Arrived at Sytner, receptionist was very friendly. Pointed me in the direction of Ben, who handled the service. Ben was professional and friendly, and even came out with me at the end , to check e... See more
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The whole process w as faultless, Kieran guided us through everything and made sure that we understood each step. I have nothing but praise for Kieran and he is without doubt a valuable asset to the d... See more
Company replied
Ok , I really would like to leave two reviews I would give the reception and front of house staff five stars , they are always polite and professional The seating area and toilets are always c... See more
Company replied
First class treatment waiting area well what can I say…… drinks croissants biscuits porridge cereal bars fruit!!! Spoilt for choice!! Would highly recommend having car serviced with them plus to top... See more
Company details
- Car Dealer
- also in
- Used Car Dealer
Written by the company
In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.
Contact info
375 Carmarthen Road, SA5 8LW, Swansea, United Kingdom
- 01792 651474
4.3
Excellent
692 reviews
Asks customers to review
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Efficient service
October 21, 2026
Unprompted review
Arrived at Sytner
Arrived at Sytner, receptionist was very friendly.
Pointed me in the direction of Ben, who handled the service. Ben was professional and friendly, and even came out with me at the end , to check everything was okay, and I was happy.
Which I was
Highly recommend.
Thanks you :)
October 21, 2026
Unprompted review
Many thanks to Hywel for guiding me…
Many thanks to Hywel for guiding me thru the options on purchase of 330e - car is great service was great - thanks for all 👍👍💪
October 21, 2026
Unprompted review
May use AI-assist with repliesRead more
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
Arrived and was seen stright away
Arrived and was seen stright away. Was kept up to date
October 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Mark, Thank you very much for your kind words and five-star review. We are delighted to hear that you were seen promptly upon arrival and that you appreciated being kept informed throughout your visit. It’s always our aim to provide a seamless and transparent experience for all our customers. Your feedback is truly valued and motivates us to maintain the highest standards. Best wishes, Carl Jackson, Head of Business and The Sytner Swansea BMW Team
Very friendly staff and very prompt…
Very friendly staff and very prompt service.
October 15, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Roy, thank you very much for taking the time to leave us such a positive review. We are delighted to hear that you found our staff friendly and the service prompt. At Sytner Swansea BMW, we always strive to provide an excellent experience for our customers, and it is wonderful to know we have met your expectations. We look forward to welcoming you back in the future. Best regards, Carl Jackson, Head of Business and The Sytner Swansea BMW Team
Don’t always believe them
Ok , I really would like to leave two reviews
I would give the reception and front of house staff five stars , they are always polite and professional
The seating area and toilets are always clean and welcoming, my car is always treated with respect and returned clean.
But my reason for 1 star is to the person that decides my 24,000 mile car needs new discs and pads , pads at 8mm discs have a slight ridge on the outside but not to the point of spending £800 to change them , this feels like deception, yes worn but needing changing no
Every time I take a car into Sytner Swansea I get a phone telling me my discs need changing
This car had an MOT last month so I returned to the garage where the mot was carried out this morning just to be certain
Well I won’t type what the mechanic said but it was not complimentary
October 14, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Mr Schofield, thank you for your feedback. We are glad to hear that you are pleased with our reception staff and facilities. However, we are sorry to learn of your concerns regarding the service advice on your car’s discs and pads. Please be assured that our recommendations are made with safety in mind, and they only a recommendation, you do not have to have the work done! I can, however understand your frustration and regret the disappointment caused. We value your comments and thank you for sharing your experience with us. Kind regards, Carl Jackson, Head of Business
A positive result
The whole process w as faultless, Kieran guided us through everything and made sure that we understood each step. I have nothing but praise for Kieran and he is without doubt a valuable asset to the dealership.
October 5, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Anthony, Thank you very much for your kind words and for taking the time to share your experience. We are delighted to hear that Kieran provided excellent support throughout the process and ensured everything was clear at each stage. It’s wonderful to know that his dedication made such a positive impression. Your praise means a great deal to us, and we’re proud to have Kieran as part of our team. We hope you continue to enjoy your BMW. Best regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
Really awful service.
Really awful service.
Booked my car in for service and MOT.
Car returned to me , told all sorted. A day later a message from GOV.UK saying MOT is outstanding.
