Swiss Watches Direct Reviews 

4,075
TrustScore 5 out of 5

4.9

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Review summary

Created with AI, based on recent reviews

Looking at 127 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently highlight the exceptionally helpful and reliable support team, the remarkably smooth and straightforward online ordering process, the secure and careful packaging, and the substantial financial savings achieved when compared directly to traditional high street retail prices across multiple orders. Some reviewers were not happy with delayed package deliveries, extended product sourcing times, and occasional communication gaps that caused unwanted stress and anxiety during their entire purchasing journey overall. A few consumers also noted specific concerns regarding initial deposit terms, prolonged fulfillment periods, and unexpected administrative communication delays.

What people talk about most

Service

Reviewers mention positive feedback about service, highlighting a knowledgeable team and consistent... See more

Product

Users describe positive interactions with product, consistently highlighting great value and genuine luxury... See more

Delivery service

Consumers find delivery service to be positive, consistently reporting prompt and timely arrivals. Reviewers... See more

Price

Clients share positive opinions on price, consistently noting that the rates are very reasonable and... See more

Order

Reviewers highlight positive aspects of order processes, praising the clear communication and prompt... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more

Company replied

Rated 5 out of 5 stars

I was looking for a Tag Heuer watch as a gift for my son’s 21st birthday, After many days & nights of restless searching I came upon Swiss watches direct. I immediately emailed them about what I wante... See more

Company replied

Rated 5 out of 5 stars

I recently purchased Omega Seamaster 300 from SWD and it has been a great experience. Ashley has been prompt in replying to all my questions and regularly updated about the progress. I wanted the watc... See more

Company replied

Rated 5 out of 5 stars

I was looking for a certain type of watch and found that Swiss watches direct could get hold of it, my experience from start to finish was exceptional. Everything explained and even told to have thin... See more

Company replied


Company details

  1. Watch Store

Information provided by various external sources

Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.

Swiss Watches Direct Ltd

Written by the company

New Watches Surced From Authorised Dealers At Low Prices!

Contact info

4.9

Excellent

TrustScore 5 out of 5

4K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

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4.9

All reviews

(4,075)

128 reviews in the last 12 months

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Rated 5 out of 5 stars

Brilliant customer service, communication and discounted price for original Swiss watches

I ordered the Breitling 42mm Superocean Heritage B20 Auto, Gold blue dial. Brilliant 5 star experience with Swiss Watches Direct. Ashley was spot on with communication and spoke to me and emailed me with all updates. The top notch service speaks for itself. The watch was fast tracked and I received within 3 -4 days of the payment. It was securely packed and safely delivered. Moreover I got the watch at £900 discount from high street price. I took it to the Breitling boutique and got the links adjusted and registered online. Very pleased with my purchase. Will buy more watches. Thank you once again.

December 19, 2024
Rated 5 out of 5 stars

Another great purchase and fantastic service from Swiss Watches Direct .

This is the second time that I have purchased a high quality watch from Swiss Watches Direct . This time I purchased a Zenith watch .
I spoke to Ashley who sorted everything out for me in a very helpful, timely and friendly manner . He sent me regular e-mails to update me on my order , which arrived very promptly .
If anyone is thinking about purchasing a watch from Swiss Watches Direct , I would encourage you to go ahead straight away . I have now bought two quality watches with significant discounts and everything has been absolutely fine with both timepieces . They also come in the presentation box with the appropriate manufacturer’s warranty .
Thank you to Ashley and the rest of the team at Swiss Watches Direct for a fantastic service and another great , high quality watch once again .

December 13, 2024
Rated 5 out of 5 stars

Omega Seamaster Aqua Terra Summer Blue - Perfectt

Ordered an Omega Seamaster most recent Summer Blue. Had looked over the reviews and was happy and the price was right. It was certainly the largest online purchase I have performed and thus i checked and rechecked the various reviews.
Communication was amazing both Garry and Ashley. I made an initial enquiry mid November, they didn't pester me, I received a polite "any thoughts" e-mail a couple of weeks later at which point I had organised myself and placed the order.
They asked for 50% on order and balance on dispatch from them.
I was notified it had been ordered from their suppliers, I was notified it was on the way and had arrived and had been checked. I was then told it was on the way with tracking details. The watch arrived just under 2 weeks from order. All the time I was kept appraised of what was occurring.
The watch has zero marks, all the peel off protection strips and all of the warranty cards in a genuine box. Additionally it is obvious even the outer cardboard box was made for the product the size is spot on with thin foam inlay for protection
As the advertisement says "it does what it says on the tin" Completely happy

December 11, 2024
Rated 5 out of 5 stars

Fantastic experience.

