Sytner Group - Sytner Swansea BMW Reviews 

665
TrustScore 4 out of 5

4.2

375 Carmarthen Road, SA5 8LW Swansea, GB


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Rated 4 out of 5 stars

Can I preface this review by saying Caitlyn was brilliant. Communicated at every point. However, I’m disappointed that I have to drop the car back for follow up work after being told the issue I h... See more

Company replied

Rated 5 out of 5 stars

First class treatment waiting area well what can I say…… drinks croissants biscuits porridge cereal bars fruit!!! Spoilt for choice!! Would highly recommend having car serviced with them plus to top... See more

Rated 5 out of 5 stars

Outstanding service from all the staff. Thank you so much for the help and guidance in purchasing my BMW X4. From the moment I entered the showroom, everyone I dealt with was professional, efficient,... See more

Company replied

Rated 5 out of 5 stars

Received excellent service from the advisor at Sytner Swansea that dealt with my car. As well as arranging the service he also went out of his way to help successfully resolve an intermittent air con... See more


Company details

  1. Car Dealer
  2. Used Car Dealer

Written by the company

In our state-of-the-art dealerships across the UK, Sytner Group represents the world's most prestigious car manufacturers. Our success has been built by every team member working together and contributing to our one team ethos. We strive to deliver an exceptional customer experience; our employees are highly trained, enthusiastic, knowledgeable and driven to deliver our fundamental commitment to our customers; of getting it right first time and making each and every interaction special. Our ultimate aim is to be considered the best company to work for in the industry and the best company to do business with.


Contact info

  • 375 Carmarthen Road, SA5 8LW, Swansea, United Kingdom

  • 01792 651474

4.2

Great

TrustScore 4 out of 5

665 reviews

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4.2

All reviews

(665)

11,844 reviews in the last 12 months

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Rated 1 out of 5 stars

Would not recommend this dealership

Would not recommend this dealership. BMW 2series (already on their website to resell) was sold to us with defective MOT that they did not disclose. Had this car for two weeks and BMW asked us to sign a disclaimer to drive the car away as it was not road worthy. Be cautious people.

June 20, 2026
Unprompted review
Rated 5 out of 5 stars

Friendly and efficient reception

Friendly and efficient reception. The work on my car was carried well within the time frame expected. Very pleased.

August 20, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Joan, Thank you very much for your kind words and for taking the time to share your experience with us. We are delighted to hear that the reception was friendly and efficient, and that your car was serviced within the expected time frame. It is always our aim to provide excellent service, and your positive feedback is greatly appreciated. We look forward to welcoming you back to Sytner Swansea BMW in the future. Best wishes, Carl Jackson, Head of Business.

Rated 5 out of 5 stars

Really efficient

Really efficient, fast and good service. Just gutted the car couldn’t be valeted.

August 12, 2026
Unprompted review
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Reply from Sytner Group - Sytner Swansea BMW

Dear Codi, Thank you very much for your kind words about our efficient and fast service. We are delighted to hear that you were happy with the overall experience. We do apologise that the car couldn’t be valeted on this occasion and appreciate your understanding, this is something we are working to rectify however. Your feedback is invaluable to us, and we hope to have the opportunity to assist you again in the future. Kind regards, Carl Jackson, Head of Business.

Rated 5 out of 5 stars

⭐⭐⭐⭐⭐ Outstanding customer service from start to finish

This week my BMW M2 was booked in for its running-in service at Sytner Swansea BMW.

This car is my absolute pride and joy, so leaving it with anyone is a big deal to me.

Having been a former Dealer Principal myself for over 10 years, I understand just how important great customer service is, and I have to say the team at Sytner Swansea were outstanding.

From the moment I arrived, I was warmly welcomed by Leanne on reception, who immediately made me feel at ease.

I was then introduced to Kieran, who talked me through the service process. I explained how particular I am about looking after my car, and he reassured me that it would be treated with the same level of care.

Before the work began, I asked if we could carry out a walk-around inspection together. Steve, who collected the car, was more than happy to do this with me. We had a great chat, and it was clear that he genuinely cared about looking after customers' vehicles.

The service was completed within the two-hour time slot as promised. I also received a technician's video by email explaining the work that had been carried out, which was a really nice touch.

From start to finish, the experience was professional, friendly and reassuring.

I purchased my BMW M2 from Sytner Newport, where I also received five-star service, and now I've experienced exactly the same high standard from Sytner Swansea.

Thank you again to Leanne, Kieran, Steve and the technician for taking such great care of both me and my car.

