Tony's Chocolonely UKReviews 

283
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Considering 82 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical stance and mission to make a difference, particularly regarding product sourcing and fighting child labor. People also frequently praise the customer service, highlighting quick responses and helpful resolutions to issues. Some consumers enjoy the taste and variety of flavors, finding the chocolate delicious and a satisfying treat. However, a significant number of reviewers are disappointed with the product's taste and quality, describing it as bland, stale, or like cheap cooking chocolate. The price is also a common concern, with many feeling it is too expensive for the quality received, especially given recent size reductions. The irregular and thick bar shape is frequently mentioned as making the chocolate difficult to eat and break.

What people talk about most

Product

Users describe ambiguous interactions with product, with many finding the chocolate delicious, praising its... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers praising the taste, ethical sourcing, and... See more

Price

People report ambiguous experiences with price, with many reviewers finding the products too expensive,... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with some customers expressing extreme... See more

Ethics

Customers had positive experiences with ethics, with many appreciating companies that prioritize ethical... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

I quite liked your chocolate but the link to Amazon is a bad move in my opinion. They’ve now made it practically impossible to buy a bar of plain milk chocolate without making an order for shopping fr... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

283 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.8

All reviews

(283)

88 reviews in the last 12 months

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Rated 1 out of 5 stars

Wrong chocolate bar

Bought a Everything Bar, opened it and inside was white chocolate with raspberry pieces.
A simple packaging error, I assumed, not a massive problem, easily fixed.
But I reached out to customer service who said that such a packaging error was not possible.
So that leaves me wondering what happened? And can Chocolonely bars be trusted?
I don't think the bar I bought is even safe to eat if it didn't come from their production facility.

February 16, 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi Jason, we're so sorry this is late - but we'd love to make up for what happened here. We're not sure who you've spoken to, but if you pop an email to mailuk@tonyschocolonely.com we'll do our best to put things right. All the best.

Rated 5 out of 5 stars

Divine white chocolate.

This chocolate has to rival Belgium chocolate, in that its consistently delicious and actually makes a very nice, just the right size, gift, for the girls who bring my groceries to me.
The raspberry white chocolate would make an incredible addition to some raspberry ice cream! (Hint, Hint).
All and all, this is a great company!

February 17, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Do you need a job in marketing by any chance, Mona?! It's so lovely to read such great feedback about our choco, and that ice cream suggestion will definitely be tried by the Tony's team this summer.. Thanks so much.

Rated 5 out of 5 stars

My wife brought home a bar .....we both…

My wife brought home a bar .....we both loved the it was sea salt and caramel.
It's a bit more expensive but when we both read the label inside we understood why.
Love the the fact the wrapping is recyclable.
Have a 2 more bars in the fridge and yes WE ARE IN 👍
I'm not in advertising but Easter coming you need to get it out there.

February 12, 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

So glad to hear you guys are in for the long haul, Patrick! Thanks for giving our choco a try, and for deciding it was right up your street :)

Rated 1 out of 5 stars

Hugely disappointed !

Pretty disappointed after buying 3 different flavours at £4 each. Tastes nothing like I was led to believe. Moved away from Cadbury due to the greasy waxy texture it now has sadly and poor cheaper ingredients.

It tastes like cheap cooking chocolate and was so looking forward to a great alternative but what a let down!

February 10, 2026
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

We're sorry you weren't a fan, Diane - but thanks for letting us know what you thought. We really appreciate you taking the time!

Rated 1 out of 5 stars

Hmmmmm....NOT what I expected

I went looking for a chocolate that had no palm oil , and up popped Tony's which has caught my eye for last couple of years......EVERYONE seems to be raving on and on on these bars so I purchased the hazelnut one....so I took a small square.....hmmmmmm, not what I was expecting at ALL, for it firstly tasted of the wrapper , and the intense after taste of sugar is still there 15 mins after, hence another brand bites the dust ......I know everyone's taste buds are different, but it tastes of the paper , HOW does no one notice that ???? sorry Tony's, cool wrapping, class ethics but the chocolate does not echo its branding....

