The Alphabet Gift Shop Reviews 

24
TrustScore 2.5 out of 5

2.7

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Rated 1 out of 5 stars

Received differing product than what was ordered. Paperwork all correct. Ordered for an April birthday, arrived with May on it. Emailed and telephoned, still waiting on response. Seemed expensive for... See more

Company replied

Rated 5 out of 5 stars

Went for an afternoon tea, was really nice, excellent service and staff. Really enjoyed it, recommend to anyone.

Rated 1 out of 5 stars

Pretty poor. Ordered an adult sized jumper. Received a child’s jumper of a completely different design instead. Still waiting for feedback and money back. A family member ordered last year and had the... See more

Company replied

Rated 5 out of 5 stars

I ordered a personalised travel wallet via Not On The High Street prior to Christmas to allow extra time just in case. Obviously with it being a busy time mistakes can happen and i received the wrong... See more

Company replied

Company details

  1. Gift Shop
  2. Coffee Shop
  3. Wine Bar

Written by the company

The Alphabet Gift Shop in Burton on Trent is not only home to a treasure-trove gift shop, but a newly refurbished, classically-cosy, Coffee and Wine Bar with an outdoor terrace for alfresco afternoons. Enter through our Union Street main doors to find Burton’s very best eatery with a wonderfully relaxed atmosphere! We offer single origin artisan espresso coffee, specialist teas and a choice of other hot and cold beverages from well-known and local brands as well as freshly prepared breakfast, brunch, and lunch! Have a special occasion you want to celebrate with us? Our space is available to hire for events and our afternoon tea menu tempts even the strongest willed with the perfect mix of savoury and sweet delights, with the option to upgrade to a prosecco fueled party!


Contact info

2.7

Poor

TrustScore 2.5 out of 5

24 reviews

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1-star

No recent history of asking for reviews

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Replied to 33% of negative reviews

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2.7

All reviews

(24)

6 reviews in the last 12 months

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Rated 1 out of 5 stars

Poor Customer Service

Received differing product than what was ordered. Paperwork all correct. Ordered for an April birthday, arrived with May on it. Emailed and telephoned, still waiting on response. Seemed expensive for what was received.

April 10, 2026
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

I'm sorry to hear you have received an incorrect item. I haven't been able to find your order on thealphabetgiftshop.co.uk systems. If you ordered through a third party such as NOTHS or Etsy, your order may have been with our sister company Alphabet Studios. However, if you can provide additional information such as an order number I will do my best to assist you.

Rated 1 out of 5 stars

Nearly 2 months of waiting for a…

Nearly 2 months of waiting for a Christmas gift, ignored multiple times, charged more money, NO GIFT, NO REFUND. I DONT HAVE MONEY TO JUST GIVE TO COMPANIES. THIS WAS A GIFT FOR MY PRECIOUS AUNT. I want my gift or money!

February 1, 2026
Unprompted review
Rated 3 out of 5 stars

Went for afternoon tea with my friend…

Went for afternoon tea with my friend for her birthday. We arrived slightly early and was seated immediately staff were lovely however seemed a bit busy as only one person serving everybody when we came. The food was lovely and prompt. My only issue is that we were just left to it nobody came over to offer us any drinks or to check everything was ok only came to us when bringing food out. We had to keep asking for drinks and milk and sugar so service wise wasnt the best. The staff were very polite and lovely but not attentive really. However it was very busy and we just put this down to the fact that maybe they were busy. This is my third time coming here as i have found its the best place for afternoon tea couldn't fault it the previous times i've been.

October 20, 2025
Unprompted review
Rated 2 out of 5 stars

Disappointed,

Disappointed,
Bacon overcooked,
Poached egg practically raw,
Toast too thick,
Poor value,
Service very quick,
Will go elsewhere next time.

