I ordered three blinds with incorrect measurements. I had the insurance for this and they were speedily replaced. I then found a use for the original ones and requested a price to keep them. The... See more
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Review summary
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Reviews shaping this summary
I emailed Swift Direct Blinds after the clips holding the valance to the top of my blind snapped, to see if I could get some replacements. Despite the blind being around eight years old, Gemma immedia... See more
Company replied
Great experience with Michael from Customer Services. My tilt function on my living room blind had become faulty and wasn’t tilting. Michael arranged for a new tilt mechanism to be sent out, with in... See more
Company replied
Excellent product along with personal and efficient customer service. This is the second time I have ordered blinds from Swift. My recessed windows have sloped sides and Swift were happy to send bes... See more
Company details
Written by the company
SwiftDirectBlinds.co.uk , the new home of Direct Blinds, is an online-only brand wholly owned by Swift Direct Blinds Ltd, supplying quality, made-to-measure window blinds direct from the internet to customers nationwide. Established in 1969, we are still family-run. We are based in Huddersfield, West Yorkshire and have over 50 years' experience in manufacturing and supplying all types of window blind products. Our vast range of fabrics and materials are drawn from all leading UK suppliers to the blind industry. Unlike most blind companies online, the vast majority of our blinds are made in our own factories by our own skilled workforce, employed from the local area using both traditional and modern manufacturing methods in order to produce high-quality blinds and curtains that are then shipped directly to you – a hard-to-beat service from an unbeatable company. Our partner manufacturers, when used, are mostly UK-based, and each one has years of experience in supplying quality, made-to-measure blinds and curtains. Swift Direct Blinds Ltd has been was a full member of the British Blind & Shutters Association for over 30 years – your guarantee of a high-quality, reliable and established supplier.
Buy with confidence with SizeSure
Free replacement blinds if your measurements are wrong
It's really easy to get the correct size for your blinds (you can use our measuring guides and videos) but everyone makes mistakes sometimes. So, in the unlikely event your blinds don't fit when you get them, you are now covered with our free replacement blind offer on our made to measure blinds service - SizeSure.
All you need to do is inform us of your new size requirements (within 15 days of product receipt) and we'll send your replacement.
Terms and conditions apply. This offer does not include shutters, curtains and ready made products. Swift Direct Blinds reserve right to charge an extra fee for larger replacement blinds.
See our sizesure page on our website for more details and our terms and conditions
Contact info
Quayside House, Basin Rd, BN41 1WF, Brighton and Hove, Brighton, United Kingdom
- 0370 218 7042
- shop@swiftdirectblinds.co.uk
- www.swiftdirectblinds.co.uk
4.3
Excellent
52K reviews
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Replied to 94% of negative reviews
Typically replies within 2 weeks
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Definitely would not recommend this…
Definitely would not recommend this company, as I ordered a blind on 28/2/26 and by 27/3/26 still not received. After multiple times of emailing/calling the company and put on hold for long periods, still not told why I had not received the blind. Very poor service overall and today got a refund from the bank.
March 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Karen,
Thank you for taking the time to leave your feedback, and we’re very sorry for the inconvenience and frustration you experienced.
We apologise for the delay and the lack of clear updates while you were waiting for your order.
Unfortunately, it transpired that the courier lost your blinds, which is why delivery was not completed as expected. We’re very sorry for the disruption this caused and understand why you chose to obtain a refund via your bank.
Your comments regarding communication and response times have been noted and will be reviewed internally, as this is not the standard of service we aim to provide.
Please accept our sincere apologies again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Customer Service Sucks.
We ordered 4 roller blackout blinds.
They seemed robust and well-made.
We immediately had an issue with one of the roller mechanisms. I spent 20 years of my life fitting blinds, so I know what a faulty mechanism is.
This one is hard to pull up and down, and at some point, it is going to pull off the wall.
It is now over 5 1/2 weeks since I first raised the issue, and it is still not resolved. They asked us to record a video of the issue and then requested it again 2 weeks later, as they had lost it.
Customer service sucks for this company, so if you don't have a problem, you will love your blinds.
February 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Keith,
Thank you for taking the time to share your feedback. I’m really sorry to read about your experience, particularly given your background and expertise — I completely understand your concerns regarding the mechanism.
