The Vanilla Valley Reviews 

13,256
TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Considering 1,119 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the remarkably fast delivery service alongside the careful packaging that ensures all items arrive safely without damage. Shoppers also appreciate the extensive product range available for baking needs, noting that the staff is exceptionally helpful and friendly. Buyers consistently express deep trust and loyalty when purchasing their favorite daily baking supplies. Some people were dissatisfied with occasional delivery delays, mentioning instances where paid expedited shipping failed to arrive on the scheduled date. A few other people also felt that specific courier mistakes, such as leaving packages insecurely or sending incorrect items, created minor inconveniences.

What people talk about most

Product

Users describe positive interactions with product, consistently praising the extensive selection and great... See more

Delivery service

People report positive experiences with delivery_service, noting that orders consistently arrive quickly and... See more

Order

Customers consistently note positive experiences with order processes, highlighting quick and easy... See more

Quality

Consumers find quality to be positive, consistently expressing satisfaction with the top items received.... See more

Service

Customers report great satisfaction with the service, highlighting quick shipment, prompt delivery, and... See more

Reviews shaping this summary

Rated 5 out of 5 stars

THE best prices for quality cupcake boxes. My wife recently tasked me with finding cupcake boxes in bulk that she could use for her small catering business. Through a lot of searching I found The Van... See more

Company replied

Rated 5 out of 5 stars

Great company. I had an issue with a crushed cake drum that was dealt with promptly and efficiently. Always use VV although I feel a £50 spend for free delivery is high compared to another company. Al... See more

Company replied

Rated 5 out of 5 stars

Everything was easy to find on the website and they let me know straight away when something was out of stock and the refund was immediate. All the items were as they looked in the picture and as desc... See more

Company replied

Rated 5 out of 5 stars

Great company. Always order from vanilla valley when i need cake decorating supplies. Good packaging of items and ive never had any issues. I usually order items once a year for decorating my children... See more

Company replied


Company details

  1. Cake Decorating Equipment Shop
  2. Bakery Equipment
  3. Baking Supply Store
  4. Craft Store
  5. Hobby Store
  6. Kitchen Supply Store

Written by the company

The Vanilla Valley prides itself in providing a complete range of cake decorating supplies and baking equipment for bakers of all abilities from hobby bakers to professionals. Since our establishment in 2008 as a manufacturer of acrylic cupcake stands, we have grown our ever-increasing catalogue to encompass all things cake and baking, and pride ourselves on being one of the UK's leading cake decorating retailers. Whether you need essentials such as cake drums, cake boxes, baking tins, sugar paste and food colouring, or tools for the latest cake trends, you should find it all at The Vanilla Valley at a competitive price. We stock from all of the leading brands including Renshaw, PME, Saracino, and more. Shop online or in our Cardiff store today!

Written by the company

Free UK Shipping on Orders over £50
For the lowest delivery charges shop at The Vanilla Valley. Our Standard delivery service is £3.99 or free over £50. Receive your order within 5 working days. Resctrictions apply.
Trade Accounts
If you're a regular baker or have a cake-making business then you might benefit from one of our Trade accounts. We offer discounted prices on all products, exclusive offers, and no setup fee! Minimum spends to maintain the accounts are low and there are no rewards to expire. Head to the website to apply - thevanillavalley.co.uk/warehouse-account.html
Local Click and Collect
If you live in Cardiff or the surrounding area we offer a Click and Collect service! Place an order on the website as normal and choose "Click and Collect" instead of one of our delivery options. Your order will be ready the next business day at our retail unit in Nantgarw, Cardiff.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

13K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

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4.7

All reviews

(13,256)

1,119 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

The product ordered was excellent…

The product ordered was excellent (vanilla butter icing & colour paste ) East to use & tasted great too.

August 2, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Angela,
We are so pleased to hear that you are happy with the products. Thank you for your review 😊

Rated 5 out of 5 stars

Renshaw icing

Ordered Renshaw icing on next day delivery. Arrived well packed and on time. Vanilla valley, my go to everytime. Highly recommend for all your baking needs.

