Routine Wellness

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Rated 5 out of 5 stars

I started using this shampoo & conditioner because my hair was falling out by the handful., I have been using this for around 3-4 months & already my hairdresser has mentioned the difference, whilst m... See more

Rated 1 out of 5 stars

Awful. Used consistently for 2 months now, my hair is shedding more, and scalp is now itchy with thick with clumpy dandruff. Worst product I've tried, if it wasn't outside of the 30 day money back i... See more

Rated 1 out of 5 stars

I began using this product over 6 months ago to aid with a hair loss problem. Having checked with a dermatologist who found no chemical reason, I read ABOUT THIS PRODUCT AND GAVE IT A TRY. Wanted to... See more

Rated 1 out of 5 stars

I expect this shampoo is good for some people, but Not others. After about a month using this shampoo and seeing no difference, I started noticing strange little bumps on my scalp. I did an online s... See more

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(284)

133 reviews in the last 12 months

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Rated 1 out of 5 stars

Disappointed – Misleading Product and Poor Customer Service

I bought Routine shampoo and conditioner in good faith after doing my research and reading positive reviews. Unfortunately, my experience was the complete opposite. After using the products as directed, my hair became thinner than ever. I contacted the company and was told I needed to use the product for at least a month to see results.

I followed their instructions and waited the full month, but saw no improvement. When I reached out again, I was told I wasn't eligible for a refund because I was now past the 30-day window. It feels like a complete scam — no results, no accountability, and no customer support. Extremely disappointed and would not recommend this product to anyone.

June 14, 2025
Unprompted review
Rated 1 out of 5 stars

HUGE LET DOWN IN SERVICE

It is advertised that shipment is within 24 hours.
It has almost been a month and I have not yet received my order.😕😕😕

My order came two hours after I wrote the above review. The condition of the parcel in which I received it is in every way unacceptable. Unfortunately there is not a way to share the photos.

May 17, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

Can you please email us at support@routinecos.com? We'd love to make this right!

Rated 1 out of 5 stars

The shampoo and conditioner left my…

The shampoo and conditioner left my hair extremely dry, brittle and caused more breakage than other shampoos.

May 21, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

I'm so sorry to hear that Nickie. Our clinical results have indicated a huge reduction in breakage when using the shampoo and conditioner together. Did you use any other hair care product alongside our shampoo and conditioner?

Rated 1 out of 5 stars

shampoo & conditioner does not…

This shampoo & conditioner does not work for thinning hair.
I have used it for over a month now and no results. I contacted the company for my money back but they declined saying I was over the month in using it.
It also dryer my hair out and it felt very strawrey.
Not happy

May 1, 2025
Unprompted review
Rated 1 out of 5 stars

My hair falls just the same even after…

My hair falls just the same even after 3 months of constantly using Routine wellness. No any progress so far.

June 1, 2025
Unprompted review
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Reply from Routine Wellness

Hey Deepa, I'd love to help. What products are you using? Are you using our supplement? How long have you been using it for?

Rated 5 out of 5 stars

I’ve been using Routine Wellness…

I’ve been using Routine Wellness shampoo and conditioner since October.
I’ve left it this long to put a review up. Simply because I wanted to give it a really good go.
I’ve spent so much time and money trying different shampoos and conditioners.
Always disappointed with the results.
Some were ok for a bit but ended in lank or frizzy hair etc…
I then found Routine Wellness last year and haven’t bought another brand shampoo or conditioner since!
I usually get bored or dispondant with the results.
I’m 48 so it’s likely I’m going through at least peri menopause. I noticed a lot more shedding of my hair before I started using this fabulous product!!
I’ve just had a new delivery of the coconut and vanilla (I think) it’s absolutely gorgeous!! Definitely my favourite smell so far.
Thank you so much Routine family I love your products.
Please don’t stop doing the coconut and vanilla 🙏👍 ❤️ xxx

May 30, 2025
Unprompted review
Rated 5 out of 5 stars

Love love love this product

I cannot begin to express how this product has helped not only condition but thicken my hair and Boost my confidence. The company ship promptly and even though I'm in the UK delivery is good. Love this product ❤️

May 24, 2025
Unprompted review
Rated 1 out of 5 stars

Not received

Items never delivered despite tracking saying it was. Not picked up on my camera and I was here all day? What’s going here

I disagree strongly that you tried to deliver to my home address as previously stated I have a camera which monitors all comings and goings. Besides which I’m here all day!
Please confirm which house you delivered the parcel to. I’m disabled and going looking for it is difficult for me. I have in the interim asked my bank to step in and recover the funds because the parcel wasn’t delivered on the day or time suggested on your tracking!

