Ordered and pre-ordered numerous times for Star Wars Black Series and Transformers. Never had to chase orders and almost always delivered on time. Got great stock on their website and at more com... See more
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Star action figures has gotta be one of, if not the best sites to get your collectables from. I’ve been getting all my Black series figures (and countless other things) from them for years and never b... See more
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I’m not one for taking time to write reviews, but when companies are exceptional I like to let them know and recommend them to others. I have been collecting various figures, models and others items f... See more
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I’ve been using SAF for a few years now, and they have never failed to come up with the goods. Everything from the timely postage, the thorough packing and the pre-order system they use is nothing sho... See more
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Company details
Written by the company
Star Action Figures is one of the UK's leading independent retailers of action figures and collectables, supplying customers since 2001. We specialise in Star Wars, Marvel, Transformers, GI Joe and many other major brands, offering competitive pricing, fast delivery and decades of collector experience. Every order is packed under CCTV with full time-stamped dispatch verification. This protects our customers, protects our staff and ensures orders leave exactly as they should. When a genuine issue occurs, we resolve it quickly and professionally. We also operate in a niche where collectables attract a small number of bad-faith claims. Nearly all of our one-star reviews follow the same pattern - no supporting evidence, requests for partial refunds or compensation outside our policies or claims that conflict with the clear dispatch and delivery records we retain. We reply with the factual context so readers can see the full picture. The vast majority of our customers are honest collectors who simply want good service, fair prices and reliable fulfilment - and that is exactly what we provide. Our aim is straightforward: deliver the products people want, deliver them properly and stand by the evidence when disputes arise.
Contact info
United Kingdom
- sales@staractionfigures.co.uk
- www.staractionfigures.co.uk
4.8
Excellent
526 reviews
No recent history of asking for reviews
This company hasn't invited customers recently, so reviews may not be representative
Replied to 100% of negative reviews
Typically replies within 24 hours
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Ordered MASK toys if been looking for…
Ordered MASK toys if been looking for and they were by far the best price out there, well under the rrp. Arrived quickly and packaged really well. Can’t wait to order the next wave
January 3, 2026
Unprompted review
Reply from Star Action Figures
Hi Ryan
Thanks for your 5 star review!
It is awesome to hear that you are happy with the service we provided for the MASK vehicles and we look forward to serving you again for the next wave!
Excellent service
I've ordered twice from SAF and both times the orders have been correct and well packaged. Arrived in a sturdy box with plenty of protective packaging inside. 5 stars. Thank you.
February 25, 2026
Unprompted review
Reply from Star Action Figures
Hi Brian
Thank you for your awesome 5 star review!
We are very glad to hear that you are happy with the service you have received for your two orders and we hope to serve you again in the future!
One of the top tier Figure collectors…
One of the top tier Figure collectors sites out there. Always sort out problems quick when needed. They give good feedback on their facebook page so you know what's coming in and what time, and letting you know what's going on site wise.
March 23, 2026
Unprompted review
Reply from Star Action Figures
Hi Philip
Thank you for your amazing review!
We do our best to provide as much information as we can for the customer via our social media pages so it is great to hear that these are appreciated!
We hope to serve you again in the future!
Unpleasant People
After emailing with the site about a particular figure which was due to go up for pre order, and them telling me it was going live that day - they conveniently stuck the figure in a bundle with 4 other figures and didnt list it individually. I would suggest anyone looking to buy from them, does not message or share what interests them as they stoop to the low of sticking a £30 figure in a £180 bundle as the only way to buy it. These figures are not even released yet. Really regret making previous purchases from them, and reaching out. I had several more items in my basket but i have decided to leave the intended purchase as they have been really unpleasant. Its convenient that they listed other figures individually.
