We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
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Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
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PO Box 117, BN24 9AN, Pevensey, United Kingdom
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I ordered the Breitling 42mm Superocean Heritage B20 Auto, Gold blue dial. Brilliant 5 star experience with Swiss Watches Direct. Ashley was spot on with communication and spoke to me and emailed me with all updates. The top notch service speaks for itself. The watch was fast tracked and I received within 3 -4 days of the payment. It was securely packed and safely delivered. Moreover I got the watch at £900 discount from high street price. I took it to the Breitling boutique and got the links adjusted and registered online. Very pleased with my purchase. Will buy more watches. Thank you once again.
Everything was as described, customer service was efficient and approachable.
This is the second time that I have purchased a high quality watch from Swiss Watches Direct . This time I purchased a Zenith watch .
I spoke to Ashley who sorted everything out for me in a very helpful, timely and friendly manner . He sent me regular e-mails to update me on my order , which arrived very promptly .
If anyone is thinking about purchasing a watch from Swiss Watches Direct , I would encourage you to go ahead straight away . I have now bought two quality watches with significant discounts and everything has been absolutely fine with both timepieces . They also come in the presentation box with the appropriate manufacturer’s warranty .
Thank you to Ashley and the rest of the team at Swiss Watches Direct for a fantastic service and another great , high quality watch once again .
Ordered an Omega Seamaster most recent Summer Blue. Had looked over the reviews and was happy and the price was right. It was certainly the largest online purchase I have performed and thus i checked and rechecked the various reviews.
Communication was amazing both Garry and Ashley. I made an initial enquiry mid November, they didn't pester me, I received a polite "any thoughts" e-mail a couple of weeks later at which point I had organised myself and placed the order.
They asked for 50% on order and balance on dispatch from them.
I was notified it had been ordered from their suppliers, I was notified it was on the way and had arrived and had been checked. I was then told it was on the way with tracking details. The watch arrived just under 2 weeks from order. All the time I was kept appraised of what was occurring.
The watch has zero marks, all the peel off protection strips and all of the warranty cards in a genuine box. Additionally it is obvious even the outer cardboard box was made for the product the size is spot on with thin foam inlay for protection
As the advertisement says "it does what it says on the tin" Completely happy
I can't praise Ashley and Garry enough for their very prompt service and professionalism throughout. Like others l was dubious about buying online but l feel l did my research well and came up trumps. I bought a TAG HEUER formula 1 watch which was just shy of 25% cheaper than walking into a shop to buy the exact same thing. I placed my order on Saturday knowing that it wouldn't be picked up until Monday because of the working week and here l am on Tuesday proudly wearing my new watch. All l had to pay on top of the price was the fully insured next day P&P, unlike some European traders where you have to pay import tax/VAT.
Once again team SWD, thank you so much, it's been a pleasure dealing with you.
Kind Regards,
Nick.
This watch is a perfect blend of style and functionality.....Really lovely personal attention and service was brilliant!
Absolutely delighted with my purchase bought for my husband’s 50th birthday he will be delighted quick delivery good communication
The one good point having bought a watch from Swiss Watches Direct was the price. I ordered a TAG HEUER watch 13th. October 2024. The price was £2,485.00 which I paid the same day. I explained the wrist band needed was 22cm. However I was told this was a none standard size and would normally cost £300.00 but would let me have one for £150.00 and would take a month to acquire a Crocodile replacement. Ashley my contact with SWD did keep me informed of the slow progress and offered to return £1,000.00 till the wrist band was in his possession he apologised and I received my watch 3rd. December after paying an extra £150.00
Would I recommend this Company? I would suggest to any prospective buyers that they read all the available terms very carefully. My waiting time was horrendous The experience is not the same as walking into a shop and trying on a watch that takes your eye and paying for it and walking out wearing it.

Reply from Swiss Watches Direct
Fantastic service, even better prices! Have ordered 2 watches from SWD recently with no issues at all delivered by BFPO.
ease of ordering and being kept informed of every step during transaction from initial ordering to arriving at my door thank you Garry at Swiss Watches Direct...
I purchased an Omega watch and it is great. Swiss watches direct were great to deal with and I made a great saving.
They have great communication and kept me updated with details of my delivery.
I have no hesitation when endorsing them.
Good communication and saved about 1500 pounds so all good and arrived after 40 days from order cheers
Great company to do business with. Ordered my watch online on 3/11/2024. Was contacted on 4/11/2024, then called on 5/11/2024 to confirm. Agreed date of 13/11/2024 for delivery. Seemless buying experience. Ashley and Garry Kept me informed throughout the whole process, sourced the exact watch I wanted (Breitling Superocean Heritage Green Dial) and had it delivered to me on the day they said they would. Couldn't be happier with the service or the product. Highly recommend and will use them again in the future.
3rd purchase I’ve made from SWD and all have been handled professionally and with great communication, postage/packaging and speed of delivery, Saving up for my 4th purchase now.
Product, price and service top class. The direct contact by phone and subsequent emails left me feeling assured about the transaction. Would certainly deal with SWD again.
Great prices and great communication. I have been aware of SWD for a number of years but I was always dubious of buying any watches online. However, did a bit of research and saw that they were sponsoring snooker events. This gave me reassurance that they were a reputable company. I read their trust pilot reviews and felt much more comfortable dealing with them. So happy I did.
On to the important part, the purchase. I have been wanting a Monaco for years, tried them on in various jewellery stores for years. Purchased one from SWD, absolutely delighted. £1000 cheaper from high street shops. I never write reviews but felt I had to make an exception
Great experience with this company really helpful & brilliant prices. I love my Omega sea-master.
Product exactly as described. Customer service at its best.
Great price and delivery from the supplier, Second watch bought in 3 months with no issues and good communication.
super watch at a very good price.
Ashley and David explained everything clearly and
they called to update me exactly as promised and the watch came very quickly in the time promised
Their attention to detail is super
Would definately use again
My concerns related to buying high value timepieces online were quickly dispelled. Garry and Ashley had direct involvement throughout the whole process, covering product choice, payment & logisitics. A simple and uncomplicated purchase made all the better for having procative staff willing to help at all times
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