May 21, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

It looks like DHL delivered the package to your neighbor yesterday since you were able to receive it. If you're unable to retrieve the package from your neighbor, please email us at support@routinecos.com so we can help. Your DHL Tracking Number is 202505141139CC4NT3.

Rated 5 out of 5 stars

First time ordering from the U.K.

I have been suffering hair loss since the menopause and so I have gradually been working my way through hair care products that might help. Routine Wellness came top of a list of best shampoos in a google search so I thought I'd give it a go. I'm in the UK so was a bit concerned when I realised that the company is based in the U.S. but there was absolutely nothing to worry about. I ordered over the Easter weekend and wasn't expecting the delivery to be fast but it arrived within two weeks! The communication from Routine was also excellent & very much appreciated.
I'm not sure yet if the product is helping my hair loss but what I can say is that it is very lush, smells gorgeous and it leaves my hair squeaky clean. I will definitely be ordering again & hopefully with consistent use of these products my hair may stop falling out.

April 13, 2025
Unprompted review
Rated 4 out of 5 stars

I bought a set of shampoo and…

I bought a set of shampoo and conditioner and used products 5 times. I like them but want to know why I am still shedding a lot of hair in the shower, and when I will start to see results. Thank you.

May 9, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

We recommend you use Routine Wellness for 3-4 months before looking for results!

Rated 1 out of 5 stars

WORST PRODUCTS AND CUSTOMER SERVICE EVER

This is the worst shampoo and conditioner I have ever used! I have an unopened package of the Rose Hips free for anyone that wants to pay shipping. It is unopened and they refuse to return it. Let me know if you want your hair to thin and break worse than it already was. I will ship it to you on your postage.

May 1, 2025
Unprompted review
Rated 1 out of 5 stars

Not received the results promised


After consistently using the shampoo and conditioner, it disappointedly did not do what it promised. I am not impressed at all. My hair is very dry and knotty after use, almost to the point of feeling brittle, even after using the conditioner. Side note: the bottles look really cheap- thick white plastic, fragrance is non existent, the shampoo has a weird gloopy texture, not pleasant to use at all.

April 30, 2025
Unprompted review
Rated 3 out of 5 stars

Great service but product is not for me

Service was excellent with fast delivery and very helpful support.

I used the products twice in one week and found that they didn't affect my amount of hair fall, but did really soothe my irritated scalp.

My only real negative was that the products really didn't smell right - I think this was due to the how far they travelled to get to me.

Also, I prefer a shampoo that lathers well. That's a psychological thing for me.

The Routine team were helpful and fast throughout the whole experience.

April 26, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

Hey Yaz - we'd love to help!

It looks like your package was received only 6 days ago. We recommend you use our products for 3-4 months before looking for results. You've only washed your hair a couple of times with our products so the impact will be limited.

In addition, Routine Wellness Shampoo lathers less than traditional shampoos because it doesn't contain sodium lauryl sulfate or sodium laureth sulfate. These two ingredients are used to provide an artificial boost of foam, so it appears that the product is really working. They are basically just foaming agents. 

While the FDA hasn’t officially deemed sulfates as harmful, they can dry the scalp and strip your hair of its natural moisture. They are not good for promoting a healthy scalp, so we don't use them!

Rated 3 out of 5 stars

I have been using this product now for…

I have been using this product now for a few months and I can definitely see a difference in my hair, less shedding, more shine and thicker but what I’ve also noticed is that my scalp on some areas mainly the hairline on the sides has become red and itchy almost after two days of washing, Has anyone else noticed this sensitivity with their scalp or is this just me? Would be interested to see if it isn’t just me, maybe I’m allergic? I’m using the rose scented shampoo and conditioner

April 15, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered over two weeks ago ano delivery and no response to emailsnd still no…

Ordered over two weeks ago and still no delivery. No response to emails. Very disappointed. I would very much like my money refunded. As they replied on Facebook that they send me an email. The only email I received was an automatic response stating someone will contact me soon.Tbey also put a tracking link on Facebook that anyone can click on and see my address. Not very private or professional. The so called tracking shows that item still has not been shipped. Terrible service and a customer service that cannot take responsibility for their businesses bad service.

March 29, 2025
Unprompted review
Routine Wellness logo

Reply from Routine Wellness

I've requested your order information through TrustPilot so we can get you your tracking information. You haven't responded by privately providing your email address or order number, so we aren't able to help further. If you do provide that information, I can get you your tracking!

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