EDIT - I have emails which show the seller tell me that the item would be listed for sale that same day, and they could not give me a time that it would be listed. I was fine with this and kept regularly checking the site. They then put the figure behind an extra £150 of figures in a bundle. Any decent people would have said before hand “ we are not selling it separately though, it will be behind a bundle only” - which wouldnt have been so bad, but they decided to string me along, and waste my time regularly checking the site! They knew the figures that i asked about buying, and then neglected to mention that they would be putting it behind an unnecessary bundle. Also in regards to the seller stating that i am a liar, and no other figures from the wave were listed. There are 3 listings from their site that prove otherwise! Vigilante & Shazam (the March Pre orders wave from Mcfarlane - which was also where Joker was released)
I did not write this review in response to being told no, as the site would like to leave you thinking. I wrote it due to them stringing me along and wasting my time, neglecting to mention that they wanted to put it behind a premiumly priced bundle with other figures, presumably to shift the other figures quicker. I honestly wouldnt have been bothered, had they not wasted quite a few hours of my time, regularly checking the site to see if they were added. I have the emails, and am happy to share with anyone. I never expected them to reserve stock, i simply asked politely. I then asked when they would be added, which they couldnt tell me, which meant that i had to keep checking. I have not been too well, and too have people deliberately waste your time - its quite a shame. It all comes down to, why not just say “its not sold individually” - and then i wouldnt have been checking all day for a pre order.
EDIT 2 Email Transcript
Me - Hi, i missed out on the jack nicholson joker everywhere and really would like 2, i dont know if you have them or will be getting them - but could i reserve 2 as i missed out. I recently placed 2 orders on joker figures with you i think!
Staraction Figures - Hi Thanks for your email.
We are just awaiting for confirmation that we can go live with this one before we put it up for pre-order. As soon as we get confirmation, we will put it live but we do not know when this is.
Me - Ah right, im really desperate to try and get 1/2 of them. Maybe even variant if you individually list it separately! Loads of other sites listed them. Anychance i could reserve 3? 2 standards and 1 platinum? Jack Nicholson-ish Joker? The Keaton Films are my favourite and i would be so happy to have The Joker to go with Catwoman and Penguin. Or even if i could know when to expect them to go live, ill be there straight away aha.
Staraction Figures - Hi Thanks for your email. Unfortunately until these go up for pre-order on the site, we are unable to accept any reservations for them and once they have gone live, all reservations need to be made by pre-ordering on the site. We are expecting them to go live today at some point but we do not have an exact pre-order time.
Me - Any sort of 2 hour window? I purchased a few figures from you the other day i think!
I then checked the site regularly for a further 2 hours as had no emails back.
Me - Just checked the site, is joker not being sold individually?
EDIT - owner “Wayne” decided that my transcript proves that i wouldnt take “no” for an answer. Everything i ask, i only ask ONCE. You can see from his “current” reply, the kind of Person he is. Defensive, accusatory, rude. In Waynes head, he is never the common part of a problem. Its everyone else…
EDIT IN RESPONSE TO FACEBOOK POST SELLER MADE - The company posted my review on their facebook page, where several of their fans have actually sent quite abusive messages. Many of which are 20/30/40 years older than my self. Its quite sad, and actually hurtful to see people make so many assumptions. If you get a buzz out of being abusive to people you haven’t interacted with, it shows cruelty.
Wayne is 30 years older than me, and thought it appropriate to entice people to leave nasty comments about me on facebook.
March 20, 2026
Unprompted review
Reply from Star Action Figures
CANT LEAVE OLD REPLIES. AT MAX CHARCTER LIMIT. SO HAVE TO EDIT AS CANNOT ADD. Posted them on Facebook. Have explained everything in detail via email. Just refuses to accept he got it wrong and now has starts with personal attacks
And the 1 star pattern is there. New customer. Opens an account to leave a 1 star review. Then updates over and over again, and in this case backs up what we said in our first reply. Even though you were told NO, you kept emailing asking for us to reserve multiples of the figure. And you state that yourself!
Seriously, why would expect us to reserve 3 of a figure, when you have only placed two orders with us? Do you expect us to give you three of a very limited figure, over our 100s of existing customers?
People can now see from your own hand (until you edit again) you were basically asking us to look after you, at the expense of other collectors. The updated review adds further detail, but does not change the facts of the situation.
