Start Up Loans Reviews 

486
TrustScore 4 out of 5

4.2

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Review summary

Created with AI, based on recent reviews

Evaluating 76 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the helpful, professional staff for providing clear guidance and making the entire application process feel straightforward and personal. People note that advisors are exceptionally supportive, breaking down complicated financial terminology and ensuring a very smooth journey from start to finish. However, some customers also noted frustrating communication delays and a concerning lack of updates regarding their loan applications. A few reviewers experienced exceptionally slow responses from the support team, leaving them waiting weeks without proper feedback or answers. Others mentioned tedious paperwork loops and difficulties getting timely assistance when trying to track their progress.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their professionalism, patience, and constant... See more

Customer service

Consumers find customer service to be exceptionally helpful and supportive throughout the application... See more

Service

People report satisfaction with the service, highlighting a seamless, prompt, and professional application... See more

User experience

Users describe positive interactions with user_experience, highlighting that the application process is... See more

Response time

Clients share ambiguous opinions on response time with high disagreement. Many reviewers praise the team for... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Everything went smoothly from start to finish. Our admin team and business manager Habib were incredibly helpful offering plenty of advice and support. The initial paperwork is quite extensive but if... See more

Company replied

Rated 5 out of 5 stars

From the moment I applied the process was fantastic. My initial advisor was warm and friendly, anything advice I needed I was given. Once I had completed the initial assessment I was then handed ove... See more

Company replied

Rated 5 out of 5 stars

Very worthwhile experience. They are open to giving people an opportunity based on their business plan, rather than on a credit score. Great to be given a chance where others wouldn’t. The business pl... See more

Company replied

Rated 5 out of 5 stars

My advisor Suzy was excellent, always in my corner. Always explained things well and really fought my battle for me! My loan took a little longer than expected but Suzy was always reassuring and expla... See more

Company replied


Company details

  1. Money & Insurance

Written by the company

The Start Up Loans Company was established in September 2012, with a mission to help new and early-stage UK businesses access affordable finance and mentoring support.


Contact info

4.2

Great

TrustScore 4 out of 5

486 reviews

5-star
4-star
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1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 85% of negative reviews

Typically replies within 1 month

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4.2

All reviews

(486)

72 reviews in the last 12 months

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Rated 1 out of 5 stars

Extremely poor communication and lack of response

Nearly three months of silence before anyone reached out — an extremely frustrating and disappointing experience.

I would like to follow up on my previous negative experience, in which I mentioned that no one had contacted me for more than a month. My documents remained submitted with no response — no replies to my messages or emails.

After almost three months of complete silence, I was suddenly contacted just a few days before my 90-day application period expired. At that point, my assigned Start Up Loan advisor, Mahdi, began calling several times a day, despite me clearly stating on multiple occasions that I could only communicate via email or outside of my working hours. Unfortunately, it wasn’t possible for me to answer phone calls, and due to time constraints, I couldn’t always reply to emails either.

As someone who works full time, is a single mum, and is trying to build a small business, I spent a lot of time preparing all the requested documents, including a full business plan. That was precious time taken away from my children — and yet, despite all the effort, no one considered it necessary to respond.

It feels extremely disappointing and unfair to be treated this way, for reasons that are unclear and unexplained. I have still not received any response to my previous post — only a request to “get in touch”. However, I believe a public response here is necessary. On what basis are applicants being prioritised? Is there a payment involved, or are people being selected for some other unknown reason?

For anyone interested, I encourage you to read other people’s posts to see how quickly they received responses or updates on their applications.

October 5, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Rineta,

Thanks for taking the time to leave us feedback.

I’m sorry to hear about the lack of contact you’re reporting and your frustrating application experience till date, particularly after investing so much time and effort on your application.

We understand that our application process is time consuming and to have no response can be disheartening and discourage you from the plans you have with your business.

There are no priorities when an application is submitted unless you notify your advisor of specific time constraints or deadlines you may have.

The application process does not have any fees from start to finish and all our Business Support Partners assess the application according to the same lending criteria.