I can't praise Ashley and Garry enough for their very prompt service and professionalism throughout. Like others l was dubious about buying online but l feel l did my research well and came up trumps. I bought a TAG HEUER formula 1 watch which was just shy of 25% cheaper than walking into a shop to buy the exact same thing. I placed my order on Saturday knowing that it wouldn't be picked up until Monday because of the working week and here l am on Tuesday proudly wearing my new watch. All l had to pay on top of the price was the fully insured next day P&P, unlike some European traders where you have to pay import tax/VAT.
Once again team SWD, thank you so much, it's been a pleasure dealing with you.
Kind Regards,
Nick.

December 17, 2024
Unprompted review
Rated 3 out of 5 stars

The one good point having bought a…watch from SWD

The one good point having bought a watch from Swiss Watches Direct was the price. I ordered a TAG HEUER watch 13th. October 2024. The price was £2,485.00 which I paid the same day. I explained the wrist band needed was 22cm. However I was told this was a none standard size and would normally cost £300.00 but would let me have one for £150.00 and would take a month to acquire a Crocodile replacement. Ashley my contact with SWD did keep me informed of the slow progress and offered to return £1,000.00 till the wrist band was in his possession he apologised and I received my watch 3rd. December after paying an extra £150.00
Would I recommend this Company? I would suggest to any prospective buyers that they read all the available terms very carefully. My waiting time was horrendous The experience is not the same as walking into a shop and trying on a watch that takes your eye and paying for it and walking out wearing it.

December 2, 2024
Swiss Watches Direct logo

Reply from Swiss Watches Direct

We are sorry that this customer is not completely happy with our service, but glad that he has no issue with his new TAG Heuer watch and very happy with the price he paid.

Very few customers need an extra long strap, but when they do, we warn them that it takes around a month to order in that part from TAG Heuer in Switzerland. If the strap required is crocodile or alligator then they are expensive due to the type of material.

It's worth noting that the customer did retain the ownership of the standard length strap and we ordered in the XL strap in a colour that he requested that is not available as standard on the watch. Once the XL strap arrived we fitted it for him at no charge.

Rated 5 out of 5 stars

Fantastic service

Fantastic service, even better prices! Have ordered 2 watches from SWD recently with no issues at all delivered by BFPO.

December 5, 2024
Unprompted review
Rated 5 out of 5 stars

I purchased an Omega watch and it is…

I purchased an Omega watch and it is great. Swiss watches direct were great to deal with and I made a great saving.
They have great communication and kept me updated with details of my delivery.
I have no hesitation when endorsing them.

November 13, 2024
Rated 5 out of 5 stars

Great company to do business with

Great company to do business with. Ordered my watch online on 3/11/2024. Was contacted on 4/11/2024, then called on 5/11/2024 to confirm. Agreed date of 13/11/2024 for delivery. Seemless buying experience. Ashley and Garry Kept me informed throughout the whole process, sourced the exact watch I wanted (Breitling Superocean Heritage Green Dial) and had it delivered to me on the day they said they would. Couldn't be happier with the service or the product. Highly recommend and will use them again in the future.

November 13, 2024
Unprompted review
Rated 5 out of 5 stars

Delighted to deal with SWD

Product, price and service top class. The direct contact by phone and subsequent emails left me feeling assured about the transaction. Would certainly deal with SWD again.

November 8, 2024
Rated 5 out of 5 stars

Great prices and great communication

Great prices and great communication. I have been aware of SWD for a number of years but I was always dubious of buying any watches online. However, did a bit of research and saw that they were sponsoring snooker events. This gave me reassurance that they were a reputable company. I read their trust pilot reviews and felt much more comfortable dealing with them. So happy I did.
On to the important part, the purchase. I have been wanting a Monaco for years, tried them on in various jewellery stores for years. Purchased one from SWD, absolutely delighted. £1000 cheaper from high street shops. I never write reviews but felt I had to make an exception

November 12, 2024
Unprompted review
Rated 5 out of 5 stars

super watch at a very good price.

super watch at a very good price.
Ashley and David explained everything clearly and
they called to update me exactly as promised and the watch came very quickly in the time promised
Their attention to detail is super
Would definately use again

October 25, 2024
Unprompted review
Rated 5 out of 5 stars

My concerns related to buying high…

My concerns related to buying high value timepieces online were quickly dispelled. Garry and Ashley had direct involvement throughout the whole process, covering product choice, payment & logisitics. A simple and uncomplicated purchase made all the better for having procative staff willing to help at all times

October 22, 2024

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