We also sincerely apologise for the delay in resolving this and for the inconvenience caused by having to resend your video. That’s certainly not the standard of service we aim to provide.
I can see that a replacement chain mechanism has now been sent to you, and we very much hope this resolved the issue.
Kind regards,
The Team @Swift Direct Blinds
Unimpressed
Ordered a single blind which failed to arrive despite being marked as "complete" on Swift's system.
Was advised by Chris that the order hadn't been sent to Production, but would be reinitiated and shipped by 25th.
Didn't happen and no indications it ever would.
Gave up and was promised a refund by Mark.
Will not use Swift again.
March 27, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear David,
Thank you for taking the time to leave your feedback, and we’re sorry for the frustration caused by this experience.
We apologise for the confusion surrounding your order status and the delays you encountered. As confirmed in our correspondence with you, this issue was caused by a system error, and we can confirm that a full refund has now been made.
We’re sorry that this situation was not resolved sooner and appreciate you bringing it to our attention. Your feedback has been noted and will be reviewed internally to help prevent similar issues in the future.
Please accept our apologies once again for the inconvenience caused.
Kind regards,
The Team @ Swift Direct Blinds
Failed on delivery and poor quality
Checkout the 2 star review in Facebook. Poor quality and disappointing customer services. Failed to honour next day delivery instead took 6 days.
March 24, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Carole,
Thank you for taking the time to leave your feedback, and we’re sorry to read of your disappointment with both the delivery and the product.
We apologise that the next‑day delivery did not meet expectations. As noted, we did offer to refund the next‑day delivery charge as a gesture of goodwill, although this was declined. We also provided guidance on adjusting the tensioning of the blinds in an effort to resolve the quality concerns raised.
Your feedback regarding delivery times and product performance has been noted and will be reviewed internally, as this is not the experience we want for our customers.
Thank you for bringing this to our attention.
Kind regards,
The Team @ Swift Direct Blinds
Poor description
I ordered what I was assuming, 2 sets of shutter blinds, and it turned out to be 2 shitter blinds per window. This is their fault, as thier selecting system doesn’t describe properly what “number of panels” means. Really, it should have said “number of panels per window”. I ordered thier Venetians twice, and they were lovely, but the poor customer service means I will not order again.
March 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Dear Michael,
Thank you for taking the time to leave your feedback. We’re sorry to hear that the panel selection wording caused confusion when placing your order.
We appreciate you highlighting how the term “number of panels” could be clearer, and your comments have been noted and passed on to our web team for review so we can improve clarity for future customers.
We’re pleased to hear that you were happy with the Venetian blinds you ordered previously, but we’re genuinely sorry that this experience has left you disappointed with our service. Your feedback is valuable and helps us identify where improvements can be made.
Kind regards,
The Team @ Swift Direct Blinds
First clsss customer service
After an initial issue, the customer service (Tim) was first class in understanding and sorting the issue at lightening speed and with professional excellence.
March 19, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Malcolm,
Thank you so much for your fantastic review.
We're delighted to hear that, after the initial issue, Tim was able to step in and resolve everything quickly and professionally for you.
Providing first‑class customer service is something we take great pride in, so it’s wonderful to know his support made such a positive difference to your experience.
Thanks again for your kind words and for choosing Swift Direct Blinds. If you ever need anything in the future, we’re always here to help.
Warm regards,
The Team @ Swift Direct Blinds
Simple ordering and great blinds
Been looking around for sometime and found this company. Ordering was very easy and a great price. Delivered when stated and fitted perfectly. With be ordering again I’m sure.
March 16, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you so much for your great review.
We’re really pleased to hear that you found the ordering process simple, the pricing competitive, and that your blinds arrived on time and fitted perfectly.
It’s fantastic to know you’re happy with your experience and that you’ll be ordering with us again — we truly appreciate your recommendation.
If you need any help in the future, we’re always here to help.
Kind regards,
The Team @ Swift Direct Blinds
Perfect fit blind that fit perfectly
Ordered some perfect fit blinds for various windows to replace the existing Venetian ones.
Simple order process , quick dispatch and well packaged.
Easy to follow fitting instructions and they all fit perfectly.
Very happy. Thanks
March 22, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Ian,
Thank you so much for your lovely review.
We’re really pleased to hear that the ordering process was simple, delivery was quick, and that your Perfect Fit blinds arrived well packaged and fitted your windows perfectly.
