Sports Direct Reviews 

1,543
TrustScore 1 out of 5

1.2

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Review summary

Created with AI, based on recent reviews

Considering 161 reviews, most reviewers were let down by their experience overall. Consumers frequently encountered unhelpful customer service teams and frustrating automated chat systems when attempting to resolve major order issues. Shoppers also reported receiving incorrect or faulty items, damaged product boxes, and facing expensive return policies with extra charges. Many people experienced severe delays with online deliveries, leaving them deeply disappointed with their purchases. The minority of people were satisfied with visiting physical stores, noting that polite and helpful employees provided great assistance on the shop floor. Some customers specifically highlighted welcoming staff members who went out of their way to find correct sizes and products during their visits.

What people talk about most

Product

Customers consistently report negative experiences with product quality and sizing accuracy. Reviewers... See more

Customer service

Users describe negative interactions with customer_service, frequently citing a complete lack of support and... See more

Order

Reviewers highlight negative aspects of online orders, reporting severe issues with missing items, lost... See more

Staff

Clients share negative opinions on staff regarding unhelpful and dismissive service. Consumers report that... See more

Return policy

Consumers find the return policy to be deeply frustrating due to mandatory return fees and a lack of free... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a kids Liverpool top the font was incorrect. Never had the premier league logo on letters and numbers of players. To make matters worse the words & numbers were over heated making a bubble effe... See more

Rated 1 out of 5 stars

Will not honour a 2 year guarantee on walking boots that are only a few months old... As always no contact back from them... Complaints root mysteriously crashes... Mmmm.. No phone numbers... No in st... See more

Rated 1 out of 5 stars

Order lost by evri. No communication Had to chase twice Bullshtd by CS Chat team about next day replacement delivery. Only offered a 10% for future orders. Absolute joke. Guessing refund w... See more

Rated 1 out of 5 stars

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalato... See more


Company details

  1. Shoe Store

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1.2

Bad

TrustScore 1 out of 5

2K reviews

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No history of asking for reviews

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1.2

All reviews

(1,543)

157 reviews in the last 12 months

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Rated 1 out of 5 stars

HORRIBLE

HORRIBLE bought some shoes for my birthday and they come destroyed in the box and also bought a tankini set and only got the top.

WOULD NOT RECOMEND

Use JD sport’

July 30, 2025
Unprompted review
Rated 1 out of 5 stars

Worst service ever

Worst service ever
I ordered trainers for my son who as additional needs also
The parcel got lost
The next parcel arrived with his trainers
1 was worn, discoloured and completely ruined
I clearly received a display trainer
£105 also
No adviser would help or compensate just a return label
AVOID

July 29, 2025
Unprompted review
Rated 1 out of 5 stars

About my denim jacket

I ordered a denim jacket clearly listed under the men’s category — but what I received was unmistakably a women’s jacket. When I contacted customer support, expecting a reasonable resolution, I was basically told, “everything is fine” and to just deal with it. No apology, no effort to make things right — just indifference. Absolutely unacceptable.

This was my first order — and it will definitely be my last. If this is how they handle obvious mistakes, then I want nothing more to do with this company. Completely disappointed and genuinely angry.

July 29, 2025
Unprompted review
Rated 1 out of 5 stars

Hidden costs, unclear bad policies and poor customer service

First I've ordered online, on which I had to pay a postage fee for the shoes to be delivered to THEIR nearby store (?)
When after collecting the shoes I came back to the store to refund the shoes which were too small, I have learned that they don't take back the online orders.
That I will have to send them back myself and will have to pay the postage fee on my own expenses, again!
So, basically you'll have to pay twice just to try the shoes..
I think that type of terms and conditions should be emphasised to the customers before they buy online, for those practices are very unusual and are really inconvenient.
While being there, I looked around the store and I found a better suited pair, but not for the best price.
Since it was a last pair on my size, I decided to take the shoes but to check that brand prices around online.
Paying at the till I asked the cashier how long do I have to refund them.
She replied "28 days", waited until my card payment went through and then added "but we don't refund, we only exchange"
I asked if she was serious and why didn't she warn me BEFORE I paid, she smirked and asked if I'd like to talk to a manager..

