Sports Direct Reviews 

1,543
TrustScore 1 out of 5

1.2

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Considering 161 reviews, most reviewers were let down by their experience overall. Consumers frequently encountered unhelpful customer service teams and frustrating automated chat systems when attempting to resolve major order issues. Shoppers also reported receiving incorrect or faulty items, damaged product boxes, and facing expensive return policies with extra charges. Many people experienced severe delays with online deliveries, leaving them deeply disappointed with their purchases. The minority of people were satisfied with visiting physical stores, noting that polite and helpful employees provided great assistance on the shop floor. Some customers specifically highlighted welcoming staff members who went out of their way to find correct sizes and products during their visits.

What people talk about most

Product

Customers consistently report negative experiences with product quality and sizing accuracy. Reviewers... See more

Customer service

Users describe negative interactions with customer_service, frequently citing a complete lack of support and... See more

Order

Reviewers highlight negative aspects of online orders, reporting severe issues with missing items, lost... See more

Staff

Clients share negative opinions on staff regarding unhelpful and dismissive service. Consumers report that... See more

Return policy

Consumers find the return policy to be deeply frustrating due to mandatory return fees and a lack of free... See more

Reviews shaping this summary

Rated 1 out of 5 stars

Bought a kids Liverpool top the font was incorrect. Never had the premier league logo on letters and numbers of players. To make matters worse the words & numbers were over heated making a bubble effe... See more

Rated 1 out of 5 stars

Will not honour a 2 year guarantee on walking boots that are only a few months old... As always no contact back from them... Complaints root mysteriously crashes... Mmmm.. No phone numbers... No in st... See more

Rated 1 out of 5 stars

Order lost by evri. No communication Had to chase twice Bullshtd by CS Chat team about next day replacement delivery. Only offered a 10% for future orders. Absolute joke. Guessing refund w... See more

Rated 1 out of 5 stars

Derby store - One staff member (on his phone) in the whole store. Awful loud music full of swearing. Terrible quality products, more 'trendy' than practical for sport. Loud shrieking from old escalato... See more


Company details

  1. Shoe Store

Information provided by various external sources

Should you need to get in touch through Facebook, please send us a direct message where a team member will be able to help as soon as possible.


Contact info

1.2

Bad

TrustScore 1 out of 5

2K reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

1.2

All reviews

(1,543)

157 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 1 out of 5 stars

Late no communication

Ordered a week a go said the 16th was going to be the latest however I will not get my product in time for when I need I have had no messages from them and the process of the product has changed 👎

August 16, 2025
Unprompted review
Rated 5 out of 5 stars

My partner and I visited to get some…

My partner and I visited to get some bits for our holiday.all staff were helpful and polite.two staff that stood out was Sarah and Rob they went above and beyond for us such a credit to the company.we visited the yate store today this afternoon @15:53hrs..

August 16, 2025
Unprompted review
Rated 1 out of 5 stars

Steer clear!!!

Sports Direct Factory Store! Steer clear. By the time you get them (if you get them that is) you’d have forgotten you’d ordered them!!!

August 16, 2025
Unprompted review
Rated 1 out of 5 stars

Truly terrible company!!!!

If I could leave no stars I would. No words describe how truly terrible this company is. I can’t even bring myself to describe my experience with them as I am so emotionally drained after trying to deal with them I just can’t put myself through any more. Let’s just say I am £27 poorer with no sliders to show for it despite proof of postage and tracking details. Please don’t use this company and let’s see them go into liquidation…..come on everybody!!!!

August 14, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible customer service

1/ On 09/08/25 I purchased an item at the checkout till in the Sports Direct store in Charlton and made a card payment. My online bank immediately recognised the payment and deducted the money from my account. The till was not working properly and did not print a receipt. The staff seemed to be aware of the IT issue with the till, based on the frustrated comments they were making to eachother. The manager was called over to try and resolve the IT issue but couldn't. They theb made me stand there in front of everyone waiting in hope for it to process the payment until I could not wait any longer. They then refused to allow me take the product in case the payment did not process. I can confirm the payment has gone through and I have been charged. I can prove this transaction on a bank statement if required.

2/I have asked for a refund from the customer service team and they have refused and told me to contact the store.

3/I do not live near this store and cannot return without additional costs such as the train fare or the london travel charges.