Turns out I had been driving uninsured as MOT had expired.
Raised this with Synter Swansea. No apology.
Long story short. Would never buy a BMW again. Talked 2 people I know from buying one and selling mine so never have to deal with Sytner Swansea ever again.
Total lack of customer service.
I have an e-mail from them which clearly shows booked in for a service and MOT required. They state that the ‘MOT required ‘ was not picked up. Yet it’s clearly shown on the booking confirmation they sent me.
BMW are not the company they once were. Read the trustpilot reviews. Other car brands are available.
Until I eventually get an acceptance of BMW error and an apology, I will continue flagging this up so future customers are aware.
July 6, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
We are sorry to hear about your disappointing experience with Sytner Swansea. We understand how important it is to have your vehicle properly serviced and your MOT completed, and regret any inconvenience caused. Customer service is a priority, and it is unfortunate that you felt let down. Your feedback is noted, and we appreciate you sharing your concerns. We hope you find a suitable solution with your future vehicle needs. Thank you for bringing this matter to our attention. If you would like to talk this through further please contact me at carljackson@sytner.co.uk. Kind regards, Carl Jackson, Head of Business
New BMW purchase
Very good experience in the purchase of our new car. Clear and open communication. CJ was professional and friendly to deal with and would recommend.
September 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Thank you very much for your kind words, Jeff. We are delighted to hear you had a very good experience purchasing your new car and that CJ provided professional and friendly service throughout. Clear and open communication is something we always strive for, and it’s great to know this was reflected in your visit. We truly appreciate your recommendation and your support. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
My advisor Ruby Leonard was absolutely…
My advisor Ruby Leonard was absolutely amazing she has an incredible personality and she’s so nice to talk to , the lady’s at the desk were very welcoming and polite I had a great experience and looking forward to future when i purchase a new car at bmw.
September 28, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Mia, thank you ever so much for your wonderful review. We’re delighted to hear that Ruby provided you with such excellent support and that our team at the desk made you feel so welcome and valued. It’s fantastic to know you enjoyed your experience with us and we very much look forward to assisting you again when you decide to purchase your next BMW. Your kind words truly mean a lot to us. Best wishes, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
Efficient and smooth process to upgrade…
Efficient and smooth process to upgrade my car with clear communication at all times
September 29, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Christina, thank you ever so much for your kind words. We’re delighted to hear that your upgrade process was efficient and smooth, with clear communication throughout. It’s always our aim to provide a seamless experience for our customers, and your feedback truly honours our efforts. We hope you continue to enjoy your new car and look forward to welcoming you back to Sytner Swansea BMW in the future. Warm regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
I expected better service from bmw.
I tried to arrange an airbag recall appointment. Unfortunately it's not possible just to ring up, you have to WhatsApp, email, leave a message. The owner, Carl Jackson(?) explained this was how all their branches operate. Bit strange as you can ring other departments! Anyway, managed to make a booking for 11.30 on the 1st October. But then I get a text message asking me to confirm the appointment at 10.15! So, I tried to use the link they supplied, guess what, it doesn't work!
As I have to travel over 40 miles to get there, I've had to cancel the appointment. I arranged at time that was suitable, but you've changed it to a time that isn't, I'm not sure why. I don't want to turn up at 11 30 to be told I've missed the appointment! You'd really think a group of this size could get it right.
September 30, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Rod, Thank you for your feedback. We apologise for the inconvenience caused by the appointment booking process and the confusion over the time change. We appreciate this has been frustrating, especially given the distance you travel. Our intention is always to make the experience as straightforward as possible, and we regret that we fell short on this occasion. Your comments are valued and will be considered carefully. I am not the owner, I am the Head of Business in Swansea and I can confirm that all Sytner dealership's have a similar telephony system. It has had teething problems, but we are working tirelessly to rectify these. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
The team were very helpful and…
The team were very helpful and supportive. They were easy to talk with, informative and answered all our questions. Service was excellent, especially Matthew and Ruby.
September 23, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Dave, thank you very much for your kind words. We are delighted to hear that our team, especially Matthew and Ruby, provided you with helpful and supportive service throughout your experience. It is wonderful to know you found us easy to talk with and that all your questions were answered satisfactorily. Your feedback means a great deal to us, and we truly appreciate you taking the time to share it. We look forward to welcoming you back in the future. Best wishes, Carl Jackson, Head of Business and the Sytner Swansea BMW team.