1. The commercial reality makes the claim illogical.
If we had known what this figure actually was at the point of ordering, we would have ordered significantly more units - no question. Selling this figure individually would have resulted in far higher sales (many hundreds of units) than selling it within a limited set. The suggestion that this was done to “shift other figures” is not only incorrect, but commercially illogical. For comparison, when we received limited stock of the McFarlane Superman (1978 Movie) figure, we sold large quantities at or below RRP despite it already selling at a premium elsewhere. That is how we operate.
2. No reservation or priority access was ever offered
Your own transcript shows that you asked multiple times for stock to be reserved and for advance timing. On each occasion, you were clearly told that we do not offer reservations and that all orders must be placed through the website once items go live.
3.We did not “string you along”
You were informed that the item would go live at some point that day, and that no exact time could be provided. This is standard where we are awaiting confirmation to go live. No commitment or guarantee of timing was given. When we knew which Joker this was we done all we could to get solids so we could sell them individually (and still are trying)
4. The item was not “moved behind a bundle” in response to your enquiry
Our order was placed months in advance based on supplier trade sheets. The decision to sell this wave as a set was made due to limited supply across the assortment, not in response to any customer interaction.
5. The claim that other figures from this wave were listed individually is incorrect
You have referenced Vigilante and Shazam. These are from a different assortment, despite being released around the same time. No figures from the Joker assortment were listed individually at any point. So the set that contains the Joker are NOT available individually. The separate assortment that contains the other two figures you quoted are.
6. The “time wasted” claim does not reflect the actual communication
You were advised that we could not provide a time and that the item would go live when confirmation was received. Choosing to repeatedly check the site after being told no timing could be given does not constitute being misled. If you are continually going to emails us after we have already said no to you, that's your choice. Bottom line is, even if we had listed them individually it would have sold out in seconds. By the time you opened your email page to send us another email to ask for two, it would have been all over.
7. The broader context remains unchanged
The figure was listed to retailers as a generic Joker with no reference to the 1989 film. Orders were placed based on that information. By the time the true nature of the figure became clear, demand far exceeded supply across all retailers.
We stand by the decision and the explanation already provided.
Amazing customer service
There was an issue with a figure in my recent order, I contacted them through their website just to make them aware not really expecting a replacement. It wasn’t a major issue.
They checked their stock and none of the figures had the same problem. They offered to replace it if I wanted to. They sent a returns label and 10 days later I have a new figure.
Other than having to cancel preorders, I haven’t had the need to contact their customer service. Excellent service, emails were replied within 24 hours. I know each day they work orders before replying to emails but I never felt I had to chase them, and all sorted quickly.
Thanks a lot guys, especially Olly
Keep up the great work
March 3, 2026
Unprompted review
Reply from Star Action Figures
Hi Tim
Thank you for your amazing review of us!
It is great to hear that you are happy with the service you received from us and we are glad to be able to resolve the issue you had with your order. We look forward to serving you again in the future!
Really Good
I bought a couple of figures off of Star. They shipped them the next day and when they arrived I was delighted to see how well packaged they were. The box was sturdy and filled with bubble wrap. I’d definitely buy from Star again.
January 28, 2026
Unprompted review
Reply from Star Action Figures
Hi Kevin,
Thank you for leaving us a 5* review!
We're super glad to hear that you're happy with your order, the dispatch time and how it was packed.
We look forward to having you back again!
Have a nice day :)
I ordered four minix boxed figure…
I ordered four minix boxed figure protectors. One was of poor quality but after contacting the customer service they sent out a replacement. I am thrilled with the quality and service provided. I highly recommend the company and the staff who were quick to reply to my questions.
January 28, 2026
Unprompted review
Reply from Star Action Figures
Hi Andrew,
Thank you very much for leaving us this 5* review!
We'd again like to apologise for the damaged case which you received.
We're really glad to hear that you were happy with the replacement and the service we provided.
We hope to have you back as a customer again in the future!