4/ They have provided a contact number for the store and that number does not work. It rings and then is not recognised. No other contact details have been provided upon request.

5/ They have told me that my details have been passed to the store, which means they do have contact details for them, that they're not providing me.
I am now apparently waiting for a call from the store manager which in all fairness and realistically is unlikely to happen.

The customer service team are simply leaving abandoning the situation and passing me to a store that I cannot contact and they know I cannot return to.
Terrible store and terrible customer service. If this was the other way around it would be classed as theft.

August 8, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered an item over a week ago and…

Ordered an item over a week ago and it’s still not arrived spoke to someone on the Saturday and just told to wait the 7 days spoke to some else the next day and was told in 1 sentence they haven’t received the order and the next sentence it’s been dispatched for personalisation then told to just wait didn’t seem bothered to help or try and rush the order then just told anything else I can help you with before I disconnect the chat

August 3, 2025
Unprompted review
Rated 5 out of 5 stars

Sports direct Stirling

I want to give a massive shout-out to Stuart at the Stirling Sports Direct. I've never had such a positive experience shopping there. He was incredibly helpful and went above and beyond to assist me.

His knowledge of the products was fantastic—he was able to answer all my questions and gave me some great advice. On top of that, he was an absolute pleasure to deal with. It's rare to find such a courteous and genuinely helpful employee.

Thanks, Stuart, for making my trip to Sports Direct a great one!

August 10, 2025
Unprompted review
Rated 1 out of 5 stars

Sport Direct are unbelievably bad

Sport Direct did not post my review on their website because apparently they don’t accept 1 star reviews. They are unbelievable and I am very disappointed with them and their customer service. This is why I am submitting a review on trust pilot so more people can see them for who they really are

August 9, 2025
Unprompted review
Rated 1 out of 5 stars

What a Joke of a company!

I don’t know what the difference is between sports direct or sports direct online. Either way. Absolutely should be closed down. If you order anything don’t expect it to turn up. But you won’t get a new delivery or a refund! Absolute Joke!

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

 Cheap and nasty service

Dealing with sports direct is like having your teeth pulled one by one without anaesthetic. After ordering a new football shirt on the day of release the item has failed to have been dispatched. Upon attempting to contact sports direct you are directed to use a chatbot which is about as useful as a chocolate teapot. Finally, you appear to get through again via chat to a human who it seems is hellbent on getting you off the chat so they can send you an email telling you that no item has been dispatched. It should not take more than a week to put a shirt in a bag and put it in the post ! It also appears that sports direct doesn’t have a UK customer phone line. Avoid like the plague!

August 7, 2025
Unprompted review
Rated 1 out of 5 stars

Think Twice Before Ordering – Nightmare Returns and Support

One of the most frustrating customer service and returns experiences I’ve ever had. Communication is inconsistent, different staff give different answers and it often feels like no one truly knows what’s going on.

If your order doesn’t fit, don’t expect an easy return process. They don’t allow in-store returns, so you’re stuck waiting and hoping your return goes through. Otherwise, you’ll likely spend weeks chasing it up with little support.

August 6, 2025
Unprompted review
Rated 1 out of 5 stars

Saturday went to Blackpool branch in…

Sports Direct
Saturday went to Blackpool branch in hounds hill to get football shirt for my grandson only after purchasing the shirt was I told that they couldn’t personalise it as the lady was off come back Wednesday. Went on Wednesday only to be told the have run short of letters and advised me it could take 6 weeks to order but Preston deepdale do them so travel 18 miles to Preston only to be told by a member of staff machine broken has been for weeks by this time my grandson was getting very upset you would like to think your stores could be a bit more organised with a week to go for the start of the football season it was a absolute shambles the staff could not care less shocking won’t be going to sports direct again and to add I was not the only disappointed customer

August 2, 2025
Unprompted review
Rated 1 out of 5 stars

I bought trainers from sports direct…

I bought trainers from sports direct but they are so poorly made as they sliped off my feet when I tried them on and tried to walk. I tried to return them but it took me over twenty emails just to get a returns barcode which I paid for for £4.99 and even so I was made to pay another 4.99 because the previous return label was cancelled and meant to be refunded. For over a month now, I am chasing them to be refunded but they don’t care at all. So please if you are thinking of buying from sports direct, don’t. Bad products, lost of delivery cost, lost of return costs and worst customer services ever. I lost about £15in postage for nothing . They are thieves