Once an application is submitted, your assigned Business Advisor should have contacted you within 5 working days to discuss the progression of your application and any next steps.

We would like to take this opportunity to express that we empathise with your situation and the reason why we ask for you to contact us directly is to ensure we can further investigate why this has occurred.

Please do reach out to us at hello@startuploans.co.uk, so we can escalate this further.

Kind regards
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 1 out of 5 stars

I applied for this loan as genuine…

I applied for this loan as genuine support to start my business. The whole purpose of a start-up loan should be to help people begin, not to rely on their past. Instead, I felt the process was focused more on reasons to decline than to support me.
I have a good credit history, no debts, a credit card, an overdraft facility up to £3,000, and some savings. Yet none of this was seen as sufficient. I was left confused as to why someone with a clear financial record and determination to work is not considered suitable for support.
What surprised me most is that instead of encouraging me to build a business and move forward, I was indirectly encouraged to remain on benefits—when the point of this loan is supposed to be the opposite. The approach taken felt discouraging and dismissive of the potential investment and growth I could create by starting my business.
This experience left me disappointed, as I could not see genuine assistance or support in the process. If these loans are truly meant to help people start working and become independent, the way applications are handled should reflect that mission more clearly

October 3, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Sasan,

Thank you for taking the time to leave us with some feedback.

We are sorry to hear that you are unhappy with the outcome of your application.

Whilst we appreciate that having good credit is an important part of the assessment, you are also assessed on multiple other factors.

These include the basic eligibility criteria, credit worthiness, business viability, personal affordability and the overall lending criteria.

Your advisor would review your past financial behaviours and current ability to afford the loan to ensure that each individual meets the criteria.

If you wish to discuss the outcome of your application or guidance on how to raise an appeal, we would be more than happy to assist you on hello@startuploans.co.uk or 03442642600.

Many thanks,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 1 out of 5 stars

Really horrific experience when as a…

Really horrific experience when as a bootstrapped startup have not received any communication back for 5 weeks.
Promised by the mentor to be contacted multiple times, no response whatsoever.
I am at risk now to loosing 10k in assets because they have taken so long to respond and it's just appalling this is happening in England, where they say that they support startups.

Complete waste of time and nerve-racking, I had to be chasing the application multiple times, no response on emails for 3-4 weeks.

It would be a comedy show, if it's not tragic and affecting actual people's lives and a team of 5 people.
We got innovate grant approved for our innovative project, they have been great, but start up loans has been the opposite so far.

October 1, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Ibiza,

Thank you for taking the time to leave us some feedback.

We are saddened to hear that you have not experienced frequent progress updates throughout the duration of your application assessment.

Your feedback is important to us and we would like to investigate this further for you. Please send us an email hello@startuploans.co.uk or call 03442642600.

Kindest,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

Amazing

From start to finish, everything was amazing! My advisor, Greg Tipper, was absolutely amazing. If you are thinking about starting your dream business and need somewhere to start, this company is the best!

September 30, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Sian,

Thank you for leaving us some feedback!

We are delighted to hear that you enjoyed your application and will be sure to notify Gregg of your review.

All the best on your endeavours
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

Easiest loan Application

this by far was the easiest loan application i have ever done, the process was direct and smooth, as far as you have a good business plan, every other thing is easy, they have a good business manager to help you out at stage 3, they respond well without delay. and finally stage 4, that 10 days wait for the panel to make a decision is well worth it. so happy to have gotten the loan needed for my business.

September 23, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Danny,

Thank you for taking the time to leave us some feedback.

Our aim is to ensure our customers feel supported and well-informed of the next step in the application and we are happy to hear that this has been your experience.

Congratulations on the funding, and we wish you the best with your business!

Warm regards,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

Superb assistance

I had a wonderful experience with extremely helpful and caring assistance. Letitia has been truly amazing, very thorough, very detail orientated and all together exceptional.

September 22, 2025
Unprompted review
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Reply from Start Up Loans

Dear Veneta,

We are incredibly grateful for your feedback and will be sure to pass this on to Letitia.