Have a nice day :)
Reliable, honest and customer friendly
An excellent company with fantastic prices, transparent and open policies and fast, reliable and well packaged shipping
January 9, 2026
Unprompted review
Reply from Star Action Figures
Hi Jay
Thank you for leaving us a kind review. It's brilliant to hear that you are happy with the service that we provide as well as the way we package our parcels. We hope to receive your custom again in the future!
Recommended
I've used SAF before (and continue to do so) but thought i'd share my most recent experience regarding a faulty figure and the return process for anyone interested.
I Pre-ordered 2 items at the same time and upon release both were quickly and swiftly dispatched by SAF. Sadly, when I received my items one of them was faulty (not SAF's fault, it was a manufacturing fault/defect). I emailed SAF explaining the situation and attached some pictures of the issue.
They replied about a day later and were very understanding and professional, they asked for the faulty item to be sent back and kindly provided a return label. It took about 2 weeks from returning the item to having my refund processed, however it was on the run up to Christmas so a delay was expected, I did email in-between for an update and they were very quick to answer any questions.
Overall very happy with the experience and have ordered from them since and will continue to do so. Thought I would share my personal experience with the returns process, so others can buy with confidence and know that SAF will help you if you have an issues.
5/5 Thank you SAF! :-)
October 19, 2025
Unprompted review
Reply from Star Action Figures
Hi
Thank you for taking the time to share your experience with us and for the amazing review. It is great to hear that you are happy with our service when you have had an issue with one of the items in your order. We thank you for shopping with us and we look forward to serving you again in the future!
Excellent
Quick dispatch, especially given the holiday period - literally two working days! These guys wee always my go to many years ago (mcfarlanr TWD era) and the service has never changed.
Excellent
🌟 🌟 🌟 🌟 🌟
December 23, 2025
Unprompted review
Reply from Star Action Figures
Hi Carl,
We really appreciate your custom with us over the years and for taking the team to leave us a lovely review. We hope to receive your custom again in the future!
First time shopping
First time shopping, experience was superb. Next day delivery and well packaged . Which was a good job as box got damaged in transit but products survived. Great price as well. Highly recommend.
January 2, 2026
Unprompted review
Reply from Star Action Figures
Hi Neil,
Thank you for the amazing review!
It is fantastic to hear that you are happy with the experience shopping with us and the way we package our parcels. Thank you for recommending us!
Number 1 in the Business
I’m not one for taking time to write reviews, but when companies are exceptional I like to let them know and recommend them to others. I have been collecting various figures, models and others items for over 20 years. Star Action Figures is the best and easiest place I’ve ever had the pleasure to purchase from. Their prices are the best in the business, no over inflated costs or rarity tax, just straight forward fair prices. Items are dispatched promptly and arrive well packaged. This is now my first choice when I’m looking to buy. Thank you for superb customer service.
December 31, 2025
Unprompted review
Reply from Star Action Figures
Hi Richard
We really appreciate you taking the time to leave us an amazing five star review!
It is great that you are happy with the service that we provide as well as the prices we offer. We thank you for your support and look forward to serving you again in the future!
Reply from Star Action Figures
Hi Aino,
Thanks for the 5* review!
We're glad to hear that you were happy with our prices and shipping speed!
We hope to have you back again in the future.
Merry Christmas!
The best there is
Star action figures has gotta be one of, if not the best sites to get your collectables from. I’ve been getting all my Black series figures (and countless other things) from them for years and never been disappointed. Great customer support, were it feels like they actually care about their customers, great prices and quick shipping. Honestly can’t recommend them enough.
December 11, 2025
Unprompted review
Reply from Star Action Figures
Hi Richard
Thanks for your amazing review!
It is great to hear that you are happy with the service you have received from us and for recommending us! We look forward to serving you again in the future!
My experience with Star Action Figures Absolutely Awful Customer Service – Shockingly Rude Owner
My experience with Star Action Figures has been nothing short of appalling. I contacted them about a missing item, and instead of receiving any form of support, I was met with dismissive, condescending, and downright rude responses from Wayne, the owner.
