Tony's Chocolonely UKReviews 

283
TrustScore 3 out of 5

2.8

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Review summary

Created with AI, based on recent reviews

Considering 82 reviews, most reviewers were somewhat happy with their experience overall. Many customers appreciate the company's ethical stance and mission to make a difference, particularly regarding product sourcing and fighting child labor. People also frequently praise the customer service, highlighting quick responses and helpful resolutions to issues. Some consumers enjoy the taste and variety of flavors, finding the chocolate delicious and a satisfying treat. However, a significant number of reviewers are disappointed with the product's taste and quality, describing it as bland, stale, or like cheap cooking chocolate. The price is also a common concern, with many feeling it is too expensive for the quality received, especially given recent size reductions. The irregular and thick bar shape is frequently mentioned as making the chocolate difficult to eat and break.

What people talk about most

Product

Users describe ambiguous interactions with product, with many finding the chocolate delicious, praising its... See more

Quality

Clients share ambiguous opinions on quality, with many reviewers praising the taste, ethical sourcing, and... See more

Price

People report ambiguous experiences with price, with many reviewers finding the products too expensive,... See more

Customer service

Reviewers mention ambiguous feedback about customer service, with some customers expressing extreme... See more

Ethics

Customers had positive experiences with ethics, with many appreciating companies that prioritize ethical... See more

Reviews shaping this summary

Rated 2 out of 5 stars

Toney's Chocoloney Milk Chocolate. Let's get the ethical nonsense out of the way. Ethics refers to an individual's moral choices. No product can be 'ethical' or 'unethical'. I buy organic f... See more

Rated 2 out of 5 stars

Chocolonely just got Chocolittle; a serious case of shrinkation. What a con! I am very shocked to see how the company has decided to severely reduce the size of their chocolate bar. I won’t be buying... See more

Company replied

Rated 2 out of 5 stars

Their dark chocolate has patches of powdered milk, not mixed well. Tastes awful. For what if costs i was expecting sth better. I remember their pretzel chocolate 2years ago was much better. Maybe they... See more

Company replied

Rated 2 out of 5 stars

I quite liked your chocolate but the link to Amazon is a bad move in my opinion. They’ve now made it practically impossible to buy a bar of plain milk chocolate without making an order for shopping fr... See more

Company replied


Company details

  1. Confectionery
  2. FMCG Manufacturer

Written by the company

If your experience with Tony's has been less-than-perfect, we'd love the chance to put things right before you leave us a review.. So pop an email to mailuk@tonyschocolonely.com, and our Choco Fancare team will work their magic. Tony’s Chocolonely is an impact company that makes chocolate, committed to ending exploitation in cocoa. And not just the cocoa in our chocolate, but in all chocolate worldwide. Tony's Chocolonely was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used illegal labor. Since then, we've dedicated our efforts to raising awareness of and eliminating inequality in the cocoa industry, becoming the #1 chocolate brand in the Netherlands. With incredibly tasty chocolate, we lead by example and show the world that chocolate can be made differently: in taste, packaging and the way we do business with cocoa farmers. Starting with paying them a higher price. Alone, we’ll end exploitation in our cocoa supply chain, but together we can change the industry across the globe. That's why we invite everyone to join our commitment. 'Cause it's only together that we'll end exploitation in cocoa.


Contact info

2.8

Average

TrustScore 3 out of 5

283 reviews

5-star
4-star
3-star
2-star
1-star

No history of asking for reviews

This company hasn't invited their customers, so reviews may not be representative

Replied to 57% of negative reviews

Typically replies within 1 month

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2.8

All reviews

(283)

88 reviews in the last 12 months

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Rated 3 out of 5 stars

Different - Creamy but Not Dairy Milk/coco tasting

I love the taste of this chocolate. I love the caramel one & the pink pretzel one. The sea salt in them makes them delicious.
It don’t taste like milk or dark chocolate - Somewhere in between the two I would say.
Once chilled they are awful to break due to the pattern shape on the bar. I end up breaking off much more than I want.
I do like this chocolate but I don’t like the price - (nearly fours times more expensive than Dairy Milk) - it is £4 in Tesco.
I appreciate that the coco is reasonably sourced and the cost incorporates that.
Sadly, the packaging colours are atrocious (pink one especially) - surely a plain colour (like the purple dairy milk) could be used to make it look more expensive (to match its pricing), rather than looking like a cheap chocolate out of Lidl’s & Aldi !!
It’s creamy, (not so creamy if it’s chilled). It’s perfect as a gift for a special occasion but it doesn’t fall into my shopping basket as something I would buy everyday, like a, dairy milk, Maltesers, crunchie, aero or galaxy bar.


