Sugar & Sloth Reviews 

234
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 96 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the high quality and thoughtful design of the products, which often serve as uplifting tools for mental well-being and self-care. Many people enjoy the monthly subscription boxes, finding them to be a source of joy and a valuable pick-me-up. The staff are frequently highlighted for their helpfulness, kindness, and genuine care, fostering a supportive and friendly community online. However, some customers also noted concerns regarding the online community, including issues with group moderation.

What people talk about most

Product

Customers consistently note positive experiences with product, often describing them as well-made,... See more

Quality

Clients share positive opinions on quality, consistently praising the high standard of products and artwork.... See more

Staff

People report positive experiences with staff, consistently praising their professionalism, kindness, and... See more

Subscription

Reviewers highlight positive aspects of subscription, with many expressing delight and satisfaction with... See more

Social media

Reviewers mention positive feedback about social media, highlighting the friendly and supportive nature of... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Fab stationery subscription service - my 13 year old daughter has ASD and ADHD and finds transitions difficult. She found it so difficult going from primary school to senior school and this really hel... See more

Company replied

Rated 5 out of 5 stars

I can't begin to describe how much Sugar & Sloth has helped me in my daily life because Anita and her team truly care about people's mental health and wellbeing. Having Sugar & Sloth gorgeous colourfu... See more

Company replied

Rated 5 out of 5 stars

Receiving a Sugar and Sloth tiny hug box is a little present of warmth and sunshine to myself each month. The products are well made and make me smile. Every now and then when I look at my financ... See more

Company replied

Rated 5 out of 5 stars

So much love for sugar and sloth! Products are perfect, beautifully designed, so much thought goes into them and there is nothing like them! They are always helpful if you need any support and kee... See more

Company replied


Company details

  1. Pen Store

Written by the company

I'm illustrator Anita Perry, your neurospicy bestie. Sugar & Sloth is: 💌 A home for overly anxious stationery-lovers 🥇 Tiny Hug Club - The UK's Cutest Independent Subscription Box 🌻 Our Supportive Community At Sugar & Sloth we offer cute, uplifting stationery, accessories, enamel pins & clothing to let you know you're not alone. Tiny Hug Club is our monthly enamel pin & stationery subscription box, super cute goodies to brighten your month.


Contact info

4.9

Excellent

TrustScore 5 out of 5

234 reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

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Replied to 100% of negative reviews

Typically replies within 48 hours

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4.9

All reviews

(234)

95 reviews in the last 12 months

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Rated 5 out of 5 stars

Anita once again you have exceeded…

Anita once again you have exceeded expectations with the April Tiny Hug Club box! The themes are always so cute and the items you make are amazing! I really need this box every month as they really help with my mental health and am so lucky to have you and Sugar and Sloth in my life. These boxes of joy are such a boost and anyone who hasn’t yet joined you are missing out big time on a monthly cute box of joy that always makes me smile and so happy! Thank you Anita and the team from the bottom of my heart!!

April 21, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi lovely,

Thank you so much for your incredible review, this means more than I can say.

Ahh I’m so happy you loved the April box, I had so much fun creating the guinea pig goodies!

It really means a lot to hear the boxes help your mental health, that’s exactly why I started Tiny Hug Club.

“Boxes of joy” and “a boost every month” is everything I could hope for!

And thank you so much for your kind words about me and the team, I’ll make sure they see this too.

I’m so grateful to have you as part of the bestie family.

Thank you from the bottom of my heart for your support,
Anita x

Rated 5 out of 5 stars

Absolutely incredible ❤️

Absolutely incredible items. Packaged so beautifully and really put a smile on my face. So proud to be a part of the tiny hug club and can’t wait for my package to come each month !! Everything about this company is gorgeous. Anita is a lovely person inside and out ❤️ She really goes out of her way and makes so much effort to bring joy to so many people.

April 20, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Alaina,
Thank you so much for your kind words, they mean so much!

I’m so happy to hear your goodies made you smile, that’s always the goal with every order.

Ahh I love that you’re proud to be part of Tiny Hug Club, that’s so special to hear!

I’m so grateful for your support,
Anita x

Rated 5 out of 5 stars

Lovely subscription box

Just had a lovely guinea pig themed tiny hug club box delivered. I don’t know how they manage to pack so much stuff in for such a reasonable price and it is always lovely quality. My home office is much brighter for all the sugar and sloth art and this month’s washi tape will be put to good use putting more of it on the wall.
I would highly recommend the tiny hug club monthly subscription. You can cancel whenever you want but I have never been disappointed so I always keep it going. It is like getting a little bit of joy delivered through the letterbox every month.

April 21, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi lovely,

Thank you so much for your lovely review, this means so much to me.