The whole experience was efficient from…
The whole experience was efficient from start to finish. Very friendly, knowledgeable staff and made to feel welcome
September 27, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Malcolm, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that you found our team friendly, knowledgeable, and welcoming throughout your visit. Providing an efficient and enjoyable service is something we truly value, and it’s wonderful to know this was reflected in your experience. Your positive feedback means a great deal to us, and we look forward to the opportunity to assist you again in the future. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
New customer satisfaction.
As a first time customer the civility afforded by all staff was very welcoming.
The system of being allocated a staff member to liaise with the service team was excellent.
Waiting in the showroom refreshment area for the service was comfortable with free access to coffee and snacks was pleasant.
Sytner Swansea have secured a permanent customer who live 70+ miles away.
September 24, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Thank you very much for your kind and thoughtful review. We are delighted to hear that you found our team welcoming and appreciated the personalised service in liaising with the service department. It is also great to know that our showroom refreshments contributed to a comfortable experience while you waited. Your support means a great deal to us, especially given the distance you travel. We look forward to continuing to welcome you on your future visits to our dealership. Best wishes, Carl Jackson, Head of Business and the Sytner Swansea BMW team.
Great experience all round the team…
Great experience all round the team were helpful and very efficient
September 25, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Paul, Thank you very much for your wonderful review. We are delighted to hear that you had a great experience with our team at Sytner Swansea BMW. It is always our aim to provide helpful and efficient service, so your kind words mean a great deal to us. Should you require any assistance in the future, please do not hesitate to get in touch. We look forward to welcoming you back again soon. Best wishes, Carl Jackson, Head of Business and the Sytner Swansea BMW team.
Usual excellent customer care and…
Usual excellent customer care and service 😀
September 18, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Thank you ever so much for your lovely feedback and kind words. We are absolutely delighted to hear that you continue to experience excellent customer care and service with us at Sytner Swansea BMW. Your satisfaction is of great importance, and it is always a pleasure to know that our efforts are appreciated. We look forward to welcoming you back again soon and providing the same high standard of service in the future. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW team.
Very professional
Very professional, friendly and approachable , explained exactly what they doing . The time scales very given and adhered to.
September 16, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Jamie, Thank you very much for your kind words and positive feedback. We are delighted to hear that you found our team professional, friendly, and approachable throughout your experience. It’s wonderful to know that we communicated clearly and adhered to the agreed time scales, as we strive to provide every customer with a smooth and transparent service. Your satisfaction means a great deal to us, and we truly appreciate you taking the time to share your thoughts. Best wishes, Carl Jackson, Head of Business and the Sytner Swansea BMW Team.
Recall
Great service all round ,very clean and comfortable to wait there with a large array of refreshments free of charge.
Staff were very friendly and helpful.
September 17, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Judith, Thank you very much for your kind words and for taking the time to leave such a positive review. We are delighted to hear you found our service excellent and appreciated the clean, comfortable waiting area along with the refreshments on offer. Our team always aims to provide friendly and helpful assistance, and it’s wonderful to know this made a difference to your visit. We truly value your feedback and look forward to welcoming you back in the future. Warm regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team
Nobody answers the phone (they use a…
Nobody answers the phone (they use a second rate answer phone system which is really annoying). Nobody rings you back. Communication is via text or whatsapp which while common these days is just lazy. I you want to stand out do not do the same as everyone else. If you sell a prestige your service should reflect this. My next car will be Merc. See if they get it
September 10, 2026
Unprompted review
Reply from Sytner Group - Sytner Swansea BMW
Dear Mr Shirley, We are sorry to hear about your disappointing experience with our communication methods. At Sytner Swansea BMW, we strive to provide service that reflects the prestige of our brand, and it is regrettable that you feel we have fallen short. Your feedback regarding phone responsiveness and preferred communication channels is noted. We appreciate you taking the time to share your thoughts and understand your decision to consider alternatives, although talking from experience I know Mercedes use a similar telephony system. Thank you for your honest comments. Kind regards, Carl Jackson, Head of Business Sytner Swansea BMW
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