January 26, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Sharon, we're sorry we're getting back to your review so late, but if you happen to see this and would like to try another bar on us (because our choco most definitely shouldn't taste like paper), then pop an email to mailuk@tonyschocolonely.com and we'll get one out to you ASAP! Choco cheers.

Rated 5 out of 5 stars

Tastes good and sweet

I was pleasantly surprised at the taste, from other reviews I wasnt expecting much, what drew me to this chocolate was the rare phenomenon these days of no palm oil. The chocolate is sweet, but then its milk chocolate what do you expect lol. It reminds me of the way chocolate used to be pre palm oil. I will be buying more of this.

January 23, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Mark, we'll admit it's very late - but having read your kind words about our choco, we wanted to make sure we said a big 'thank you' for going ahead and giving Tony's a try, despite the negative reviews you'd seen. We hope you'll be a fan for years to come!

Rated 5 out of 5 stars

I'm so confused by these reviews

I'm so confused by these reviews. I buy the green one and have done for years and it's the best chocolate that has ever existed period!!

January 5, 2026
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry for the late reply, Nat, but thanks so much for spreading a bit of positivity about Tony's - we massively appreciate it and we're glad to know you're a fan!

Rated 5 out of 5 stars

Definitely one of the best 👌

I had a bar of the milk chocolate for Christmas and i absolutely loved it!
The taste is creamy, smooth and melts perfectly!
Thank goodness for Tonys chocolate, a 100% better option than all that rubbish on the supermarket shelves that is now made with disgusting palm oil...
Thank you Tonys definitely another fan here! 💕

December 28, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

It's probably the latest reply you've ever had, but we just wanted to say 'thank you', Ann! We really appreciate your kind words about our choco, and we're chuffed to call you a fan. Choco cheers!

Rated 2 out of 5 stars

Not Ethical and Nothing Special

Toney's Chocoloney Milk Chocolate.

Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic farm shop chicken, but can consider mass produced chicken 'ethical' because it feeds millions of people. I can consider organic farm shop chicken 'unethical' because it only feeds a middle class minority.
This applies to chocolate; it cannot be 'ethical' or 'unethical'

Let's get down to the taste. It's like a combination of Galaxy, average European style milk chocolate, and cheap cooking chocolate. Not unpleasant but absolutely nothing special!

Taste would be 2.5. The price and 'ethical' claims stops it being rounded up to 3. TBH the taste alone would never merit a 3.

December 20, 2025
Unprompted review
Rated 1 out of 5 stars

Poor advent calendar packaging

I was really disappointed with the packaging of the Tony’s Chocoloney advent calendar. While the chocolate itself is nice, the design of the calendar completely ruined the experience for me.

The cardboard doors are extremely stiff and have sharp, hard edges. When trying to open one of the doors, I actually cut my finger on the cardboard.

There’s no reason festive packaging should pose a risk of injury. The doors are difficult to open cleanly, tear unevenly, and leave sharp edges behind.

I hope the packaging design is reconsidered in the future.

December 20, 2025
Unprompted review
Rated 1 out of 5 stars

Woke Central-avoid

Tony’s is a woke corporation putting corporate guilt on little kids whose naive parents wish them to have a simple advent/seasonal calendar. Thieving off us parents they have excluded certain dates for the calendar to reflect cultural malaise within the cacao industry which has nothing to do with kids enjoying themselves at this time of year especially when their parents pay huge taxes already and contribute to society in a meaningful way… No more Tony’s for us a
We we done! Hope you have enough leftie looneys to support your “business”… 😂

December 10, 2025
Unprompted review
Rated 5 out of 5 stars

Great Customer Service

I ordered some personalised bars for Christmas presents, but I made a mistake with the order. I got in touch with the team, who sent me a very friendly email about how they could help. Needless to say, they sorted out my problem, and it really made my day. I love their chocolate (even if I can only afford to buy it as a treat), but now I will definitely consider Tony's first when I want something better as a present or a treat.