Ahh the guinea pig box! I’m so happy you loved it, that one was such a fun theme to create.

I love that your home office is getting brighter with all the artwork, and that the washi tape is going to good use too.

It means a lot to hear you feel it’s good value and great quality, and that you’ve stuck with the subscription without ever being disappointed.

“A little bit of joy through the letterbox” is exactly what I hope for every month!

Thank you so much for your support,
Anita x

Rated 5 out of 5 stars

Love the product and all it stands for

I love the products - they’re so fun and unique! I’ve found the FB groups to be friendly and supportive, too. I’ve also had a timely, friendly response when ending with a query. Superstars all round!

April 17, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Mel,
I’m so happy to hear you love the products and what they stand for, that’s such a big part of why I do this.

It’s so lovely to hear you’ve found the Facebook groups friendly and supportive too, our bestie community means everything!

And I’m really glad we could help quickly with your query.

“Superstars all round” made me smile, thank you so much!

I’m so grateful for your support,
Anita x

Rated 5 out of 5 stars

Fabulous company

Fabulous company! I love their subscription box. Wonderful customer service and great (and witty) emails.

March 1, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi lovely,

Thank you so much for taking the time to leave this review!

I’m so happy you love the subscription box, hearing that you’re enjoying it means a lot.

And I’m really glad the emails made you smile too, that’s lovely to know.

Thank you so much for supporting our tiny business and being part of the Sugar & Sloth community!

Hugs,
Anita x

Rated 1 out of 5 stars

I stand by what I said in that message

I stand by what I said in that message. If you read it correctly, she said it's my own fault and I said that's how I see the world, I didn't blame her. It's called having an opinion! Ever heard of those? You also covered up a lot of that message, so what was hidden under there. It's not all that person's name. Told you, covering the section where there are no names!

We are responsible for our own issues, good and bad. I never would join your war zone of a group again. I have moved past you are putting on a fake persona now!

I'll start this one off by saying loudly, I NEVER SAID ANY WORDS ABOUT MISCARRIAGES OR WOULD I EVER DO THAT, SO STOP SPREADING LIES!

DONT DISAGREE WITH THEM OR THEY BAN YOU FROM ORDERING FROM THEM AS WELL AS THE GROUP!

Seems like I am not the only one you attack for being autistic, seems like you have a reputation for attacking people different to you. Nothing bad was said in that group, apart from me telling people to stop blaming the universe for their bad hand, when they asked for it before coming here. You want a calm group, get rid of the health issues part. Create a safe zone, not a war zone, which is what it is. Adults who behave like children when they get told off, I must tell teacher....... you should be ashamed of yourselves, even banning me from ordering from you. Holly's behaviour was appalling.
Thought this was a great group and really enjoyed being there but being autistic apparently is not good for them. I won't sugar coat things and say things how they are and wanted people to start accepting their own health instead of blaming and thinking they have been dealt a bad hand in life. We all choose what we will go through before coming here. So because a few people didn't like me being the outsider and not a sheep, I got banned from the group apparently because I said something abusive, yet no abusive words were said. Just that everyone is responsible for their own health. We all make ourselves sick, so can all make ourselves healthy. The group will never be a safe zone while you can openly talk about health and illnesses. That is a hot topic and those should be banned along with religion/ political and government stuff and race. While illness is still allowed in the group it will continue to be a war zone. If anything I am disappointed in Holly for not answering all my questions and points and for just fobbing me off with what sounds like an auto response email.
There are too many snitches in the group. They are supposed to be adults. You are allowing all this to happen. It's very sad, as it's not the first time, I've been verbally assaulted for just being me. No harsh words were ever said from my end. Plenty were said from the others and yet I'm penalised. It's good to know where you stand with autistic people though Holly.

February 17, 2026
Unprompted review
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Reply from Sugar & Sloth

Hello,
Although this incident occurred back in 2024, we do keep screenshots of any posts that result in the removal of individuals from our Facebook group.

Our number one rule in the Bestie group is to be kind to one another.

Here are screenshots of some of the comments that led to your removal from the group, including relating to loss of a baby:
https://www.sugarandsloth.co.uk/cdn/shop/files/group_comments.png

Although we will not be allowing you back in the Facebook group, we wish you all the best,
Sugar and Sloth

Rated 5 out of 5 stars

I've ordered a few products from Sugar…

I've ordered a few products from Sugar and Sloth and they never disappoint. The artwork is unique fun and high quality. I love Anita's style and ability to add tounge in cheek humour with something so cute and innocent. Perfect artwork and activities 💖

February 17, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Georgina,
Thank you so much for your lovely review and for ordering a few times, that means so much!

