Shining Diamonds Reviews 

1,330
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Considering 178 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the staff for being incredibly helpful, knowledgeable, and patient, offering excellent advice without pressure. The overall service is frequently highlighted as exceptional, making the entire process easy and enjoyable from start to finish. Reviewers are delighted with the high-quality products, including custom-made rings, often exceeding expectations. People particularly appreciate the personalized approach, feeling well-looked after and never rushed or pressured during their visits. Many also highlight the clear explanations and education provided about diamonds, enhancing their purchasing confidence and ensuring satisfaction.

What people talk about most

Staff

Users describe positive interactions with staff, frequently highlighting their helpfulness, knowledge, and... See more

Product

People report positive experiences with product, often highlighting the top quality of the jewelry and the... See more

Service

Customers had positive experiences with service, often highlighting the exceptional support and... See more

Customer service

Consumers find customer service to be positive, with many reviewers highlighting the helpfulness, patience,... See more

User experience

Reviewers highlight positive aspects of user experience, with many customers describing their overall... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Big thank you to Shining Diamonds and a huge thank you to Charlie in Brighton for helping me with buying an engagement ring. Gave me plenty of advice, was patient and has been super helpful throughout... See more

Rated 5 out of 5 stars

Custom made ring 💍 I almost brought an eternity ring which was double the price in New York. So glad I found this shop I happened into at Hatton garden. Elenor was brilliant ! She listened & guided... See more

Rated 5 out of 5 stars

I had a nice experience buying diamond earings at the Shinning Diamonds in London. I found the small hoops for everyday wear I was looking for. Tara at the shop was very welcoming and polite . She... See more

Rated 5 out of 5 stars

Kushi G. made our experience at Shining Diamonds wonderful. Her expertise filled us with confidence. She clearly explained all the factors we should take account and helped us weigh up options without... See more


Company details

  1. Jewelry Store
  2. Jeweler

Written by the company

Best Prices
If you find it cheaper on any other website, we will beat it, Guaranteed!
Top Customer Service
We respond to 90% of our customer service requests within 4 working hours and 100% within 1 working day. If you have a problem or just have questions, we will resolve it, Guaranteed!
Beautiful Craftmanship
All our diamond jewellery is certified. We are confident you will love our craftmanship and we offer a full 30 days hassle-free returns policy on every online purchase. You can't go wrong with us, Guaranteed!

Contact info

4.9

Excellent

TrustScore 5 out of 5

1K reviews

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No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 33% of negative reviews

Typically replies within 1 month

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4.9

All reviews

(1,330)

169 reviews in the last 12 months

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Rated 5 out of 5 stars

Could not recommend enough

Bought a beautiful engagement ring at a fantastic price. Went in to the process a bit clueless, but it was all made very simple by Tara and her expertise, without any pressure to buy, and I couldn't be happier with the end result - a very customised/personal, and beautiful ring, which was actually ready much sooner than anticipated (thankfully they were happy to hold until nearer the time needed.) Could not recommend enough!

September 23, 2025
Unprompted review
Rated 5 out of 5 stars

Really good service

Really good service. Listened too what I wanted a needed within budget, didn’t try too go over that. Helpful at explaining the type of diamonds. Really happy and pleased

September 9, 2025
Unprompted review
Rated 5 out of 5 stars

Great customer service

Joby was a great salesman and helped me with all of my inquiries, we came to a great agreement on price and I was able to pick up the pieces the same day. Would definitely recommend.

September 15, 2025
Unprompted review
Rated 5 out of 5 stars

Great service

I have been planning on proposing to my partner for sometime and had been shopping around for the right ring. I was referred to Shining Diamonds by a friend and went for a visit. Having never been in a jewellery shop before, I felt very at ease. Charlie was a great in helping to explain rings, diamonds and a great conversationalist! Thank you so much for your assistance, and helping me find the perfect ring!

September 13, 2025
Unprompted review
Rated 5 out of 5 stars

I had an amazing experience working…

I had an amazing experience working with Clarice at Shining Diamonds! She helped me design a custom necklace, guided me through choosing the right materials, and was completely transparent about pricing. Her knowledge, patience, and helpfulness made the whole process easy and enjoyable. Highly recommend Clarice for anyone looking for custom jewellery!

September 4, 2025
Unprompted review
Rated 5 out of 5 stars

I’ve always had a great experience…

I’ve always had a great experience here, the service and jewellery quality is brilliant, out of all the shops I’ve been to in Hatton Gardens this one is my favourite and the jewellery consultant Tara is really professional and super helpful.

September 5, 2025
Unprompted review
Rated 5 out of 5 stars

Highly recommended

Everything from the business model to the personal service is reassuring and welcoming. There was no pressure to upsell (almost the opposite) and Eleanor was genuine and enthusiastic.