All the best with your business!
Kindest,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

The Support and help was brilliant

The Support and help was brilliant. Chris was everytime in touch and open to us. The process from aplication and until the loan being approved, was incredibly easy.
Thank you!!!

September 18, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Elena,

Thank you for taking the time to leave us some feedback!

We are delighted to hear that you enjoyed the application process and found your advisor helpful and will be sure to pass this on to Chris.

We wish you the best with your business.

Kindest
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Rowan was great!

Rowan was amazing support and gave all the advice we needed to be approved

September 12, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Nicola,

Your feedback is greatly appreciated!

We will be sure to notify Rowan of this review and wish you the best with your business.

Kindest,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 1 out of 5 stars

Drawn out waste of time

Spent many, many hours obtaining paperwork and filling things out. Resubmitting, changing things (dumbing down projected sales to look "more achievable" - they are based on existing sales!?).

To have a rejection for something that was known, disclosed and submitted week's prior.

I was still asked to send in additional bank statements and even my c.v. after the reason for rejection was known.

I actually think even if they know you will be rejected they are still gathering information. For what I'm not sure, but the reason given for rejection should have meant my application and Data gathering stopped week's prior.

They now have a huge amount of my financial and business information. This was all requested after the reason for rejection was known and the approval would not have been given.

Incredibly disappointing experience.

September 11, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Apryl,

Thank you for taking the time to leave us a review.

We understand the time taken to complete our application and are sorry to hear that you are unhappy with both the outcome and the support during the assessment stage.

Please send us an email on hello@startuploans.co.uk or call us on 03442642600 so we can investigate this further for you.

Regards,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

The whole process was extremely easy to…

The whole process was extremely easy to go through thanks for the amazing business advisory that offered very helpful information to help me with my proposal.

September 10, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Christopher,

Thank you so much for your feedback, we truly appreciate you taking the time to share your thoughts!

It's great to hear that your business advisor helped to make a positive impact during your application process.

We wish you the best on your endeavours,
Kindest
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

I would like to appreciate Mr habib…

I would like to appreciate Mr habib karimi sir, he is very helpful and kind person. And this company service is fast and easy.

August 22, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Anmol,

We appreciate you taking the time to leave us some feedback.

Your feedback has been passed onto Habib and we are delighted to hear that you enjoyed the application process.

All the best on your endeavours!

Regards
Cynthia M
Customer Service Advisor
The Start Up Loan Company

Rated 1 out of 5 stars

Worst loan experience EVER!!!

This is an honest review…If you enjoy being stuck in and pointless endless loop of paperwork even after submitting a fabulous business case that contained all the information they needed…constant repeated requests for the same information, and waiting months for any kind of decision, then go right ahead with this bank!!!! I provided all the evidence they asked for—multiple times—only to be met with more forms and more delays about my startup business. Communication is very slow, and even vague, and unhelpful, leaving you constantly unsure where you really stand or when the questions will end!

Meanwhile, other lenders offered me straightforward, loans at better rates within a few days. I initially considered British Business Bank for the business mentoring support, but after this drawn-out, frustrating experience, I secured a loan in 2 weeks and never looked back!

September 2, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Mr Carey,

Thank you for taking the time to leave us some feedback.

We are incredibly sorry to hear that you found the assessment stage tedious and repetitive.

Our business support partners aim to ensure that they gather all the necessary documents required to gage full eligibility and this can sometimes lead to multiple documents being requested.

Your feedback is important to us and we would like to investigate this further for you. Please do reach out to us on: hello@startuploans.co.uk

All the best on your endeavours,
Cynthia
Customer Service Advisor
The Start Up Loans Company

Rated 5 out of 5 stars

Everything was perfect and professional…

Everything was perfect and professional and Riaz Badat my advisor was arranged all affires patiently supporting me filing forms, business plan etc.

August 29, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Shakrokh,

Thank you for taking the time to leave us some feedback.

We are delighted to hear that you enjoyed your application experience and will look to let Riaz know that his service is appreciated!