I’m so happy you enjoy the mix of cute and tongue in cheek humour. That balance is exactly what I love creating, so hearing it resonates with you makes me really happy.

I’m so grateful for your support!
Anita x

Rated 5 out of 5 stars

Their handmade art is always 100% fun…

Their handmade art is always 100% fun and original. It is great seeing something brought from the heart to your screen every single day. We need more original artists like this.

February 16, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Dorian,
Thank you so much for your lovely review!

It means so much that you see the heart behind the art. I pour so much of myself into every design, so hearing that it feels fun and original really makes my day.

Thank you for all your support, it truly makes a difference.

I’m so grateful you’re here!
Anita x

Rated 5 out of 5 stars

Healing art 🎨

She helped me to come to terms with some of the things that were difficult in my life. And every time I see her art it makes me feel not alone and like there's still hope

February 16, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Molly,
Thank you so much for this beautiful review.

Reading this means more than I can put into words!

If the art has helped you come to terms with difficult things, and made you feel less alone, that is everything I could ever hope for.

I create these characters to say the things that can feel hard to say out loud. Knowing they’ve brought you comfort and hope makes all the hard work worth it.

Thank you for being here, and for sharing something so personal,
Anita x

Rated 5 out of 5 stars

Fantastic company

Fantastic company, the subscription box's are amazing! Love my monthy pick me up full of goodies! 💖

February 16, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Sarah,
Thank you so much for your lovely review.

I’m so happy you’re loving your subscription boxes. Hearing that they’re a monthly pick me up makes me so proud. That’s exactly why Tiny Hug Club exists.

Knowing a little box of goodies can bring you joy each month means everything.

Thank you for being part of the club and for all your support!
Anita x

Rated 5 out of 5 stars

The best small business

The best small business, not only is the stationery subscription box great value filled with fun and useful products, the community aspect is awesome and a real source of community.

February 16, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Catherine,
Thank you so much for your beautiful review.

I’m so happy you’re loving your Tiny Hug Club stationery subscription box, and that the goodies feel fun and useful. That’s exactly what we hope for every month.

And hearing that the community feels like a real source of connection is everything. The Besties make it what it is, and I’m so grateful you’re part of it.

Thank you so much for being here, and for supporting our tiny business.

Anita x

Rated 5 out of 5 stars

Struggling mentally? You need Sugar & Sloth!

I can't begin to describe how much Sugar & Sloth has helped me in my daily life because Anita and her team truly care about people's mental health and wellbeing. Having Sugar & Sloth gorgeous colourful stickers and cute posters up on my wall has been wonderful for my mental health, much more beneficial than any therapy! Everything, whether it is a mug you've purchased or read an email from her, is fun, bright and inspiring. Be a bestie in the Sugar & Sloth family!

January 26, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Rachel,
Wow, thank you so much for your incredibly kind words, they truly means the world!

We’re so honoured to be a small part of your daily life, and to know that the goodies and emails bring even a little light and comfort is the biggest win.

You’re an amazing bestie and we're so grateful to have you in the Sugar & Sloth family!

Sending big hugs your way,
Anita

Rated 5 out of 5 stars

Positivity in a box

I stumbled across Sugar & Sloth whilst I was looking for some positive mind set resources for my two daughters, both of which are on the spectrum. I have now been receiving the monthly Tiny Hug Club subscription box for, at a guess, four to five years. My girls, now age 12 and 14, rotate who receives the box on a month by month basis.

The theme of the box changes monthly, and, whilst you can discover future themes in advance by searching social media, my girls prefer the surprise upon opening each box.

In addition to the monthly box, I have purchased a number of additional items that formed part of my toolkit when I undertook my University placement, working directly alongside vulnerable individuals. These resources allowed for conversations to naturally form and created positive pro active relationships between myself and those I supported during this time.

To ensure that the team were happy for the resources to be used in such a manner, I emailed prior. The correspondence from the team was timely, kind and helpful.

The company has also created an online community which branches beyond the sale of goods. Whilst I do not post in the group on a regular basis, I do follow posts and can see how this community supports its members.

Lastly, the little happy texts I opted into receiving are another lovely bonus to stumbling across this fantastic company.

January 10, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Seonaidh,

Thank you so much for this beautiful review.
It means a lot to hear that Sugar & Sloth has become part of your family’s routine for so many years.

We absolutely love the idea of your daughters taking turns with the boxes, what a lovely way to share the surprise and joy.

It’s also incredibly kind of you to take the time to check in with us before using the resources in your placement work.

I'm so happy they were helpful tools in building trust and connection, that’s exactly what they’re designed for.

I'm also really glad to hear you feel the heart behind the community. Even if you don’t post often, just knowing you're there means a lot.

And yay for the happy texts! It's lovely to know they’ve added a little brightness to your days.