⭐⭐⭐⭐⭐ Five stars for Sytner Swansea BMW

⭐⭐⭐⭐⭐ Five stars for Sytner Newport BMW

⭐⭐⭐⭐⭐ Five stars for the Sytner Group

Paul Webborn
BMW M2 - F1 PWW

August 6, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Paul, Thank you very much for your wonderful review and for sharing your experience with us at Sytner Swansea BMW. It is truly gratifying to hear that our team, including Leanne, Kieran, Steve and the technician, provided such outstanding service and care for your beloved BMW M2. Your background as a former Dealer Principal adds great value to your feedback, and it is encouraging to know we met your high standards. We are delighted that both your welcome and the service process were professional, friendly and reassuring. Your continued loyalty to the Sytner Group is sincerely appreciated, and we look forward to supporting you and your BMW for many years to come. Kind regards, Carl Jackson, Head of Business and the entire Sytner Swansea BMW Team

Rated 5 out of 5 stars

Great service

August 6, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Thank you very much for your kind words and for taking the time to leave us a 5-star review. We are delighted to hear that you received great service during your visit to Sytner Swansea BMW. It is always our aim to provide an excellent experience for all our customers, and your feedback truly motivates our team. Kind regards, Carl Jackson, Head of Business.

Rated 5 out of 5 stars

Really friendly and the job was…

Really friendly and the job was completing much quicker than expected

July 28, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Johnathan, Thank you very much for your kind words. We’re delighted to hear that you found our team friendly and that the job was completed quicker than you expected. It’s always our aim to provide efficient and personable service, so your feedback means a great deal to us. Should you require any further assistance or have any questions in the future, please do not hesitate to get in touch. We look forward to welcoming you back to Sytner Swansea BMW. Kind regards, Carl Jackson, Head of Business.

Rated 5 out of 5 stars

Great service

Great service.

Broke down whilst on holiday so this was not my local dealer. Kept informed and well looked after despite it being a busy time. Thanks to Lyndsey and Hayley.

July 13, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Thank you very much for your kind words, John. We’re delighted to hear that despite being away from home, you felt well looked after and kept informed throughout your experience with us. Lyndsey and Hayley will be pleased to know their efforts were appreciated. It’s always our aim to provide excellent service, even during busy periods. We hope the rest of your holiday went smoothly and that you enjoy driving your BMW. Kind regards, Carl Jackson, Head of Business.

Rated 1 out of 5 stars

Damaged car on collection

We purchased a VW UP from Sytner Swansea which wasn't as described, the car had damage on collection which we mentioned to the sales Executive Jonathan Smith who dismissed it and told us there was nothing they would do. I would not buy from here again or advise anyone does.

July 21, 2026
Unprompted review
Rated 5 out of 5 stars

Sytner Swansea …

I recently bought a new car from Sytner Swansea, and I couldn't be happier with both the car and the service I received.

A special thank you to Justin Rees, who was incredibly helpful, friendly, and efficient throughout the entire process. He made everything straightforward, kept me informed at every stage, and ensured the purchase was completed smoothly with no pressure.

I would highly recommend Sytner Swansea to anyone looking for excellent customer service and a hassle-free car buying experience.

July 17, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Julie, Thank you very much for your kind words and for taking the time to share your experience with Sytner Swansea. We are delighted to hear that Justin provided such helpful and friendly service throughout your car purchase. It’s wonderful to know that the process was straightforward and pressure-free, ensuring you felt informed every step of the way. Your recommendation means a great deal to us, and we’re thrilled you’re so happy with both your new car and the service received. Wishing you many enjoyable journeys ahead! Best wishes Carl Jackson, Head of Business and the Sytner Swansea BMW team.

Rated 3 out of 5 stars

Impersonal

Impersonal.
I find it really annoying to have to do booking on line and have to wait for a call back to speak to a human being.

July 15, 2026
Unprompted review
Rated 5 out of 5 stars

Great service

Great service , my car came in for brake fluid and rear brakes & discs .
All done ,kept us updated through out the car being in with them .Helpful customer service & staff . Brilliant thank you ☺️

July 14, 2026
Unprompted review
Rated 4 out of 5 stars

Can I preface this review by saying…

Can I preface this review by saying Caitlyn was brilliant. Communicated at every point.

However, I’m disappointed that I have to drop the car back for follow up work after being told the issue I had had been remedied on the last visit. I even commented that it wasn’t on the invoice that I was given to be told “there wasn’t an issue”. The issue came back the following morning!

July 10, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Thank you for your feedback, Gareth. We’re pleased to hear Caitlyn provided excellent communication throughout your experience. However, we sincerely apologise for the inconvenience caused by the issue not being fully resolved during your last visit. We understand how frustrating it must be to have the problem reoccur so soon after being reassured it was fixed. Your comments are important to us, and we appreciate you bringing this to our attention. We hope to have to opportunity to restore your confidence in our service. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW team.

