While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Based on reviews, created with AI

Reviewers had a great experience with this company. Customers consistently praise the staff for their helpfulness, politeness, and positive attitude, making interactions pleasant and productive. Customer service is frequently highlighted as exceptional, with many people appreciating the personalized, understanding approach and the efficiency in resolving issues. People often mention the ease of use and the value for money when purchasing upgrades. However, some people were dissatisfied with the upgrade process itself, finding it confusing or unclear, especially regarding the availability of multiple upgrades. A few other people also felt that the company did not provide adequate support or refunds when issues arose with the train service.

What people talk about most

Upgrade

Reviewers highlight ambiguous aspects of upgrade experiences. Many customers praise the ability to secure... See more

Service

Users describe ambiguous interactions with service. Many reviewers praise the fantastic and excellent... See more

Customer service

Customers consistently note positive experiences with customer service, highlighting the helpfulness and... See more

Staff

Consumers find staff to be positive, highlighting their helpfulness and efficiency. Many reviewers... See more

Refund

Clients share ambiguous opinions on refund. Many customers report positive experiences, with some receiving... See more

Based on these reviews

Rated 4 out of 5 stars

I'm a fan of this service and have used it many times. Whenever I've contacted customer service, they've always met my expectations. However a gentle note of caution for the company: - The auctio... See more

Rated 5 out of 5 stars

A breeze to upgrade instantly and at a reasonable price. Saves worrying about having a seat, overcrowding, losing sight of valuable luggage etc. Refreshments are ok and once you add up what they wo... See more

Rated 5 out of 5 stars

This was my first time using this service and I accidentally booked a ticket the wrong way! Mollie in customer service was absolutely lovely and gave me a refund (even though I know they usually don’t... See more

Rated 5 out of 5 stars

After an automated message that confused me due to a mix up with seeking a refund, I reached out directly to support. Ella was brilliant, indicated she understood my confusion, and not only indicated... See more


Company details

  1. Travel Aggregator
  2. Train Ticket Agency
  3. Travel Agency

Written by the company

Buy train tickets, upgrade to First Class & swap your ticket in one place 🐸 Download the app today 👇👇👇https://bit.ly/3Oy5lMd


Contact info

3.9

Great

TrustScore 4 out of 5

1K reviews

5-star
4-star
3-star
2-star
1-star

Replied to 62% of negative reviews

Typically replies within 48 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Refund request for declassified train

As my train was declassified i requested a refund for my upgrade.
The process was easy and smooth.
The customer service agents who dealt with my request did so quickly and efficiently.
Shout out to Aaron and Eibhilín who were friendly and polite and provided great service.
Thank you

April 12, 2026
Unprompted review
Rated 1 out of 5 stars

I wanted to upgrade to first class from…

I wanted to upgrade to first class from EMP to Birmingham. After paying I discovered the upgrade was only for section EMP to Derby. When we arrived at the station the noticeboard said first class was not available for this section! So I paid £13 for nothing. There is nowhere on the seatfrog app to contend this. When you write a review you have to provide a nickname. By the time you have written and submitted the review, the reply will not load. What a con!

April 16, 2026
Unprompted review
Rated 1 out of 5 stars

Really disappointed be cautious

Really disappointed, pure scam!! Very misleading and do not provide much customer support or any refunds - even if purchased upgrades way in advance.

Just be careful buying upgrades.
So everyone’s aware it’s not first class. It’s only standard premium you’re getting.
No food or drinks are provided.
There’s video content on their social media advertising free food and drinks which is very misleading.

No customer support, most is A.I replies

April 10, 2026
Unprompted review
Seatfrog logo

Reply from Seatfrog

We’re really sorry to hear about your experience and appreciate you taking the time to share your feedback.

To clarify, we offer both First Class and Standard Premium upgrades in the app. These are clearly labelled at multiple stages before purchase so customers can review and select the option that best suits their needs. First Class upgrades include the benefits provided by the train operator, such as food and drink where applicable, whereas Standard Premium does not include these extras.

The type of upgrade and what’s included is always clearly shown in the app to help customers make an informed choice.

Regarding customer support, we do use AI to help assess initial messages so we can respond more efficiently, but all follow-up responses are handled by our support team.

We’re sorry this wasn’t the experience you were expecting and appreciate your feedback

Rated 5 out of 5 stars

Great app, Greater support

I frequently book travel on Seatfrog it’s a great app that makes travel simpler and allows me to travel first class almost every trip. Recently I had some technical issues, driven mostly by myself using the app in a rush, Aaron on the support team was a star. Understanding, helpful and resolved my issue. 11/10, give the man a raise.

April 7, 2026
Unprompted review
Rated 2 out of 5 stars

OK unless you need something

The app and service works well as long as the train company supplies the service.

However they will not support you if anything goes wrong - booked an upgrade via grand central - no staff, seats werent saved, no food, drinks etc

In this case seatfromg will simply refer you to the company who in this case wont help. Useful to get a bargain but dont expect help if things go wrong.

March 8, 2026
Unprompted review
Seatfrog logo

Reply from Seatfrog

Thanks for your review. Sorry to hear about your experience, it sounds really frustrating.

Just to explain, Seatfrog gives you access to First Class upgrades through the app and provides the barcode for travel. The onboard service itself, like seating, staff, and food or drink, is run by the train operator so we do not have control over how that is delivered on the day.