May 23, 2025
Unprompted review
Rated 2 out of 5 stars

Rude kitchen woman has an arrogant

Rude kitchen woman has an arrogant
Superior attitude. Stands around talking very slow service. Loud and banging things in kitchen.Have to wait 10 mins even for a drink, takes ages .She should go she is useless.

Food isn’t cooked very well, horrible uncooked eggs. Basic cooking thinks she is a Manager. I will be going to another cafe, where they can cook!
It is very expensive.

February 18, 2025
Unprompted review
Rated 1 out of 5 stars

Wrong item, poor customer service, no refund.

Edit: the refund has now been processed 27/01/25 and ive been given a timeframe to expect the funds. It's just a shame this information couldn't have been readily shared at the first point of contact.

I wanted to support a small business when buying a personalised keyring but my experience means I'll stick to Amazon in the future!
1) Wrong item dispatched (easy mistake)
2) When I reported this with picture evidence and clear explanation of the mix up using links to their website products, I had no reply to my email
3) When I phoned to follow up, I was told I was incorrect, and there was no way the wrong item would have been sent, because they only stock one type of personalised keyring (despite having sent photo evidence of two entirely different products listed on their website with the photo of my order and what i'd actually received.) It was gas lighting to the max!
4) When I followed up by email again after this phone call (because they never got back to me after checking like they said they would). with links to their own product pages, they admitted I was correct and the wrong product was sent. They said the one i'd ordered isn't in stock or isn't supplied any more and they had now removed it from the website. This is another lie as It is still online 3 weeks later.
5) I was given the option to keep the wrong item or send it back for a refund. I chose the latter because what I got was not what I ordered or wanted. That was nearly 3 weeks ago. Bare in mind this was a personalised item with my name on it, the likelihood of them reselling it is low. A better approach would have been to say 'keep the incorrect item and we'll send you the right one out or refund you' because it's their error.
6) I know the item has been received by the store due to tracking, yet no refund has been provided. I've chased this 3 times now and my email is either ignored or replied to saying they will 'deal with this today' - then nothing happens.
7) At this stage, I'm doubtful I will get my money back given the poor service to date, but hope the store will do the right thing and finally refund me and respond to an email telling me the refunds has been processed and when I can expect to receive the money.
8) When I looked online to see if others had this issue, I found plenty of reviews backing up my experience, so sadly I'm not alone.

My experience has been poor from the start; Wrong order, poor customer service when rectifying, slow response times, and so far, no refund.

I will be sure to do more due diligence in the future when supporting small businesses.

January 7, 2025
Unprompted review
Rated 3 out of 5 stars

Increasingly disappointing and can do better!

Increasingly disappointing!
We called in at 3pm for a quick coffee and cake as we have done many times before but when we ordered our coffee, we found that all the cakes had been removed and we were told they were a staff member short so weren't serving food!
Food is normally served till 3.30pm, but it seems that it they can't even serve a slice of cake at 3pm?
To add insult to injury, staff started mopping floors all around with musty, smelly mops!
We've visited (and liked) this cafe for a while, but found increasingly poor service for various reasons and have decided that this episode has been the final straw and we're going to give a more deserving cafe our hard earned money!

December 17, 2024
Unprompted review
Rated 2 out of 5 stars

Avoid the personalised socks

I ordered personalised socks. Unfortunately they spelt the name wrong, despite it being correct on the order. Only just realised now as I’m wrapping. Abit disappointed.

November 19, 2024
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

Hi Ryan,
I'm so sorry to hear about the error we made on your order. We can get a replacement out to you today for delivery tomorrow if you'd like to get in touch with your order number.

Rated 5 out of 5 stars

Great Quality

Purchased our 1st year anniversary book for my wife as a gift for our first year together. It arrived well packaged and was better than I could of expected would highly recommend and would buy from them again!

December 2, 2024
Unprompted review
Rated 2 out of 5 stars

What passes for scones!

Visited on 19.8.24 for coffee and scones. Good coffee let down by rubbish scones that ended up as crumbs on the plate. Time to seek out a new Baker as your current provider isn't up to the job.

