I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
Asks customers to review
This company invites their customers to review, whether positive or negative
Replied to 94% of negative reviews
Typically replies within 2 weeks
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Reply from Swift Direct Blinds
Hi Joanne,
Thank you for your lovely review.
We’re so pleased to hear that you’re happy with your blinds and found them easy to put up. That’s exactly the experience we aim for.
If you need anything at all in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
I paid extra for next day delivery and…
I paid extra for next day delivery and at 6.30pm I still don't have my blind. There is no way to contact the company even through a chatbot. First time using this company and I won't be doing it again. I now have to try and get my money back and was travelling 120 miles to fit the blind at my parents house tomorrow. The delivery company are DX and they also unreachable. Use Blinds2go instead!
January 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Sam,
I'm really sorry to hear about the delay with your next‑day delivery — I completely understand how frustrating this must be, especially with your plans to travel and fit the blind for your parents.
We’ve messaged you directly to gather a few extra details so we can investigate this urgently with the courier and get this resolved for you as quickly as possible.
Thank you for bringing this to our attention, and again, our apologies for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Not a great company
Not a great company. Ordered some blinds from them, tracking said it was being manufactured.
Chased up after 2 weeks and was told they are out of stock! No prior notification!
I would have purchased from elsewhere when the January sales were on!!
January 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Scott,
I'm really sorry for the inconvenience caused. Unfortunately, the louvres were out of stock at the time, and you should have been notified much sooner. A full refund has now been processed, and we apologise again for the frustration this caused.
Kind regards,
The Team @ Swift Direct Blinds
I've just ordered some curtains and got…
I've just ordered some curtains and got myself in a muddle with the measuring . I had the good fortune to get an agent by the name of Paul . He was so incredibly helpful and patient ... he cancelled my completely wrong order and guided me through re-measuring . I can not state enough how lovely he was and , even though I obviously haven't received my order yet , the customer service is excellent . Highly recommend
January 15, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Toni,
Thank you so much for your lovely review.
We’re delighted to hear that you had such a positive experience while placing your curtain order.
It’s wonderful to know that Paul was able to help untangle the measuring issue, cancel the incorrect order, and guide you through everything with patience and care. We’ll make sure your kind words are passed on — they’ll mean a lot to him.
Even though your curtains haven’t arrived yet, we’re really pleased that the customer service has already made such a strong impression. Thank you for the high recommendation — it truly means a great deal to us.
If you need anything at all as your order progresses, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
I bought my blinds off this company…
I bought my blinds off this company several years ago. They still work well and Christian in the customer service department has been most helpful even though the blinds are now out of guarantee. I would definitely recommend this company.
January 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Pamela,
Thank you so much for your wonderful review.
It’s fantastic to hear that your blinds are still working well after several years — that long‑lasting quality is exactly what we aim for.
We’re especially pleased that Christian was able to help you, even with your blinds being out of guarantee. We’ll be sure to pass along your kind words; he’ll really appreciate them.
Thank you for recommending us — it truly means a lot.
If you ever need anything else, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely use them! 10/10
Great delivery, communication was great.
The blinds are beautiful!! I brought 3 of them and just had them put up and I absolutely love them! Great price, great delivery, great product! Will definitely use again! Thank you
January 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Karen,
Thank you so much for your amazing review.
We’re absolutely thrilled to hear that your delivery went smoothly, communication was great, and—most importantly—that you love your new blinds! It’s wonderful to know you’re happy with all three and that they look beautiful in your home.
Hearing that you’d rate us 10/10 and would definitely use us again truly means a lot. Thank you for your kind words and for choosing us.
If you need anything at all in the future, we’re always here to help.
Kind regards
Paul
Ordered many time
Ordered many time , cheap options ( only reason we use this company ) ,,.. but delivery service is a different question ( fulfilment ) . If showing estimated dispatch 08/01... you need to know what they will dispatch after 10 days from the date shown if you chase them ....
January 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Petko,
Thank you for your feedback.
We’re sorry for the delay on your recent order. The factory and our couriers were extremely busy over Christmas and New Year, which pushed some dispatch dates back and we are sorry for the inconvenience that this caused.
I see that you blinds were received on 15th January and I hope they give you many years of service.
If you need anything else, we’re here to help.
Kind regards
The Team @ Swift Direct Blinds
Great customer service
I had an issue with my blind which I'd ordered a few years ago. Despite it being so long ago it was still under warranty and with the help of Katie in customer services I was given a new blind. So the warranty is definitely something they honour - even if the item is a several years old.
January 7, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Rob,
Thank you for sharing your experience.
We're so pleased to hear that Katie was able to assist and that your warranty was honored even after a few years. We always strive to provide reliable support and stand by our products.
If you need anything else in the future, please don’t hesitate to reach out.
Kind regards
The Team @ Swift Direct Blinds
Cannot fault swift direct blinds at all…
Cannot fault swift direct blinds at all great blinds and fit really easily I have been thoroughly impressed with the customer service I have received specifically dealing with Katie
January 7, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Adam,
Thank you so much for your wonderful feedback.
We're delighted to hear that you love your blinds and found them easy to fit. It’s great to know Katie provided excellent customer service – we’ll be sure to share your kind words with her.