August 2, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Helen,
We’re delighted to hear that your Renshaw icing arrived well packaged and on time with our Next Day Delivery service.
It means so much to know that Vanilla Valley is your go to for all your baking needs! Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Prompt and well packaged

Very pleased with my order

July 29, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jen,
We’re delighted to hear that you’re very pleased with your order. Thank you for your review 😊

Rated 5 out of 5 stars

I love VV the service is excellent

I love VV the service is excellent

July 23, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Maria,
We’re delighted to hear that you love VV and are happy with our service. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Delivery is always quick and the…

Delivery is always quick and the product s top notch

July 29, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Sharon,
Thank you for your review😊 We’re delighted to hear that you’re happy with the quality of our products and our fast delivery.

Rated 5 out of 5 stars

good choice of product and fast…

good choice of product and fast delivery : )

August 1, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We’re delighted to hear that you were happy with the range of products and our fast delivery service. Thank you for your review 😊

Rated 5 out of 5 stars

Roses

Order gumpaste Roses 6 all together, very well packaged.

July 31, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Michelle,
We’re delighted to hear that your gumpaste roses arrived safely and were well packaged. Thank you for your review 😊

Rated 5 out of 5 stars

Simply the very best, better than all the rest.

Whenever I shop with my lovely VV, I get the best. I can buy a large amount or like recently, only two items, but I always get the best of service. Oftentimes, my order arrives if not the next day, then certainly within two to three days. There has never been a time when they haven't got everything I've wanted. They're simply the very best there is.

July 30, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Dawn,
We're delighted to hear that you've consistently received the level of service we strive to provide, whether you're placing a large order or just purchasing a couple of items. It's fantastic to know that our product range and delivery service continue to meet your expectations. Thank you for your lovely review and custom 😊

Rated 5 out of 5 stars

Fantastic customer service

Fantastic customer service. Orders are frequently shipped out and received faster than expected. I did have an issue but it was resolved right away, thank you.

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that your orders have consistently arrived faster than expected. While we're sorry you experienced an issue, we're glad our team was able to resolve it quickly. Thank you for your review and custom 😊

Rated 5 out of 5 stars

Quick delivery

Quick delivery. I can't comment on the cupcake number boxes as I am not using them until next month.

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Thank you for your lovely review! We’re so pleased to hear your order arrived quickly. We hope you love the cupcake number boxes when you use them next month, and we’d be delighted to hear what you think then! 😊

Rated 5 out of 5 stars

Good service

Easy to order competitive prices and fast delivery
Would use again

August 5, 2026
Unprompted review
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Janet,
We're delighted to hear that you found our website easy to use, were happy with our competitive prices, and received your order quickly. Thank you so much for your review 😊

Rated 5 out of 5 stars

Great products

Great products, quick delivery

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
We're delighted to hear that you're pleased with our products and the quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Very professional

Very professional
And now good delivery
Well done
Thank you

July 29, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello,
Thank you for your review 😊We're delighted to hear that you found our service professional and that you were pleased with the delivery. Your feedback is greatly appreciated, and we'll be sure to share your comments with the team.

Rated 5 out of 5 stars

Extremely pleased with my order

Extremely pleased with my order, the price and quality was perfect 👌🏼

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Fiona,
We're thrilled to hear you're extremely pleased with your order and that the price and quality met your expectations. Thank you for your review 😊

Rated 5 out of 5 stars

Great service

Great service, quick delivery

July 27, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Alison,
We're delighted to hear you were happy with our service and quick delivery. Thank you for your review 😊

Rated 5 out of 5 stars

Cake boxes/ cake drums

Easy to find what was needed on the website, fast delivery and good quality items

July 26, 2026
The Vanilla Valley logo

Reply from The Vanilla Valley

Hello Jacqueline,
We're so pleased to hear that you had a great experience shopping with us and that everything arrived quickly and met your expectations. Thank you so much for your review 😊

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