Rated 1 out of 5 stars

Approved used shambles

Saw a bmw x3 approved used for sale. Made enquiries to trade in my bmw 330e which was also approved used and in excellent condition. They came back with a part ex value well below the trade prices from we buy any car etc. So i sold my car privately for 4k more than the offer and asked to purchase the x3. This is where it got interesting, dealing with one salesman and asked for delivery. Car reserved and then deposit made, totalling 1000 pounds. Told car is going through prep, asked about history and told it was due a service so that would be done etc. Forward a couple of days, ring up to find out this salesman is off and seemingly no one had taken over so i had no point of contact. Passed from one to another. A week of chasing, no returned calls and no one to take my payment. In the end i finally managed to get a payment link to pay but this resulted in missing the arranged delivery day.

Car was delivered only to find two doors scratched through the primer and needing repainted. Rang up and told if i rejected the car, i am responsible for the delivery costs both ways £600 in total. How is the dealer not preping the car correctly, costing me 600 quid, its wrong.

The car was also missing a service in 2024 and they told me when i complained about it that the car was sold as tier 2 and should have been explained to me at purchase.

To be honest, if i had bought the car at the dealership, id have walked away but since i got it delivered and they had me by the bollocks saying i would be out of pocket for delivery.

Not once did they say, look its our fault we will pay delivery. Nor did they offer an immediate repair solution, leaving me in limbo. I had parked the car up upon delivery and refused to use it, incase they charged me mileage or said i damaged it.

Eventually they have arranged a smart repair to be carried out at my home. This is finally been done today, month or two after purchasing the car.

Since taking delivery, i have had to deep valet the interior due to marks and stains missed during dealer prep. Ive also had to have the blower motor replaced as it was sqweaking on low. I dont know if this was covered by warranty, as it had not fully failed and i didnt want to risk 185 pounds diagnostics fee if it wasnt covered by warranty.

All in all a miserable disappointing experience. Paid a premium price for approved used from a dealer and got a back street car dealer quality vehicle. I would not recommend this dealer unless you can view in person and are local to take vehicle back if you need to.

May 17, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

We are very sorry to hear about your disappointing experience with Sytner Swansea BMW. This is not the standard of service we aim to provide, and we appreciate you bringing these issues to our attention. We would like to invite you to contact our Head of Business, Carl Jackson, at carljackson@sytner.co.uk to discuss your concerns further and see how we might assist in resolving them. Your feedback is important to us.

Rated 5 out of 5 stars

I am already a Sytner customer

I am already a Sytner - Mini customer and my recent car servicing at Swansea resulted in my purchasing another Mini Countryman car. The sales staff gave me the care, consideration and courtesy I was looking for. Every single question was answered fully and honestly, leaving me more than happy proceed with the contract into which I was entering. I know I cannot mention names in a review, however, the staff at this particular company are exceptional in every way - good honest customer service is their watchword and I am delighted to recommend them and the company they represent with the highest and upmost praise. Many thanks

July 2, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Paul, Thank you very much for your kind and thoughtful review. We are delighted to hear that our team provided the care, consideration, and honesty you expected throughout your experience. It is wonderful to know that you felt fully supported and confident in your decision to purchase another Mini Countryman with us. Your high praise means a great deal, and we truly appreciate your continued trust and recommendation. We look forward to welcoming you back in the future. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team

Rated 5 out of 5 stars

Excellent all round experience-…

Excellent all round experience- friendly and very helpful staff,

July 9, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Mrs Beynon, Thank you very much for your kind words. We are delighted to hear that you had an excellent all-round experience with our friendly and helpful team. Your feedback is greatly appreciated and motivates us to maintain the highest standards of service. Kind regards, Carl Jackson, Head of Business and the Sytner Swansea BMW Team

Rated 5 out of 5 stars

Who Doesn’t Love A Mini?!

Mini are great as usual.. there’s a reason I’m on my fifth and keep going back!

July 2, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Thank you so much, Em, for your fantastic review and continued loyalty to Mini and Sytner Swansea BMW. It’s wonderful to hear that you’ve enjoyed your experience enough to be on your fifth Mini – that truly speaks volumes. We’re delighted to have earned your trust and look forward to being part of your motoring journey for many years to come. Your support means a great deal to us, and we’re thrilled to know you keep coming back! Best wishes, Carl Jackson, Head of Business and the whole team at Sytner Swansea BMW/MINI

Rated 4 out of 5 stars

Communicating with Sytner…

Communicating with Sytner representatives be telephone was made dreadfully difficult because the computer telephone system is so poor.
It clearly does not understand names or extension numbers and of course there is generally no one in reception.
Really poor for the last ten days.

June 23, 2026
Unprompted review
Sytner Group - Sytner Swansea BMW logo

Reply from Sytner Group - Sytner Swansea BMW

Dear Noel, thank you for your feedback. We apologise for the difficulties you have experienced with our telephone system and understand how frustrating this must be. Your comments are important to us, and we would like to invite you to contact our Head of Business, Carl Jackson, at carljackson@sytner.co.uk to discuss your concerns further. We appreciate your patience and hope to improve your experience with Sytner Swansea BMW in the future.

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