Wayne’s attitude throughout the entire exchange was disgusting. Rather than treating me like a customer with a genuine issue, he spoke to me like a problem he wanted to get rid of. He dismissed everything I said, accused me of “patterns” of behaviour, and even tried to suggest my emails weren’t written by me. The arrogance, hypocrisy and hostility in his tone were unbelievable for someone running a business.
What should have been a simple conversation about a missing item turned into one of the most unprofessional interactions I’ve ever had with any company. Instead of listening or helping, Wayne went out of his way to belittle me, make personal remarks, and shut down the discussion without any intention of resolving it.
If this is how the owner behaves when a customer raises a concern, it tells you everything you need to know about the company. Absolutely appalling service and a complete lack of respect.
I would not recommend this business to anyone.
November 24, 2025
Unprompted review
Reply from Star Action Figures
As with most 1-star reviews, this comes from a very new customer (one small order before this one). The review contains a number of personal remarks but leaves out the details of the actual case. Three separate members of staff responded politely and professionally, even though the request could not be approved. Here are the facts of what actually happened:
1. You reported a missing item four days after delivery.
Your emails stated you were “excited to open the parcel for your son’s birthday,” yet the order contained only two items. If one were missing, this would have been immediately obvious on opening. The delay in reporting significantly reduces the ability to verify any claim of loss.
2. The Phoenix figure was filmed being packed into your parcel.
We reviewed the packing-station CCTV, which clearly shows the Phoenix figure being placed into your box. The footage is time-stamped and directly linked to your order.
3. You discarded the packaging before contacting us.
You confirmed you threw the box away immediately after opening it. This means there are no photos, no packaging, no signs of tampering, and no evidence whatsoever to support a missing-item claim from your side.
4. The Royal Mail delivery photograph shows the parcel intact.
The courier’s proof-of-delivery image shows the box in excellent condition, with no damage, openings or crushed areas that would indicate the loss of a boxed figure.
5. You were unable to provide any supporting evidence.
Despite being asked multiple times, you confirmed there were no photos of the parcel, no retained packaging, and nothing to demonstrate that the order was incomplete when opened.
6. We provided full documented evidence; none of it was disputed. You did not challenge the CCTV footage, dispatch logs, timestamps or delivery photograph. Your responses focused solely on tone rather than addressing the evidence presented.
7. You did not request a replacement at any point.
For an item you stated was urgently needed for a birthday, you requested a refund in your first message, then store credit in later messages, but never once asked for the missing item to be resent. We hold stock and could have shipped a replacement on 24-hour delivery. Your requests were inconsistent with someone who genuinely needed the item.
8. The Consumer Rights Act does not override clear physical evidence.
Our responsibility is to ensure goods are dispatched and delivered. The evidence shows the item was included at dispatch, the parcel was delivered intact, and no courier issues occurred.
9. You paid via PayPal but did not open a PayPal claim.
Customers who genuinely believe an item was not received typically do so immediately, as PayPal buyer protection is clear and effective. You chose not to initiate a claim.
10. Your review omits the entire issue and focuses solely on personal remarks.
It does not address the CCTV footage, the delivery photograph, the 4-day delay, the discarded packaging, or the lack of evidence provided.
11. We cannot refund or credit items that were sent and delivered correctly.
This is standard for all customers. Without supporting evidence, and with documented proof of correct dispatch and delivery, the claim cannot be upheld.
We stand by the evidence and by the decision communicated to you.
This matter remains closed.
Fantastic Company! Hit the spot every time!
I’ve been using SAF for a few years now, and they have never failed to come up with the goods. Everything from the timely postage, the thorough packing and the pre-order system they use is nothing short of fantastic! Also, they sell Micronauts!!! 😊 Run by fans and collectors for fans and collectors! A great experience every time! Ignore any griping reviews and buy with confidence from a company that actually cares!
November 14, 2025
Unprompted review
Reply from Star Action Figures
Hi Steve,
Thank you for your lovely 5 * review!
We're really glad to hear you're happy with our postage, packaging and pre-order system!
We love the Micronauts, they're up there with our favourites!
Thank you again for the review and for the continued support you show us!