September 10, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Tara, thanks so much for taking the time to share your thoughts. There’s loads we can take from this!

You’re spot on about the price - it reflects the true cost of fair cocoa sourcing, but we know it can be a barrier. It's why we’ve introduced more affordable options over the years, like our pouches of Littl’ Bits, our 47g bars, and the brand-new 90g bars.

As for the bar shape, yep, it’s chunky! It’s designed to reflect the inequality in the cocoa industry, but we get that it’s not the easiest to snap when chilled. Noted!

And on the colours, we love the bold rainbow effect on shelf because it helps us stand out in a sea of purple and gold. But we hear you - and feedback like this helps us keep evolving.

Thanks again for the honest review. We’re glad you love the taste, and we hope we can keep winning you over - one bite at a time.

Rated 1 out of 5 stars

Tastes cheap and has a cardboard…

Tastes cheap and has a cardboard tasting after taste

September 24, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Fern, thanks for letting us know what you thought of our choco - although we're sorry to hear it wasn't a positive experience. We know everyone's taste buds are different, and not everyone will love what we do, but the cardboard aftertaste you described makes it sound like your bar of choco wasn't quite right. If you pop an email to mailuk@tonyschocolonely.com (along with the lot code, flavour and best-before date), we'll sort you out with a new bar!

Rated 3 out of 5 stars

dont like dark choc

granted they idea is good watched a doc about slavery in choc farming and was shock so av tried there chocolate. im a cadbury boy uzually. can't rly compare. got a milk choc pretzel tastes awful like dark choc. seen a few ova reviews saying the same and say otha milk bars are better diffarent recipe but don't trust i buy wrong one again. they label don't make that clear. milk choc shud be milk choc no trickz. not risking my cash again. still appreeciate the anti slavery. and they big chunks nice. so starz but no starz for flavour from me

September 12, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hey Christopher, sorry to hear you found our milk pretzel toffee flavour a bit too dark-tasting. It's made using a higher percentage of cocoa (42%), which means it's not quite as milky as some of our other bars. We'll be sure to let the team know your thoughts, so thanks for sharing.

Rated 5 out of 5 stars

Amazing chocolate and fab customer service

Tony's customer service is absolutely wonderful (shout out to Rio). We ordered some custom bars for our wedding and they arrived really quickly and the labels looked fab. When I realised a few had been damaged in transit, Rio in customer service sorted replacement bars in record time! I will be using the damaged bars to make brownies as the chocolate is still delicious!

September 8, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much for the shining review, Evelyn! Absolutely chuffed we were able to turn things around for you (even though your choco shouldn't have been damaged in the first place). It's exciting to think there may be some new Tony's fans out there soon, too! Great wedding favour, if you ask us :)

Rated 1 out of 5 stars

Pretty awful

Pretty awful - we got 5 bars as consolation prize and it's just edible as that. It says 32% cocoa solids but tastes like cardboard and nothing like chocolate - it's thick ..that I give you but you have to spit it out in the bin whether knobly bites or wafers. Different generation I guess ..paying more for less substance. Sorry not for me or hubby 5 years younger than me ..your paying for crap!

September 7, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

We're gutted to hear our bars of choco didn’t hit the mark for you or your husband. We know our chunky format and flavours won't be for everyone, but we’re proud to make chocolate that’s both tasty and fair. Appreciate you giving Tony's a try all the same!

Rated 1 out of 5 stars

The packet tastes better than the contents!