If you need any assistance in the future, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Fantastic company
I just need to say what a fantastic company this is. I recieved my blinds in just a few days. Ive ordered twice now from this company and having a small issue their the customer service was second to none and my issue sorted straight away. So id say if youre looking at buying. Do it you,ll not have a problem. I myself have reccomended this company to my friends and family.
January 5, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Julie,
Thank you so much for your amazing feedback.
We're thrilled to hear that your blinds arrived quickly and that our team could resolve your issue straight away. It means a lot that you’ve recommended us to friends and family – that’s the highest compliment we could receive.
If you ever need anything else, we’re always here to help.
Kind regards
The Team @ Swift Direct Blinds
Exceptional build quality
We ordered Snow White full height shutters the Quality of the product and build quality was exceptional and fitting instructions very easy to follow ,will definitely be ordering more in the near future .
October 30, 2025
Reply from Swift Direct Blinds
Hi Robin,
We’re delighted to hear that you’re impressed with the Snow White full-height shutters and that the build quality and fitting instructions met your expectations.
It’s great to know the installation process was straightforward for you, and we’re thrilled you’re already considering ordering more. We truly appreciate your support and look forward to helping you again in the near future.
If you ever need any advice or assistance with your next order, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Appalling
Appalling. Order a month ago. No delivery and impossible to get hold of them. Would give zero stars in all aspects
December 29, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Angie,
Thank you for your review.
I can see that we are replied to your email just over 1 hr after we received it.
Looking at our tracking we have that your order was delievred today to you.
Best Wishes
The Swift Direct Blinds team
They wasn't fit to the size I ordered…
They wasn't fit to the size I ordered so didn't fit my window!
October 28, 2025
Reply from Swift Direct Blinds
Hi Nicole,
Thank you for your review, and we’re sorry to hear your blind didn’t fit as expected.
A member of our aftercare team will be reaching out to you to discuss the details of your order and help resolve this for you.
Kind regards,
The Team @ Swift Direct Blinds
Great that you can measure at home
Great that you can measure at home, plus you can take insurance for wrong measurements & they will replace if you have made wrong measurements quality of blinds are fantastic and delivery was very fast, I love my blinds and would recommend Swift blinds to anyone looking for new blinds.
December 15, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Sandra,
Thank you for your review.
We are really happy that you love your blinds.
Best Wishes
Swift Direct Blinds Team
Good quality blinds.
Good quality blinds.
Great service received by Katie.
December 9, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Helen,
Thank you for your review and Kind words about Katie. We will of course pass this to her.
Best Wishes
Swift Direct Blinds Team
After sales service
Have to give a shout out to Caitlin in Sales. We had an issue with a vertical blind. Caitlin kept us updated on the replacement track, replacement was received ahead of scheduled time.
December 16, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Jenny,
Thank you for your review and kind words about Caitlen. We will of course be passing this into her.
Best Wishes
Swift Direct Blinds Team
Outstanding Customer Service
I've had my lovely roller blind for a few years now but recently while suffering from the flu, I think I was a bit careless with the chain and the whole mechanism jammed. I emailed Swift Blinds for their advice - got a helpful reply from Caitlen the next day and a new clutch mechanism supplied in days. Absolutely outstanding customer service from Caitlen and Swift Blinds. Can't recommend them enough.
December 18, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Janet,
Thank you for your 5 star review.
I am really happy that Caitlen was able to help with the issue. We hope you are feeling a lot better now.
Best Wishes
Swift Direct Blinds Team
Customer service ain’t dead !
Customer service is 2nd to none . For me to only find out exactly how good a company is when you have an issue the needs sorting . We Had a small issue with our order ( s*** happens but it’s how you deal with it that matters ) one phone call to their customer service dept and Paul dealt with it quickly and efficiently and I could not recommend Swift enough .
December 17, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Andrew,
Thank you for your review and 5 stars.
I am really happy that Paul was able to help and swiftly resolved the issue.
Best Wishes
Swift Direct Blinds Team
Not sure how there are negative…
Not sure how there are negative reviews, I ordered 8 custom sized Wooden blinds on the 12th and I received it all on the 16th despite the online website saying it wont come until after Christmas which i was okay with. Fitted them all today and i cant fault the quality and how accurate the measurements considering it was recessed. Whole process from order to delivery was all within a week. The couriers they have used didn’t really contact us or give a time slot, But that didn't bother me much. A big plus was that the website allowed me to write a name for each blinds ie room name etc and the packaging had it written for each blind!!
Thanks again. Will be ordering for downstairs soon.
December 16, 2025
Unprompted review
Reply from Swift Direct Blinds
Hi Rejwan,
Thank you for your 5 star review.
We are really happy that you love your blinds and that they arrived early.
We look forward to working with you again.
Best Wishes
Swift Direct Blinds Team
Will definitely buy from here again
Easy website to use and like the tool to use to put the exact measurements of the blinds needed. Quick delivery and was kept upto date with delivery also
October 6, 2025
Reply from Swift Direct Blinds
Hi Hayley,
Thank you for your review.
We are pleased to hear that you found it easy to use the website.
Best Wishes
Swift Direct Blinds Team
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