Have a nice day :)
Amazing prices and service
Amazing prices and service, the fastest postage ever!!! so impressed had to post a review
November 16, 2025
Unprompted review
Reply from Star Action Figures
Hi,
Thank you for leaving us a 5* review!
We do everything we can to keep our costs low, our shipping speed fast and our service to the highest standard and we're really glad to hear you were happy with this.
We hope to have you back again in the future!
Have a nice day :)
What a disappointment ....
I ordered 7 Star Wars figures with Star Action Figures (SAF), parcel arrived late (ordered on Friday 7th - delivered on Thursday 13th), however well wrapped up. But when I checked two of the Vintage Collection figures still in their blisters, both were very badly painted and someone also tried to cover up some cracks with a black pen on one of the cardboards. After I complaint and had sent pictures to the shop they told me that I could send the two items back at my own expense in order to get a refund. When they cheat a customer with selling used and damaged articles they should be embarrassed enough not to make the customer pay the return postage. That was definitely my last order with them and I can only warn Star Wars collectors not to buy with this shop. The prices seem low, but the quality of their sold items is low too and that counts also for the after sale service!
November 13, 2025
Unprompted review
Reply from Star Action Figures
This review leaves out most of the relevant details, so here is the factual account of what actually happened.
1. Delivery timing
Your parcel arrived within the timeframe stated on our website, newsletters and social posts during the 2-for-1 promotion. Orders were advertised as taking up to a week to ship due to volume. Delivery between the 7th and 13th was within that window.
2. Condition of the items
You reported two figures as “very badly painted” and “used.”
The photos you sent showed:
A paint blemish on R2-D2 so small it required extreme close-up magnification — well under 1mm, closer to around 0.25mm.
A distressed R5-D4 — which is designed to look weathered.
No signs of use, damage, or tampering on either sealed blister.
These are normal variations on mass-produced 3.75" figures and do not constitute damage.
3. Pricing and expectations
R2-D2 was purchased during our offer period at roughly half price.
Customers who require the best possible card condition can choose our SAF Display Case service, where we hand-select from multiple cases for £1.50–£2. You selected standard fulfilment.
4. Partial refund request
After sending the complaint, you asked for a partial refund to keep the items.
We do not offer partial refunds for factory imperfections — ever.
If a £16 figure is not acceptable at £7.50, a slightly lower price would not resolve the issue. This is why our policy is return for full refund or keep the item.
You were correctly advised that you could return the items for a full refund, with postage covered only for genuine damage (creases, dents, tears, crushed bubbles, misaligned print). Your items did not meet that criteria.
5. “Used” and “damaged” claim
The items were factory sealed and sent exactly as supplied by Hasbro.
Describing sealed figures with a sub-millimetre factory blemish as “used” is inaccurate.
6. Complaint volume and timeline
Multiple complaint emails were sent in a short period before we had time to respond, including messages sent at 3am and a follow-up email at 9am stating you had already posted this review.
This creates the appearance of urgency, not accuracy.
7. After-sales service
A return was offered immediately. A full refund was available.
The only thing declined was the request for a partial refund on non-damaged items.
In summary:
The parcel arrived within the advertised timeframe.
The figures were brand new and factory sealed.
The issues shown were minor factory variations, not damage.
A return and full refund were offered.
Partial compensation was requested and correctly declined.
We stand by our handling of this order.
Simply Fantastic
I've used Star Action Figures for as long as I can remember and they are the best at what they do.
They have such a wide range at excellent prices , excellent pre-order with no deposit required and without doubt the best packing.
Not only a provider but a strong voice for the collector.
Simply fantastic, A+++
October 24, 2025
Unprompted review
Great pre order
Pre ordered item with them and the process was straightforward and clear. Item came quickly and was easy to track. Would use them again for purchases and pre orders
October 21, 2025
Unprompted review
Reply from Star Action Figures
Hi Louis,
Thanks for the 5* review!
We're really glad to hear you were pleased with our pre-order process and shipping.
We look forward to your future custom!
Have a nice day and enjoy the weekend :)
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