We bought from Swiss Watches Direct in the past and were so impressed by everything from initial communications to delivery of our watch we just had to use them again. Garry and Ashley were great at... See more
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Save around 20% on new Swiss watches - TAG Heuer, Breitling, Omega, Longines, Cartier, IWC, Jaeger LeCoultre and many more Swiss watch brands - UK company selling new watches sourced from authorised dealers all supplied with the official dealer stamped/ activated warranty.
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PO Box 117, BN24 9AN, Pevensey, United Kingdom
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Customer service was great with updates as to when the watch was dispatched to them and when they would dispatch to me. A great purchase experience.
I would recommend using swiss watch direct to purchase quality watches at a good price.

Reply from Swiss Watches Direct
I bought an omega watch for my husband for our 35th wedding anniversary, the watch was beautiful and a great price I spoke to Ashley who was a great help many thanks

Reply from Swiss Watches Direct
Great company highly recommended from start to finish.Kept me informed all the way
I was looking for a Tag Heuer watch as a gift for my son’s 21st birthday, After many days & nights of restless searching I came upon Swiss watches direct. I immediately emailed them about what I wanted, Gary replied within a few hours, he put my mind at rest with his knowledge of all watches. Yes I was a bit sceptical buying online but I can honestly say that Gary Ashley & staff where 100%. I got the watch I was after £525 cheaper than buying from the big boys! It’s now registered with Tag Heuer & with an extra 3 year warranty totalling 5 years🤷♂️. If you’re in the market for a decent watch please 100% try these guys you won’t be disappointed.

Reply from Swiss Watches Direct
Absolutely delighted with my new Omega 300m Diver Chronograph. I've been a customer of Swiss Watches Direct for 15 years, and would not go anywhere else. Thanks again to Ashley and the team for the usual first class service.
Have used SWD for each of my kids’ 21st birthday gifts. Prices are very competitive and the watches come beautifully boxed and with all the required guarantees. Quick delivery, however, some watches are ordered in directly from suppliers, so best to check well in advance if you need it for a specific date, in case it’s not a stock watch. Communication is very good, and I have dealt with the same staff members for seven years, which is also reassuring.

Reply from Swiss Watches Direct
Very company to deal with. Watch was much cheaper than on the high street. The company kept me up to date of the order progress and watch arrived just over a week later, quicker than initially quoted.
I wanted a Ladies Tag Heuer Aquaracer Professional 200 Solargraph 34mm in Blue - Sunray. The watch was £2050 on the high street in Nottingham / Derby so I had a look online and found Swiss Watches Direct UK. They were selling exactly the same beautiful watch for £420 less which made me a bit sceptical as to the authenticity and claims they were brand new and guaranteed etc.
I did some searching online in relation to the company as I figured this was ‘too good to be true’. I was proved wrong I could only find good things about them so I decided to purchase my watch from them.
They are an absolutely fantastic company to deal with. Ashley and Garry are extremely professional and emailed me quickly to keep me updated on the likely delivery time for my watch and ask if I had any questions. The timings for delivery were shown as 10-20 working days. I received my brand new Tag Heuer watch on precisely Day 10. It was exactly as described, authentic, brand new, with the Guarantee card enabling me to register my purchase directly with Tag Heuer online and extend the warranty from 1 to 3 years. It came in the authentic Tag box with watch case, instruction booklet and is definitely brand new as it still had all the clear scratch proof plastic attached.
I am over the moon with my purchase topped off by saving £420 from the high street. I would definitely recommend this company, I will be telling all my friends and family about them and will 100% be back for more purchases from them in the future.
If you are thinking about it and aren’t sure, go for it you definitely won’t be disappointed!!!!

Reply from Swiss Watches Direct
Very quick and easy purchase pleasure to deal with exactly the watch I wanted thank you

Reply from Swiss Watches Direct
Great service. Regular communication until watch arrived. Would recommend 👌
This is my second purchase and each time Ashley or Richard are excellent at communicating with you with regards to your delivery date, especially this time as they went above and beyond to get the watch to me super quick. Will use Swiss Watches Direct for any future purchases

Reply from Swiss Watches Direct
Fantastic service and comms from the off, watch delivered the next day. Would definitely recommend these guys!

Reply from Swiss Watches Direct
I always go to these guys first to see if they do supply the watch I happen to be after. Most times they do, sometimes they don’t eg Rolex.
My latest purchase went well and happy with it.
Always a decent price and postage is next day guaranteed and insured so not long to wait once they do get the watch in.
You are keep well informed so there is nothing not to like with Ashley, Garry and the team.
Thanks and well done!
Great prices, communication could not have been better and quick dispatch and delivery.
Can not fault the service from start to finish .
Very very happy.
It took a bit longer to get my watch but the comms was great and team always responded quickly to my queries. Watch is perfect!

Reply from Swiss Watches Direct
Great service, 2nd watch purchased both times these guys provided the best price.
Really easy process, kept up to date during transit and received a great looking watch
Thank you everyone

Reply from Swiss Watches Direct
I bought an Omega from these guys at a great price and the watch has arrived brand new and in perfect condition. Have used them for many years now and are a great outfit to deal with.
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