Absolutely never ever I will shop with this sad rip-off lot, and I wouldn't recommend buying from that company to anyone.
Very disappointing experience.

July 28, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible experience and won't return…

Terrible experience and won't return there anymore. Ordered shoes for my son online, but they, unfortunately, were small, so with optimistic mood went to Sports direct shop to change them for a size bigger. They had them, had the size I was after, one would think there should not be any problems. Wrong. The shop can't accept/ change/ refund shoes, that are bought online. I had to buy another pair, as my son was really after these exact shoes. Then I had to make The Return. Filled the form online, that worked with the third time. Had to pay again for sending them back. The post office is not able to print out their return label. Had to go to a photo place to print it out, pay again. The print, that was a simple photograph type was too small, so the only way the post worker could scan it was from my phone (good I thought of offering that, otherwise, would have to go print it out bigger and pay again) and, yeah, still had to get tape and bag for packing it and sending. It really is a joke. Sports Direct definitely lost one extra customer today, cause all this hussle makes no sense to me. And return should not cost a customer extra money and running around.

July 28, 2025
Unprompted review
Rated 1 out of 5 stars

People should know that if you submit a…

People should know that if you submit a negative review of Sports Direct when they invite you to submit one, it is “moderated” - I.e. they reject it and refuse to publish it. They are dishonest manipulators.

Anyway, Brixton Sports Direct, hardly any staff - apparently they are on their lunch break at 4pm two days in a row. Those staff that are there won’t help you and tell you to “be patient” when you’ve been waiting 15 minutes and there’s no sign of anyone vaguely interested in helping you. Shambolic.

July 8, 2025
Unprompted review
Rated 1 out of 5 stars

Sports direct- dreadful customer service

Placed an order with Sports direct, paid for delivery and was given a date it would be delivered by. Not only did it never get delivered they tell me that Evri tried to deliver and couldn't, so have returned to them. Evri never attempted to deliver my parcel. Today I am told it will now take up to 14 days for a refund! Absolutely dreadful customer service, will never order from them again.

July 24, 2025
Unprompted review
Rated 1 out of 5 stars

Sports Direct - Completely Uncontactable! Zero Customer Support!

Terrible Service! No uk phone number exists to contact Sports Direct? There is no human customer support at all? Only useless chat bots which do not take you where you need to go? Then cut you off before anything is resolved?
Phone numbers to UK Sports Direct stores also do not work? They all ring, then cut off saying you have called a wrong number?
Online returns must be arranged as a courier collection for the cost of £5.00 even when there is a local store you could walk to and return the item?
Evri the courier company used by Sports Direct is also uncontactable? Recorded voices not helping with the relevant problem, forcing you to pick non relevant options then cutting you off as the query cannot be answered by the options?
Terrible company! My 3 sons will never be ordering from Sports Direct online again! Absolutely shocking.

July 22, 2025
Unprompted review
Rated 1 out of 5 stars

Don't buy online !

Sent the wrong item and then told have to wait 72hours to get it sorted. The agent ended the chat after I said it was shocking customer service I am waiting for an email from them .

July 21, 2025
Unprompted review
Rated 1 out of 5 stars

Purchased a pair of Nike trainers on…

Purchased a pair of Nike trainers on June 10, 2025. Took them with me to Southeast Asia for six weeks. Upon wearing them for the first time whilst on holiday, I noticed they were faulty. Manufacturing fault. Returned to the UK on July 19, 2025. I returned the trainers to the local store in Evesham. And they told me the 28 day return policy had been surpassed. And would not help me. They told me to contact their customer services. There’s no telephone number for their customer services. Brand-new trainers. Never worn.Just over five weeks old. Faulty. And they won’t accept them back in store. Even though I’ve got the receipt. I didn’t want a refund. I was hoping for an exchange. For either the same trainers or even a more expensive pair I’d pay the difference. Disgusting service. I will now contact trading standards and citizens advice bureau. Because it is quite clearly against the law what they are doing.