It’s great to know the fitting instructions were easy to follow and that replacing your previous Venetian blinds was so straightforward. We’re delighted you’re happy with the final result.
Thanks again for choosing Swift Direct Blinds — if you ever need anything or decide to order again, we’re always happy to help.
Kind regards,
The Team @ Swift Direct Blinds
The after sales service was excellent.
The after sales service, particularly from Joshua was excellent. I'd ordered 5 electric blinds, but two of the motors did not respond to the programming correctly. Joshua helped double check the programming and agreed they needed to be replaced and made sure the problems were resolved to my satisfaction. The blinds were made exactly to size and now function perfectly.
March 1, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi David,
Thank you so much for your kind review. We're delighted to hear that your after‑sales experience was excellent and that Joshua was able to support you throughout the process.
Ordering electric blinds should feel simple and stress‑free, so we’re glad he could help double‑check the programming and arrange replacements where needed to ensure everything worked perfectly.
It’s wonderful to hear that your blinds are now operating exactly as they should and made to the precise size required.
If you ever need any further assistance in the future, we’re always here to help.
Thanks again for choosing us.
Kind regards
The Team @ Swift Direct Blinds
Absolute fantastic
Whilst my first blind had a small fault, Paul was simply amazing. In no time at all they had corrected the problem and I was happy to go ahead and order another one. I have a few more to order and I can’t wait. From delivery of the second one to fitting took just 10 minutes. I don’t think I could recommend them enough.
Thank you
March 20, 2026
Unprompted review
Reply from Swift Direct Blinds
HI Kai,
Thank you so much for your fantastic review.
I’m really pleased I was able to help get the issue with your first blind resolved quickly and that you were happy with the replacement.
It’s wonderful to hear that you felt confident enough to place another order — and even better that the second blind was so quick and easy to fit.
Your kind words and recommendation mean a lot, and we truly appreciate you choosing Swift Direct Blinds. If you need anything at all with your future orders, I’ll be more than happy to help.
Thanks again,
Kind regards
The Team @ Swift Direct Blinds
From ordering to delivery was easy
From ordering to delivery was easy. Blinds fitted perfectly, so easy to fit. Great quality and a great price, saved a fortune by fitting the blinds myself. Will definitely use Swift Direct Blinds in the future and thoroughly recommend them.
March 18, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Iain,
Thank you so much for your fantastic review.
We’re delighted to hear that everything from ordering through to delivery was easy, and that your blinds fitted perfectly and were straightforward to install.
It’s great to know you were happy with the quality and pricing, and even better to hear that fitting them yourself helped you save money — that’s exactly what we aim to offer. We really appreciate your recommendation and are thrilled to hear you’ll be using Swift Direct Blinds again in the future.
If you ever need any help with a new order, we’re always here to assist.
Kind regards,
The Team @ Swift Direct Blinds
Well let’s start with the lack of…
Well let’s start with the lack of customer service which at best is outsourced to an AI agent .. the blinds arrived three days later than expected .. then the issue one shutter had the fixings in the wrong place and the frames where in fact to long and this is yet to be rectified … we have been told it could take up to seven days for someone to come back to us with a solution .. once can only guess that the blinds they claim to manufacture in huddersfield are made in china ! We are still waiting on the issue to be resolved but it could be a while .. wouldn’t recommend this company at all honestly not the best
March 17, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Juan,
Thank you for taking the time to leave your review. We’re very sorry to hear about your experience and the frustration caused throughout your order. This is certainly not the standard of service we aim to provide.
We understand how disappointing it must have been to encounter issues with both delivery and the specification of your shutters, along with the delay in receiving a resolution.
Having reviewed your case, we can see that a full refund was processed for you on 24th March to bring matters to a close.
However, we do regret that your experience did not meet expectations from start to finish. Your feedback has been noted and will be shared internally as we continue to improve both our products and service.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely fantastic customer service…
Absolutely fantastic customer service from Tim, easy ordering and delivery, with great quality
March 12, 2026
Unprompted review
Reply from Swift Direct Blinds
HI Paul,
Thank you so much for your fantastic review.
We’re delighted to hear you found the ordering process easy and that you’re happy with the quality of your blinds.
It’s especially great to hear your kind words about Tim — I’ll be sure to pass your feedback on to him.
