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Rakuten (USA) Reviews 36,648

TrustScore 4.5 out of 5

4.6

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Review summary

Based on reviews, created with AI

Reviewers overwhelmingly had a great experience with this company. Customers consistently praise the ease of use of the platform and website, finding it simple to navigate and utilize for their shopping needs. Many people appreciate the significant value for money, frequently highlighting the substantial cash back and discounts received, which often exceed initial expectations and make purchases more affordable. However, some customers also noted occasional issues with receiving their expected cash back, particularly for larger purchases, with some instances of denied rebates without clear explanations. A few other people also felt that the payout schedule, being quarterly, could be improved by offering on-demand options.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising the platform's ease of use and... See more

Refund

Customers consistently note positive experiences with refund. Many reviewers appreciate receiving cash back... See more

Website

Reviewers mention positive feedback about the website, highlighting its ease of use and navigation. Many... See more

Value for money

Clients share positive opinions on value for money, frequently highlighting the ease of saving money and... See more

Discount

People report positive experiences with discount. Customers appreciate the ease of use and the many good... See more

Based on these reviews

Rated 5 out of 5 stars

I'm fairly new at using Rakuten but really like the idea of cash back on purchases from so many stores. I'm so used to just going online & buying what I need, I forget to check their huge list of... See more

Rated 5 out of 5 stars

Always a great experience using Rakuten. Very simple and easy process.I have been a member for over 5 years. Can’t beat getting paid to spend your money. Nice payoff for recommending others .

Rated 5 out of 5 stars

When I shop thru Rakuten, I can purchase with vendors receiving rebates. Also receive coupons/discounts upon my purchases. Shopping with Rakuten is a triple win!

Rated 5 out of 5 stars

Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!


Company details

  1. Cashback Provider
  2. Coupon Service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Contact info

Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

5-star
4-star
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1-star

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Rated 1 out of 5 stars

Stuck

I needed to reset my password and never receive an email with my link. When I tried to contact them using the online form on their website, I get a message that states that the form submission did not work and to try again. There is no way to contact them and I have no way to reset my password to login to my account. I am stuck. I have tried on multiple days thinking maybe there just was an issue with the website the first time. But no success.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

Timely service

Timely, many good retailers-would be glad to see more. Checks arrived in a timely manner. To save operating costs, I would accept a check/quarter.

January 17, 2026
Rated 3 out of 5 stars

I love the discounts and cash back

I love the discounts and cash back, especially with options for Paypal and other cards. I wish there were some of the old vendors/retailers that used to be on, like Wal-mart. The app is not great and glitches a lot, takes time, and doesn't always register actions.

January 16, 2026
Rated 4 out of 5 stars

Member for over a decade.. need more discount merchants.

I've been a member of Rakuten USA and it's predecessor organizations that it bought or merged with, for years. My main issue is not that it doesn't work because it does. It's just that I very rarely buy premium products so many different things that I buy are still cheaper using other platforms directly with merchants. Other companies are purchase from, like Walmart or Amazon, aren't even listed as partners. What would be cool is the ability to buy gift cards or even credit card gift cards where you can use them anywhere, and still get a percentage back. That would solve the issue.

January 15, 2026
Rated 3 out of 5 stars

Don't get the % or paid at all when it says you will

Takes so long to get credit for the % promised when ordered and so many times you do not get the % as it says not applicable for the purchase. It does not give you certain brands to choose from. I have stopped using it as much as I used to because I think they just collect info instead of paying. I moved to FETCH where I at least get the gift cards.

January 15, 2026
Rated 4 out of 5 stars

Credit where credit is due

I feel the need to give credit to a company that deserves a little shout. I've had no issues with Rakuten and appreciate the kickback I get once in a while. I know it's not much but what other company is offering you money for nothing. None. I love Trustpilot And I get tired of just complaining. Plus I feel like nobody gives credit where credit is due. So whenever I see a company doing good by their clientele I'm going to start reviewing them also.
Good job Rakuten, keep up the good work!!

January 12, 2026
Unprompted review
Rated 1 out of 5 stars

No $50 Bonus after referal

I signed up for the referral program and then made an offline purchase at Tommy Hilfiger. The cashback for this purchase was confirmed and paid out. However, the $50 bonus for customer referrals was rejected without further explanation. When I wanted to write to support, I had to click through meaningless FAQs to eventually find a form. I wrote an email there, which was answered with the FAQs again, and was told to write again if my concern had not been resolved. I did so, only to be told to please wait longer because they were very busy. I then received an email saying that my request had been forwarded for clarification. A few days later, I received another reference to the FAQ with a request to close the ticket if I did not respond again. I cannot recommend Rakuten and will switch back to topcashback for now.

January 15, 2026
Unprompted review
Rated 5 out of 5 stars

I had a recommendation from a family…

I had a recommendation from a family member for using this service for purchasing and getting cashbacks, plus for a big cashback after the 1st purchase for at least $50. So,I did! And I got mine, for using the app and using a reference. It came in the mail quickly!

November 30, 2025

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