Fantastic company. Item I ordered was much cheaper here than elsewhere. It arrived two days after ordering even though I only paid for regular delivery- I fully expected it to take at least a week. It... See more
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Have recently purchased a SIC Okeanos after a long time searching for the perfect 14foot board for a big fella like me. The folks at the Sup Co were sooo helpful from start to finish, kept me infor... See more
What a wonderful experience! Five of us had a 2hr course with Angela. We learn’t various manoeuvres,paddled along way down the canal,played fun games at the end of our adventure. Angela was extr... See more
I’m diagnosed with acute disabilities including Huntington’s Disease, Autism Spectrum OCD and ADHD and on PIP Benefits I purchased a Naish Cross foil sup and the traction pad became unglued withi... See more
Company details
Written by the company
The SUP Company is the largest SUP inflatables and hard Stand Up Paddleboard store in Europe; specialising in inflatable paddle boards and hard shell Stand Up Paddleboards. Free Next Day Delivery on orders over £100.
Contact info
Woodmill Lane, SO18 2JR, Southampton, United Kingdom
- 02380172189
- supteam@thesupco.com
- www.thesupco.com
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Had the stock and fast delivery
Ordered some Red Paddle accessories. Had what I wanted in stock and delivery was swift. I had no need for Customer Services, but in the past when I’ve asked them pre-sales questions they have always been knowledgeable and patient.
First purchase from SUP company and…
First purchase from SUP company and very impressed with the service. I ordered online after having a chat with someone at the company and was advised the product was expected in stock in 3 weeks' time and would be out for delivery the next day. It actually was delivered a week early and the communications from SUP and the couriers were spot on. One slight snag was a paddle was missing from the order, so I phoned and the company apologised and said it would be out on a next day delivery. True to form it was with me by lunchtime the next day. No forms to fill out or any hassle. Great service based on the first-time experience. Oh, by the way, my Red paddleboard is awesome.
Purchased a Fanatic SUP package
Purchased a Fanatic SUP package. Excellent service, prompt and efficient. Customer care is excellent with quick response to queries. Would order from them again and would highly recommend.
Great service as always
Always quick delivery and great advice
Always quick delivery and great advice. Prices are the best also. Quick to help if any issues.
This is the third board we have bought…
This is the third board we have bought from the Sup Company. All the staff are friendly and super helpful, they could not do more for us.
Highly recommended, big thanks to Tony and the team.
Great products, great service
SUP Company continues to provide brilliant customer service. This is the second SUP I have bought from them. Fast delivery, brilliant communications, lovely products.
100 % positive experience .Excellent…
100 % positive experience .Excellent service good advice brilliant products very responsive to questions. Cannot fault
Great Support
Really helpful advice & support from the Tony & the team at the SUP Company.
Much appreciated - made it easy to collect in person.
Very quick delivery
Very quick delivery. Sturdy product, ergonomic handles and quality material.
Ordered a board bag from these guys and…
Ordered a board bag from these guys and it was with me the next day. good swift service and helpful buying advice over the phone.
Easy going, helpful staff
It's nice to have someone on the phone to solve queries. My computer froze and messed up my order, but with a quick phone call everything was sorted. The 0% finance means that I can spread the cost out over a year, which is a great help. Delivery was quick and easy, I will definitely use this company again. Now waiting for the sideways hail to stop falling and get out on my board.
Fantastic service and smooth…
Fantastic service and smooth transaction. Top quality board and speedy delivery, thank you!
Fast delivery good customer sevice
Fast delivery good customer service and great boards i can only recommend this site
Kyle found us the board we were after
Kyle found us the board we were after, which they didnt have in stock, but is ideal for paddling with our dog as has a full deckpad. Order process smooth and delivery fine. Second board i've brought from Supco, good service as always.
More than professional and helpful
Faster delivery than I was expecting. It was like a birthday surprise.
I had a couple of questions about the delivery (regarding my use of it and what the potential benefits may be of changes in size) which I sent in an email. I got a phone call reply and had a really valuable and interesting conversation that answered all my questions.
Not only was it really helpful it us also given me the confidence that I could contact with any questions I have in the future about SUPing- not just regarding my purchase.
Thank you.
Good price
I ordered some boots which did not fit.
I sent them back and there was a bit of a communication error when it came to a refund.
It has now been sorted.

Reply from The SUP Company
An extremely poor service and follow up…
An extremely poor service and follow up service.
I ordered a SUP board along with some gloves and a PFD.
I received the board, but with no gloves.
It took a number of repeated enquiries to be refunded for the missing gloves.
Then when I tried the SUP board, found that the fin attachment was the wrong size. I contacted the company multiple times and they never resolved the issue.
I would strongly recommend avoiding them.

Reply from The SUP Company
Helpful and great service
Helpful on the phone before purchase helping me decide on the correct board, easy online ordering, boards arrived quickly and as expected.
Excellent Service!
Excellent Service from start till finish!
The board arrived in less than 24 hours from purchasing and in great condition.
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