Serves me right for not reading the label (virtue signalling nonsense) but just picking it up because it was on offer for half price (probably because only fools pay full price for this filth). It was absolutely tasteless, this is supposed to be what happens when you pay full price to farmers who 'apparently' sell great cocoa. It is bland, the texture is awful and it's basically no different to one of those hideous American bars that are pretty much cardboard. Never again, and if you pay full price for these bars of filth, more fool you.

September 5, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Sorry to hear the bar wasn’t for you. Taste is personal, and we get that. We’re proud to source cocoa fairly and make chocolate that’s bold in both flavour and mission - even if it’s not everyone’s cup of tea. Thanks for giving it a try.

Rated 5 out of 5 stars

Really helpful and ethical company

Really helpful and ethical company. Love their products and the customer service is super! Recommend to everyone I know :)

August 20, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Great to hear you had such a great experience when you got in touch, Jenny! And we're chuffed to know we've got you by our side with our mission to end exploitation in cocoa, too!

Rated 1 out of 5 stars

Very disappointed tbh we got the milk…

Very disappointed tbh we got the milk pecan caramel and couldn’t taste any caramel at all
Just thought everyone should know
Colin

September 1, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hi there Colin, thanks for the feedback. There's usually plenty of caramel in this bar of choco, so if you fancy popping our Choco Fancare team an email on mailuk@tonyschocolonely.com with all the wrapper details, they'll get another bar sorted for you. Choco cheers!

Rated 5 out of 5 stars

The best chocolate and ethics going

The best chocolate and ethics going!

I adore Tony's. We've exclusively bought Tony's chocolate for the last few years, mainly because we support their ethics, but also because it tastes the best. There are so many flavours and they make great gifts. The bars are huge so last longer and I love how they are unequally divided to illustrate the reality in the chocolate industry.

Recently I've had to go dairy free whilst nursing my baby. I reached out to Tony's having noticed their vegan Tony bites weren't in my local stores anymore. Sadly, they've been discontinued, but the customer service team were incredible and sent me the remaining ones from their warehouse. Not just this, but they have been so supportive and encouraging to me as a breastfeeding mum and it honestly means the world.

Tony's is great for many reasons. They make awesome chocolate, they are real about the impact of the chocolate industry, they support and pay their farmers what they deserve, and they have an incredible customer service team who are supportive of new mums in the newborn trenches. Honestly blown away with the kindness of their team. And very excited to work my way through the last of the vegan Tony pouches!

August 19, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

What a generous piece of feedback! Thank you so much for taking the time, Hannah - we really appreciate it. So chuffed to hear you're such a big fan of our choco AND our mission - and excellent that you felt so looked after when you got in touch too. Choco cheers!

Rated 2 out of 5 stars

Not great.

Has a very distinctive taste similar to cheap unbranded advent calendar chocolate. Overpriced.

August 8, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hi Jamie. There's no cutting corners in the making of our choco, so it certainly shouldn't taste cheap - but we know everyone's taste buds are different, and so what one person loves, another might not. Really appreciate you letting us know what you thought though, so thanks for taking the time.

Rated 5 out of 5 stars

Great chocolate

Great chocolate. My favourite is the one with toffee and pretzels. Such a nice combo. It always feels like a treat getting a bar!

August 7, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Ah, dark milk pretzel toffee - a firm favourite in the office too. Clearly a man with good taste, Oscar!

Rated 5 out of 5 stars

Our family’s absolute favourite…

Our family’s absolute favourite chocolate! We love the lil bits - they are my son’s favourite. Excellent quality and lovely flavours. The only problem is it doesn’t last in our house!

August 6, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Ah, it's great to know we've got the whole family onboard - although we should probably apologise for making chocolate that's too darn tasty, too.. Sorry about that!

Rated 5 out of 5 stars

Delicious

Absolutely love this chocolate! So flavours to try! I’ve ordered several customised bars as gifts, which are fun to create and they’ve been well received! I try to buy from companies that are passionate about making a difference, such as ethical sourcing of products or eco friendly materials - Tony’s mission is exactly this as well as being yummy!

August 6, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Thanks so much, Zoe - you've made our day! We're chuffed to hear you've personalised your own bars with us in the past, and it's even more awesome to know they went down well, too!