That said, we completely understand why this would be disappointing, especially if you were not able to get help from the train operator.

If you are happy to share a bit more detail, I've sent a request for more information on here, as we would like to look into this further for you.

Rated 5 out of 5 stars

Customer service is second to none

I travel by train frequently & use Seatfrog whenever I can. One of the best things is their customer service. I’ve contacted them twice - once for a cancelled train and once for a declassified train. Both times they’ve refunded me - no quibbles. Means I can use them with confidence. I recommend them a lot (although I don’t want *too* much competition for my upgrade auctions ;) )

April 1, 2026
Unprompted review
Rated 5 out of 5 stars

Great customer service

I just wanted to leave a quick note to recognise the excellent support I received from Eibhilín.

What really stood out was not just the help itself, but the genuine compassion and understanding behind it. It is rare these days to feel like you are being treated as a person rather than just another ticket or policy, but that was exactly the experience here.

Eibhilín showed patience, empathy, and a real human touch throughout. That makes a huge difference and does not go unnoticed.

A big thank you again. It truly meant a lot.

April 5, 2026
Unprompted review
Rated 1 out of 5 stars

Disability discrimination

I have a learning disability. I did and upgrade and confused 8.03 for 8.30. They would not allow me to change or refund when I contacted straight after. Also Goes against the 14 day cool of period you would expect as well. Really disappointed - I wouldn't use this service if you have a disability really disappointing response from the customer service and no support or allowances. Very upset as feel like I have been discriminate against.

April 3, 2026
Unprompted review
Seatfrog logo

Reply from Seatfrog

Thank you for sharing this, and we’re really sorry to read how upsetting this experience has been.

We want to be clear that we do not treat customers differently, and the app and upgrade process work the same for everyone. That said, we understand that this situation has been frustrating, especially given the confusion around the time, and we’re sorry this wasn’t resolved in a way that felt supportive.

Upgrades are classed as travel tickets, which means the standard 14-day cooling-off period doesn’t apply. They’re also not something we’re currently able to change or amend once confirmed, as this functionality isn’t available within our system. We appreciate that this can feel inflexible in situations like yours.

We’ve asked our team to take another look at your case to make sure everything has been handled correctly, and they’ll follow up with you directly with more information.

Rated 1 out of 5 stars

Misleading Auction Process and Poor Customer Service

I had a very disappointing experience with Seatfrog and would strongly advise others to proceed with caution.

I placed a bid for an upgrade and was explicitly told that I had been unsuccessful. Based on that, I moved on and purchased an upgrade outright for a different train. It would make absolutely no sense for me to then go back and increase my bid on a later service—yet Seatfrog are now claiming that I did exactly that.

Their explanation simply does not reflect what actually happened. It feels inconsistent, confusing, and frankly misleading. The suggestion that I re-entered the auction after being told I had lost does not align with my actions at all.

What’s most frustrating is the customer service response. Rather than properly investigating or acknowledging the issue, they have relied on a generic, system-led explanation that dismisses the customer’s experience entirely. There was no real attempt to resolve the concern in a fair or reasonable way.

This gives the impression of a system where customers are encouraged to bid higher, and if they don’t respond, the upgrade is still pushed through anyway—regardless of what they were previously told. Whether that’s a system flaw or a process issue, it’s not transparent and not acceptable.

I have now disputed the charge with my credit card provider and will not be using Seatfrog again.

Very poor experience and far below the standard of service I would expect.

March 31, 2026
Unprompted review
Seatfrog logo

Reply from Seatfrog

Thanks for taking the time to share this. This isn’t what we’d expect from our team.

We aim to provide a clear and fair service, and to sort things out properly when something goes wrong, so it’s disappointing to read about your experience. From what you’ve described, we can understand why this would feel confusing and frustrating.

We’d like to look into this further. We’ve sent you a request for a bit more information so we can identify your booking and review both the auction and the customer service interaction in detail.

Once we have that, we’ll take a proper look and do our best to resolve things for you.

Thanks again for flagging this.

Rated 5 out of 5 stars

I had a really positive experience with…

I had a really positive experience with the support team, especially Aaron.

He was incredibly helpful, understanding, and professional throughout, and I’m very grateful for how quickly and smoothly my issue was resolved.

Excellent customer service.
Thank you again!

March 18, 2026
Unprompted review
Rated 5 out of 5 stars

Help with refund

After an automated message that confused me due to a mix up with seeking a refund, I reached out directly to support. Ella was brilliant, indicated she understood my confusion, and not only indicated what the issue was, but was also able to rectify the matter within hours. It's great when customer service clearly feels human, not automated. Thanks so much!

March 12, 2026
Unprompted review
Rated 1 out of 5 stars

Criminal company

Criminal company. Absolutely woeful customer service. Would not recommend any services they offer. Truly shocking

March 9, 2026
Unprompted review
Seatfrog logo

Reply from Seatfrog

We’re sorry to hear that you’ve had such a frustrating experience. This certainly isn’t the level of service we aim to provide.

Unfortunately, we’re not able to identify your booking from this review alone. If you could please contact our support team at help@seatfrog.com with your booking reference and a brief description of what happened, we’ll be happy to look into this for you and do our best to help resolve the issue.

We hope to hear from you soon so we can assist.

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look