December 7, 2025
Unprompted review
Rated 5 out of 5 stars

I love the chunky bars

I love the chunky bars, the range of flavours and the ethically sourced coco. The packaging is eco friendly and whilst it is a little more than 'standard' bars I feel the price point is very fair all things considered. I even buy it now to give to my customers - it says a lot more than a 'standard' chocolate bar and is always very much appreciated. All in all I'm happy to give it 5 stars!

December 2, 2025
Unprompted review
Rated 1 out of 5 stars

Too sugary

This chocolate does not have the right amount of sweetness, its too sweet, the sugar content is too much, they need to make it less sugary, they could do with blending chocolate with hazelnut, that would be a good combo, if I had to pick 2 chocolates with perfect blend and the right amount of sweetness, it would be Ferrero Rocher and twirl, I hope they get the blend right, soon

November 30, 2025
Unprompted review
Rated 5 out of 5 stars

Tasty and recyclable

Love the milk pecan caramel chocolate. Packaging couldn't be more recyclable - paper and plain uncoloured foil underneath.

November 20, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

We're so happy to hear our choco went down so well, and that you appreciated our packaging too! Cheers for the feedback, Mark!

Rated 5 out of 5 stars

The chocolate is wonderful

This chocolate moved me. Its very sweet, literally and figuratively, the fact that it is eco friendly and you are supporting cocoa farmers.. its so sweet. And the chocolate itself is very sweet too. Very tasty.

November 19, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

It's awesome to know that our mission has resonated with you, and that you love our choco too. That's a win-win as far as we're concerned, so THANK YOU for the thoughtful feedback!

Rated 5 out of 5 stars

Amazing Company

Tony's fantastic chocolate is only superceded by their amazing high level of customer service. Well done and thank you.

November 6, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Thanks so much for the lovely feedback.. Glad to have made a fellow Tony happy!

Rated 5 out of 5 stars

Tony's is my favorite chocolate so far

Tony's is my favorite chocolate so far!!! For context, I live in Uruguay and Tony's bars have arrived here like about a year ago. I absolutely love the salted caramel one. The only thing which i find kind of meh is the price, supermarkets in uruguay are very pricy alltogether, but Tonys bar is double the price (400 pesos = 8 pounds) of a normal bar. Exempt from that, it is my go to sweet treat whenever i need a cheer up.

November 2, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Wow, Sofia! We're super excited to hear you've been enjoying our chocolate from all the way across the globe in Uruguay! You're right though - that's super expensive, and the unfortunate downside to exporting stuff to faraway countries. It makes us even more grateful that you're supporting us on our mission to make cocoa 100% exploitation-free, so thank you!

Rated 5 out of 5 stars

Tony's is the most delicious chocolate

I first discovered Tony's back around 2017 and fell in love instantly, with the taste and with the company's ethics, it's always been my favourite 'treat' chocolate 🍫 I've tried every bar available in the UK and haven't disliked a single one, my absolute favourite Tony's product is triple chocolate lil bits, recently I haven't been able to find them on the supermarket shelves and had the devastating thought that they may be discontinued so reach out to them on Instagram to ask and the very friendly staff member informed me that they aren't and very generously offered to send me some of my favourite chocolate, absolutely blowing my mind with their generousity, totally made my week 🍫😍 the staff I've interacted with have been so friendly and my chocolate arrived with a personalised note, so touching 🩷 of course the chocolate as always was delicious 🍫🍫😋🙂

October 6, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Well that's gone and warmed our cockles to the core, Zara. 8 years a fan.. That's pretty special, if you ask us. We're glad we were able to put your fears to rest with the news that your fave Littl' Bits were still out there, live and kicking (albeit not in your local store). Thanks for being kind enough to share such a great bit of feedback - it means a whole lot! x

Rated 2 out of 5 stars

Their dark chocolate has patches of…

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they are saving money

September 28, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hmm, sounds like something's up with your choco! If you pop an email to mailuk@tonyschocolonely.com (along with the flavour, lot code, and best-before date found on your wrapper), we'll be sure to make it up to you with another bar. Choco cheers!

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