact info
Lakeside North Harbour, 2nd Floor 5000, Western Road, PO6 3EN, Portsmouth, United Kingdom
- 0330 102 5748
- customerqueries@purelypetsinsurance.co.uk
- www.purelypetsinsurance.co.uk
3.9
Great
19K reviews
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Would highly recommend Purely Pets
We phoned Purely Pets for a quote for a policy for our dog!
The gentleman whom we spoke to was very helpful, knowledgeable and very good at explaining everything, patient and understanding.
We took out the policy there and then as the quote was very reasonable compared with lots of other companies. Would highly recommend Purely Pets
August 4, 2026
Reply from Purely Pets Insurance
We're so pleased to hear about your positive experience getting a quote for your dog's policy! It's wonderful to know that our team member was helpful, knowledgeable, and made everything clear for you. We're delighted you found our quote reasonable and chose to take out a policy with us. Thank you for your high recommendation!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're so glad we could provide quick service and clear explanations. We appreciate your kind words!
Kind regards
Jemma
The Purely Pets Team 🐾
Price acceptance and relatively easy to…
Price acceptance and relatively easy to process
Extra star available for smooth process when/if first claim made!
August 4, 2026
Reply from Purely Pets Insurance
We're pleased to hear you found our pricing acceptable and the process relatively easy. We appreciate your feedback and hope to make any future claims a smooth experience for you.
Kind regards
Jemma
The Purely Pets Team 🐾
Very satisfied customer
Better cover than my expiring pet insurance and more competitive pricing.
August 3, 2026
Reply from Purely Pets Insurance
We're so glad our pet insurance offers better coverage and competitive pricing for your needs! Thank you for sharing your positive experience.
Kind regards
Jemma
The Purely Pets Team 🐾
Absolutely absurd prices
Absolutely absurd prices. My annual premium for my Jack Russell Terrier has gone up by 29% to £522. This is despite never making a claim and other than some analk gland issues when he was pup a clean bill of health. These companies are taking advantage of us and they wonder why so many end up needing rescue, people just cant afford it. £522/year insurance for a dog that cost £160. Disgusting!!!
August 3, 2026
Unprompted review
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review.
I’m sorry to hear that you are unhappy with the service you have received. We strive to provide excellent customer service in a timely manner and I truly apologise for the frustration this has caused.
We have requested more information from you to enable us to investigate and resolve your concerns as soon as possible.
Thank you,
Jemma
The Purely Pets Team
Waste of money paid for years only to…
Waste of money paid for years only to be told of all the hidden deductions when you make a claim. Wish I had just put the money in a bank acct
July 27, 2026
Reply from Purely Pets Insurance
Good morning Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you. Thank you, Jemma The Purely Pets Team
Easy transaction
Easy transaction. Very helpful. Good cover at a reasonable price. Price increases each year are still affordable
July 26, 2026
Reply from Purely Pets Insurance
We're delighted to hear that you found the transaction easy and our team helpful. We're also pleased that you feel our cover offers good value at a reasonable price. Thank you for your positive feedback!
Premiums were reasonable
Premiums were reasonable
My claim went in and the payment came through with no problem.
Only down side is my Premium has now gone up a substantial amount.
April 10, 2026
Reply from Purely Pets Insurance
We appreciate you sharing your experience. We are pleased the claims process was smooth. We understand your concern regarding the premium adjustment and are here to clarify how these changes occur.
Reply from Purely Pets Insurance
We're so happy to hear that you found our website easy to use and our prices competitive! Thank you for sharing your positive feedback.
Claims usually don’t take long!
Usually very prompt with claims but other times can take a few weeks . Need to speed up a little on the big payouts . Customer service is good 😊
July 26, 2026
Reply from Purely Pets Insurance
We're glad to hear that our customer service has been good and that claims are usually handled promptly. We appreciate your feedback regarding the speed of larger payouts and will certainly take this into consideration.
Very competitive quotes and very easy…
Very competitive quotes and very easy to complete the process.
August 3, 2026
Reply from Purely Pets Insurance
We're so pleased to hear that you found our quotes competitive and the process straightforward to complete. Thank you for your kind words!
You dealt with my claim very…
You dealt with my claim very efficiently and removed all the potential stress from the experience.
August 2, 2026
Reply from Purely Pets Insurance
We are so pleased to hear that your claim was handled efficiently and that we were able to remove any stress from the experience for you. Thank you for your wonderful feedback.
A quick payment to policy holders when…
A quick payment to policy holders when they have paid the vets.
August 2, 2026
Reply from Purely Pets Insurance
We're delighted to hear that payments to policyholders are processed quickly once the vets have been paid. Thank you for sharing your positive feedback!
The lady was lovely and friendly on the…
The lady was lovely and friendly on the phone,my problem is that even though you have never claimed anything in all the time with them your bill still goes up i don’t think i will renew next year.
August 1, 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review. I’m sorry to hear that you are unhappy with the service you have received. We have arranged for an agent to contact you.
Thank you,
Jemma
The Purely Pets Team
I have been with purely pets for 5…
I have been with purely pets for 5 years, when I get the reminder for renewal I always take out a new policy as this year it was about £50 cheaper than my renewal quote, I don't know why insurance companies do this, they should think about loyalty wiith their customers, this refers to all types of insurance
July 26, 2026
Reply from Purely Pets Insurance
Good morning
Thank you for taking the time to leave a review.
I appreciate that it may be frustrating when a new policy is cheaper than your renewal, this may be for a number of reasons.
A new policy will contain a waiting period before your cover starts and will often exclude any conditions that occurred prior to the policy starting. At renewal, our policy would look to cover conditions that may have been present in the previous term providing there are no breaks in cover.
Purely Pets offer a range of policies you can switch between so if you are looking to reduce your premium, but keep existing conditions covered, please do not hesitate to contact our team on 0330 102 5748
Thank you,
Jemma
The Purley pets team
until you have to claim it is very hard to…
untilyou have to claim it is very hard to see with insurance how good they will be buying product was of course easy and straightforward. hopeully the restof the experiance willbe the same.
August 1, 2026
Reply from Purely Pets Insurance
We appreciate your feedback regarding the ease of purchasing. We understand your concerns about the insurance process and hope your future experiences with us are just as smooth.
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're glad to hear about your quick claim response. We appreciate your positive feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Reply from Purely Pets Insurance
We're so pleased to hear you found our prices great and our website easy to use. Thank you for your wonderful feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
Claims made due to an ongoing illness…
Claims made due to an ongoing illness have been dealt with promptly and directly to our vet
July 24, 2026
Reply from Purely Pets Insurance
We're so glad to hear that your claims for your pet's illness were handled promptly and directly.
Kind regards
Jemma
The Purely Pets Team 🐾
Easy set up and good value for money…
Easy set up and good value for money for a good policy.
July 25, 2026
Reply from Purely Pets Insurance
We are so pleased to hear that setting up your policy was easy and that you found it to be good value. Thank you for your positive feedback!
Kind regards
Jemma
The Purely Pets Team 🐾
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