We really appreciate you choosing Swift Direct Blinds and hope you enjoy your new blinds for many years to come.
Kind regards,
The Team @ Swift Direct Blinds
Absolutely fantastic
Absolutely fantastic, easy ordering fast manufacturing and delivery , great quality , super easy too fit great prices , we ordered 5 in total and will now be ordering more for sure ,
March 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi William,
Thank you so much for your fantastic review.
We’re absolutely delighted to hear that you found the ordering process easy, the manufacturing and delivery quick, and the quality and fitting spot on. It’s great to know you were happy with the pricing too.
Ordering five blinds is a real compliment to us, and we’re especially pleased to hear you’ll be coming back to order more — we truly appreciate your support.
If you need any help with your next order, we’re always here to assist. Thanks again for choosing us.
Kind regards,
The Team @ Swift Direct Blinds
Be careful if your order is time critical
Still awaiting my item, but potential purchasers should be aware of a few potential problems. I placed an order for a simple Venetian blind, I was given a dispatch date of the 11th to 13th (though they now claim it was 13th - 16th, despite me having on two different emails 'it will dispatched by 13th). On the 12th, I received an email from Direct Blinds, stating my item was ready for dispatch then a second one saying my item had been collected by the courier and was on its way, On the 13th I received an e-mail from the courier saying they had not yet made the collection. Not believing the courier email, as they are usually the issue if there is any discrepancy, I contacted them and they assured me they did not have my item and I should contact the sender. I did this and they inform me, not only do they still have my item and it had not been picked up yet, but it was not even in England, as it had been manufactured at another facility and after it was finally picked up it would then have to go through customs procedures. While this is not uncommon in this day and age, it would be nice if before hand the company gave an indication of where the product ordered was going to be manufactured, as by their own timescales, it can take up to 10 times longer for you to get your item in your hand if made at an overseas facility. The staff were very nice in their communications, but the issue is, if you are working to a timescale, you may be better looking for someone with a clearer and firmer timing structure and who does not tell you your items has been dispatched, when it has not. (in fact it at the time of writing it has still not been dispatched and still has to go through all the importation procedures) so who knows when it will arrive, to late for its needed purpose that is for sure.
March 13, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Phil,
Thank you for taking the time to share your feedback. We’re very sorry to hear about the confusion and frustration caused during the dispatch and delivery of your order, particularly as we understand this was time-sensitive.
We appreciate your comments regarding the communication you received, as this is clearly not the level of clarity we aim to provide. Your feedback has been noted and will be shared with the relevant teams to help improve both our processes and how we communicate timeframes to customers.
Having reviewed your order, we can see that your blind was delivered on 15th March. However, we do regret that the experience leading up to this did not meet your expectations.
If there’s anything further you would like us to look into, please don’t hesitate to get in touch with our team.
Kind regards,
The Team @ Swift Direct Blinds
Not made in UK, not fast shipping, dates told mean nothing
Bought my shutters 9th of December,. Website stated 4-8 weeks to be made, 5-7 working days to be delivered.
Contacted 15th January to check on status. Was told that the order was not processed due to IT error. They did not contact me about this error and I would have been left waiting indefinitely if I hadn’t contacted.
Order was put through on 23rd January. They stated it would be 4-8 weeks production and then 7-5 working days delivery (that would mean 27th of March at very very latest). I then told them, that if I added the order to my basket it states it would be sent by 20th of February (I included screenshot).
Contacted again 20th of February. Was told now today that it would be 3/4 months and not arrive to them until 4th of May. The website states proudly made in UK (included in screenshots) but now I am being told my initial order in December, would actually take 6 months to arrive in a shipping container from abroad.
When I contacted to dispute all this, I was then told that the clearly stated “Standard Delivery sent by” date given on their website, does not mean sent to the customer (me) but actually means the date the item is sent to them from the factory in another country. This clearly is deceptive and not the case. “Standard delivery sent by” would only ever mean or represent sent to the customer, not to the company. I have included screenshots of this.
I have been patiently waiting for my shutters for over two months. These last emails have given a clear lie about dispatch dates. No apology, compensation or resolution has been offered. And once again if I had not contacted, I would’ve been waiting 3 or more months without knowing anything whilst they have my money. Escalated to PayPal and they could only repeat the same line. PayPal ruled in my favour instantly but that was 3 months of my money gone & no shutters to show for it. Avoid.