We wish you the best on your endeavours.
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

The ease of the platforms use

The ease of the platforms use, and the step by step approach towards gaining finance.

August 28, 2025
Unprompted review
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Reply from Start Up Loans

Dear Leon,


We appreciate the feedback and are thrilled you found the application process straightforward!

We wish you the very best on your endeavours.
Regards,
Cynthia M
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

A correct business plan, a consistent credit plan and documents are very important.

I would like to thank my business advisor Martin, he was very interested.

August 22, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Melek,

Thank you for taking the time to leave us some feedback.

We are pleased to hear that you are happy with the service provided by your advisor Martin!

We will be sure to pass this feedback to him.
We wish you the best of luck with your business!


Cynthia M
Customer Service Advisor
The Start-Up Loans Company

Rated 1 out of 5 stars

Met all the criteria for approval and…

Met all the criteria for approval and beyond, but they were taking too long, after 2 months of back and forth, they wanted me to re-submit the evidence including a CV. My evidence proved i can afford the loan but they were acting incompetent and longing the process, so i declined it and went else where. My opinion, time wasters, incompetent looking at excel cashflow, not acting to criteria as per the websites info.

June 1, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Mir,

I’m sorry to hear that you are unhappy with the level of time taken to provide you with an outcome to your application.

Please note that our business support partner’s assess applications against multiple factors which include the basic eligibility criteria, credit worthiness, business viability, personal affordability and the lending criteria. As such, an extensive review of each application must be conducted to gage full eligibility.

We do appreciate your feedback and will forward it to our partners, but if you want to discuss this further please feel free to reach out via email at hello@startuploans.co.uk

Sincerely,
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Suzy Lowe really defied my expectations…

Suzy Lowe really defied my expectations about the process - was expecting a headache but instead she made the whole thing clear and straightforward in a really friendly way.

July 18, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Hi Chris,

We are happy to hear that Suzy provided you with a great experience throughout the duration of your loan application and went beyond your expectations!

Thank you for submitting a Start Up Loan application and we wish you all the best with your business!

Kindest,
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 1 out of 5 stars

Where to begin?

Where to begin?! The process was appalling. Adam our “business advisor” was shocking. Initial call we were told he had everything hen needed and just a few more questions for us both. A few questions turned into months of back and forth of repeated questions! When we threatened to pull out suddenly it went to the panel to approve. What happened next was unbelievable. We had agreed a 6 months capital payment holiday at Adam’s suggestion. When the offer came through it didn’t state any capital repayment holiday. When queried why it wasn’t in there we were informed he had taken it out! No instruction to do so. When challenged a series of contradictory reasons were given before he was instructed to add back the repayment holiday which despite being told wouldn’t be approved it was. Hopefully not all “business advisors” are as shockingly inadequate as Adam

August 11, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Chris,

Thank you for taking the time to leave us some feedback.

We are incredibly sorry to hear that you are unhappy with the level of service provided to you by your advisor – Adam.

Your feedback is important to us and we would like to investigate this further for you. Please contact us on: hello@startuploans.co.uk

Kindest,
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

If you’re thinking about it do it!

If you’re ever thinking that this would help you I cannot recommend it enough. The process was so simple and the guidance was really helpful and the financial provided was so helpful and on the other end of the phone through the whole process. Could not recommend it enough.

August 15, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Rona,


We appreciate your kind words on how efficient you found our application process and guidance.

It truly makes us happy to know that our services are user friendly and beneficial to all that need it.

Thank you for using our services and we wish you the best on your business!
Kindest
Cynthia
Customer Service Advisor
The Start-Up Loans Company

Rated 5 out of 5 stars

Our loan officer was very helpful

Our loan officer was very helpful, very informative and nothing was too much trouble. Always available through e-mail or phone and quick to reply.

August 7, 2025
Unprompted review
Start Up Loans logo

Reply from Start Up Loans

Dear Eloise,


Thank you for taking the time to notify us of the great experience you received from your advisor.

We appreciate you using our services for your business and wish you the very best with your business.

Sincerely,
Cynthia
Customer Service Advisor
Start Up Loans Company

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