August 6, 2025
Unprompted review
Rated 1 out of 5 stars

Ordered 2 arsenal shirts

Ordered 2 arsenal shirts, delivered by evri. Items were left in an open space by my partners front door (they called it a safe place) when I got back to her house and see the items wasn’t where it was left I contacted sports direct. They don’t an investigation and said they my Appeal has been rejected because they left it in my porch. After I have got in contact with evri and showed them a picture of the front of the house telling them that where they left it isn’t a safe place which they agreed . Sports direct have still rejected my appeal. So £147 they have stolen off me and not replaced my missing items . I urge everyone not to use sports direct as they do not care about there customers

July 23, 2025
Unprompted review
Rated 1 out of 5 stars

I started return 8 days before 28 days…

I started return 8 days before 28 days return window. They booked courier 5 days before return window. There was courier delay and they received 1 day outside return window and they don't want to return money for that reason.

Obviously I will chargeback, but can u feel what shady company isn't it?

August 3, 2025
Unprompted review
Rated 1 out of 5 stars

Paid for next day delivery specifically…

Paid for next day delivery specifically so I could use the item. Then the useless pathetic delivery company Evri they use decide they want to delivery it a day later. So I paid extra for next day delivery and didn't get it.

August 2, 2025
Unprompted review
Rated 1 out of 5 stars

I ordered three parcels within the…

I ordered three parcels within the space of a few days for items to carry to Jamaica with me for all the children to be able to wear to their uncles funeral not just my children but my kids cousins originally I ordered one parcel but didn’t put it down as next day delivery I subsequently ordered a second parcel and a third parcel both for next day delivery and two separate days The first parcel was supposed to be delivered with the last parcel and the parcel that was ordered in between came the next day as planned and was delivered successfully the first and second parcels issued to be delivered on the same day. Both parcels were to be delivered by Evri however I wasn’t home but there was somebody home to receive the parcels. The driver did not ring the buzzer nor did she put the item outside my home instead she left the items on top of a mailbox which is a commercial mailbox in the lobby which everybody has access to and delivery drivers often leave the doors open making it unsafe to leave packages at no point had I asked for my parcels to be left anywhere I I subsequently contacted sports direct and raised to investigations as I wasn’t able to raise them together. One investigation found that yes the delivery drivers were at fault while the second found there was no fault. How is that? So when both were delivered together? The delivery driver pictured them sitting on top of the mailbox together on top of each other, but they were not there and although I was offered the option between a refund or for the items to be sent back which I wouldn’t have time for and they might not still have them in stock so I opted for a refund from the minute I opted for a refund. I didn’t hear anything back from them for that one parcel and then subsequently received information on the second parcel saying that it has been rejected and I’m not entitled to a refund under the consumer rights act this is not accurate and I have now had to resend an email asking them to escalate this matter and as a form of complaint which I’m yet to receive a response about we travelling under a week and the total of my package is well over £215. This is totally unacceptable.

July 28, 2025
Unprompted review
Rated 1 out of 5 stars

My visit to Sport Direct was a very…

My visit to Sport Direct was a very negative experience.The staff were disrespectful and unwilling to listen to me as a customer. I bought a backpack that turned out to be in poor condition, but they had no suitable replacement to offer. Since I am a tourist and was traveling the same day, I asked for a refund. They refused, even though they couldn’t provide a solution. I was forced to keep a faulty product I couldn’t use and received no compensation at all. I felt very poorly treated and will never shop at Sport Direct again.
It seems they are hiding behind their policy without considering the actual circumstances—especially the fact that I was a tourist with no chance to return to the store.
Never, Never 👎 again

July 31, 2025
Unprompted review
Rated 1 out of 5 stars

Terrible Customer Service.

Order 2 jumpers the same size different colour. 1 fit the other one didn’t. Emailed customer service to see if I would be refunded the £4.99 return fee to be told no if I can’t provide evidence of the label. I had already sent this back. Told them to have a look once they received it but they wasn’t interested. Won’t be shopping here again. Dreadful!

August 1, 2025
Unprompted review

Is this your company?

Claim your profile to access Trustpilot’s free business tools and connect with customers.

Get free account

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look