December 9, 2025
Unprompted review
Night and day compared to the competition
After an awful experience with Blinds2Go, I decided to give Swift Direct Blinds a try and I'm glad I did. The blinds arrived well packaged, came with clear instructions, and the quality is noticeably higher despite the lower price. Everything about the process felt more considered and reliable. Will definitely be using them again.
March 6, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Jason,
Thank you so much for your fantastic review. We’re delighted to hear that your experience with us stood out and that you were pleased with the quality, packaging, and overall service.
It’s great to know that everything from ordering through to installation felt straightforward and reliable, and that the blinds exceeded your expectations for the price.
We really appreciate your support and look forward to helping you again in the future.
Kind regards,
The Team @ Swift Direct Blinds
Outstanding!
I recently received my blind, but unfortunately it arrived with a broken part. I contacted customer service right away, and Katie was absolutely wonderful in helping resolve the issue.
She responded quickly, was very friendly and understanding, and immediately organised for a full replacement blind to be sent out to me. The whole process was handled smoothly and professionally, which made what could have been a frustrating situation much easier.
Thank you, Katie, for the excellent customer service—I really appreciate your help!
March 5, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi Chloe,
Thank you so much for your wonderful review. While we’re sorry to hear your blind initially arrived with a fault, we’re delighted that Katie was able to step in and turn the experience around for you.
It’s great to hear that the replacement process was handled quickly and smoothly, and that you felt supported throughout. We’ll be sure to pass your kind feedback on to Katie—she’ll be thrilled to hear it.
We really appreciate your understanding and support, and hope you enjoy your new blind. If there’s anything further we can help with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
Stay away if you are buying roller blinds
Would recommend staying away if you are buying roller blinds!
Ours did not fit - we double checked the measurements and they were right so they’d just cut three of them incorrectly. The customer service was so slow and although polite, ultimately not helpful. Original requests for images apparently weren’t enough and 5 days later more images of me measuring the material requested - not all that easy when you are a single parent trying to measure multiple blinds and take a photo from a distance whilst measuring. The blinds must have standard size fixings so these could have been calculated from my original photos (simple maths) Then, despite this to make life easier I offered to keep them (as my builder could cut them down for me) and accept just a partial refund for the not so perfect product (the blinds squeaked and pull cords constantly detach which is highly frustrating) and they refused saying as I hadn’t sent all the extra images they couldn’t complete their investigations. It was very clear from the first set I sent the blinds were too big and therefore not fit for purpose. Nearly £300 spent for the worst products I’ve had in a long time. Overpriced and not great quality compared to the makemyblinds blinds we already had. Buy elsewhere or stick to their slatted blind products.
February 21, 2026
Unprompted review
When it comes to customer service
When it comes to customer service, absolutely amazing Paul was fantastic and went above and beyond in every way, incredible helpful and lovely chap. I’ve only given 4 stars because of the connectivity of the blinds themselves. The quality of the products are great however the somfy ecosystem isn’t great and caused a fair amount of issues with things. Whilst I understand this isn’t swift direct blinds fault directly the fact I was lead to believe I could directly control the blinds within my apple home ecosystem has led to a star being dropped off.
The somfy system is awful, clunky and needs reviewing. For anyone thinking of getting electric blinds and wants more control the way I’ve gone with other blinds it to get standard dumb blinds and use Aqara’s h1 blind motor to upgrade.
March 2, 2026
Unprompted review
Reply from Swift Direct Blinds
Hi,
Thank you for taking the time to leave such a thoughtful review. We’re delighted to hear that you had such a positive experience with our customer service, and we’ll be sure to pass your kind comments on to Paul — he’ll really appreciate it.
We’re also pleased that you’re happy with the overall quality of the blinds. However, we’re sorry to hear about the difficulties you’ve experienced with the Somfy system and that this hasn’t met your expectations, particularly in relation to Apple Home integration. We completely understand how important seamless connectivity is with electric blinds.
While the Somfy system itself is a third-party product, we do take your feedback seriously and will share your comments internally. It’s really helpful for us to understand where customers feel improvements could be made.
Thank you again for your honest feedback and support — it’s greatly appreciated. If there’s anything further we can assist you with, please don’t hesitate to get in touch.
Kind regards,
The Team @ Swift Direct Blinds
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