August 19, 2024
Unprompted review
Rated 1 out of 5 stars

Avoid like the plague!

Avoid like the plague!
They’ll let the payment go through then email to say they’ve not got that size in stock however they can offer an alternative size, um sorry my feet don’t tend to grow or shrink overnight or they’ll send you the wrong size and make you wait forever and a day to get your refund. I’m still waiting for a refund on a pair of slippers I returned 2 months ago, so much so I had to instigate a claim with PayPal to get my money back!

July 19, 2024
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

We're so sorry that there were problems with your purchase through Debenhams of one of our products. I can only apologise for the issues with the sizing and the way this was handled by our team. Unfortunately, the refund process is out of our hands as the order was through a third party website. We tried many times to resolve this with Debenhams on your behalf and found the process as frustrating as you did. I understand that you were eventually refunded and we continue to discuss thie issues with your refund with Debenhams. Please accept my sincere apologies for the service you received from both us and Debenhams.

Rated 5 out of 5 stars

Great customer Service

I ordered a personalised travel wallet via Not On The High Street prior to Christmas to allow extra time just in case. Obviously with it being a busy time mistakes can happen and i received the wrong order. However, their customer service was great and refunded me the return postage and sent out my order which i'm chuffed with. Perfect for someone who's moving abroad. Thank you for sorting!

January 5, 2024
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

Thank you so much for taking the time to leave your lovely review. I'm so pleased that we were able to rectify the mistake and get the correct item out to you.

Rated 5 out of 5 stars

Outstanding Customer Service

Ordered item from NOTHS. Small fault on item ordered. Noticed retailer (Alphabet Gift Shop) it was sent from. Contacted Alphabet gift shop (Burton) who replaced the item without question and at no cost to me within a few days - excellent service from them (shout out to Vicky who was an excellent customer service ambassador for them). Also noticed the item I ordered from NOTHS was priced 25% less on the Alphabet Gift Shop web page, so better value if you go direct to them. Well done Alphabet Gift Shop.

December 12, 2023
Unprompted review
Rated 1 out of 5 stars

Not what I ordered

Pretty poor. Ordered an adult sized jumper. Received a child’s jumper of a completely different design instead. Still waiting for feedback and money back. A family member ordered last year and had the same experience of random item deliveries. Have made note in diary! Not on the High Street has its own ‘feedback’ platform but the link appears permanently disable (very convenient)

December 9, 2023
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

Hi, I'm so sorry to hear that we have sent you the incorrect item. I have been trying to find your original correspondence letting us know but have been unable to. Please could you get in touch using the email address info@thealphabetgiftshop.co.uk so that I can arrange for the correct item to be sent out or for a refund if you would prefer.
Kind regards, Vicky

Rated 1 out of 5 stars

AVOID

Ordered an item, which eventually arrived 1 week late. Absolute no comms to the emails I sent chasing delivery.

May 25, 2023
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

Thank you for providing more information about your order. I have located it on Not on the High Street. I'm so sorry to see that your order was so delayed. Unfortunately, I can't work out why this would have been. However, that doesn't excuse the lack of communication regarding the delay with your order, for which I can only apologise. I can assure you that this is well below our usually high standards of service and I hope that you will give us the opportunity to show that in the future.
Best wishes,
Vicky

Rated 4 out of 5 stars

Ordered a personalised mug which…

Ordered a personalised mug which arrived quickly but unfortunately did not have the message on the back. Contact them and they agreed to do the wording free of charge. Returned the mug which was returned as promised with the wording on. Think maybe their order form needs reviewing. Despite this I would order from them again.

August 12, 2022
Unprompted review
The Alphabet Gift Shop logo

Reply from The Alphabet Gift Shop

Thank you so much for your review and I'm sorry to hear that your product arrived incomplete. I will look into your order and review the personalisation form associated with the product you ordered.
Vicky

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