Thank you for being with us all this time and for sharing your journey, it really does mean the world x

Rated 5 out of 5 stars

Best company ever ❤️

Subscription
I have been a member of tiny hug club for 3 years now, I joined as I wanted a little mental health boost each month, with a mindful activity to do. The boxes are always designed with love, and with a variety of extra goodies for the biggest box each month. Because of rising costs, recently prices for boxes went up but that said there are multiple tiers to make it (hopefully) affordable for people. It is worth the money for a joyful box of goodies each month!!

Store
I absolutely adore the extra goodies available from the sugar & Sloth store and the teemill store. They are amazing quality, always packaged well and the team are available by email to answer any queries or if necessary give replacements (which is rare because the items are well made).

Community
The bestie FB group is a supportive fabulous place, everyone is accepting of new people, always happy to help others or just to have a giggle.
There is also a bestie book club organised by Holly each month, AND a Friday quiet company.
Every Thursday evening there is the bestie tea party, with inside jokes about garlic bread, it's not just fun to listen or watch what Anita is up to (games, insider chat and other antics), but conversations also happen among the viewers during the live!

January 10, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Kirsty,

Wow, thank you so much for this wonderful review!

Three years in Tiny Hug Club is incredible, I'm so grateful to have you as part of the community.

It means everything to hear that the boxes have brought you little boosts and joyful moments over the years.

We do try really hard to keep things accessible, so thank you for recognising that, I truly appreciate it.

We’re also so happy you’re loving the extra goodies from the store and Teemill.

Hearing that you feel supported, whether it’s by the team or the community, is exactly what we hope for.

The bestie group really is something special, and we love that you’re part of book club, quiet company, and the chaotic joy of garlic bread Thursdays, hehe!

Thank you for showing up, for being part of the fun, and for sharing all this, it means the world! x

Rated 5 out of 5 stars

Kind, compassionate and fun community

Sugar and Sloth is such a kind, understanding and compassionate community. I love the stationary, which not only helps with managing my mind, but does it in a fun, non judgemental way. I am also a member of the Instagram and Facebook community, which is full of like minded friends.

January 9, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Harriet,

Thank you so much for your lovely words.

I'm so happy the stationery is helping in a gentle, fun way, that’s exactly what it’s made for.

It means a lot to know you feel at home in the community too.

Thank you for being here and for sharing this lovely review! x

Rated 5 out of 5 stars

Always amazing products

I've received another consignment of goodies from Anita and her team today and as always, the quality was perfect. I've been subscribed to their monthly stationery box for years now and love every one. Everything always arrives excellently packaged, it's adorable, always cute little postcards and things. I've never once had a problem with them and recommend them to everyone! I often share parts of my box round with people at work to encourage them to join

January 9, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Kelly,
Thank you so much for this gorgeous review!

It means the world to hear you've been with us for years and still loving the boxes.

I'm so happy you share the joy with others too, that’s the dream!

Thank you for being such a wonderful part of the club, and for all your amazing support x

Rated 5 out of 5 stars

I love everything about Sugar & Sloth

I'm so glad that I found Sugar & Sloth - I absolutely love their products and the ideas behind them. I've ordered several times and loved each and every item. Brilliant service as well, and a lovely community of supportive people.

June 20, 2025
Unprompted review
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Reply from Sugar & Sloth

Hi Aino,
Aww, thank you so much for your lovely review!

It makes me so happy to hear you love the goodies and the little world we’re building.

Thank you for being part of it, and for all your support, it means so much x

Rated 5 out of 5 stars

Brilliant

You couldn't find a more ethical company than Sugar & Sloth. They pull out all the stops to give customers the very best experience and make you feel like you matter and you are cared for ❤️

January 8, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Suse,
Thank you so much for your incredibly kind words!
It means the world to know you feel cared for, that’s exactly what we hope every bestie feels.
Your support keeps us going and smiling every day.

Sending big hugs! x

Rated 5 out of 5 stars

Proud to be and S&S Bestie!

Sugar And Sloth make things for people like me! It's quirky and funny and cute! The items are really good quality and always well thought out! Communication and customer service is also superb!

January 9, 2026
Unprompted review
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Reply from Sugar & Sloth

Hi Rachael, oh yay! I'm so pleased you're here, and that you love the goodies. Thank you so much for your lovely review, and for being part of our little community x

Rated 5 out of 5 stars

Absolutely love the company

Absolutely love the company! So many helpful resources! I have loved every purchase I’ve gotten.

November 19, 2025
Unprompted review
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Reply from Sugar & Sloth

Hi Maia, aw that's so kind of you to say, I'm really pleased you love all your goodies! Thank you so much for your super kind review, and for being here :) x

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