Shining Diamonds Reviews 

1,330
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, knowledgeable, and patient, offering excellent advice without pressure. The overall service is frequently highlighted as exceptional, making the entire process easy and enjoyable from start to finish. Reviewers are delighted with the high-quality products, including custom-made rings, often exceeding expectations. People particularly appreciate the personalized approach, feeling well-looked after and never rushed or pressured during their visits. Many also highlight the clear explanations and education provided about diamonds, enhancing their purchasing confidence and ensuring satisfaction.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, knowledge, and... See more

Product

People report positive experiences with product, often highlighting the top quality of the jewelry and the... See more

Service

Customers had positive experiences with service, often highlighting the exceptional support and... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the helpfulness, patience,... See more

User experience

Reviewers highlight positive aspects of user experience, with many customers describing their overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Big thank you to Shining Diamonds and a huge thank you to Charlie in Brighton for helping me with buying an engagement ring. Gave me plenty of advice, was patient and has been super helpful throughout... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,330)

169 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Incredible!

Charlie was incredibly professional from start to finish, he managed to source the most perfect piece & provided the highest level of customer service throughout.

September 17, 2025
Unprompted review
Rated 5 out of 5 stars

Highly Recommend for a such an important purchase

We had the most amazing experience at Shining Diamonds in Brighton while searching for the perfect engagement ring. From the moment we walked in, Charlie made us feel welcome and truly listened to what I was looking for. They took the time to educate us about diamond quality, settings, and styles without ever making us feel pressured to buy.

The selection was stunning — every ring sparkled beautifully and so many choices.
I ended up choosing a beautiful design which was bespoke made , and Charlie guided me through every step of the process keeping me updated at every stage. When I finally saw the finished ring, it exceeded every expectation — absolutely breathtaking!

August 24, 2025
Unprompted review
Rated 5 out of 5 stars

Amazing service and quality

Charlie and the team at shining diamonds made the whole experience stress free and personable from the very start.

Everything was explained clearly to me to help me make the right decision with extremely fast responses to every question I had.

The ring turned out perfectly and my partner could not be happier with the design and the shine that it gives!

October 17, 2025
Unprompted review
Rated 5 out of 5 stars

Beautiful Rings & Fantastic Service from Holly!

We bought both my engagement ring and our wedding rings here and had such a great experience. Holly was amazing - super friendly, helpful, and really knew her stuff. She made the whole process so easy and enjoyable, and we never felt rushed or pressured at all.
We’re absolutely in love with our rings and couldn’t be happier with how everything turned out. Big thanks to Holly and the team for making it all feel so special. We’d definitely come back in the future if we need anything else!

October 11, 2025
Unprompted review
Rated 5 out of 5 stars

Thank you so much to Charlie from the…

Thank you so much to Charlie from the Brighton branch. A fantastic service and experience purchasing an engagement ring - I knew nothing about rings and Charlie was patient with me taking me through every step.

October 9, 2025
Unprompted review
Rated 5 out of 5 stars

very relaxed experience.

Dealt with Charlie.In the Brighton Branch. Was very helpful and knowledgeable. Keep me informed as my purchase was being made. would recommend this company.

October 15, 2025
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds are very professional…

Shining Diamonds are very professional and made me feel totally at ease when choosing a diamond engagement ring for my partner. Joby, (Brighton store) in particular was very knowledgeable and helpful during the process, he listened to my requests and guided me through the whole process. A highly reputable company that made the special occasion very seamless and enjoyable. Thanks again to Joby and the team in Brighton / Hatton garden.

September 13, 2025
Unprompted review
Rated 5 out of 5 stars

Tara is 5 star!

Tara is 5 star!
Tara is very knowledgeable and welcoming. She was quickly able to find a quality diamond and band within our broad price point, patiently helping us narrow in on what we wanted. She was able to handle all questions and made suggestions about the best quality diamonds. I strongly recommend both her and Shining Diamonds. Also, once she knew our delivery timeline, her and the workshop team were able to pull through to deliver it timely and with the ring looking amazing.

August 23, 2025
Unprompted review
Rated 5 out of 5 stars

Very friendly and helpful staff

Very friendly and helpful staff. Esther was able to provide guidance and we are very pleased with our purchase. We will definitely return when we are in the market for another piece.

September 26, 2025
Unprompted review
Rated 5 out of 5 stars

Great service on Custom Ring

A fantastic experience. The team worked with me every step of the way to design and produce a custom ring for me, recommending cut, shape, and design, whilst allowing me to realise my vision. Charlie in Brighton was super helpful and kept me up to speed as it was being made, and Clarisse in London was very helpful for collection, and Esther in the office also ensured I could get the ring when I wanted.

October 2, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent Service and Value

We returned to make another purchase from Shining Diamonds as they always offer excellent service and value. Once again they did not disappoint, creating a beautiful custom made piece for us which exceeded our expectations. Eleanor was fantastic - thank you for your help.

September 1, 2025
Unprompted review
Rated 5 out of 5 stars

I cannot recommend Shinning Diamonds more!

I cannot recommend Shinning Diamonds more! I had no idea about engagement rings, the process or timescale for making a custom ring.

I walked up and down Hatton Gardens looking in windows, the only shop that saw me looking and and asked if I needed assistance was Shinning Diamonds.

Eleanor came out and asked if I needed any help and I was very happy she did! We went inside and looked at designs, the process and I was took through diamond gradings in a very informative manner by Eleanor showing me examples of different diamonds as well so I could see in person.

I had a tight deadline for the ring to be made before my holiday which was met and during the process communication was second to none.

If you are in need of an engagement ring I would strongly suggest going to Shinning diamonds!

September 30, 2025
Unprompted review
Rated 5 out of 5 stars

Brilliant & helpful throughout the whole process

The entire experience with Shining Diamonds has been excellent. Tara and the team provided great advice, were incredibly customer-friendly, and carried out everything professionally. They made the whole process a breeze and took away any potential stresses. Thank you for such excellent service!

August 9, 2025
Unprompted review

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