Rated 5 out of 5 stars

Love the chocolate- particularly their…

Love the chocolate- particularly their caramel sea salt 😋 delicious!!

And don’t realise until I googled it why it’s made into non symmetrical shapes. Which has drawn me to leave a review.

Blummin good on you Tony’s Chocoloney. In the world we live in it’s so inspiring to see someone making a change. To the people who leave remarks about a bit of chocolate left on their sofa or wherever - maybe you missed the point.

Also, the price isn’t too high for me. You pay for what you get, awesome chocolate and feel like you’re contributing a tiny bit- win win😎

August 6, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Such a generous bit of feedback, Ella - we promise it's not gone unnoticed or unappreciated! It always makes us extra happy when someone takes the time to read up on our mission too, because spreading the word about that is even more important than making tasty chocolate for people to enjoy. Thank you for taking the time :)

Rated 5 out of 5 stars

5 star service

Love Tony’s Chocolonely. Love their ethic and what they do! Their customer service is the best there is! Best chocolate around.

August 1, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Fantastic to hear you were happy with the help you had from our Choco Fancare team, Hannah - and great to know you're onboard with our mission to end exploitation in cocoa too. Choco cheers!

Rated 1 out of 5 stars

Such a shame…

Have always heard people absolutely rave about Tony’s chocolate. So as a treat I got myself a bar. Just the milk chocolate one. Opened the bar and it was covered in what could only be described as flour possibly? I snapped a bit of to see if it was like it on the inside and it wasn’t. So unsure maybe just got unlucky. However for the price I won’t be purchasing another one.

August 1, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

Hi there Katie, we're always grateful of the chance to put things right when someone's not had the best experience with our choco. If you send an email to mailuk@tonyschocolonely.com, our Choco Fancare team will do their very best to make it up to you. Choco cheers!

Rated 2 out of 5 stars

We bought one pack of the Chocolonely…

We bought one pack of the Chocolonely lil bites and were hoping for a lot of caramel ones instead we got none.

July 28, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hi Amelia, we're always keen to put things right when our choco isn't up to scratch. Pop an email to mailuk@tonyschocolonely.com and our Choco Fancare team will work their magic and get some more Littl' Bits sorted for you.

Rated 5 out of 5 stars

Pretty good chocolate actually

Ignore the nitpicking and nay sayers and try this chocolate for yourselves, it's actually quite nice (it'll never be a threat to Cadburys) compared to the muck that the USA has got the temerity to call chocolate......the only complaint I've got is your chocolate that has salt in the flavour is too salty so I avoid buying it because the salt crystals in the chocolate are too large.

July 21, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Glad to hear you enjoyed your first taste of Tony's, Pedro. Thanks for sharing your thoughts on the chunky pieces of sea salt in some of our bars too - we know they won't be for everyone's taste, but it's always good to hear first-hand. Choco cheers!

Rated 1 out of 5 stars

Hello Tony

Hello Tony, I have just reviewed your milk chocolate chip cookie bar and am deeply unimpressed. I did not receive the tastefulness of any cookie and was unhappy about my experience. I would like my whooping £3.50 back and can not express my feeling in words how you have wasted my taste buds and my money! Regretfully GRACE

July 18, 2025
Unprompted review
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Reply from Tony's Chocolonely UK

Hi Grace, we're sorry to hear your choco was lacking in the cookie department.. It sounds like something wasn't quite right with your bar, so if you pop us a message at mailuk@tonyschocolonely.com, we'll make it up to you, quick sharp! Just be sure to share the lot code and best-before date when you get in touch, as they're super helpful for us to have. Choco cheers.

Rated 5 out of 5 stars

My and my family love Tony's chocolate

My and my family love Tony's chocolate! My husband is especially fond of salted caramel. And the fact that you're fighting against the child labour is just amazing. Other companies should follow your lead!

July 13, 2025
Unprompted review
Tony's Chocolonely UK logo

Reply from Tony's Chocolonely UK

It's excellent to know you're not just a fan of our choco, but support us on our mission too. Thanks so much, guys!

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