Tony's Chocolonely UKReviews 

283
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Looking at 80 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical mission and commitment to fair sourcing, finding it a compelling reason to choose their products. People often praise the taste of the chocolate, with specific flavors like salted caramel being highlighted as delicious and a favorite treat. Reviewers also frequently commend the excellent customer service, noting quick and helpful responses to issues. However, some people were dissatisfied with the product's taste, describing it as bland, bitter, or like cheap cooking chocolate, and found the texture grainy or waxy. There are also concerns about the price, with many feeling it is too expensive for the quality or quantity received, especially given recent size reductions. Additionally, some customers found the irregular shape of the chocolate bars difficult to break and eat, and others reported issues with packaging, such as stiff advent calendar doors.

What people talk about most

Product

Reviewers mention ambiguous feedback about product, with some customers expressing strong satisfaction,... See more

Quality

Consumers find quality to be ambiguous, with many reviewers expressing delight and satisfaction with the... See more

Price

Reviewers highlight ambiguous aspects of price, with many finding products too expensive, citing instances of... See more

Customer service

Customers consistently note ambiguous experiences with customer service, with many reviewers praising the... See more

Ethics

Clients share positive opinions on ethics, with many reviewers appreciating companies that prioritize ethical... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

I quite liked your chocolate but the link to Amazon is a bad move in my opinion. They’ve now made it practically impossible to buy a bar of plain milk chocolate without making an order for shopping fr... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

283 reviews

5-star
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1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.8

All reviews

(283)

88 reviews in the last 12 months

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Rated 5 out of 5 stars

My favourite chocolate!

I am so shocked to see some of these reviews. Yes the price is higher than other chocolate bars. You do get a lot of chocolate in the bars and you know that the price is higher because it is fairly paying everyone who helped to make it.

I have tried most bars and I am such a big fan! My favourites I think are the salted caramel and the milk & dark.

Someone said how it doesn’t taste anywhere near as good as Dairy Milk. This is shocking to me as Dairy Milk is a cheap chocolate, where as Tony’s is a luxury chocolate. The tastes do not compare.

Ethically you may want to buy this bar however if you can’t afford it, particularly in these hard times it’s ok to go for the cheaper options. I’ll go for a Cadbury’s every once in a while.

But to me, Tony’s is an ethically treat that I always look forward to.

April 23, 2023
Unprompted review
Rated 5 out of 5 stars

Replaced and refunded 👍

When DPD lost their parcel, they were quick at chasing it up, and immediately sent several replacement bars via another courier. They also issued a refund without further prompting, great customer service!

April 1, 2023
Unprompted review
Rated 1 out of 5 stars

Overpriced & Terrible Taste

Overpriced & Terrible Taste!
Great concept but poorly executed. The price for starters is very high compared to other chocolates in their target market. They have a good idea about ethically correct chocolate but it’s so poorly made I would not consider buying it again nor supplying it or recommending it.

March 25, 2023
Unprompted review
Rated 1 out of 5 stars

It was supposed to be a simple bar of chocolate…

It was supposed to be a simple bar of chocolate, nothing more. But throughout, it had hard sharp lumps that hurt my tongue.

I tried several pieces, and had to spit out each of them.

If they wish to be ethical, as they claim, they can start by not ripping off, their customers with stuff not fit to eat.

March 4, 2023
Unprompted review
Rated 1 out of 5 stars

Good ethics, terrible service

I've been wating nearly a month for items that haven't arrived, have emailed them multiple times but had no response. Absolute joke.

This company clearly have good ethics but they're not going to do any of the good they want to achieve unless they can do basic things like dispatch items ordered and respond to customer emails. Sad to say I won't be buying from them again

December 12, 2022
Unprompted review
Rated 1 out of 5 stars

No dispatch or communication

Bought several packs for Christmas and Hanukkah but they weren't even dispatched! Didn't respond to emails and nothing arrived.
Had to chargeback on PayPal.
Wish I'd read the reviews. You would think that such a brand would have better service. Perhaps they are too big now to care.

December 10, 2022
Unprompted review
Rated 1 out of 5 stars

Customer service non-existent

Ordered a load of chocolate several weeks ago and it's been stuck in processing since. Have emailed 5 times (no reply), tried calling but nobody picks up / goes to answerphone and nobody replies via social media. Cannot cancel order and stuck in limbo. What an awful company with rubbish customer service. I just want a reply...

December 11, 2022
Unprompted review
Rated 2 out of 5 stars

Disappointed

I usually buy Montezuma chocolate but decided to give this a go given how popular it seems to be. I bought a dark bar and loved the packaging and back-story - but the taste…eek! I suppose it’s edible but that’s being kind. I was expecting a premium quality bar for that price and this tasted like I’d bought a 50p basics bar or cooking chocolate. Back to Montezuma then!

December 18, 2022
Unprompted review
Rated 5 out of 5 stars

A fun Experience - making my own bar

When to the shop in Amsterdam to design our own chocolate. There was no queue so we could get it ordered straight away. There was a slight delay in the picking up process due to the shop becoming overwhelmed with orders, but we just popped back later on and it was seamless.

December 2, 2022
Unprompted review
Rated 2 out of 5 stars

The advent calendar is a disgrace for…

The advent calendar is a disgrace for the price you pay. Chocolate tastes cheap and plastic like. Despite the huge box, you get one small chunk - not even every day as they’ve left some empty to demonstrate the unfair chocolate industry…so I’ve paid full price for a partly empty calendar. For the price I was expecting at least one larger bar or a full size one for Christmas Day. Honestly so disappointed and will not bother again. Terrible.

December 13, 2022
Unprompted review
Rated 2 out of 5 stars

Poor Advent Calendar

Purchased a Tony’s Chocolonely advent calendar from Fenwick. Really disappointed in the quality and quantity of the chocolate, the box is so much bigger than what it actually is and number 12 is missing completely, I understand the reason behind it but when you pay so much it would be nice if they made it clear beforehand. Customer service is poor, attempted to contact Tony’s and Fenwick 3 times, neither of which has responded. Would stick to Hotel Chocolat in future.

December 11, 2022
Unprompted review
Rated 2 out of 5 stars

Didn't like it

Didn't like it, the milk chocolate was waxy and oversweet and not nearly chocolatey enough. Tasted more like American candy than decent chocolate. The dark version was better, but not great.

December 10, 2022
Unprompted review

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