July 20, 2025
Unprompted review
Rated 1 out of 5 stars

Wish I didn't have to give them 1 star

Bought a load of things yesterday for my daughter to try on at home, plus I ordered things online that weren't available instore. Went to return my shop items today, to be told I can have an exchange or credit note only and not my money back. When I queried this, I was shown their returns policy which was hidden amongst the heap of items they have beside the till. Not very happy, but what l can I do.
I was added further insult, when after paying delivery charges for my online order, I tried to return unwanted items to the store, only to be told I can't do that anymore. I will have to pay another delivery charge to send it back myself.
This is completely my fault for not checking. I just assumed I could return to the shop or return it for free. But, lessons learned! After spending my credit, I will never spend a penny again in Sports Direct. Fortunately we have so many other companies to go to. I will also be telling this tale to as many people as possible!
Goodbye Sports Direct 🖐

July 19, 2025
Unprompted review
Rated 1 out of 5 stars

LOL doing a short course at…

LOL doing a short course at university need new sandals went to buy them £22 50 BUT BUT BUT at check out £30 ???? RIP OFF RIP OFF p&p 4 99 HELLS BELLS didn't Buy HOW THE HELL ARE THEY GETTING AWAY WITH THIS CON? Can't afford the item now

July 19, 2025
Unprompted review
Rated 1 out of 5 stars

Never buy from Sports Direct online!

Bought online items, only received a part of it. When I complained, they said they investigated and everything was dispatched, but I never even got a confirmation of that email for that item. I'm trying for 2 months now, and they tell me to go away, and they are keeping my money, and that I should contact my lawyers - never ever buy from these thieves! Ridiculous service and now ridiculous customer service - especially from Elona and Zaki, both useless and horrible listeners. This is not the end of it you thieves, there's much more coming for you, watch me go...

May 27, 2025
Unprompted review
Rated 1 out of 5 stars

You can't return items bought online to a store!

I ordered a swimsuit from SD online (50% off in sale) - paid £4.99 postage. The swimsuit is too big but I'm not allowed by SD to return it to a store - instead I have to pay another £4.99 to return it. What a terrible way to do business - no other companies that I use have such a restriction. I will never shop with them again.

July 14, 2025
Unprompted review
Rated 1 out of 5 stars

Sports Direct Returns policy

I purchased from Sports Direct some running shorts on the 10th of July, i then decided that i did not need them, there was nothing wrong with the shorts, I simply changed my mind. I decided to take them back for a refund. Whilst in the store I decided to make another purchase so on going to the till I asked for a credit on the shorts to which the assistant said I'd have to go upstairs for this. I then continued to pay for the new item. I then went upstairs only to be told that Sports Direct policy is that they only issue credit notes to which I was annoyed in that I'd just purchased another item that I could have used the credit note for.. I feel this was a very poor policy and feel aggrieved for not being advised to gain a credit before making another purchase!! Also, the credit note is simply a paper till receipt that is very small and could easilly fade or be lost.

July 15, 2025
Unprompted review
Rated 1 out of 5 stars

The worst customer service I have ever…

The worst customer service I have ever experienced with a faulty ordering system, inflexible customer service support and an unwillingness to admit fault. Refusal to offer exchange, money back or voucher towards another purchase. DO NOT USE!!

July 3, 2025
Unprompted review
Rated 1 out of 5 stars

Worst customer service I have ever had…

Worst customer service I have ever had to try and deal with ….
I ordered several items from sports direct on line .. which I was charged in full for .. parcel arrived .. 2 items missing and one wrong item sent .. customer services were shocking this has been going on since June it’s now the middle of July .. they have issued a part refund .. for one of the items that was not missing .. so the refund was wrong .. as I explained to them .. they then went on to say I was wrong .. they said the would investigate the missing item and get back to me .. in which they did the next day rather quickly considering it usually takes a few days or they don’t bother .. and guess what I’ve been made out to be a lying thief.. apparently they have proof the item was sent out to me . ok fair enough.. can I see the proof please?..Im guessing thats a no ..as I’ve just had a email saying they are not going to refund and told me to contact a third party… third party ? Which third party …Come on give me a clue lol …I’m stumped…after years of being a good customer and spending lots of money with them will be taking my future custom elsewhere … I have been working in retail my self for 25 years and I have never ever experienced anything like this !Do Not Deal With Sports Direct.. it’s a big fat no from me !

July 11, 2025
Unprompted review

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