August 19, 2025
Unprompted review
Rated 5 out of 5 stars

I was blown away by my experience at…

I was blown away by my experience at Shining Diamonds. I've never been to a jeweller's and was nervous about going alone to buy an engagement ring.

Eleanor at the London store was amazing. She put me completely at ease. Had three appointments and she helped find me the perfect ring.

Couldn't recommend this place more.

August 15, 2025
Unprompted review
Rated 5 out of 5 stars

5 star service from Joby @ Brighton store

Joby from the Brighton store was incredibly helpful in picking and designing my engagement ring from start to finish. I was kept well informed throughout the process and the team made sure it was ready well before my required date! Thank you once again for making it a stress free process!

August 18, 2025
Unprompted review
Rated 5 out of 5 stars

Absolutely fantastic service from start…

Absolutely fantastic service from start to finish. I visited several stores in Hatton Gardens while shopping for an engagement ring but none offered the same level of service, professionalism and warmth that I experienced at Shining Diamond. Tara’s expert knowledge, friendliness and genuine care made me feel at ease while deciding on a design and their workshop allowed me to create the perfect engagement ring which made for a truly special proposal. I can’t thank her and the team enough and I highly recommend Shining Diamond for anyone in search of high quality diamond jewellery!

June 20, 2025
Unprompted review
Rated 5 out of 5 stars

Clarice helped facilitate the perfect ring.

Clarice was excellent in facilitating my purchase of an engagement ring. Hatton Garden is an extremely overwhelming place and often you don’t know where to start, but I can assure you that Shining Diamonds is the only place you need to shopping for you engagement ring. We tried numerous shops, before coming to Shining Diamonds from a friends recommendation. A lot of places just show you zirconia and not actual diamonds, so it was refreshing how Clarice would showcase exactly what your ring could look like with different diamonds. If you come in with inspiration, then SD will be able to facilitate any diamond and setting choice, and help make sure the ring is balanced, even if the ring you had in mind is different from the offerings on the website. The price was fair and promptly received the ring in time for my engagement.

June 4, 2025
Unprompted review
Rated 5 out of 5 stars

A fantastic experience

Of all the stores in Hatton Garden, Shining Diamonds was absolutely the best choice for my engagement ring purchase, and their customer service was beyond exceptional. Special praise and thanks in particular to Eleanor, whose expert knowledge, warm and kind manner and sense of humour helped me feel at ease throughout. She really went above and beyond to help me design the perfect ring, and the workshop delivered something very special that I know my partner will love. I am sure we will be back in the future.

August 13, 2025
Unprompted review
Rated 5 out of 5 stars

Shining Diamonds

Tara provided excellent advice and was extremely helpful, making the process smooth and stress free. I would highly recommend Shining Diamonds.

June 28, 2025
Unprompted review
Rated 5 out of 5 stars

An outstanding jewellers

From all the jewellery stores in Hatton Gardens, Shining Diamonds stands out as an absolutely outstanding place. From the beginning Eleanor guided us with her expert knowledge (and great sense of humour) through the collection of engagement rings to finally find the perfect one. Their pricing was very transparent with no hidden costs. We could not have asked for a better experience and we will definitely be coming back here!

August 6, 2025
Unprompted review
Rated 5 out of 5 stars

The shop offered a different experience compared to…

The shop was so unassuming compared to the other shops in the Lanes, but what they offered was perfect. Charlie looked after us well explaining and answering every question we put to him. Not living in the area the ring was sent and delivered in a very secure state by our local postie. I would totally recommend Shining Diamonds to anyone looking for good service and value.

July 1, 2025
Unprompted review
Rated 5 out of 5 stars

Excellent service

We have used Shining Diamonds for three family engagement rings to date as well as other items of jewellery and every time they have been absolutely fsantastic. The team at the Hatton Gardens store are so helpful and friendly and have been so fabulous with changes of plan, tight timescales as well as always being happy to clean my ring when I pop in! Cannot reccomend them enough.

August 4, 2025
Unprompted review
Rated 5 out of 5 stars

Fantastic find within the Jewellery Quarter, Birmingham

After walking relentlessly round every shop in the Jewellery Quarter, Birmingham, I finally came across Shinning Diamonds. I immediately felt welcome and at ease by the warm welcome received in the shop. I wanted a bespoke ring to be made for a special birthday of mine, with a long tick-list of wants and an extremely tight deadline! Jasmine came to the rescue! An extremely warm and helpful lady who went above and beyond to make this possible for me. I was kept informed every step of the way with messages and telephone calls, nothing was too much trouble. I would highly recommend this store (especially Jasmine!) and would definitely return. In fact, our son is due to propose to his girlfriend and is now going to visit this shop upon our recommendation 🥰

August 2, 2025
Unprompted review

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